Social Media News

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Platform news, best practices, tips and other important information to help you maximize your social media efforts

  • Today’s Travel Industry Experiences A New Wave Of Trends

    Today’s Travel Industry Experiences A New Wave Of Trends

    From foodie travel to subscription services to generational differences, the travel industry continues to evolve in order to meet the needs of consumers.

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  • Snapchat Launches Snapchat Scan: Just The Facts

    Snapchat Launches Snapchat Scan: Just The Facts

    Snapchat Scan offers brands the opportunity to create interactive experiences for current users while expanding their audience reach.

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  • Ghostery Midnight For Desktop: Just The Facts

    Ghostery Midnight For Desktop: Just The Facts

    Ghostery has launched an ad and tracker blocker for desktop.

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  • YouTube News For Digital Marketers

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  • Determining The Importance And Effects Of Consumer Reviews

    Determining The Importance And Effects Of Consumer Reviews

    Marketers have watched as consumers rely more and more on review platforms as a way to discover new businesses, form opinions on brands and share feedback based on personal experiences.

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  • Facebook News For Digital Marketers

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  • Spotify Suspends Political Ads: Just The Facts

    Spotify Suspends Political Ads: Just The Facts

    Spotify hits the brakes on political ads, citing their lack of a review process robust enough to effectively validate the spots.

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  • Twitter News For Digital Marketers

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  • Audiences Continue To Flock To Social Media Platforms

    Audiences Continue To Flock To Social Media Platforms

    In the age of constant phone-checking, social media platforms continue to grow or remain steady with audiences.

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  • Snapchat News For Digital Marketers

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  • Snapchat’s New Trailer Reaction Lens: Just The Facts

    Snapchat’s New Trailer Reaction Lens: Just The Facts

    In December, Snapchat introduced a new augmented reality movie preview ad format called a “trailer reaction lens” in collaboration with Paramount Pictures for their upcoming film Top Gun: Maverick.

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  • 2019: The Year Of Social Advancements

    2019: The Year Of Social Advancements

    2019 went out with a bang, as marketers effectively capitalized on the constant stream of innovation within the digital marketing industry.

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  • Quora Lead Gen Forms: Just The Facts

    Quora Lead Gen Forms: Just The Facts

    Quora is introducing lead generation forms to help marketers diversify their customer acquisition efforts.

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  • Alcohol Brands Promote Healthy Drinking Habits Through Social Campaigns

    Alcohol Brands Promote Healthy Drinking Habits Through Social Campaigns

    Alcohol brands are taking note of consumers’ desire for companies who integrate wellness-related products and social responsibility into their marketing goals.

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  • Instagram News For Digital Marketers

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  • Shoppable Videos May Be The Next Evolution In Television

    Shoppable Videos May Be The Next Evolution In Television

    Shoppable videos, already popular on digital platforms, may be coming to TV in the near future.

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  • TikTok Introduces A Seamless Shoppable Experience For Marketers

    TikTok Introduces A Seamless Shoppable Experience For Marketers

    TikTok, the social media app known for its user generated content, is offering a new advertising platform with a seamless shopping experience.

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  • Pinterest News For Digital Marketers

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  • Boomers And Gen Xers Are Embracing Technology At A Faster Rate Than Millennials

    Boomers And Gen Xers Are Embracing Technology At A Faster Rate Than Millennials

    Technology usage across generations is continuing to grow across all generations, but Boomers and Xers see the most growth.

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  • Department Store Holiday Commercials Go All Out To Steal Hearts

    Department Store Holiday Commercials Go All Out To Steal Hearts

    Holiday commercials from department stores differentiate themselves from competitors’ spots by promoting their distinctive brand characteristics and touching hearts in unique ways.

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  • Facebook Machine Learning Offers Tailored Ads: Just The Facts

    Facebook Machine Learning Offers Tailored Ads: Just The Facts

    Facebook has introduced new advertising features that use machine learning to dynamically tailor ads for Facebook users.

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  • TikTok News For Digital Marketers

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  • The Pinterest Shop & Curated Shopping: Just The Facts

    The Pinterest Shop & Curated Shopping: Just The Facts

    Pinterest launches The Pinterest Shop, a curated shopping experience, featuring products from small businesses.

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  • YouTube COPPA Compliance: Just The Facts

    YouTube COPPA Compliance: Just The Facts

    All YouTube creators and advertisers are now required to comply with the Children’s Online Privacy Protection Act (COPPA), although some aspects of the regulation are rolling out in 2020.

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  • Whale By Facebook: Just The Facts

    Whale By Facebook: Just The Facts

    In early November, Facebook launched their experimental app, Whale, which allows users to edit photos to make their own memes.

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  • Star Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season

    Star Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season

    The highly anticipated Star Wars: The Rise of Skywalker opening in theaters on December 20 with multiple global promotions.

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  • Reddit News For Digital Marketers

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  • Genies Mobile App: Just The Facts

    Genies Mobile App: Just The Facts

    Genies, an innovative take on the classic Bitmoji app, is positioning itself as the next wave of social communication for Gen Z and Millennials.

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