The “6 Reasons To Avoid Putting All Your Content Marketing Eggs into a Rented Basket” article, written by Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), Kathy Bryan, was featured in LeadsCon News.
Click here for the full coverage at leadscon.com.
Get Your Free SEO Audit
In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.
The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.
Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.
Multinational brands often struggle with local digital marketing strategies, but there are effective ways to optimize local outreach for engagement and sales.
Several brands have launched voice-powered ads, as advertisers look for innovative ways to create seamless engagement with consumers.
As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.
Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.
As Pinterest hit 400 million monthly active users over the summer, the platform’s latest features and enhancements help brands reach diverse consumers through expanded technology.
The last year has led many consumers to stay close to home, and marketers can meet this shifting behavior with digital strategies.
During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.
Although retail sales have impacted book sales, the adoption of digital strategies by publishers could mean a bright future.
During the rise of digital, many heritage CPG brands have transitioned large portions of their marketing spend to digital media, creating fun, relevant campaigns.
Google’s updated activity cards allow users to retrace previous online shopping, job and recipe-related searches, improving the overall journey for users.
Facebook’s Paid Online Events channel offers an all-in-one marketing platform within Facebook for business owners, creators and educators to host paid events.
The rise of ecommerce has led many brands to amplify visual commerce including augmented reality and fashion lookbooks.
The unforeseen circumstances of COVID-19 has led many consumers to rethink their life insurance needs.
Return on Visual Investment (ROVI) is a new key metric to measure visual commerce campaigns.
As podcasts become increasingly popular, Google is introducing new audio advertising options for advertisers.
It’s been nearly three months since racial justice moved to the national stage for many Americans, and brands continue to show support.
In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.
