Snapchat vs. Instagram Stories: The Race Begins
The world of social media is forever changing, and those who don’t evolve are lost in the dust. Likely with...
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Corn Nuts Goes Nuts On Twitter: How Social Revitalized The Brand
The marketers behind Corn Nuts’ Twitter strategy are focused on targeting Millennials and increasing brand engagement.
Mercedes Targets Millennials With Instagram Stories
Mercedes targeted Millennials with a recent Instagram campaign, titled “Bucket List,” that showcased their vehicles’ new technology.
Instagram Donation Button: Just The Facts
Instagram launched donation stickers, aiding nonprofits in accepting donations on the social media platform.
It’s Gonna Be Maytag
Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.
Taylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release
Taylor Swift’s latest single and video have broken numerous records in just 24 hours, becoming the most viewed female and solo debut for any music video on YouTube.
Snapchat Premium 6-Second Ads: Just The Facts
Snapchat is offering six-second, non-skippable premium video ads for marketers looking to hold greater control of their advertising.
The Facebook F8 Conference: What Did The Social Media Giant Announce?
Facebook, Inc. announced numerous new business ventures, including new messaging tools, at the F8 2019 Conference last week.
Social Media Demographics: Who’s On Which Platform?
How would you determine which site is best for reaching your specific audience? Read up on social media demographics to tailor your marketing strategy to your ideal consumer base.
Where Do Consumers Go When Facebook And Instagram Are Down?
When Facebook and Instagram go down, consumers migrate to other channels of communications. Brands should follow consumer movement and maintain a presence in multiple contact points.
Universal Orlando Grows Harry Potter Partnership With New Roller Coaster
Universal Orlando continues to innovate and expand their Harry Potter world, capitalizing on a lucrative and creative partnership with the launch of their latest roller coaster.
Facebook Testing Upvotes And Downvotes For Comments: Just The Facts
Facebook is testing a new option that allows users to upvote or downvote comments based on relevancy and popularity.
Tiger x Nike: A Partnership That Has Stood The Test Of Time
Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.
Many Brands Offer Eco-Friendly Options To Meet Consumer Demand
As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.
Beats: The Clout Behind A Star-Studded Multi-Media Campaign
In Beats’ new star-studded TV spot, featuring Serena Williams, LeBron James and Simone Biles, the brand manages to expertly showcase their new product while generating buzz and hype.
Pinterest Conversion Features: Just The Facts
Pinterest recently added new conversion features for performance marketers looking to track their campaigns and better reach objectives.
Digital Fundraising: How Obama Mapped A Course For Future Candidates
In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.
Google & McClatchy Form A Partnership That May Benefit Digital Marketers
An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.
Snapchat Audience Network: Just The Facts
While Snapchat’s active user count is no longer growing, the social media app is taking on new ways to expand the business.
Pandora Voice-Activated Ads: Just The Facts
Pandora is beginning to test their voice-activated ads that allow for more consumer engagement.
Adobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts