Instagram has released numerous engagement options to liven up Instagram Stories. With Music, Questions, Countdown, Scales and Polls, Instagram Stories has seen an uptick in engagement.
What Are Instagram Poll Stickers?
Instagram Poll Stickers enable users to poll their Instagram Stories viewers on certain topics.
The poll stickers are completely customizable. In addition to asking relevant questions, brands can change response options from “yes” and “no” to anything else appropriate for the prompt.
Why Did Instagram Introduce Poll Stickers?
Last month, Instagram announced more than 500 million accounts use Instagram Stories every day. Brands reach their audiences through Instagram Stories and the introduction of polling stickers has offered more engagement, presumably the outcome Instagram was aiming for.
The social media brand noted, “In nine out of 10 beta campaigns, the polling sticker increased three-second video views.” Plus, certain brands saw a 20% lower cost-per-video-view when they incorporated the polling sticker.
How Will Instagram Stories Poll Stickers Benefit Digital Marketers?
Instagram Stories poll stickers can be an easy way for digital marketers to encourage engagement from consumers. Plus, consumers may feel more invested in a brand after voting in its poll. When brands incorporate polling stickers into their stories and ads, they can learn more about what their consumers are interested in. With survey learnings noted, brands can further tailor their marketing campaigns to reach ideal consumers.