DMS Insights: Strategic Advertising Partnerships

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Strategic advertising partnerships news and other important information to help you maximize your advertising efforts

  • Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.

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  • Walmart Expands Digital Offering With Fintech Partnership

    Walmart Expands Digital Offering With Fintech Partnership

    Walmart recently announced the launch of a new fintech startup that will offer modern, innovative and affordable financial solutions.

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  • How Gift Basket Brands Are Advertising This Valentine’s Day

    How Gift Basket Brands Are Advertising This Valentine’s Day

    Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.

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  • Major Brands Are Showing Year-Round LGBTQ Support

    Major Brands Are Showing Year-Round LGBTQ Support

    Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

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  • What Is Struum?

    What Is Struum?

    A new streaming service, Struum promises to bundle on the streaming services consumers aren’t yet watching.

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  • From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

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  • Advertisers Reveal Plans For 55th Annual Super Bowl

    Advertisers Reveal Plans For 55th Annual Super Bowl

    Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.

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  • Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

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  • What Is The Clubhouse Audio-Only Social Media Platform?

    What Is The Clubhouse Audio-Only Social Media Platform?

    Clubhouse is a recently launched audio-only social media platform that is popular with celebrities and growing around the world.

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  • Why Is TikTok Marketer Of The Year?

    Why Is TikTok Marketer Of The Year?

    TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.

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  • Consumers Seek Out Brands Displaying Corporate Social Responsibility

    Consumers Seek Out Brands Displaying Corporate Social Responsibility

    2020 demanded action from major brands as consumers sought out impactful CSR initiatives to address the ongoing racial injustice movement, environmental concerns and global health crisis.

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  • Virtual Santa Visits Showcase The Future Of Digital Engagement Strategies

    Virtual Santa Visits Showcase The Future Of Digital Engagement Strategies

    Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.

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  • Brands Launch New Subscriptions, Reflecting Consumer Behaviors Influenced By COVID-19

    Brands Launch New Subscriptions, Reflecting Consumer Behaviors Influenced By COVID-19

    Apple, Colgate and Huggies are among the latest brands to spotlight subscription services that reflect consumers’ evolving pandemic-related lifestyles.

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  • 4 Advertising & Marketing Lessons Inspired By The Grinch

    4 Advertising & Marketing Lessons Inspired By The Grinch

    To help advertisers head into 2021 with more than good cheer, four marketing tips from the Grinch are highlighted here.

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  • What Is Walmart Cookshop?

    What Is Walmart Cookshop?

    Walmart Cookshop will feature a shoppable video hub, allowing Walmart to connect with consumers and leverage its ecommerce offerings.

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  • Fitness & Wellness Brands Leverage The Popularity Of Apps

    Fitness & Wellness Brands Leverage The Popularity Of Apps

    Health and fitness advertisers are using apps to scale revenue through subscription services, in-app advertising and strategic partnerships.

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  • 3 Timeless Marketing Lessons Inspired By Nintendo

    3 Timeless Marketing Lessons Inspired By Nintendo

    Nintendo’s monumental success and impactful strategies can provide inspiration to marketers and advertisers. Here are three marketing lessons inspired by Nintendo.

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  • Brands And Retailers Offer Holiday Magic With Virtual Holiday Experiences

    Brands And Retailers Offer Holiday Magic With Virtual Holiday Experiences

    Resilient and creative brand activations are moving the magic of the holidays online through virtual stores and events for shoppers.

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  • This Giving Tuesday, Nonprofits Turn To Online Donations

    This Giving Tuesday, Nonprofits Turn To Online Donations

    Ahead of Giving Tuesday, brands turn to digital strategies to reach donors and increase engagement.

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  • Console Wars: Video Game Brands Get Creative & Compete For Audience Engagement

    Console Wars: Video Game Brands Get Creative & Compete For Audience Engagement

    Experiencing accelerated growth as a result of the global pandemic, major video game brands are launching creative efforts to engage audiences and capture market share.

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