Platform news, best practices, tips and other important information to help you maximize your social media efforts
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Read ArticleFacebook Relevance Metrics Updates: Just The Facts
Facebook is introducing three new relevance metrics that will offer advertisers a more robust look at their ad reach.
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Read ArticleInstagram Aims To Expand Influencer Campaigns: Just The Facts
Instagram is amping up its influencer marketing capabilities with branded content ads, which allow brands to share influencers’ posts like any other ad.
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Read ArticleKFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie
KFC is known for its out-of-the-box marketing campaigns. This time around, they’re crowdsourcing, relying on fans, to bring their inventions to fruition.
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Read ArticleFacebook Tests Ad-Serving Expansion On Facebook Watch: Just The Facts
Facebook is testing an option that would provide publishers with the option to deliver ads on Facebook Watch from their own ad technology.
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Read ArticleReddit Introduces Cost-Per-Click Ads: Just The Facts
Reddit launched their cost-per-click advertising options last month, expanding their suite of marketing options available for advertisers.
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Read ArticleThe Final Shutdown: Google+ Bids Users Adieu
Google+ admitted defeat last year, but they’re back in the news. After a bug left user data exposed, Google+ has advanced their shutdown date.
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Read ArticleGoogle 15-Second Non-Skippable Video Ads: Just The Facts
Google is introducing 15-second non-skippable ads, available to advertisers and marketers on YouTube and Google video platforms.
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Read ArticleFacebook And Instagram Cross-Posting: The Facts & Important Considerations
Facebook has been implementing cross-posting options for users to share posts to and from Instagram. Cross-posting will encourage more content on both sites with more potential for engagement.
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Read ArticleTikTok Testing Ads: Just The Facts
TikTok, the latest video app, is testing video ads, a monetization effort many marketers have been waiting for as the app has grown exponentially in popularity in its six short months of existence.
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Read ArticleFacebook’s Brand Safety Certification: Just The Facts
Facebook released their brand safety certification in the Facebook Marketing Partners program to give marketers more control over where their ads populate on the platform.
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Read ArticleAmazon New-To-Brand Metrics: Just The Facts
Amazon introduced new-to-brand metrics, a new measurement option for marketers looking to study their conversion and retention rates.
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Read ArticleFacebook Merges Messenger, WhatsApp And Instagram: Just The Facts
Facebook has plans to merge Messenger, WhatsApp and Instagram to form a massive communication infrastructure while allowing each site to continue as a standalone platform.
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Read ArticleLinkedIn Interest Targeting: Just The Facts
LinkedIn, striving to offer marketers more in-depth solutions, recently released their Interest Targeting, which allows marketers to target users by their professional interests.
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Read ArticleFacebook Moments Shutdown: Just The Facts
Facebook is shutting down their Moments app. Users will have just a few months to export their photos and videos.
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Read ArticleTikTok’s Rapid Popularity: Just the Facts
TikTok, a video app that allows for music overlays and visual filters, is rapidly becoming one of the hottest apps in the United States.
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Read ArticleFacebook Beta Testing Ads in Search Results Pages: What to Know
In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.
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Read ArticleSocial Media Campaigns in 2019: Authenticity, Stories & Paid Media Creating Trust & Engagement
Hootsuite’s annual report on global trends in social media provides a blueprint for marketers for 2019, encouraging authenticity and increased investment in paid social.
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Read ArticleInstagram Promote for Stories: What to Know
Instagram recently introduced Promote for Stories, which allows marketers to get their Stories content in front of ideal consumers. See how the new advertising option can help marketers gain exposure.
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Read ArticleDigital Media Ad Revenue Poised to Top $100 Billion, Led by Mobile
Digital advertising revenue in the U.S. rose 23% year over year (YOY) to $49.5 billion during the first half of 2018 (H1 2018), according to a recently published IAB report.
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Read ArticleNov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising
LinkedIn issued a beta-release of their Campaign Manager overhaul, which offers objective-based advertising for more targeted advertising opportunities.
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