The “6 Reasons To Avoid Putting All Your Content Marketing Eggs into a Rented Basket” article, written by Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), Kathy Bryan, was featured in LeadsCon News.
Click here for the full coverage at leadscon.com.
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Facebook’s pending self-publishing platform will give writers the opportunity to monetize their work, build out email lists and collect revenue.
Home warranty brands deploy digital advertising strategies like enewsletters, click to call and tiered subscriptions to differentiate services in a crowded market.
Many Black-owned businesses have pivoted to create meaningful content and digital solutions – and share their expertise – during unprecedented circumstances.
The lottery sells dreams, and as the pandemic stretches on, many are buying. State lotteries are ramping up their websites, apps and social media activations to market to these dreamers.
Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.
Pizza brands, including Pizza Hut, Little Caesars and Domino’s ramp up digital solutions and activations, including effective use of first-party data.
As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.
CPG brands use dynamic ecommerce platforms to optimize online sales from shoppers looking for comfort.
Lawn and garden brands are using digital strategies to engage the millions of new gardeners who entered the market during the pandemic.
Twitter recently announced plans to acquire Revue, a newsletter platform, with the intention of offering better monetization opportunities for creators.
Underwear brands like MeUndies, SAXX and Paper Project are deploying online advertising and ecommerce experiences to connect with target audiences in anticipation of Valentine's Day gifting demand.
Chobani is the latest brand to launch RTD beverages with digital advertising like email marketing and subscriptions.
Taboola introduces Taboola Stories to help advertisers leverage a popular format to increase engagement and drive revenue.
Candy brands like Reese’s, Dove, Hershey’s and Ferraro are debuting new products and advertising strategies to get in front of consumers early and often as Valentine’s Day approaches.
Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.
Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.
Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.
Google leveraged its insights, data and steady stream of innovation to help both digital advertisers and consumers navigate a challenging year.
TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.
Despite a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.
