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What Are Click Campaigns?

November 10, 2020 Sarah Cavill

Shutterstock_631810814 Casual man, freelance working on laptop computer and clicking wireless digital mouse with digital tablet on office table, close up, dark tone

Click campaigns are advertising campaigns allowing brands to drive traffic to either their websites or dedicated landing pages, with advertisers paying by the click. Typically, click campaigns are initiated by users clicking on ads, often from websites or search results pages, with users then being driven to  specific destinations determined by advertisers. After arriving on an advertiser’s landing page or website, users will be encouraged to take particular actions, like completing purchases, signing up for newsletters or filling out forms, depending on the campaign objectives.

With Click Campaigns, Brands Are In Control Of Messaging

The benefit of click campaigns is the control advertisers are able to maintain throughout the process, including: 

  • Messaging that matches campaign goals and consumer interests.
  • More direct management of the consumer journey from landing page to conversion, which allows for direct interaction with consumers, reducing potential compliance concerns and boosting understanding of consumer intent. 
  • Optimization opportunities that can maximize ROI, with the option to make campaign adjustments in real time using effective analytics, including front-end metrics like click-through and conversion rates, measured against campaign KPIs.

Landing Pages Should Be User-Friendly And Well-Optimized For Click Campaign Conversions

In order for click campaigns to be successful, landing pages must offer the right information and creative to entice users to convert. A well-optimized landing page should offer a streamlined experience specific to the campaign’s intended goal, whether the goal is buying something, filling out a lead form or signing up for a mailing list. The success of click campaigns relies on consumers taking action.

Click Campaigns Can Be A Key Component Of An Overall Advertising Strategy

Click campaigns can be an important part of a brand’s overall advertising strategy. They are adjustable, measurable and can be cost efficient, with advertisers only paying for clicks. When implemented effectively, click campaigns can reduce media spend, increase brand recognition and lead to incremental improvements in engagement and conversions.

Are You Looking For New Ways To Reach Targeted Audiences?

Digital Media Solutions® (DMS) helps brands flourish by capitalizing on consumer intent and engagement, deploying sophisticated adtech with big data intelligence to connect brands with consumers at the moments they’re most ready to take action, using messages proven to resonate.

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About the Author

Sarah Cavill

With more than 20 years of writing, editing and reporting experience, Sarah Cavill brings to Digital Media Solutions (DMS) a fine-tuned and diverse set of skills. Her work has been featured in notable publications including The Daily Muse, CBS Local, Techlicious and Glamour magazine. Sarah has a passion for current events and the deep-dive research that goes into the content development and brand identity of DMS Insights. In her role as Senior Marketing Communications Writer, Sarah contributes to the pitching, researching and writing of multiple stories published each week surrounding digital and performance marketing innovations in pop culture, news, social media, branding and advertising.

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