LinkedIn Dynamic Ads: The New Feature in Campaign Manager

September 18, 2018 Ross Bucholc

We know personalization is key when it comes to marketing, performance and driving sales. Last week, LinkedIn announced a customizable advertising option, called LinkedIn Dynamic Ads, now available within Campaign Manager.

What are LinkedIn Dynamic Ads?

Dynamic Ads allow LinkedIn to customize your content automatically to cater to your audience by using the combination of ad components that they feel will resonate most with that specific user. Dynamic Ads cater to your targeted audience by leveraging the public information from their LinkedIn profiles, such as consumer names, photos, companies and job titles.

LinkedIn Dynamic Ads

Brands like yours can even add data mapping tools, which allow for deeper customization with pre-built templates and auto-translation to display the right ads for your consumers. Plus, brands can try A/B testing to optimize creative.

To build a sense of community, you can invest in “follower ads” to create brand awareness. To highlight a specific product or service, you can use “spotlight ads” for driving traffic and conversions.

These extensive features allow for more visibility and scale, so your brand can create compelling, personalized advertising for consumers.

LinkedIn’s Dynamic Ads may be a reaction to Google’s release of their own dynamic ads in their display network and their search. Read Longer-Format Google Search Ads: Will It Matter? to learn more.

With LinkedIn’s recent addition to the Campaign Manager, brands can craft more meaningful interactions with consumers. By catering the buying process directly to each consumer, brands may see higher engagement and more conversions.

Are you ready to optimize your LinkedIn Campaign?

Contact the social advertising team at Digital Media Solutions today.

About the Author

Ross Bucholc

Ross Bucholc is the Director of Paid Media at Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients grow their businesses and realize their marketing goals. In this role, Ross oversees search, display, social, programmatic, mobile and affiliate programs servicing DMS clients across industries. The DMS Paid Media team focuses on customer-centric, real-time marketing using robust data from multiple sources to understand each customer’s journey and optimize campaign performance. Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly complex and competitive industries including mortgage, education, insurance, consumer brands, automotive, jobs and careers. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.

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