Social Media News


Facebook in 2018: Usage and Advertising Stats Still Rising

September 13, 2018 Kathy Bryan

Facebook growth

Facebook, the social media giant, has had an eventful year comprised of data breaches, Capitol Hill visits and public apologies. Many have predicted Facebook will see a drop off in popularity as shown by a potentially misleading Forbes headline stating that one in four Americans have deleted Facebook.

Has Facebook really kissed their high number of daily active users goodbye? As it turns out, the 26% number reported by a Forbes contributor was actually the share of adults who deleted the Facebook app form their phones, as reported by the Pew Research center from a survey this spring. Pew did not report on the volume of adults who deleted their accounts, but it’s safe to assume not many did, based on the statistics below:

  • Facebook’s number of daily active users (DAUs) in North America grew from 183 million in June 2017 to 185 million June in 2018.
  • Facebook’s monthly active users (MAUs) increased from 236 million in Q2 2017 to 241 million in Q2 2018.
  • 66% of Facebook’s users check the social platform daily.
  • DAUs spend about 41 minutes per day on Facebook.
  • Facebook’s advertising revenue for the U.S. and Canada increased to $6.1 billion in Q2 2018 from $4.4 billion in Q2 2017.
  • The average advertising revenue per worldwide user was $5.89 in Q2 2018, which is up nearly 27% from Q2 2017.
  • The average advertising revenue per U.S./Canada user was $25.43 in Q2 2018, up 34% from Q2 2017.

Since its time on Capitol Hill, Facebook has taken notable measures to secure its platform and provide a positive user experience, as can be gathered from the growing user base Facebook reaches through its family of platforms (Facebook, Instagram and WhatsApp) — now 2.5 billion users strong.

To learn more about Facebook’s recent activity, read “Facebook Removes Discriminatory Ad Targeting” and “Stop the Panic! Facebook is Still Growing.”

For a complete recap, download the “A Recap of Recent Facebook Trials in the Media & On Capitol Hill.”


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About the Author

Kathy Bryan

Kathy Bryan is the Chief Marketing Officer at Digital Media Solutions (DMS). In this role, Kathy is responsible for all aspects of marketing and communications for DMS, the leading global martech company leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers.

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