Facebook Takes on Google and Wins

The need to stay home has led to an uptick in the popularity of at-home fitness brands like Nordictrack and Tonal, and digital strategies are helping these brands shine with consumers.

Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.

Many advertisers continue to amplify Black businesses, creators and makers through digital advertising strategies and partnerships.

Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

Clubhouse is a recently launched audio-only social media platform that is popular with celebrities and growing around the world.

As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

DMS chief media officer shares his insights into paid media expectations in the new year, spotlighting the influence Instagram, TikTok and OTT will have for digital advertisers.

Consumers relied on the ease and predictability that DTC and subscription brands provided as they sought out safe and seamless buying options throughout 2020.

This year, many brands leveraged accelerated consumer reliance on social channels to reach, engage and convert new audiences. Meanwhile, top social platforms launched new tools for advertisers.

TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.

Google faces another antitrust lawsuit, this time related to their role in ad market pricing.

Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.

Social media platforms are reporting errors in ad measurement, a mistake less likely to happen when brands choose CPA advertising with payment models that rely on actions taken.

CPG brands are using customized products and merchandise to build brand loyalty this holiday season.

A KFC mini-movie shocked Twitter, but the QSR is just the latest brand to try long-form branded content.

The FTC and 47 states sued Facebook in a case that could lead to Instagram and WhatsApp spinning off on their own.

Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

Health and fitness advertisers are using apps to scale revenue through subscription services, in-app advertising and strategic partnerships.