Though rumors have been circulating for quite some time, Facebook only just announced its initiative to place ad inserts in WhatsApp, the messaging app, during the Facebook Marketing Summit last month.
What Are WhatsApp Ads?
WhatsApp ads will be visible in the Status feature of the WhatsApp app as soon as 2020. 9to5Google reported, “Like Instagram Stories, [consumers] will be able to swipe up [on an ad] to visit a promotional page or website associated with the brand.” WhatsApp is avoiding banner ads as many consumers find them too intrusive.
Advertising inventory for WhatsApp will be integrated with the Facebook Business Manager.
Why Is WhatsApp Adding Ads?
WhatsApp is searching for more ways to monetize the platform and help brands reach consumers who are using the currently ad-free messaging service.
How Will WhatsApp Ads Benefit Digital Marketers?
Because WhatsApp ads will be sold through the Facebook Business Manager, advertisers who already use Facebook should be familiar with the process for managing and organizing their ads on WhatsApp.