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Platform news, best practices, tips and other important information to help you maximize your social media efforts

  • Mozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts

    Mozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts

    Mozilla recently introduced Firefox Ad-Free Internet, an ad-free news subscription service in partnership with Scroll that the tech company hopes will increase their revenues beyond search.

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  • Pinterest Video Suite For Brands: Just The Facts

    Pinterest Video Suite For Brands: Just The Facts

    Pinterest continues to make strides after its IPO, launching a full video suite that offers four new tools for marketers promoting video content.

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  • LinkedIn Adds New CTA Buttons: Just The Facts

    LinkedIn Adds New CTA Buttons: Just The Facts

    LinkedIn has added several enhancements and additions to LinkedIn Pages, which may offer more targeted analytics and enhanced user preferences.

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  • Yelp Business Listing Enhancements: Just The Facts

    Yelp Business Listing Enhancements: Just The Facts

    Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.

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  • Facebook Custom Audience Reach Estimates Are Back: Just The Facts

    Facebook Custom Audience Reach Estimates Are Back: Just The Facts

    After a year-long hiatus, Facebook is in the process of reintroducing reach estimates for Facebook custom audience targeting.

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  • Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

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  • The Rules Of Engagement For Social Comments

    The Rules Of Engagement For Social Comments

    Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.

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  • Instagram’s Explore Page Advertisements: Just The Facts

    Instagram’s Explore Page Advertisements: Just The Facts

    Instagram has found more ways to include advertisements on their platform, announcing their popular Explore page will begin featuring ads over the next coming months.

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  • Facebook Comment Ranking Update: Just The Facts

    Facebook Comment Ranking Update: Just The Facts

    Facebook’s latest comment ranking update is an effort to improve relevancy and provide a high-quality user experience.

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  • Snapchat Snap Select Video Advertising Program: Just The Facts

    Snapchat Snap Select Video Advertising Program: Just The Facts

    Snapchat recently launched a new video advertising program, Snap Select, allowing marketers to buy inexpensive, targeted ads without using an auction.

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  • YouTube Invests In Augmented Reality For Beauty Influencers

    YouTube Invests In Augmented Reality For Beauty Influencers

    YouTube introduced augmented reality that allows viewers to try on beauty products that influencers use in their video content.

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  • Run For Good: Saucony Launches Instagram Relay Race

    Run For Good: Saucony Launches Instagram Relay Race

    Saucony launched their very own relay race through social media this month in an effort to donate $50,000 to various charities dedicated to health and sports.

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  • Gen Zers Prefer Personalization Over Privacy, Listen To Social Influencers

    Gen Zers Prefer Personalization Over Privacy, Listen To Social Influencers

    Gen Z consumers are highly motivated by influencers and crave interactive content to engage with brands.

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  • Carnival Cruise Line Debuts Mobile Comedy Series With Thrillist

    Carnival Cruise Line Debuts Mobile Comedy Series With Thrillist

    Carnival is partnering with Thrillist to produce a seven-episode content series to find the best comedian for on-ship entertainment.

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  • Facebook Cryptocurrency: Just The Facts

    Facebook Cryptocurrency: Just The Facts

    Facebook is introducing Libra, its very own cryptocurrency.

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  • Anti-Trust Investigation Into The Big 4: Just the Facts

    Anti-Trust Investigation Into The Big 4: Just the Facts

    The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.

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  • Instagram Branded Content Ads: Just The Facts

    Instagram Branded Content Ads: Just The Facts

    Instagram is now offering branded content ads as a way for brands to reach larger audiences and enlist the aid of influencers.

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  • Political Ad Spending To Reach New High In 2020

    Political Ad Spending To Reach New High In 2020

    Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.

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  • TikTok Interest-Based Ads: Just The Facts

    TikTok Interest-Based Ads: Just The Facts

    TikTok is testing interest-based ads, which will allow marketers to better target their ideal audiences.

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  • Snapchat Influencers In-App Store: Just The Facts

    Snapchat Influencers In-App Store: Just The Facts

    Snapchat released a shopping feature that allows Influencers to open in-app stores, which further monetize the social media platform.

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