Stephen Galgocy, SEO Strategist for Digital Media Solutions, suggests that small businesses experiment with PPC advertising with a small budget and use the results from those efforts to inform their approach.
Star Wars teaches more than the power of the Force. See how Obi-Wan Kenobi and Darth Vader teach marketers ...
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Facebook’s latest investment is providing content creators with additional options to earn money for their curated content on Facebook and Instagram.
TikTok Jump will welcome third-party providers to help build upon the content that creators can currently share with users.
Roofing companies need to be visible when consumers are on the hunt.
DTC houseware and design retailers leverage digital advertising strategies, including online promos, social media advertising and consumer targeting, to reach audiences.
Nonprofits shifted their advertising strategies during the pandemic and are growing their donor bases with targeted digital campaigns.
Big Box retailers Lowes, Walmart, Target and Home Depot are using digital marketing to engage consumers.
Google is combining existing search signals with Core Web Vitals for a search ranking update that will be rolling out in the near future.
Google announced new features that make it easier for brands to gain insights with Google Analytics, despite limited third-party cookies and identifiers.
Google is establishing stronger trust among consumers and more transparency among health insurance advertisers with its newest certification program.
A recent Google algorithm update rewards and promotes product review content based on the level of in-depth research and analysis provided.
Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.
Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.
Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.
It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.
As many consumers resume traveling, travel insurance brands offer plans sensitive to pandemic-related concerns.
Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.
Google prioritizes brand safety with launch of dynamic exclusion lists that automatically update for easier management by advertisers.
Creator mode will give LinkedIn influencers new opportunities to engage audiences, spotlight content and grow their followings.
Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.
YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.