Facebook Takes on Google and Wins

Facebook Lead Ads Play a Big Role

Approximately two-thirds of all digital advertising revenue was spent with Facebook and Google during 2015. With search spend excluded, these two companies still took in half of the digital advertising media dollars for the year. Google has been an advertising powerhouse for quite some time, but in the first quarter of this year, Facebook's growth actually outpaced Google. As their sales climbed 52% year over year to 45.3 billion in q1 and profits tripled to $1.5 billion, some have called Facebook "unstoppable" when it comes to generating advertising revenue.

Download this whitepaper to learn how Facebook has grown so quickly, how Facebook Lead Ads have contributed and more. The whitepaper also includes tips for setting up successful Facebook Lead Ads campaigns. ("Facebook Takes on Google and Wins" was written by Kathy Bryan of Sparkroom and published by LeadsCouncil.)

Note: After the publish date of this whitepaper, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.

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About the Author

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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