The “6 Reasons To Avoid Putting All Your Content Marketing Eggs into a Rented Basket” article, written by Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), Kathy Bryan, was featured in LeadsCon News.
Click here for the full coverage at leadscon.com.
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Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.
Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.
Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.
It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.
As many consumers resume traveling, travel insurance brands offer plans sensitive to pandemic-related concerns.
Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.
Google prioritizes brand safety with launch of dynamic exclusion lists that automatically update for easier management by advertisers.
Creator mode will give LinkedIn influencers new opportunities to engage audiences, spotlight content and grow their followings.
Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.
YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.
In 2021, staycations in nearby, smaller cities or rural communities are likely to remain attractive to consumers. Road trips and RV excursions are expected to remain popular this summer.
Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.
Major brands such as Minted, Paperless Post and Hallmark are relying on digital strategies to create positive online shopping experiences and connect with consumers ahead of seasonal holidays.
Virtual influencers represent a growing trend of AI-generated brand ambassadors that marketers can leverage to connect with their audiences on social platforms.
Appliance brands effectively deploy digital strategies to capitalize on a hot renovation market.
Even with interest rate fluctuation, 2021 is expected to be another strong year for refinance loan volume.
By implementing digital strategies across their first-party channels, major mortgage brands are poised to engage and convert homeowners seeking refinances in 2021.
Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.
As travel picks up, Google recently announced that it will make it free for hotels and travel companies around the world to appear in hotel booking links on Google.
During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.
