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Instagram Donation Button: Just The Facts

May 20, 2019 Victoria Pallien

Recently, Instagram launched a new addition to their Stories: donation stickers.

What Is The Instagram Donation Sticker?

Available to support nonprofit organizations, the Instagram donation sticker allows users to post and fundraise on behalf of a selected organization. Donation stickers are a feature that makes sense after Instagram’s recent introduction of their payment processing function.

Why Did Instagram Introduce Donation Stickers?

Director of Project Management for Social Good at Facebook, Inc. (owner of Instagram), Emily Dalton Smith, said that nonprofits asked Instagram to bring donation acceptance to the social media platform, according to Mashable. “I think we're just really eager to see what the Instagram community brings to life and the causes they [Instagram users] support,” said Smith.

How Will Instagram Donation Stickers Affect Marketers?

Donation stickers may aid nonprofit marketers in collecting monetary donations. As marketers use donation stickers in their Instagram stories, they may expand their reach and constituent base through the social media platform. When partnering Instagram donation stickers with existing marketing strategies, nonprofits may see additional donations. Plus, nonprofits can encourage peer-to-peer fundraising by enlisting their supporter to fundraise on their behalf.

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About the Author

Victoria Pallien

Victoria Pallien is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

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