The “6 Reasons To Avoid Putting All Your Content Marketing Eggs into a Rented Basket” article, written by Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), Kathy Bryan, was featured in LeadsCon News.
Click here for the full coverage at leadscon.com.
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Resilient and creative brand activations are moving the magic of the holidays online through virtual stores and events for shoppers.
Native advertising is an effective digital advertising tactic that is flourishing on mobile and social media platforms.
Ahead of Giving Tuesday, brands turn to digital strategies to reach donors and increase engagement.
Today’s consumer is looking online for CPG products typically bought in person, especially as ecommerce continues to grow.
Life insurance brands appeal to human emotions to connect with consumers, while touting digital solutions that make enrollment easier.
Click campaigns effectively drive traffic, allowing advertisers to retain control of their messaging and generate conversions.
Many brands are reaching kids and families with advertising campaigns that offer solutions and compassion using content strategies and purpose driven marketing.
Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.
Google Search can help brands align their messaging with the issues that matter in the moment.
By using innovative digital advertising strategies, nonprofit organizations are able to attract the interest of donors.
Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.
This year’s holiday advertisements will probably look a little different, but we found six classic and innovative commercials that still resonate in 2020.
The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.
The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.
This holiday season, personalized gifts are likely to be popular trends, and photography-based brands are deploying a variety of marketing strategies to generate attention.
More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.
A recent report on the state of email found that well-executed and thoughtful email campaigns continue to be an integral digital marketing strategy.
Microsoft introduces Asset Performance Ratings for Responsive Search Ads in Bing, giving advertisers more insight into their ad performance.
Walmart is launching an “omni-shopping” experience, combining online and in-store digital efficiencies to meet shifting consumer priorities.
Google has combined custom affinity and custom intent audiences into one streamlined solution called Google audiences, which is now available.
