TikTok Interest-Based Ads: Just The Facts

Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.

Recent comments from government officials indicate that TikTok could be banned in the U.S.

The advertiser boycott campaign of Facebook includes more than 400 advertisers.

Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.

In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.

The wedding industry is one of many that has been forced to shift their marketing strategies amidst the pandemic, transitioning to virtual offerings, strategic partnerships and social media campaigns

As TikTok continues to see growth across its platform, the app has introduced a new way for brands to broaden their reach and incorporate the social platform into future marketing efforts.

As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.

With increased viewership in recent years, strategic brand partnerships and rising popularity among younger consumers, the game of professional lacrosse has reached new heights.

Snapchat recently unveiled a slew of updates including an action bar that should make navigation easier for new users.

Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.

In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.

Facebook has introduced knowledge panels that pull content from Wikipedia, which could help with the social platform’s trust issues.

With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.