Platform news, best practices, tips and other important information to help you maximize your social media efforts
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Read ArticleToday’s Travel Industry Experiences A New Wave Of Trends
From foodie travel to subscription services to generational differences, the travel industry continues to evolve in order to meet the needs of consumers.
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Read ArticleSnapchat Launches Snapchat Scan: Just The Facts
Snapchat Scan offers brands the opportunity to create interactive experiences for current users while expanding their audience reach.
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Read ArticleGhostery Midnight For Desktop: Just The Facts
Ghostery has launched an ad and tracker blocker for desktop.
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YouTube News For Digital Marketers
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Read ArticleDetermining The Importance And Effects Of Consumer Reviews
Marketers have watched as consumers rely more and more on review platforms as a way to discover new businesses, form opinions on brands and share feedback based on personal experiences.
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Facebook News For Digital Marketers
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Read ArticleSpotify Suspends Political Ads: Just The Facts
Spotify hits the brakes on political ads, citing their lack of a review process robust enough to effectively validate the spots.
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Twitter News For Digital Marketers
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Read ArticleAudiences Continue To Flock To Social Media Platforms
In the age of constant phone-checking, social media platforms continue to grow or remain steady with audiences.
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Snapchat News For Digital Marketers
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Read ArticleSnapchat’s New Trailer Reaction Lens: Just The Facts
In December, Snapchat introduced a new augmented reality movie preview ad format called a “trailer reaction lens” in collaboration with Paramount Pictures for their upcoming film Top Gun: Maverick.
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Read Article2019: The Year Of Social Advancements
2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.
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Read ArticleQuora Lead Gen Forms: Just The Facts
Quora is introducing lead generation forms to help marketers diversify their customer acquisition efforts.
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Read ArticleAlcohol Brands Promote Healthy Drinking Habits Through Social Campaigns
Alcohol brands are taking note of consumers’ desire for companies who integrate wellness-related products and social responsibility into their marketing goals.
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Instagram News For Digital Marketers
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Read ArticleShoppable Videos May Be The Next Evolution In Television
Shoppable videos, already popular on digital platforms, may be coming to TV in the near future.
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Read ArticleTikTok Introduces A Seamless Shoppable Experience For Marketers
TikTok, the social media app known for its user generated content, is offering a new advertising platform with a seamless shopping experience.
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Pinterest News For Digital Marketers
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Read ArticleBoomers And Gen Xers Are Embracing Technology At A Faster Rate Than Millennials
Technology usage across generations is continuing to grow across all generations, but Boomers and Xers see the most growth.
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Read ArticleDepartment Store Holiday Commercials Go All Out To Steal Hearts
Holiday commercials from department stores differentiate themselves from competitors’ spots by promoting their distinctive brand characteristics and touching hearts in unique ways.
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Read ArticleFacebook Machine Learning Offers Tailored Ads: Just The Facts
Facebook has introduced new advertising features that use machine learning to dynamically tailor ads for Facebook users.
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TikTok News For Digital Marketers
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Read ArticleThe Pinterest Shop & Curated Shopping: Just The Facts
Pinterest launches The Pinterest Shop, a curated shopping experience, featuring products from small businesses.
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Read ArticleYouTube COPPA Compliance: Just The Facts
All YouTube creators and advertisers are now required to comply with the Children’s Online Privacy Protection Act (COPPA), although some aspects of the regulation are rolling out in 2020.
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Read ArticleWhale By Facebook: Just The Facts
In early November, Facebook launched their experimental app, Whale, which allows users to edit photos to make their own memes.
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Read ArticleStar Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season
The highly anticipated Star Wars: The Rise of Skywalker opening in theaters on December 20 with multiple global promotions.
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Reddit News For Digital Marketers
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Read ArticleGenies Mobile App: Just The Facts
Genies, an innovative take on the classic Bitmoji app, is positioning itself as the next wave of social communication for Gen Z and Millennials.
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