Stephen Galgocy, SEO Strategist for Digital Media Solutions, suggests that small businesses experiment with PPC advertising with a small budget and use the results from those efforts to inform their approach.
Star Wars teaches more than the power of the Force. See how Obi-Wan Kenobi and Darth Vader teach marketers ...
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Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.
Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.
Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.
Google leveraged its insights, data and steady stream of innovation to help both digital advertisers and consumers navigate a challenging year.
TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.
Despite a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.
Apple continued to release new products and evocative commercial spots, while also moving forward with strategies focused on privacy.
Google faces another antitrust lawsuit, this time related to their role in ad market pricing.
Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.
To help advertisers head into 2021 with more than good cheer, four marketing tips from the Grinch are highlighted here.
As app use grows and consumers are increasingly comfortable with online interactions, weight loss brands lean into digital solutions.
Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.
Health and fitness advertisers are using apps to scale revenue through subscription services, in-app advertising and strategic partnerships.
The number of consumers shopping via voice is expected to slowly increase through 2022, and marketers must prepare for the possible spike in demand.
Resilient and creative brand activations are moving the magic of the holidays online through virtual stores and events for shoppers.
Native advertising is an effective digital advertising tactic that is flourishing on mobile and social media platforms.
Ahead of Giving Tuesday, brands turn to digital strategies to reach donors and increase engagement.
Today’s consumer is looking online for CPG products typically bought in person, especially as ecommerce continues to grow.
Life insurance brands appeal to human emotions to connect with consumers, while touting digital solutions that make enrollment easier.
Click campaigns effectively drive traffic, allowing advertisers to retain control of their messaging and generate conversions.