Introduced in September, Google Search News offers a new, easy way for content marketers, publishers, SEO professionals and webmasters to stay up to date on Google Search changes.
What Is Google Search News?
Google Search News is a video series posted to the Google Webmaster YouTube channel. Designed to keep content marketers, publishers, SEO professionals and webmasters informed about Google Search changes, Google has promised to release their Google Search News videos “every few weeks.”
What Did The First Google Search News Episode Address?
The first Google Search News episode, released in September and presented by John Mueller, Google Senior Webmaster Trends Analyst, addressed the follow topics:
- Google Search Console updates
- Webmaster office hours setup changes
- Revamps and expansions to nofollow links
- How to make review rich results more helpful
- New meta tags
- Webmaster conferences worldwide
How Can Google Search News Benefit Digital Marketers?
Although the Google Search News target audience is more technical than most digital marketers, the video series can be a great resource for all digital marketers aiming to better understand how Google changes may impact their marketing performance.
The first Google Search News episode is just slightly longer than five minutes, and the video description includes time markers for each topic covered within the episode. The video description also includes links to documentation and tools, making it an efficient resource for learning and further education on SEO-related topics.