Facebook Expands Search Ad Placements: Just The Facts

Understanding the alchemy between data and behavior can be the key to brands creating the right messaging delivered to the right audiences at the right moments.

Tweeting during the pandemic is being analyzed by Twitter to understand what matters to people today and what will last.

The pandemic has accelerated the interest of brands in the buying power and influence of Baby Boomers.

The blank spaces on packaging are another opportunity for brands to advertise, particularly as ecommerce increases deliveries.

Brands are connecting with parents this Halloween to provide tools, resources and activities for safe but spooky alternative celebrations.

As consumers seek comfort, CPG brands Kraft, Hostess and STōK have introduced pumpkin flavored products to grocery shelves to attract audiences, boost engagement and drive sales this fall.

As consumers continue gravitating toward online and mobile options for their shopping needs, Instagram has broadened its shopping features to IGTV and Reels.

Brands like ColourPop, Hostess and Reese’s are connecting to consumers this Halloween with engaging content campaigns and nostalgic product launches.

The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.

As brands increasingly turn to digital strategies for their marketing campaigns, gamification offers a fun, interactive way to reach consumers.

As the holiday shopping season approaches, brands and retailers are expanding their DIY offerings to meet consumers’ growing demands for at-home projects and thoughtful gifts.

As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.

The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

Multinational brands often struggle with local digital marketing strategies, but there are effective ways to optimize local outreach for engagement and sales.

By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.

Facebook tests linking news subscriptions to Facebook accounts, in the social media platforms’ latest bid to make nice with publishers.

LinkedIn Pages has added several new features that facilitate better connection between colleagues and businesses, and could offer future targeting opportunities for marketers.

As Pinterest hit 400 million monthly active users over the summer, the platform’s latest features and enhancements help brands reach diverse consumers through expanded technology.

Although retail sales have impacted book sales, the adoption of digital strategies by publishers could mean a bright future.