Platform news, best practices, tips and other important information to help you maximize your social media efforts

  • Facebook Collections Ad Testing: What to Know

    Facebook Collections Ad Testing: What to Know

    An attempt to enhance their advertising options, Facebook is dabbling in co-branded Collections ads that use more advertisements, an attempt to cater the shopping experience to the user.

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  • Facebook First-Party Pixel: What You Need to Know

    Facebook First-Party Pixel: What You Need to Know

    Facebook will begin offering businesses a first-party cookie option with their pixel. What does this mean for marketers?

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  • Visual Search Trends: The Future Is Optical

    Visual Search Trends: The Future Is Optical

    Searches are moving away from typed questions and becoming more vocal and visual.

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  • Ask a Stupid Question Day: 5 Questions About Social Advertising

    Ask a Stupid Question Day: 5 Questions About Social Advertising

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about social advertising, including: What is social advertising?

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  • Snapchat and Amazon: A New Mobile Commerce Pairing

    Snapchat and Amazon: A New Mobile Commerce Pairing

    In another move to monetize, Snapchat has partnered with Amazon to send users directly to Amazon’s e-commerce platform.

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  • LinkedIn Dynamic Ads: The New Feature in Campaign Manager

    LinkedIn Dynamic Ads: The New Feature in Campaign Manager

    LinkedIn Dynamic Ads allow brands to personalize ad content to every consumer.

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  • Facebook Ads Update: A New Way to Market and Sell During the Holidays

    Facebook Ads Update: A New Way to Market and Sell During the Holidays

    Facebook introduced new updates to their advertising services just in time for brands to market their products for the holiday season.

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  • Facebook in 2018: Usage and Advertising Stats Still Rising

    Facebook in 2018: Usage and Advertising Stats Still Rising

    Facebook’s usage and advertising revenue are on the rise, despite a confusing few months. While the platform may provoke some controversy, their usage and income haven’t significantly wavered.

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  • WhatsApp Monetization: Non-Intrusive Advertising on a Personal Platform

    WhatsApp Monetization: Non-Intrusive Advertising on a Personal Platform

    Facebook recently announced its intentions to monetize the WhatsApp platform. The WhatsApp monetization will directly connect businesses with consumers.

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  • Social Stories: Which Platform Is Winning?

    Social Stories: Which Platform Is Winning?

    Snapchat started the stories trend, but Facebook, Instagram and WhatsApp have all adopted the ephemeral feature. Which platform has seen the most success?

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  • Facebook Ad Manager Enhancement: What to Know

    Facebook Ad Manager Enhancement: What to Know

    The Facebook Ad Manager app now includes a plethora of powerful, creative-centric tools to help marketers optimize their ad campaigns from anywhere in the world, not just in front of a computer.

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  • Stop the Panic! Facebook Is Still Growing

    Stop the Panic! Facebook Is Still Growing

    Facebook’s Q2 earnings report was disappointing to Wall Street, but great for marketers. MAUs are up. DAUs are up. Ad revenue is up. Mobile spend is up. And they’re improving transparency and privacy.

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  • Snapchat and Nielsen Ad Targeting: What to Know

    Snapchat and Nielsen Ad Targeting: What to Know

    As Snapchat and Nielsen work together, the platform’s ad targeting should improve, pairing relevant content to interested consumers, potentially increasing conversion rates.

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  • Facebook AR Ads: What to Know

    Facebook AR Ads: What to Know

    Facebook announced new augmented reality ads to encourage purchases because “better marketing equals better shopping.”

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  • World Emoji Day: Is Emoji the New Universal Language for Marketing?

    World Emoji Day: Is Emoji the New Universal Language for Marketing?

    Have you been hesitant to use emoji in a professional setting? Research shows emoji is the new universal language for digital marketing.

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  • Instagram TV: What to Know

    Instagram TV: What to Know

    Instagram’s newest addition, IGTV, allows creators to publish hour-long videos to engage a potentially larger consumer base.

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  • Twitter Media: What to Know

    Twitter Media: What to Know

    This month, Twitter launched Twitter Media, the ultimate organization platform for journalist, influencers & other public figures. Users can optimize their Twitter strategy in one centralized location

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  • The Modern Marketing Minute: Get Noticed or Get Lost in the Crowd

    The Modern Marketing Minute: Get Noticed or Get Lost in the Crowd

    Learn the tips and tricks to popular marketing channels so your brand doesn’t get washed away in the crowd. Learn all about the modern marketing minute to use trends to your brand’s advantage.

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  • A Recap of Recent Facebook Trials in the Media & On Capitol Hill

    A Recap of Recent Facebook Trials in the Media & On Capitol Hill

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  • In-App Shopping on Instagram: What It Means for Marketers

    In-App Shopping on Instagram: What It Means for Marketers

    Instagram is testing in-app shopping with stored payment. This is what you need to know.

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