Platform news, best practices, tips and other important information to help you maximize your social media efforts
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Read ArticleFrozen 2 Anticipated To Dominate Marketing This Holiday Season
Frozen 2, the movie with the most-viewed animated trailer of all time, is in theaters on November 22. The marketing tie-ins of this global phenomenon span across all industries this holiday season.
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Read ArticleDior & Gucci Are Outfitting Their Brand Marketing With AR
AR is changing the ways consumers experience fashion. Luxury fashion brands Dior and Gucci have incorporated augmented reality (AR) into their marketing strategies via new app “try-on.”
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Read ArticleNike Acquires NFL Star Russell Wilson’s Startup, TraceMe
Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.
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YouTube News For Digital Marketers
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Read ArticleReddit Increases Visibility Through New Content Sharing Integration With Snapchat
In its first native content sharing integration, Reddit hopes to increase brand awareness and broaden its audience reach through a partnership with Snapchat.
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Facebook News For Digital Marketers
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Read ArticleFacebook Expands Search Ad Placements: Just The Facts
After close to a year of testing ads in Marketplace and News Feed search results, on October 17, Facebook announced it is rolling out search ad placements to all Facebook advertisers.
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Twitter News For Digital Marketers
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Read Article3 Key Ways To Leverage Reddit For Enrollment Marketing
Reddit may be somewhat of an enigma for many enrollment marketers. In this article, we dive into three key ways to leverage Reddit for enrollment marketing.
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Snapchat News For Digital Marketers
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Read ArticleFacebook Introduces Customizable Holiday Ad Templates: Just The Facts
On October 10, Facebook announced two new features designed to provide additional advertising opportunities to marketers ahead of the busy holiday shopping season.
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Read ArticleQR Codes Are Back And Benefiting Marketers In Many Different Ways
After a few false starts, QR codes have made a comeback, and marketers are using them across platforms.
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Read ArticleAdidas Becomes First Retailer To Sell Directly Through Snapchat Video Game
Adidas and Snapchat teamed up to launch a mobile video game that lets users buy Adidas cleats directly.
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Read ArticleThe Latest Google Changes Include Google Discover And Search Updates
Google has released several search, image and video updates over the last several months.
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Instagram News For Digital Marketers
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Read ArticleTikTok Competitor Firework May Be Acquired By Google: Just The Facts
The tech world is buzzing about a possible acquisition of Firework – a video platform app similar to TikTok – by Google.
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Read ArticleFacebook’s New Interactive Ad Options: Just The Facts
In October, Facebook introduced three new types of interactive ads, including video poll ads, augmented reality ads and playable ads.
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Pinterest News For Digital Marketers
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Read ArticleFacebook Debuts 'Threads' App For Instagram: Just The Facts
“Threads” from Instagram, the latest creation from Facebook, will increase sharing and help users stay connected.
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Read ArticleLinkedIn Launches Enhanced Targeting Tools: Just The Facts
On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns.
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Read ArticleWhatsApp Introduces Status Ads: Just The Facts
Facebook has confirmed that ads will be coming to WhatsApp in 2020, as part of the app’s Status feature.
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TikTok News For Digital Marketers
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Read ArticleTikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers
A strategic partnership between American Eagle and TikTok hopes to capitalize on a collaboration with Lil Wayne and TikTok’s Gen Z users.
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Read ArticleYouTube Launches Slash Fashion: Just The Facts
YouTube’s newest hub, Slash Fashion, produces original content dedicated solely to fashion and beauty fans.
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Read ArticleHow Technology Is Impacting The Way Fans Watch MLB’s World Series Games
The ability to engage and live-stream games through different platforms is transforming the way audiences watch sporting events, like the World Series.
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Read ArticleGoogle Launches Recommendations Feature For Your Next TV Binge: Just The Facts
Google is offering recommendations for TV shows and movies tailored to user ratings and previous search habits.
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Reddit News For Digital Marketers
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Read ArticleInstagram Did Away With Like Counts — Will Facebook?: Just The Facts
Instagram hid their likes and Facebook is considering doing the same, which may change how brands measure their popularity.
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