Battle of the Sexes: Social Media
Does social media usage vary by gender? For the most part, women are more active on social media. But data ...
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TikTok’s Rapid Popularity: Just the Facts
TikTok, a video app that allows for music overlays and visual filters, is rapidly becoming one of the hottest apps in the United States.
Facebook Beta Testing Ads in Search Results Pages: What to Know
In a swift move to compete with Google Ads, Facebook has reintroduced search ads, which are currently in beta testing for select industries.
Social Media Campaigns in 2019: Authenticity, Stories & Paid Media Creating Trust & Engagement
Hootsuite’s annual report on global trends in social media provides a blueprint for marketers for 2019, encouraging authenticity and increased investment in paid social.
Instagram Promote for Stories: What to Know
Instagram recently introduced Promote for Stories, which allows marketers to get their Stories content in front of ideal consumers. See how the new advertising option can help marketers gain exposure.
Digital Media Ad Revenue Poised to Top $100 Billion, Led by Mobile
Digital advertising revenue in the U.S. rose 23% year over year (YOY) to $49.5 billion during the first half of 2018 (H1 2018), according to a recently published IAB report.
Nov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising
LinkedIn issued a beta-release of their Campaign Manager overhaul, which offers objective-based advertising for more targeted advertising opportunities.
Facebook Collections Ad Testing: What to Know
An attempt to enhance their advertising options, Facebook is dabbling in co-branded Collections ads that use more advertisements, an attempt to cater the shopping experience to the user.
Facebook First-Party Pixel: What You Need to Know
Facebook will begin offering businesses a first-party cookie option with their pixel. What does this mean for marketers?
Visual Search Trends: The Future Is Optical
Searches are moving away from typed questions and becoming more vocal and visual.
Ask a Stupid Question Day: 5 Questions About Social Advertising
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about social advertising, including: What is social advertising?
Snapchat and Amazon: A New Mobile Commerce Pairing
In another move to monetize, Snapchat has partnered with Amazon to send users directly to Amazon’s e-commerce platform.
The Impact of Digital Marketing: Froot Loops Donuts Feed a Very Social Audience
Harnessing the power of Instagram, Spotify and other digital avenues, Froot Loops set up their new donuts for success.
LinkedIn Dynamic Ads: The New Feature in Campaign Manager
LinkedIn Dynamic Ads allow brands to personalize ad content to every consumer.
Facebook Ads Update: A New Way to Market and Sell During the Holidays
Facebook introduced new updates to their advertising services just in time for brands to market their products for the holiday season.
Facebook in 2018: Usage and Advertising Stats Still Rising
Facebook’s usage and advertising revenue are on the rise, despite a confusing few months. While the platform may provoke some controversy, their usage and income haven’t significantly wavered.
Facebook Removes Discriminatory Ad Targeting
To eliminate any discriminatory ad targeting, Facebook is removing 5,000 targeting options from their advertising tools. See what Facebook is removing to navigate your social media marketing campaigns
WhatsApp Monetization: Non-Intrusive Advertising on a Personal Platform
Facebook recently announced its intentions to monetize the WhatsApp platform. The WhatsApp monetization will directly connect businesses with consumers.
The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly?
Advertisers and industry experts are starting to wonder if Amazon can break up the Google/Facebook duopoly after Amazon advertising revenue racked up $2.2 billion in just one quarter.
Social Stories: Which Platform Is Winning?
Snapchat started the stories trend, but Facebook, Instagram and WhatsApp have all adopted the ephemeral feature. Which platform has seen the most success?
Facebook Ad Manager Enhancement: What to Know