Social Responsibility News

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Social Responsibility News

Social responsibility news, tips and other important information to help you maximize your advertising and marketing efforts

  • Alcohol Brands Pivot During Difficult Circumstances

    Alcohol Brands Pivot During Difficult Circumstances

    Alcohol brands are among the many businesses that have had to pivot during the coronavirus pandemic.

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  • Influencers Use Social Media Platforms To Encourage Social Distancing

    Influencers Use Social Media Platforms To Encourage Social Distancing

    Kylie Jenner, NBA players and popular brands remind young people how important it is to self isolate and maintain social distance during the coronavirus crisis.

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  • Brands Take Social Responsibility Seriously During Coronavirus Crisis

    Brands Take Social Responsibility Seriously During Coronavirus Crisis

    As masks and hand sanitizer becomes more difficult to find, businesses big and small step up to make these essential supplies or offer support where needed.

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  • What Are Purpose-Driven Campaigns?

    What Are Purpose-Driven Campaigns?

    Brands launch purpose-driven marketing campaigns when illustrating new social responsibility initiatives or mission-based brand activations.

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  • Unilever Joins Other CPG Brands In Making A Commitment To Stop Marketing To Children

    Unilever Joins Other CPG Brands In Making A Commitment To Stop Marketing To Children

    Unilever has vowed to stop marketing its products to children in order to tackle rising obesity rates.

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  • Women’s Clothing Brand M.M. LaFleur Supports Women Running For Office

    Women’s Clothing Brand M.M. LaFleur Supports Women Running For Office

    M.M.LaFleur, a high-end women’s workwear brand, pledged to lend women who are running for office the clothes they need for the campaign trail.

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  • California Initiative To Pay College Students For Service: Just The Facts

    California Initiative To Pay College Students For Service: Just The Facts

    Eight California universities will participate in a pilot program to pay college students for community service work.

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  • Seventh Generation Marketing Campaign Spotlights Climate Crisis In An Effort To Protect Future Generations

    Seventh Generation Marketing Campaign Spotlights Climate Crisis In An Effort To Protect Future Generations

    Seventh Generation continues to promote its stance on climate change and encourage others to follow suit with its recent “Believe in a Seventh Generation” campaign.

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  • 3 Effective Marketing Campaigns Promoting Mental Health Wellness

    3 Effective Marketing Campaigns Promoting Mental Health Wellness

    For organizations and campaigns that offer support to people struggling with mental health issues, a multichannel approach can offer the best results.

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  • JetBlue Goes Carbon Neutral As Social Responsibility Encourages Brand Loyalty

    JetBlue Goes Carbon Neutral As Social Responsibility Encourages Brand Loyalty

    Beginning in the summer of 2020, JetBlue has promised to become carbon neutral and many brands are making similar commitments.

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  • DMS Honors America’s Heroes Through 220-Mile Ultramarathon

    DMS Honors America’s Heroes Through 220-Mile Ultramarathon

    The 2nd Annual DMS Heroes & Legends Ultramarathon, raising funds and awareness for veteran mental health services, was featured on the Veterans News Report, an online journal providing news for member

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  • Go Red For Women: 4 Marketing Campaigns That Spread Awareness

    Go Red For Women: 4 Marketing Campaigns That Spread Awareness

    Nonprofit organizations and brands celebrate and promote the “Go Red For Women” movement in an effort to raise awareness about women’s heart health.

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  • DMS Embarks On 48-Hour, 220-Mile Race For 2nd Annual DMS Heroes & Legends Ultramarathon

    DMS Embarks On 48-Hour, 220-Mile Race For 2nd Annual DMS Heroes & Legends Ultramarathon

    DMS runners will once again endure the longest ultramarathon course across the state of Florida in support of veteran mental health services.

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  • Veganuary: Inspiring People To Try Vegan Options Through Fresh Marketing Campaigns

    Veganuary: Inspiring People To Try Vegan Options Through Fresh Marketing Campaigns

    Vegan brands capitalize on Veganuary and promote the practice of abstaining from eating animal-derived ingredients through different marketing campaigns.

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  • DMS Honors Those In Need With Sponsorship Of Exclusive Ray Of Hope Foundation Event

    DMS Honors Those In Need With Sponsorship Of Exclusive Ray Of Hope Foundation Event

    As a part of a company-wide commitment to driving meaningful change, DMS will be a sponsor of the Ray of Hope Foundation Big Game Welcome Party.

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  • What Is Reverse Positioning?

    What Is Reverse Positioning?

    Reverse positioning gives marketers the opportunity to connect with their audiences in unique and meaningful ways while creating long-term, loyal customer bases.

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  • Alcohol Brands Promote Healthy Drinking Habits Through Social Campaigns

    Alcohol Brands Promote Healthy Drinking Habits Through Social Campaigns

    Alcohol brands are taking note of consumers’ desire for companies who integrate wellness-related products and social responsibility into their marketing goals.

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  • Socially-Responsible Brands Must Be Authentic To Connect With Consumers

    Socially-Responsible Brands Must Be Authentic To Connect With Consumers

    Whether it’s a global issue or brand message, even brands looking to connect with consumers should embrace their brand’s mission authentically.

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  • Digital Media Solutions Drives Meaningful Change This Holiday Season And Beyond

    Digital Media Solutions Drives Meaningful Change This Holiday Season And Beyond

    DMS sparks new inspiration among employees and its community with its ongoing efforts to give back to meaningful causes, drive positive change and challenge others to follow suit.

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  • Big Name Brands Find Value In Clothing Rentals

    Big Name Brands Find Value In Clothing Rentals

    Clothing rentals have taken the fashion industry by storm, offering consumers a convenient, fresh and versatile approach to shopping.

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