WhatsApp Ads: Just The Facts

Although plans for the fall are still being decided, many higher education institutions are using digital strategies to promote summer programs and courses.

Creator mode will give LinkedIn influencers new opportunities to engage audiences, spotlight content and grow their followings.

As gyms reopen, many franchises are deploying digital strategies to build back customer loyalty and enrollments.

Twitter conversation settings have been extended to paid ads, allowing advertisers to personalize engagement.

YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.

In 2021, staycations in nearby, smaller cities or rural communities are likely to remain attractive to consumers. Road trips and RV excursions are expected to remain popular this summer.

CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.

Major brands such as Minted, Paperless Post and Hallmark are relying on digital strategies to create positive online shopping experiences and connect with consumers ahead of seasonal holidays.

Many women CMOs are taking the lead on digital activations and innovations at consumer brands around the world, with eyes toward an increasingly digital landscape in the future.

Appliance brands effectively deploy digital strategies to capitalize on a hot renovation market.

Unbranded social advertising supplements branded campaigns, empowering education enrollment marketers to reach high-intent prospective students at scale.

Beer brands are launching hard seltzer varieties with digital campaigns as the weather gets warmer.

Language learning has exploded in the past year with many apps offering different styles and approaches to acquiring new language skills.

Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

Kids book subscription brands are keeping up momentum gained over the past year with new personalized offers, enticing deals and relevant product options.

A new bipartisan bill, called the Journalism Competition and Preservation Act, will give news organizations more bargaining power with Google and Facebook if passed.

Spirits brands are connecting with consumers during times of celebration through strategic digital initiatives that resonate with today’s audiences.

This St. Patrick’s Day, restaurants and CPG brands rely on increasingly popular consumer behaviors to promote new activations and product launches.