Facebook Expands Search Ad Placements: Just The Facts

As students head back -- or back online -- to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.

Changes in consumer behaviors have reignited the credit wars. To retain customer loyalty, credit card brands are pivoting their campaigns with shifting consumer values.

Amidst a time of emotional and economic distress, brands are pivoting their marketing campaigns to focus on the well-being of their customers and promote positive and hopeful sentiments.

As consumers still feel the effects of the pandemic, brands are transitioning from their initial convenience offers to implementing proactive marketing efforts that resonate with consumers long-term.

Direct-to-consumer mattress brands continue to optimize their marketing strategies to differentiate in a crowded marketplace.

UGC has grown significantly in recent years, positioning itself as a beneficial approach to marketing, due to its authentic and real-life appeal for consumers.

Snapchat introduces brand profile pages offering retailers opportunities to reach consumers increasingly reliant on ecommerce options.

Fast food and quick service restaurants that effectively launch purpose-driven campaigns can develop affinity with audiences.

While Twitter remains a popular social media platform for the latest news, younger generations are turning to Instagram and TikTok.

Although now scheduled for a fall release, Wonder Woman 1984 promotional partnerships continue to move forward.

Facebook launches Forecast, a Q&A app designed to help users engage in meaningful conversations around tricky subjects.

Bing Shopping adds visual search for better comparison shopping, becoming the latest platform to emphasize ecommerce.

Instagram Reels, a rising competitor to TikTok, has expanded to new markets and added more sharing features.

Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.

Recent comments from government officials indicate that TikTok could be banned in the U.S.

The advertiser boycott campaign of Facebook includes more than 400 advertisers.

Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.

In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.