Platform news, best practices, tips and other important information to help you maximize your social media efforts
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Read ArticleGoogle Launches Recommendations Feature For Your Next TV Binge: Just The Facts
Google is offering recommendations for TV shows and movies tailored to user ratings and previous search habits.
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Read ArticleInstagram Did Away With Like Counts — Will Facebook?: Just The Facts
Instagram hid their likes and Facebook is considering doing the same, which may change how brands measure their popularity.
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Read ArticleThe Rise Of Cross-Platform Advertising For The 2020 Olympics
Despite being nearly a year away, the 2020 Summer Olympics is already on track to break advertising records for NBCUniversal and marks a shift in the way advertising is bought and sold.
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YouTube News For Digital Marketers
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Read ArticleFacebook Launches Automated Lead Generation For Messenger: Just The Facts
Facebook’s new lead generation feature for Messenger could offer marketers another outlet for acquiring valuable first-party data and increasing customer-facing actions.
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Facebook News For Digital Marketers
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Read ArticleNFL X TikTok: A Partnership Designed To Inspire Younger Audiences
The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.
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Twitter News For Digital Marketers
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Read ArticleYouTube Plans Changes To Kids Content: Just The Facts
YouTube will be implementing a series of changes to their children’s content in order to protect the privacy of children watching YouTube and make parents more aware of their kids’ viewing habits.
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Snapchat News For Digital Marketers
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Read ArticleThe Launch Of Facebook Dating: Just The Facts
Facebook Dating is now available in the U.S., appearing as a new tab within the Facebook mobile app.
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Read Article4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters
Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.
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Read ArticleYelp Adds Personalization Features: Just The Facts
Yelp recently introduced personalized search results based on user’s lifestyle, diet and interests in an effort to provide users with meaningful connections in their community.
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Read ArticleVow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest
In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of newlyweds a free honeymoon if they include the booking website in their wedding vows.
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Instagram News For Digital Marketers
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Read ArticleFacebook News Tab To Launch This Fall: Just The Facts
Facebook’s latest “news tab” will offer trustworthy news and could include licensing agreements with The Washington Post and Bloomberg.
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Read ArticleOptimized 6-Second Ads Encourage Ad Recall
A recent study highlighted the effectiveness of six-second bumper ads, a tactic marketers are deploying as a part of multichannel campaigns.
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Pinterest News For Digital Marketers
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Read ArticleAutomotive Marketers Find New Targets In Pinterest And Snapchat
Recent studies indicate automotive marketers may have found two new target audiences in Pinterest and Snapchat users.
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Read ArticleChic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction
Last month, Etsy joined the ranks of many online storefronts announcing its plan to make free shipping a core part of the Etsy shopper experience.
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Read ArticleA Look At The Best Back-To-School Campaigns Of 2019
With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.
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TikTok News For Digital Marketers
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Read ArticleThe Results Are In: Here Are The Top Brands Among Kids
A recent study from Brand Love shares insight into which brands kids ages 6 to 12 are loving the most.
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Read ArticlePinterest’s New Shopping Features: Just The Facts
In an effort to create a more shoppable and personalized experience for consumers, Pinterest has launched two new shopping features to its platform.
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Read ArticleSnapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts
On July 31, Snapchat introduced their new Instant Create tool, designed to simplify and streamline the creation process for certain types of ads on the popular social media platform.
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Read ArticleCar Brands Step Up Their Ad Campaigns As The Automotive Industry Evolves
Infiniti and other car brands are responding to disruptions in the auto industry with creative digital activations.
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Reddit News For Digital Marketers
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Read ArticleFacebook Special Ad Audience: Just The Facts
Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.
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