Stephen Galgocy, SEO Strategist for Digital Media Solutions, suggests that small businesses experiment with PPC advertising with a small budget and use the results from those efforts to inform their approach.
Star Wars teaches more than the power of the Force. See how Obi-Wan Kenobi and Darth Vader teach marketers ...
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Creator mode will give LinkedIn influencers new opportunities to engage audiences, spotlight content and grow their followings.
Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.
YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.
In 2021, staycations in nearby, smaller cities or rural communities are likely to remain attractive to consumers. Road trips and RV excursions are expected to remain popular this summer.
Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.
Major brands such as Minted, Paperless Post and Hallmark are relying on digital strategies to create positive online shopping experiences and connect with consumers ahead of seasonal holidays.
Virtual influencers represent a growing trend of AI-generated brand ambassadors that marketers can leverage to connect with their audiences on social platforms.
Appliance brands effectively deploy digital strategies to capitalize on a hot renovation market.
Even with interest rate fluctuation, 2021 is expected to be another strong year for refinance loan volume.
By implementing digital strategies across their first-party channels, major mortgage brands are poised to engage and convert homeowners seeking refinances in 2021.
Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.
As travel picks up, Google recently announced that it will make it free for hotels and travel companies around the world to appear in hotel booking links on Google.
During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.
Facebook’s pending self-publishing platform will give writers the opportunity to monetize their work, build out email lists and collect revenue.
Home warranty brands deploy digital advertising strategies like enewsletters, click to call and tiered subscriptions to differentiate services in a crowded market.
Many Black-owned businesses have pivoted to create meaningful content and digital solutions – and share their expertise – during unprecedented circumstances.
The lottery sells dreams, and as the pandemic stretches on, many are buying. State lotteries are ramping up their websites, apps and social media activations to market to these dreamers.
Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.
Pizza brands, including Pizza Hut, Little Caesars and Domino’s ramp up digital solutions and activations, including effective use of first-party data.
As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.