We know personalization is key when it comes to marketing, performance and driving sales. Last week, LinkedIn announced a customizable advertising option, called LinkedIn Dynamic Ads, now available within Campaign Manager.
What are LinkedIn Dynamic Ads?
Dynamic Ads allow LinkedIn to customize your content automatically to cater to your audience by using the combination of ad components that they feel will resonate most with that specific user. Dynamic Ads cater to your targeted audience by leveraging the public information from their LinkedIn profiles, such as consumer names, photos, companies and job titles.
Brands like yours can even add data mapping tools, which allow for deeper customization with pre-built templates and auto-translation to display the right ads for your consumers. Plus, brands can try A/B testing to optimize creative.
To build a sense of community, you can invest in “follower ads” to create brand awareness. To highlight a specific product or service, you can use “spotlight ads” for driving traffic and conversions.
These extensive features allow for more visibility and scale, so your brand can create compelling, personalized advertising for consumers.
LinkedIn’s Dynamic Ads may be a reaction to Google’s release of their own dynamic ads in their display network and their search. Read Longer-Format Google Search Ads: Will It Matter? to learn more.
With LinkedIn’s recent addition to the Campaign Manager, brands can craft more meaningful interactions with consumers. By catering the buying process directly to each consumer, brands may see higher engagement and more conversions.