Earlier this month, Google announced their mobile search results page is getting a makeover.
How Is Google Updating The Mobile Search Results Page?
The new mobile search results page puts a company’s website branding “front and center.” The new design rearranges URL and the corresponding icon, putting them at the top of the results card, above the name of the website, as seen below on the right. In the case of a promoted ad, Google will put the word “Ad” in place of a logo to the left of the URL.
Why Is Google Updating The Mobile Search Results Page?
The objective for Google’s redesign, according to Google is to aid consumers in better understanding sources and finding answers quickly.
Google noted in a blog post, “As we continue to make new content formats and useful actions available – from buying movie tickets to playing podcasts – this new design allows us to add more action buttons and helpful previews to search results cards, all while giving you a better sense of the web page’s content with clear attribution back to the source.”
Plus, Google also seems to be camouflaging paid ads among organic results to encourage more clicks, which should mean more ad revenue for Google.
What Does An Updated Mobile Search Results Page Mean For Digital Marketers?
There’s a possibility of higher click through rates (CTR) for paid results and lower CTR for top organic results with the new design. Marketers should be up-to-date on formatting their sites so they display well in Google search results.
- Organic Search: Your favicon, the icon that appears in the search tab and now in search results, must be crawlable by Google and should be a visual representation of your brand. Once your brand has created a favicon, you can add a link tag to the header of your homepage with a syntax from Google. Then, Google will look for and update your favicon when it crawls your homepage. Google will select the URL displayed in the search results based on which page of your website ranks as most relevant (via keywords) to the inquiry.
- Paid Search: Marketers will be able to set their own vanity URLs, per usual, which appear at the top of the ad cards in search results. Marketers can manually set vanity URLs based on relevant keywords.
As Google updates their mobile search results page, marketers should stay aware of updates and keep their sites crawlable.