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Platform news, best practices, tips and other important information to help you maximize your social media efforts

  • Facebook Launching Newsletter Platform: Just The Facts

    Facebook Launching Newsletter Platform: Just The Facts

    Facebook’s pending self-publishing platform will give writers the opportunity to monetize their work, build out email lists and collect revenue.

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  • YouTube Receives Brand Safety Accreditation: Just The Facts

    YouTube Receives Brand Safety Accreditation: Just The Facts

    YouTube receives accreditation from MRC, making it more desirable to advertisers, as digital platforms continue to prioritize being brand safety.

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  • Men’s Grooming Brands Go Online To Grow

    Men’s Grooming Brands Go Online To Grow

    Grooming brands that target men, including Dr. Squatch, Bevel and Huron, deploy the gamut of digital advertising strategies to reach online shoppers.

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  • Memes In Advertising Deliver Fun & Results

    Memes In Advertising Deliver Fun & Results

    Using memes in marketing may help brands ride the wave of a trending topic, but it’s important to make sure memes are timely and suit brand messaging.

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  • Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.

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  • Pizza Wars 2021: Brands Effectively Leverage Digital Tactics

    Pizza Wars 2021: Brands Effectively Leverage Digital Tactics

    Pizza brands, including Pizza Hut, Little Caesars and Domino’s ramp up digital solutions and activations, including effective use of first-party data.

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  • Kitchen Appliance Brands Go Digital As Kitchen Renovations Heat Up

    Kitchen Appliance Brands Go Digital As Kitchen Renovations Heat Up

    As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.

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  • 1-800-FLOWERS.COM, Inc. Finds Ecommerce Success Through Customer Centricity

    1-800-FLOWERS.COM, Inc. Finds Ecommerce Success Through Customer Centricity

    By leveraging digital strategies and ecommerce solutions across its family of brands, 1-800-FLOWERS.COM, Inc. has connected with consumers and seen record revenue growth.

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  • Wallpaper & Paint Brands Reach Consumers With Digital Strategies

    Wallpaper & Paint Brands Reach Consumers With Digital Strategies

    Home decorating brands are optimizing digital advertising strategies, especially on social media, to meet rising consumer interest in home improvement.

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  • What Is Revue? (And Why Did Twitter Buy It?)

    What Is Revue? (And Why Did Twitter Buy It?)

    Twitter recently announced plans to acquire Revue, a newsletter platform, with the intention of offering better monetization opportunities for creators.

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  • YouTube News For Digital Marketers

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  • Major Brands Poke Fun At 2020 In Social Media Campaigns

    Major Brands Poke Fun At 2020 In Social Media Campaigns

    In an effort to create relevant and fun content, several brands are bashing 2020 in new digital advertising campaigns.

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  • How 3 Men’s Underwear Brands Used Digital Media To Promote Function, Comfort & Self Expression For Valentine’s Day

    How 3 Men’s Underwear Brands Used Digital Media To Promote Function, Comfort & Self Expression For Valentine’s Day

    Underwear brands like MeUndies, SAXX and Paper Project are deploying online advertising and ecommerce experiences to connect with target audiences in anticipation of Valentine's Day gifting demand.

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  • Digital Advertising Strategies Help RTD Beverages Reach Consumers

    Digital Advertising Strategies Help RTD Beverages Reach Consumers

    Chobani is the latest brand to launch RTD beverages with digital advertising like email marketing and subscriptions.

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  • TikTok News For Digital Marketers

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  • 5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    In an effort to provide pandemic-friendly dining options this Valentine’s Day, QSRs and fast food restaurants are leveraging their safe and convenient delivery and pick-up options for consumers.

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  • 6 At-Home Fitness Brands Find Success With Digital Strategies

    6 At-Home Fitness Brands Find Success With Digital Strategies

    The need to stay home has led to an uptick in the popularity of at-home fitness brands like Nordictrack and Tonal, and digital strategies are helping these brands shine with consumers.

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  • Instagram News For Digital Marketers

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  • Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.

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  • Pinterest News For Digital Marketers

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  • Major Brands And Retailers Stay Committed To Amplifying Black-Owned Businesses

    Major Brands And Retailers Stay Committed To Amplifying Black-Owned Businesses

    Many advertisers continue to amplify Black businesses, creators and makers through digital advertising strategies and partnerships.

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  • Snapchat News For Digital Marketers

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  • Major Brands Are Showing Year-Round LGBTQ Support

    Major Brands Are Showing Year-Round LGBTQ Support

    Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

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  • Facebook News For Digital Marketers

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  • From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

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  • Reddit News For Digital Marketers

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  • Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

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