Facebook Takes on Google and Wins

As TikTok continues to see growth across its platform, the app has introduced a new way for brands to broaden their reach and incorporate the social platform into future marketing efforts.

As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.

With increased viewership in recent years, strategic brand partnerships and rising popularity among younger consumers, the game of professional lacrosse has reached new heights.

Snapchat recently unveiled a slew of updates including an action bar that should make navigation easier for new users.

Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.

In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.

Facebook has introduced knowledge panels that pull content from Wikipedia, which could help with the social platform’s trust issues.

With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

Facebook is introducing a CRM-like system to help marketers form connections with their target audience and expand their reach.

LinkedIn improves their capabilities so advertisers can better target the professional audiences they need to reach.

Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.

Major brands - from Nike to Spotify to Crayola - have stepped up to show their support and newfound initiatives supporting the ongoing protests and fight against racial injustice.

Following the success of the 2019 #ChickenSandwichWars, major fast-food brands have launched new chicken offerings, evolved their previous chicken wars campaigns or revamped their brand images.

A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.