DMS Insights: Social Media News

Digital Marketing Innovation Inspiration

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Platform news, best practices, tips and other important information to help you maximize your social media efforts

  • How Big Brands Can Go Local With Digital Marketing Strategies

    How Big Brands Can Go Local With Digital Marketing Strategies

    Multinational brands often struggle with local digital marketing strategies, but there are effective ways to optimize local outreach for engagement and sales.

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  • LinkedIn’s New Healthcare Hub: Just The Facts

    LinkedIn’s New Healthcare Hub: Just The Facts

    By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.

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  • Facebook Tests Link Between User Accounts And News Subscriptions: Just The Facts

    Facebook Tests Link Between User Accounts And News Subscriptions: Just The Facts

    Facebook tests linking news subscriptions to Facebook accounts, in the social media platforms’ latest bid to make nice with publishers.

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  • LinkedIn Page Updates: Just The Facts

    LinkedIn Page Updates: Just The Facts

    LinkedIn Pages has added several new features that facilitate better connection between colleagues and businesses, and could offer future targeting opportunities for marketers.

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  • Pinterest Features Help Brands Reach Diverse Audiences

    Pinterest Features Help Brands Reach Diverse Audiences

    As Pinterest hit 400 million monthly active users over the summer, the platform’s latest features and enhancements help brands reach diverse consumers through expanded technology.

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  • Book Publishers Fight Off Retailer Woes With Strong Digital Push Across Channels

    Book Publishers Fight Off Retailer Woes With Strong Digital Push Across Channels

    Although retail sales have impacted book sales, the adoption of digital strategies by publishers could mean a bright future.

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  • Keebler And Other Heritage Brands Turn To Digital For Modern Marketing Campaigns

    Keebler And Other Heritage Brands Turn To Digital For Modern Marketing Campaigns

    During the rise of digital, many heritage CPG brands have transitioned large portions of their marketing spend to digital media, creating fun, relevant campaigns.

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  • YouTube News For Digital Marketers

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  • Purpose-Driven Social Media Campaigns Help Brands Connect With Target Audiences

    Purpose-Driven Social Media Campaigns Help Brands Connect With Target Audiences

    Brands like Hershey’s, Staples and Hellmann’s are furthering their social impact with the launch of their latest social media campaigns featuring charitable contests and non-profit partnerships.

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  • Facebook News For Digital Marketers

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  • Canned Cocktails And Wine Are Having A Moment Thanks To Creative Digital Strategies

    Canned Cocktails And Wine Are Having A Moment Thanks To Creative Digital Strategies

    Ready to drink cocktails are growing exponentially by focusing digital marketing strategies on convenience and fresh options.

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  • Snapchat News For Digital Marketers

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  • Michelle Obama And Social Media Platforms Take On Voter Registration

    Michelle Obama And Social Media Platforms Take On Voter Registration

    Social media platforms, former first ladies and voter organizations partnering with corporations are encouraging Americans to vote.

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  • Facebook Removes More Than 1,000 Ad Targeting Options: Just The Facts

    Facebook Removes More Than 1,000 Ad Targeting Options: Just The Facts

    Facebook is doing away with more than 1,000 targeting options because of replication and low use by advertisers.

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  • TikTok News For Digital Marketers

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  • Rappers And Hip-Hop Artists Partner With Brands For Multichannel Marketing Activations

    Rappers And Hip-Hop Artists Partner With Brands For Multichannel Marketing Activations

    Many hip-hop stars and rappers have appeared in commercials and partnered with brands to promote a wide range of products.

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  • As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    Despite the uncertainty surrounding in-person events during the pandemic, marketers have found unique ways to get their brands in front of consumers through partnerships, creative ad spots and more.

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  • Brands Replace Live Experiential Activations With Virtual Social Engagement

    Brands Replace Live Experiential Activations With Virtual Social Engagement

    Capitalizing on connecting with consumers where they are, brands like Dunkin’ and Stella Artois are trading experiential activations for virtual engagement, leveraging the power of social media.

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  • Luxury Brands Develop Digital & Personalized Experiences To Scale

    Luxury Brands Develop Digital & Personalized Experiences To Scale

    The state of luxury experiences, services and products has seen ebbs and flows as consumers’ shopping – and saving – habits continue to evolve throughout the pandemic.

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  • Instagram News For Digital Marketers

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  • Many Brands Continue To Show Support For The Racial Justice Movement

    Many Brands Continue To Show Support For The Racial Justice Movement

    It’s been nearly three months since racial justice moved to the national stage for many Americans, and brands continue to show support.

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  • Pinterest News For Digital Marketers

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  • YouTube Lead Forms: Just The Facts

    YouTube Lead Forms: Just The Facts

    Google has added lead forms to YouTube, increasing the ways in which brands can reach consumers across the web.

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  • Alcohol Brands Embrace The Next Wave Of Pandemic-Friendly Marketing Campaigns

    Alcohol Brands Embrace The Next Wave Of Pandemic-Friendly Marketing Campaigns

    As the pandemic continues, many major alcohol brands have debuted new marketing initiatives that reflect the current lifestyles consumers are experiencing.

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  • Shoppable Entertainment Is The Latest Evolution Of Ecommerce

    Shoppable Entertainment Is The Latest Evolution Of Ecommerce

    Shoppable entertainment merges creative content and shopping to create a full integrated shopping experience.

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  • Reddit News For Digital Marketers

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  • Twitter Branded Likes: Just The Facts

    Twitter Branded Likes: Just The Facts

    Twitter is beta testing Branded Likes, which could ignite a little extra spark and joy to hashtag promotions, already effective for social media engagement.

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