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Platform news, best practices, tips and other important information to help you maximize your social media efforts

  • YouTube Shorts: Just The Facts

    YouTube Shorts: Just The Facts

    YouTube may be launching “Shorts,” a short-form video-sharing feature on mobile that could be a hiccup for TikTok.

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  • Snapchat Launches App Stories: Just The Facts

    Snapchat Launches App Stories: Just The Facts

    Snapchat launched App Stories which allows users to share their stories to third-party apps, with advertising opportunities for partner brands possible in the near future.

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  • Consumers Expect Brands To Be Helpful, Not Go Dark, During Coronavirus Crisis

    Consumers Expect Brands To Be Helpful, Not Go Dark, During Coronavirus Crisis

    A majority of consumers expect brands to use their platforms and resources to promote helpful messages and produce necessary items during the coronavirus crisis.

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  • Pinterest Adds "Today" Tab For The Latest Trends: Just The Facts

    Pinterest Adds "Today" Tab For The Latest Trends: Just The Facts

    Pinterest added a new tab called Today, highlighting trending ideas from across the pinning platform.

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  • Influencers Use Social Media Platforms To Encourage Social Distancing

    Influencers Use Social Media Platforms To Encourage Social Distancing

    Kylie Jenner, NBA players and popular brands remind young people how important it is to self isolate and maintain social distance during the coronavirus crisis.

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  • Online Dating Goes Virtual In The Wake Of Social Distancing

    Online Dating Goes Virtual In The Wake Of Social Distancing

    As the necessity for social distancing increases, dating apps are feeling the pressure to create innovative approaches to virtual dating.

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  • Instagram Co-Watching: Just The Facts

    Instagram Co-Watching: Just The Facts

    With the goal of connecting users during a time of isolation, Instagram has created a new media sharing feature via in-app video chat.

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  • YouTube News For Digital Marketers

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  • Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook has introduced a pilot program that allows users to see rewards and points in their Facebook app.

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  • Facebook News For Digital Marketers

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  • 135-Year-Old American Kennel Club Goes Digital

    135-Year-Old American Kennel Club Goes Digital

    More and more legacy brands are recognizing the benefits of creating multichannel, digital campaigns in order to expand their audience reach.

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  • Snapchat News For Digital Marketers

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  • Wingstop Transitions Outdoor Budget To Fund Branded-Merchandise Focused UGC Campaign

    Wingstop Transitions Outdoor Budget To Fund Branded-Merchandise Focused UGC Campaign

    Wingstop is recruiting fans to help advertise its boneless wings and nationwide delivery service by paying fans to wear free, Wingstop-branded merchandise.

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  • Reddit Introduces Trending Takeover: Just The Facts

    Reddit Introduces Trending Takeover: Just The Facts

    Reddit’s latest ad unit gives brands the opportunity to drive further engagement and visibility.

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  • TikTok News For Digital Marketers

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  • Apple Lets Apps Send Ads As Push Notifications: Just The Facts

    Apple Lets Apps Send Ads As Push Notifications: Just The Facts

    Apple has recently changed its guidelines allowing apps to send ads as push notifications, a move that could help digital marketers better engage consumers.

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  • 3 Slam Dunk March Madness Campaigns

    3 Slam Dunk March Madness Campaigns

    The excitement surrounding the March Madness tournament offers marketers the opportunity to increase consumer engagement and expand their audience reach.

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  • Customers Want More Text-Based Customer Service Support

    Customers Want More Text-Based Customer Service Support

    Consumers increasingly want customer support via text or in-app messaging, according to a new report.

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  • The Latest At LinkedIn: Live Stream And Stories

    The Latest At LinkedIn: Live Stream And Stories

    LinkedIn prepares to add new features to its social media platform including live streaming and stories.

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  • Instagram News For Digital Marketers

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  • Twitter Fleets: Just The Facts

    Twitter Fleets: Just The Facts

    Twitter tests Fleets, its own version of Stories, similar to Instagram and Snapchat, that disappear after 24 hours.

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  • Pinterest News For Digital Marketers

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  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

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  • The Rise Of First-Party Data Facilitates Modern Digital Marketing

    The Rise Of First-Party Data Facilitates Modern Digital Marketing

    As third-party data becomes increasingly unpopular, DMPs, which facilitate targeting with third-party data, may also be on the way out.

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  • S’More Dating App Focuses On Conversations, Not Selfies

    S’More Dating App Focuses On Conversations, Not Selfies

    In today’s crowded and competitive dating app industry, S’More enters the space with a unique and meaningful approach to finding your match.

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  • Reddit News For Digital Marketers

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  • Women’s Clothing Brand M.M. LaFleur Supports Women Running For Office

    Women’s Clothing Brand M.M. LaFleur Supports Women Running For Office

    M.M.LaFleur, a high-end women’s workwear brand, pledged to lend women who are running for office the clothes they need for the campaign trail.

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