Platform news, best practices, tips and other important information to help you maximize your social media efforts
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Read ArticleIt’s Gonna Be Maytag
Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.
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Read ArticleTaylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release
Taylor Swift’s latest single and video have broken numerous records in just 24 hours, becoming the most viewed female and solo debut for any music video on YouTube.
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Read ArticleSnapchat Premium 6-Second Ads: Just The Facts
Snapchat is offering six-second, non-skippable premium video ads for marketers looking to hold greater control of their advertising.
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Read ArticleThe Facebook F8 Conference: What Did The Social Media Giant Announce?
Facebook, Inc. announced numerous new business ventures, including new messaging tools, at the F8 2019 Conference last week.
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Read ArticleSocial Media Demographics: Who’s On Which Platform?
How would you determine which site is best for reaching your specific audience? Read up on social media demographics to tailor your marketing strategy to your ideal consumer base.
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Read ArticleWhere Do Consumers Go When Facebook And Instagram Are Down?
When Facebook and Instagram go down, consumers migrate to other channels of communications. Brands should follow consumer movement and maintain a presence in multiple contact points.
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Read ArticleUniversal Orlando Grows Harry Potter Partnership With New Roller Coaster
Universal Orlando continues to innovate and expand their Harry Potter world, capitalizing on a lucrative and creative partnership with the launch of their latest roller coaster.
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Read ArticleFacebook Testing Upvotes And Downvotes For Comments: Just The Facts
Facebook is testing a new option that allows users to upvote or downvote comments based on relevancy and popularity.
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Read ArticleTiger x Nike: A Partnership That Has Stood The Test Of Time
Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.
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Read ArticleMany Brands Offer Eco-Friendly Options To Meet Consumer Demand
As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.
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Read ArticleBeats: The Clout Behind A Star-Studded Multi-Media Campaign
In Beats’ new star-studded TV spot, featuring Serena Williams, LeBron James and Simone Biles, the brand manages to expertly showcase their new product while generating buzz and hype.
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Read ArticlePinterest Conversion Features: Just The Facts
Pinterest recently added new conversion features for performance marketers looking to track their campaigns and better reach objectives.
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Read ArticleDigital Fundraising: How Obama Mapped A Course For Future Candidates
In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.
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Read ArticleGoogle & McClatchy Form A Partnership That May Benefit Digital Marketers
An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.
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Read ArticleSnapchat Audience Network: Just The Facts
While Snapchat’s active user count is no longer growing, the social media app is taking on new ways to expand the business.
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Read ArticlePandora Voice-Activated Ads: Just The Facts
Pandora is beginning to test their voice-activated ads that allow for more consumer engagement.
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Read ArticleAdobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts
Adobe recently announced a new partnerships with Microsoft, which will pair LinkedIn and Marketo and place Adobe in competition with Salesforce.
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Read ArticleAbsolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement
Absolut saw 2.5x more engagement with Reddit videos than video ads on similar platforms. As Reddit expands its advertising offerings, more brands may flock to the social news and media site.
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Read ArticleGoogle Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits
Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.
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Read ArticleThe YouTube House: Promoting Services With A New York Pop-Up
YouTube hosted a pop-up in New York called the YouTube House, where the brand showcased its portfolio of services.
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