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Social Responsibility News

Social responsibility news, tips and other important information to help you maximize your advertising efforts

  • Brands And Nonprofits Show Support For AAPI Community

    Brands And Nonprofits Show Support For AAPI Community

    The Asian American and Pacific Islander (AAPI) community has found support from brands and advertisers in the wake of racist attacks.

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  • Nonprofits Shift To Digital To Raise Funds Safely

    Nonprofits Shift To Digital To Raise Funds Safely

    Just as brands and retailers have embraced ecommerce to meet consumer needs, nonprofits must increasingly optimize multichannel digital strategies.

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  • Home Inspection Brands Use Digital Strategies To Generate Consumer Interest

    Home Inspection Brands Use Digital Strategies To Generate Consumer Interest

    Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.

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  • CPG Brands + Performance Advertising: A Winning Combination

    CPG Brands + Performance Advertising: A Winning Combination

    As CPG brands continue to reach out to consumers across digital channels, performance advertising becomes indispensable.

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  • 5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond

    5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond

    This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.

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  • 4 Lawn & Garden Brands Take Early Action To Engage Consumers Via Digital Strategies Ahead Of 2021 Season

    4 Lawn & Garden Brands Take Early Action To Engage Consumers Via Digital Strategies Ahead Of 2021 Season

    Lawn and garden brands are using digital strategies to engage the millions of new gardeners who entered the market during the pandemic.

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  • Digital Advertising Strategies Help RTD Beverages Reach Consumers

    Digital Advertising Strategies Help RTD Beverages Reach Consumers

    Chobani is the latest brand to launch RTD beverages with digital advertising like email marketing and subscriptions.

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  • Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    This year, many brands long known for advertising at the Super Bowl are sitting it out and turning their attention elsewhere.

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  • Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Sales of alternative plant-based meats have exploded during the pandemic as alternative meat brands use fast food partnerships and digital advertising to reach targeted audiences and drive sales.

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  • Major Brands And Retailers Stay Committed To Amplifying Black-Owned Businesses

    Major Brands And Retailers Stay Committed To Amplifying Black-Owned Businesses

    Many advertisers continue to amplify Black businesses, creators and makers through digital advertising strategies and partnerships.

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  • How Gift Basket Brands Are Advertising This Valentine’s Day

    How Gift Basket Brands Are Advertising This Valentine’s Day

    Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.

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  • How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    Valentine’s Day ad campaigns in recent years show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

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  • After Adaptation And Innovation In 2020, What’s Next For QSRs?

    After Adaptation And Innovation In 2020, What’s Next For QSRs?

    Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.

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  • Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google Won In 2020 Through Consistent Innovation & Positive User Experience

    Google leveraged its insights, data and steady stream of innovation to help both digital advertisers and consumers navigate a challenging year.

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  • Car Talk In 2020: Predicting The Future For Digital Advertising, Auto Insurance And Purpose-Driven Decisions

    Car Talk In 2020: Predicting The Future For Digital Advertising, Auto Insurance And Purpose-Driven Decisions

    In 2020, car manufacturers adapted to new driving trends, technology and digital solutions.

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  • Why Is TikTok Marketer Of The Year?

    Why Is TikTok Marketer Of The Year?

    TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.

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  • Consumers Seek Out Brands Displaying Corporate Social Responsibility

    Consumers Seek Out Brands Displaying Corporate Social Responsibility

    2020 demanded action from major brands as consumers sought out impactful CSR initiatives to address the ongoing racial injustice movement, environmental concerns and global health crisis.

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  • Fitness & Wellness Brands Leverage The Popularity Of Apps

    Fitness & Wellness Brands Leverage The Popularity Of Apps

    Health and fitness advertisers are using apps to scale revenue through subscription services, in-app advertising and strategic partnerships.

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  • Making Spirits Bright: Digital Advertising Strategies Connect Alcohol Brands With Consumers This Holiday Season

    Making Spirits Bright: Digital Advertising Strategies Connect Alcohol Brands With Consumers This Holiday Season

    Top alcohol brands are leveraging digital advertising strategies to reinvent the ways they connect with consumers this holiday season.

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  • Brands Resonate With Consumers By Promoting Social Responsibility In Latest Digital Advertising Campaigns

    Brands Resonate With Consumers By Promoting Social Responsibility In Latest Digital Advertising Campaigns

    Top brands are responding to consumers’ increased desire for businesses that support relevant social causes and prioritize purpose-driven marketing.

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