DMS Insights: Social Responsibility News

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Social Responsibility News

Social responsibility news, tips and other important information to help you maximize your advertising efforts

  • Making Spirits Bright: Digital Advertising Strategies Connect Alcohol Brands With Consumers This Holiday Season

    Making Spirits Bright: Digital Advertising Strategies Connect Alcohol Brands With Consumers This Holiday Season

    Top alcohol brands are leveraging digital advertising strategies to reinvent the ways they connect with consumers this holiday season.

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  • Brands Resonate With Consumers By Promoting Social Responsibility In Latest Digital Advertising Campaigns

    Brands Resonate With Consumers By Promoting Social Responsibility In Latest Digital Advertising Campaigns

    Top brands are responding to consumers’ increased desire for businesses that support relevant social causes and prioritize purpose-driven marketing.

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  • Brands Deploy Pay-It-Forward Strategies To Capture Hearts & Sales During The Holiday Season

    Brands Deploy Pay-It-Forward Strategies To Capture Hearts & Sales During The Holiday Season

    Similar to BOGO, several brands have launched pay-it-forward strategies that make consumers feel good and take action.

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  • Kids And Families Are The Right Audience At The Right Time For Certain Brands

    Kids And Families Are The Right Audience At The Right Time For Certain Brands

    Many brands are reaching kids and families with advertising campaigns that offer solutions and compassion using content strategies and purpose driven marketing.

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  • From QSR To Beauty, Brands Embrace Environmental Sustainability In Latest CSR Campaigns

    From QSR To Beauty, Brands Embrace Environmental Sustainability In Latest CSR Campaigns

    As corporate social responsibility becomes increasingly expected by consumers, many brands are stepping up with eco-friendly, sustainability initiatives.

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  • Google Search Offers A Glimpse Into The Issues That Matter To People Around The World

    Google Search Offers A Glimpse Into The Issues That Matter To People Around The World

    Google Search can help brands align their messaging with the issues that matter in the moment.

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  • 3 Innovative Digital Advertising Campaigns From Nonprofit Organizations

    3 Innovative Digital Advertising Campaigns From Nonprofit Organizations

    By using innovative digital advertising strategies, nonprofit organizations are able to attract the interest of donors.

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  • 18 Days From Cars To Ventilators: The GM Pandemic Pivot Creates New Brand Purpose And Employee Commitment

    18 Days From Cars To Ventilators: The GM Pandemic Pivot Creates New Brand Purpose And Employee Commitment

    A year of disruption leads to inspiring philanthropy from GM, as the heritage auto manufacturer prepares for a bright future with electric and autonomous vehicles.

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  • Shell Leader Shares Best Strategies For ‘Humanized Data-Led Creativity’

    Shell Leader Shares Best Strategies For ‘Humanized Data-Led Creativity’

    Understanding the alchemy between data and behavior can be the key to brands creating the right messaging delivered to the right audiences at the right moments.

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  • Tweets Tell Us What Matters To People: 6 Notable Trends For 2020

    Tweets Tell Us What Matters To People: 6 Notable Trends For 2020

    Tweeting during the pandemic is being analyzed by Twitter to understand what matters to people today and what will last.

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  • Blackrock CMO Shares Formula For Being A Successful Purpose-Driven Brand

    Blackrock CMO Shares Formula For Being A Successful Purpose-Driven Brand

    The pandemic has synthesized the path forward for many brands that want to amplify their purposes and lead from the front.

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  • The Blank Spaces On Packaging Can Offer Brands And Retailers Valuable Real Estate And Connections With Consumers

    The Blank Spaces On Packaging Can Offer Brands And Retailers Valuable Real Estate And Connections With Consumers

    The blank spaces on packaging are another opportunity for brands to advertise, particularly as ecommerce increases deliveries.

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  • Genre-Specific Food Apps & Platforms Increase In Popularity

    Genre-Specific Food Apps & Platforms Increase In Popularity

    Mobile app Slice and website Taco Tuesday provide collaborative spaces for restaurants to connect with consumers, share content and encourage social responsibility efforts.

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  • Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.

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  • Top Brands Leverage Corporate Social Responsibility To Connect & Engage With Consumers

    Top Brands Leverage Corporate Social Responsibility To Connect & Engage With Consumers

    Many brands continue to innovate and deploy corporate social responsibility initiatives, which are popular with consumers and effective for brand building.

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  • Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    In a time of uncertainty for many consumers, brands like Chipotle, Subaru and PUMA have stepped up to promote hopeful cause marketing campaigns in hopes of making positive change to the environment.

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  • Many Brands Continue To Show Support For The Racial Justice Movement

    Many Brands Continue To Show Support For The Racial Justice Movement

    It’s been nearly three months since racial justice moved to the national stage for many Americans, and brands continue to show support.

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  • 5 Dangers Of Stereotyping In Strategic Marketing Campaigns

    5 Dangers Of Stereotyping In Strategic Marketing Campaigns

    When brands stereotype, they run the risk of alienating prospective customers and losing opportunities to tell genuine stories.

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  • Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Real Estate Brands Reinforce Their Commitments To Closing The Gap In Black Homeownership

    Major real estate brands and financial institutions are adjusting their marketing strategies and brand messaging to re-establish their commitment to serving Black consumers.

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  • The Growth Of Ethnic Studies Programs In Higher Education

    The Growth Of Ethnic Studies Programs In Higher Education

    The recent rise in awareness around racial justice could lead to increased interest in ethnic studies programs, and education marketers should be prepared.

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