Social Media News

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Platform news, best practices, tips and other important information to help you maximize your social media efforts

  • It’s Gonna Be Maytag

    It’s Gonna Be Maytag

    Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.

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  • Taylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release

    Taylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release

    Taylor Swift’s latest single and video have broken numerous records in just 24 hours, becoming the most viewed female and solo debut for any music video on YouTube.

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  • Snapchat Premium 6-Second Ads: Just The Facts

    Snapchat Premium 6-Second Ads: Just The Facts

    Snapchat is offering six-second, non-skippable premium video ads for marketers looking to hold greater control of their advertising.

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  • The Facebook F8 Conference: What Did The Social Media Giant Announce?

    The Facebook F8 Conference: What Did The Social Media Giant Announce?

    Facebook, Inc. announced numerous new business ventures, including new messaging tools, at the F8 2019 Conference last week.

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  • Social Media Demographics: Who’s On Which Platform?

    Social Media Demographics: Who’s On Which Platform?

    How would you determine which site is best for reaching your specific audience? Read up on social media demographics to tailor your marketing strategy to your ideal consumer base.

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  • Where Do Consumers Go When Facebook And Instagram Are Down?

    Where Do Consumers Go When Facebook And Instagram Are Down?

    When Facebook and Instagram go down, consumers migrate to other channels of communications. Brands should follow consumer movement and maintain a presence in multiple contact points.

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  • Universal Orlando Grows Harry Potter Partnership With New Roller Coaster

    Universal Orlando Grows Harry Potter Partnership With New Roller Coaster

    Universal Orlando continues to innovate and expand their Harry Potter world, capitalizing on a lucrative and creative partnership with the launch of their latest roller coaster.

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  • Facebook Testing Upvotes And Downvotes For Comments: Just The Facts

    Facebook Testing Upvotes And Downvotes For Comments: Just The Facts

    Facebook is testing a new option that allows users to upvote or downvote comments based on relevancy and popularity.

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  • Tiger x Nike: A Partnership That Has Stood The Test Of Time

    Tiger x Nike: A Partnership That Has Stood The Test Of Time

    Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.

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  • Many Brands Offer Eco-Friendly Options To Meet Consumer Demand

    Many Brands Offer Eco-Friendly Options To Meet Consumer Demand

    As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.

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  • Beats: The Clout Behind A Star-Studded Multi-Media Campaign

    Beats: The Clout Behind A Star-Studded Multi-Media Campaign

    In Beats’ new star-studded TV spot, featuring Serena Williams, LeBron James and Simone Biles, the brand manages to expertly showcase their new product while generating buzz and hype.

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  • Pinterest Conversion Features: Just The Facts

    Pinterest Conversion Features: Just The Facts

    Pinterest recently added new conversion features for performance marketers looking to track their campaigns and better reach objectives.

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  • Digital Fundraising: How Obama Mapped A Course For Future Candidates

    Digital Fundraising: How Obama Mapped A Course For Future Candidates

    In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.

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  • Google & McClatchy Form A Partnership That May Benefit Digital Marketers

    Google & McClatchy Form A Partnership That May Benefit Digital Marketers

    An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.

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  • Snapchat Audience Network: Just The Facts

    Snapchat Audience Network: Just The Facts

    While Snapchat’s active user count is no longer growing, the social media app is taking on new ways to expand the business.

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  • Pandora Voice-Activated Ads: Just The Facts

    Pandora Voice-Activated Ads: Just The Facts

    Pandora is beginning to test their voice-activated ads that allow for more consumer engagement.

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  • Adobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts

    Adobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts

    Adobe recently announced a new partnerships with Microsoft, which will pair LinkedIn and Marketo and place Adobe in competition with Salesforce.

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  • Absolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement

    Absolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement

    Absolut saw 2.5x more engagement with Reddit videos than video ads on similar platforms. As Reddit expands its advertising offerings, more brands may flock to the social news and media site.

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  • Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits

    Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.

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  • The YouTube House: Promoting Services With A New York Pop-Up

    The YouTube House: Promoting Services With A New York Pop-Up

    YouTube hosted a pop-up in New York called the YouTube House, where the brand showcased its portfolio of services.

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