Different generations often exhibit different preferences when it comes to staying home, online usage and the benefits of technology.

Top brands are responding to consumers’ increased desire for businesses that support relevant social causes and prioritize purpose-driven marketing.

Similar to BOGO, several brands have launched pay-it-forward strategies that make consumers feel good and take action.

Twitter recently introduced carousel ads, a highly effective format that brands are likely to find success with.

China’s Singles Day is increasing in popularity as ecommerce grows and digital technologies generate engagement and sales.

Thanksgiving traditions may be different this year, but digital solutions are allowing people to shop, celebrate and enjoy the holiday in new ways.

As consumers continue to rely on ecommerce amidst the ongoing pandemic, brands and retailers are incorporating new social activations and advanced technologies in order to reach shoppers.

Many brands are reaching kids and families with advertising campaigns that offer solutions and compassion using content strategies and purpose driven marketing.

A variety of circumstances have led Facebook advertising prices to increase, but advertisers can leverage diversification and data to stay on top.

Snapchat’s latest feature updates compete with TikTok and create new opportunities for digital advertisers to connect with a growing audience.

As corporate social responsibility becomes increasingly expected by consumers, many brands are stepping up with eco-friendly, sustainability initiatives.

By using innovative digital advertising strategies, nonprofit organizations are able to attract the interest of donors.

Financial brands and fintech apps like Chase, Step and Mozper create lasting relationships with Gen Z to build loyalty with their parents.

Understanding the alchemy between data and behavior can be the key to brands creating the right messaging delivered to the right audiences at the right moments.

Tweeting during the pandemic is being analyzed by Twitter to understand what matters to people today and what will last.

The pandemic has accelerated the interest of brands in the buying power and influence of Baby Boomers.

The blank spaces on packaging are another opportunity for brands to advertise, particularly as ecommerce increases deliveries.

Brands are connecting with parents this Halloween to provide tools, resources and activities for safe but spooky alternative celebrations.