Social Media News

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Platform news, best practices, tips and other important information to help you maximize your social media efforts

  • What Is Contextual Targeting?

    What Is Contextual Targeting?

    As cookies go away and Apple’s IDFA and other privacy changes go into effect, brands are increasingly looking to contextual marketing to targeted audiences.

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  • Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising

    Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising

    People love their furry friends, and many pet brands and retailers are reaching consumers with digital advertising strategies, capitalizing on momentum gained in 2020.

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  • Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.

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  • AAPI-Owned Brands Leverage Customer-First Approaches To Advertising

    AAPI-Owned Brands Leverage Customer-First Approaches To Advertising

    AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.

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  • Social Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays

    Social Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays

    Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.

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  • 5 Car Brands Appealing To Consumers Ahead Of Potential Travel Boom

    5 Car Brands Appealing To Consumers Ahead Of Potential Travel Boom

    Major car brands are gearing up for increased demand after a year of travel restrictions by promoting digital initiatives and campaigns that appeal to today’s consumers.

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  • Reddit Talk: Just The Facts

    Reddit Talk: Just The Facts

    Reddit Talk is the latest social audio feature to launch in 2021.

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  • What Are Say-Through Rates?

    What Are Say-Through Rates?

    As voice ads and audio formats grow in popularity, data from say-through rates may help brands measure engagement and effectiveness.

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  • Travel Insurance Brands Innovate To Support Today’s Travel Concerns

    Travel Insurance Brands Innovate To Support Today’s Travel Concerns

    As many consumers resume traveling, travel insurance brands offer plans sensitive to pandemic-related concerns.

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  • What Is XR?

    What Is XR?

    The popularity of extended reality (XR) has grown, with many brands and technology platforms seeing opportunities across verticals.

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  • 4 Alcohol Brands Launching Digital Campaigns Ahead Of Cinco De Mayo

    4 Alcohol Brands Launching Digital Campaigns Ahead Of Cinco De Mayo

    As consumers seek fun, convenient and timely product offerings for Cinco de Mayo, alcohol brands are relying on innovative digital initiatives to stand out from the crowd and connect with audiences.

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  • Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV

    Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV

    Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.

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  • YouTube News For Digital Marketers

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  • Google Dynamic Exclusion Lists: Just The Facts

    Google Dynamic Exclusion Lists: Just The Facts

    Google prioritizes brand safety with launch of dynamic exclusion lists that automatically update for easier management by advertisers.

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  • TikTok News For Digital Marketers

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  • Facebook Social Audio Tools: Just The Facts

    Facebook Social Audio Tools: Just The Facts

    Facebook jumps into the audio feature fray with a variety of new formats that capitalize on audio trends growing among social media platforms.

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  • Instagram News For Digital Marketers

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  • 3 Examples Of Colleges Strategically Engaging Prospective Students For Summer Programs

    3 Examples Of Colleges Strategically Engaging Prospective Students For Summer Programs

    Although plans for the fall are still being decided, many higher education institutions are using digital strategies to promote summer programs and courses.

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  • LinkedIn Creator Mode: Just The Facts

    LinkedIn Creator Mode: Just The Facts

    Creator mode will give LinkedIn influencers new opportunities to engage audiences, spotlight content and grow their followings.

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  • Pinterest News For Digital Marketers

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  • Bringing Members Back: How 3 Gyms Are Taking On The Challenge

    Bringing Members Back: How 3 Gyms Are Taking On The Challenge

    As gyms reopen, many franchises are deploying digital strategies to build back customer loyalty and enrollments.

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  • Snapchat News For Digital Marketers

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  • What Are Twitter Conversation Settings For Ads?

    What Are Twitter Conversation Settings For Ads?

    Twitter conversation settings have been extended to paid ads, allowing advertisers to personalize engagement.

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  • Facebook News For Digital Marketers

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  • YouTube Product Detection: Just The Facts

    YouTube Product Detection: Just The Facts

    YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.

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  • Reddit News For Digital Marketers

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  • Summer Vacation Trends Project Growth For RVs, Camping & Staycations

    Summer Vacation Trends Project Growth For RVs, Camping & Staycations

    In 2021, staycations in nearby, smaller cities or rural communities are likely to remain attractive to consumers. Road trips and RV excursions are expected to remain popular this summer.

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