Social Responsibility News
Social responsibility news, tips and other important information to help you maximize your advertising efforts
3 Brands Promoting Real People And Underrepresented Groups In New Advertising Campaigns
In an effort to appeal to consumers who want more relatable engagement, brands are promoting real people in new advertising campaigns.
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Mental Health Awareness Month Sparks Meaningful Initiatives & Messaging From Major Brands
As consumers continue to prioritize their mental health and wellbeing, brands have opportunities to connect with audiences through messages and initiatives that resonate.
Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach
Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.
AAPI-Owned Brands Leverage Customer-First Approaches To Advertising
AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.
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New Moms Find Support From Brands & Retailers
It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.
Travel Insurance Brands Innovate To Support Today’s Travel Concerns
As many consumers resume traveling, travel insurance brands offer plans sensitive to pandemic-related concerns.
Brands Know Moms Matter, On Mother’s Day And All Year Long
Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.
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Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility
Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.
‘Normal’ Is & Needs To Be A Term Of The Past
Many brands are pushing ahead with new ideas and innovations, introducing inclusive products and services and leaving ‘normal’ in the past.
WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month
During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.
Alcohol Advertising: Spirits Brands Leverage Latest Celebrations To Connect With Target Audiences
Spirits brands are connecting with consumers during times of celebration through strategic digital initiatives that resonate with today’s audiences.
WHM Feature: Women-Owned Brands That Deploy Modern, Digital Advertising Strategies
These women-owned businesses offer inclusive, digital-forward advertising strategies that drive engagement and sales.
Brands And Nonprofits Show Support For AAPI Community
The Asian American and Pacific Islander (AAPI) community has found support from brands and advertisers in the wake of racist attacks.
Nonprofits Shift To Digital To Raise Funds Safely
Just as brands and retailers have embraced ecommerce to meet consumer needs, nonprofits must increasingly optimize multichannel digital strategies.
Home Inspection Brands Use Digital Strategies To Generate Consumer Interest
Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.
CPG Brands + Performance Advertising: A Winning Combination
As CPG brands continue to reach out to consumers across digital channels, performance advertising becomes indispensable.
5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond
This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.
4 Lawn & Garden Brands Take Early Action To Engage Consumers Via Digital Strategies Ahead Of 2021 Season
Lawn and garden brands are using digital strategies to engage the millions of new gardeners who entered the market during the pandemic.
Digital Advertising Strategies Help RTD Beverages Reach Consumers
Chobani is the latest brand to launch RTD beverages with digital advertising like email marketing and subscriptions.
Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns
This year, many brands long known for advertising at the Super Bowl are sitting it out and turning their attention elsewhere.