Snapchat launched App Stories which allows users to share their stories to third-party apps, with advertising opportunities for partner brands possible in the near future.

A majority of consumers expect brands to use their platforms and resources to promote helpful messages and produce necessary items during the coronavirus crisis.

Pinterest added a new tab called Today, highlighting trending ideas from across the pinning platform.

Kylie Jenner, NBA players and popular brands remind young people how important it is to self isolate and maintain social distance during the coronavirus crisis.

As the necessity for social distancing increases, dating apps are feeling the pressure to create innovative approaches to virtual dating.

With the goal of connecting users during a time of isolation, Instagram has created a new media sharing feature via in-app video chat.

Facebook has introduced a pilot program that allows users to see rewards and points in their Facebook app.

More and more legacy brands are recognizing the benefits of creating multichannel, digital campaigns in order to expand their audience reach.

Wingstop is recruiting fans to help advertise its boneless wings and nationwide delivery service by paying fans to wear free, Wingstop-branded merchandise.

Reddit’s latest ad unit gives brands the opportunity to drive further engagement and visibility.

Apple has recently changed its guidelines allowing apps to send ads as push notifications, a move that could help digital marketers better engage consumers.

The excitement surrounding the March Madness tournament offers marketers the opportunity to increase consumer engagement and expand their audience reach.

Consumers increasingly want customer support via text or in-app messaging, according to a new report.

LinkedIn prepares to add new features to its social media platform including live streaming and stories.

Twitter tests Fleets, its own version of Stories, similar to Instagram and Snapchat, that disappear after 24 hours.

Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

As third-party data becomes increasingly unpopular, DMPs, which facilitate targeting with third-party data, may also be on the way out.

In today’s crowded and competitive dating app industry, S’More enters the space with a unique and meaningful approach to finding your match.

M.M.LaFleur, a high-end women’s workwear brand, pledged to lend women who are running for office the clothes they need for the campaign trail.