Strategic marketing partnerships news and other important information to help you maximize your marketing and advertising efforts
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Read ArticleNFL X TikTok: A Partnership Designed To Inspire Younger Audiences
The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.
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Read ArticleBuffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup
Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.
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Read ArticleTennis Favorites Court Massive Endorsements
Nike and other sportswear brands partner with future tennis hall of famers dominating the sport and next gen players with exciting on-court personalities.
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Read ArticleAutomotive Marketers Find New Targets In Pinterest And Snapchat
Recent studies indicate automotive marketers may have found two new target audiences in Pinterest and Snapchat users.
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Read ArticleP&G’s Newest Data-Driven Innovation: Pampers Smart Diapers
Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.
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Read ArticleShopper Marketing For Today’s Digital World
Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.
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Read ArticleCheez-It X Boxed Wine: A Partnership The Internet Was Begging For
Cheez-It X House Wine have created a partnership perfect for summer snacking, capitalizing on social media excitement and the benefits of both brands.
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Read Article#Thankunextgen! Ariana Grande Encourages Voter Registration
Ariana Grande partners with HeadCount to encourage voter registration, using social media and mobile to spread the word.
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Read ArticleP&G Announces Innovative Partnership With Thrive Global To Foster Positive Habits
P&G announced a partnership with Arianna Huffington’s Thrive Global to create digital and social media campaigns that use “micro-step habit stacking.”
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Read ArticleBud Light Brings Back Genius Campaign, Poking Fun At Digital Careers
Bud Light has launched a new iteration of their iconic Genius campaign, and this time it pokes fun at the digital age and is airing across multiple digital platforms.
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Read ArticleVans X Harry Potter Partnership Promoted On Instagram Offers Something For Every Fan
Vans continues their strategic partnerships with a Harry Potter collaboration that taps into the whole Potter universe for a unique fashion line.
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Read ArticleCarnival Cruise Line Debuts Mobile Comedy Series With Thrillist
Carnival is partnering with Thrillist to produce a seven-episode content series to find the best comedian for on-ship entertainment.
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Read ArticleBroadway Audiences Grow As Options And Activations Increase
Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.
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Read ArticleCourvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond
A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.
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Read ArticleStranger Things X New Coke Targets The Streaming Generation
New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.
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Read ArticleJordans Available On Fornite Deliver Urban Style For New Game Mode
Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.
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Read ArticleGoogle Food Delivery: Expanding For Brand Visibility
Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.
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Read ArticleIt’s Gonna Be Maytag
Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.
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Read ArticleHardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”
Hardee’s reintroduced their classic roast beef sandwich and launched a partnership with nonprofit American Community Gardening Association.
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Read ArticleWalmart Continues To Expand Their Market Reach By Partnering With Kidbox
Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.
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