Strategic Advertising Partnerships

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Strategic advertising partnerships news and other important information to help you maximize your advertising efforts

  • Brands Know Moms Matter, On Mother’s Day And All Year Long

    Brands Know Moms Matter, On Mother’s Day And All Year Long

    Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.

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  • Brands Partner With NBA To Create Innovative Gaming Activations

    Brands Partner With NBA To Create Innovative Gaming Activations

    Brands that want to reach ad-averse consumers are partnering with the NBA to create fun gaming activations.

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  • Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.

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  • What Are Virtual Influencers?

    What Are Virtual Influencers?

    Virtual influencers represent a growing trend of AI-generated brand ambassadors that marketers can leverage to connect with their audiences on social platforms.

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  • Hard Seltzer Brands Get Creative With Digital Product Launch Promotions

    Hard Seltzer Brands Get Creative With Digital Product Launch Promotions

    Beer brands are launching hard seltzer varieties with digital campaigns as the weather gets warmer.

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  • Easter Candy Advertising: Brands Promote Sweet Treats Through Innovative Campaigns & Partnerships

    Easter Candy Advertising: Brands Promote Sweet Treats Through Innovative Campaigns & Partnerships

    Targeting consumers seeking sweet treats this Easter, major candy brands are leveraging digital initiatives, strategic partnerships and popular social platforms to connect with their audiences.

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  • WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.

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  • Alcohol Advertising: Spirits Brands Leverage Latest Celebrations To Connect With Target Audiences

    Alcohol Advertising: Spirits Brands Leverage Latest Celebrations To Connect With Target Audiences

    Spirits brands are connecting with consumers during times of celebration through strategic digital initiatives that resonate with today’s audiences.

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  • 2021 Beer Wars: Brands Are Gearing Up For Spring Holidays

    2021 Beer Wars: Brands Are Gearing Up For Spring Holidays

    Major beer brands are launching innovative campaigns, and partnerships in order to reach consumers ahead of St. Patrick’s Day and Easter.

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  • Lotteries Emphasize Fun & CSR With Social Media Campaigns

    Lotteries Emphasize Fun & CSR With Social Media Campaigns

    The lottery sells dreams, and as the pandemic stretches on, many are buying. State lotteries are ramping up their websites, apps and social media activations to market to these dreamers.

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  • Home Inspection Brands Use Digital Strategies To Generate Consumer Interest

    Home Inspection Brands Use Digital Strategies To Generate Consumer Interest

    Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.

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  • Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Winter Clothing Brands Leverage Digital Advertising Strategies & The Desire To Be Outside

    Through innovative campaigns, strategic partnerships, social media and more, winter clothing brands are reaching consumers despite a fluctuating retail environment.

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  • Pizza Wars 2021: Brands Effectively Leverage Digital Tactics

    Pizza Wars 2021: Brands Effectively Leverage Digital Tactics

    Pizza brands, including Pizza Hut, Little Caesars and Domino’s ramp up digital solutions and activations, including effective use of first-party data.

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  • Ecommerce Platforms Help CPG Brands Find Audiences

    Ecommerce Platforms Help CPG Brands Find Audiences

    CPG brands use dynamic ecommerce platforms to optimize online sales from shoppers looking for comfort.

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  • CPG Snack Brands Deploy Social Media Campaigns

    CPG Snack Brands Deploy Social Media Campaigns

    Snack food brands use social media activations to gain attention from shoppers looking for comfort & entertainment.

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  • 4 Lawn & Garden Brands Take Early Action To Engage Consumers Via Digital Strategies Ahead Of 2021 Season

    4 Lawn & Garden Brands Take Early Action To Engage Consumers Via Digital Strategies Ahead Of 2021 Season

    Lawn and garden brands are using digital strategies to engage the millions of new gardeners who entered the market during the pandemic.

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  • 5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    In an effort to provide pandemic-friendly dining options this Valentine’s Day, QSRs and fast food restaurants are leveraging their safe and convenient delivery and pick-up options for consumers.

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  • Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    This year, many brands long known for advertising at the Super Bowl are sitting it out and turning their attention elsewhere.

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  • Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Sales of alternative plant-based meats have exploded during the pandemic as alternative meat brands use fast food partnerships and digital advertising to reach targeted audiences and drive sales.

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  • Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.

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