Social Media News

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Platform news, best practices, tips and other important information to help you maximize your social media efforts

  • Facebook Relevance Metrics Updates: Just The Facts

    Facebook Relevance Metrics Updates: Just The Facts

    Facebook is introducing three new relevance metrics that will offer advertisers a more robust look at their ad reach.

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  • Instagram Aims To Expand Influencer Campaigns: Just The Facts

    Instagram Aims To Expand Influencer Campaigns: Just The Facts

    Instagram is amping up its influencer marketing capabilities with branded content ads, which allow brands to share influencers’ posts like any other ad.

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  • KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

    KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

    KFC is known for its out-of-the-box marketing campaigns. This time around, they’re crowdsourcing, relying on fans, to bring their inventions to fruition.

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  • Facebook Tests Ad-Serving Expansion On Facebook Watch: Just The Facts

    Facebook Tests Ad-Serving Expansion On Facebook Watch: Just The Facts

    Facebook is testing an option that would provide publishers with the option to deliver ads on Facebook Watch from their own ad technology.

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  • Reddit Introduces Cost-Per-Click Ads: Just The Facts

    Reddit Introduces Cost-Per-Click Ads: Just The Facts

    Reddit launched their cost-per-click advertising options last month, expanding their suite of marketing options available for advertisers.

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  • The Final Shutdown: Google+ Bids Users Adieu

    The Final Shutdown: Google+ Bids Users Adieu

    Google+ admitted defeat last year, but they’re back in the news. After a bug left user data exposed, Google+ has advanced their shutdown date.

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  • Google 15-Second Non-Skippable Video Ads: Just The Facts

    Google 15-Second Non-Skippable Video Ads: Just The Facts

    Google is introducing 15-second non-skippable ads, available to advertisers and marketers on YouTube and Google video platforms.

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  • Facebook And Instagram Cross-Posting: The Facts & Important Considerations

    Facebook And Instagram Cross-Posting: The Facts & Important Considerations

    Facebook has been implementing cross-posting options for users to share posts to and from Instagram. Cross-posting will encourage more content on both sites with more potential for engagement.

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  • TikTok Testing Ads: Just The Facts

    TikTok Testing Ads: Just The Facts

    TikTok, the latest video app, is testing video ads, a monetization effort many marketers have been waiting for as the app has grown exponentially in popularity in its six short months of existence.

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  • Facebook’s Brand Safety Certification: Just The Facts

    Facebook’s Brand Safety Certification: Just The Facts

    Facebook released their brand safety certification in the Facebook Marketing Partners program to give marketers more control over where their ads populate on the platform.

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  • Amazon New-To-Brand Metrics: Just The Facts

    Amazon New-To-Brand Metrics: Just The Facts

    Amazon introduced new-to-brand metrics, a new measurement option for marketers looking to study their conversion and retention rates.

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  • Facebook Merges Messenger, WhatsApp And Instagram: Just The Facts

    Facebook Merges Messenger, WhatsApp And Instagram: Just The Facts

    Facebook has plans to merge Messenger, WhatsApp and Instagram to form a massive communication infrastructure while allowing each site to continue as a standalone platform.

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  • LinkedIn Interest Targeting: Just The Facts

    LinkedIn Interest Targeting: Just The Facts

    LinkedIn, striving to offer marketers more in-depth solutions, recently released their Interest Targeting, which allows marketers to target users by their professional interests.

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  • Facebook Moments Shutdown: Just The Facts

    Facebook Moments Shutdown: Just The Facts

    Facebook is shutting down their Moments app. Users will have just a few months to export their photos and videos.

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  • TikTok’s Rapid Popularity: Just the Facts

    TikTok’s Rapid Popularity: Just the Facts

    TikTok, a video app that allows for music overlays and visual filters, is rapidly becoming one of the hottest apps in the United States.

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  • Facebook Beta Testing Ads in Search Results Pages: What to Know

    Facebook Beta Testing Ads in Search Results Pages: What to Know

    In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.

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  • Social Media Campaigns in 2019: Authenticity, Stories & Paid Media Creating Trust & Engagement

    Social Media Campaigns in 2019: Authenticity, Stories & Paid Media Creating Trust & Engagement

    Hootsuite’s annual report on global trends in social media provides a blueprint for marketers for 2019, encouraging authenticity and increased investment in paid social.

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  • Instagram Promote for Stories: What to Know

    Instagram Promote for Stories: What to Know

    Instagram recently introduced Promote for Stories, which allows marketers to get their Stories content in front of ideal consumers. See how the new advertising option can help marketers gain exposure.

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  • Digital Media Ad Revenue Poised to Top $100 Billion, Led by Mobile

    Digital Media Ad Revenue Poised to Top $100 Billion, Led by Mobile

    Digital advertising revenue in the U.S. rose 23% year over year (YOY) to $49.5 billion during the first half of 2018 (H1 2018), according to a recently published IAB report.

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  • Nov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising

    Nov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising

    LinkedIn issued a beta-release of their Campaign Manager overhaul, which offers objective-based advertising for more targeted advertising opportunities.

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