Strategic marketing partnerships news and other important information to help you maximize your marketing and advertising efforts
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Read ArticleIt’s Gonna Be Maytag
Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.
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Read ArticleHardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”
Hardee’s reintroduced their classic roast beef sandwich and launched a partnership with nonprofit American Community Gardening Association.
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Read ArticleWalmart Continues To Expand Their Market Reach By Partnering With Kidbox
Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.
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Read ArticleAudi x Avengers: A Lasting Relationship In Effective Content Marketing
Audi’s newest commercial with Captain Marvel in anticipation of Avengers: Endgame and the new electric Audi e-tron is the latest foray in the two brands’ successful and creative partnership.
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Read ArticleDisney X Star Wars And How The Play Disney Parks App Engages Fans
With new interactive Star Wars experiences, Disney is strategically targeting their intergalactic consumers across a variety of channels, including the new Play Disney Parks app.
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Read ArticleUniversal Orlando Grows Harry Potter Partnership With New Roller Coaster
Universal Orlando continues to innovate and expand their Harry Potter world, capitalizing on a lucrative and creative partnership with the launch of their latest roller coaster.
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Read ArticleTiger x Nike: A Partnership That Has Stood The Test Of Time
Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.
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Read ArticleMany Brands Offer Eco-Friendly Options To Meet Consumer Demand
As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.
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Read ArticleMarketing Partnerships: 5 Tips To Achieve Balance And Success
Almost all successful marketing partnerships are built to achieve balanced objectives for both sides of the equation.
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Read ArticleThe Arby’s And King’s Hawaiian Partnership: $6 To Fly To Hawaii
Arby’s partnered with King’s Hawaiian to create three new Hawaiian-themed menu options. The strategic partnership offers consumers the opportunity for a trip to Honolulu, Hawaii.
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Read ArticleBoise State Subscription: A Lesson In Innovation And Positioning
Boise State launched a subscription-payment service for tuition, offering an example of innovative positioning other institutions can model.
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Read ArticleGame Of Thrones Returns To TV And Aligns With Several Brands For Engaging Promotions
Game of Thrones fans are gearing up for the final season of the huge HBO hit, and strategic branding partnerships are generating excitement.
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Read ArticleDigital Innovation: Monetizing Unused Property And Insuring With Liberty Mutual
Monetizing unused property has never been easier, thanks to sites like Turo and Outdoorsy. But insuring consumer property was the challenge. That’s where Liberty Mutual came in.
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Read ArticleHilton Leverages Their History And Cause Marketing To Celebrate Hilton Employees
By harkening back to John and Yoko’s “Bed-In for Peace,” the new cause marketing campaign from Hilton, “Room 702,” leverages nostalgia to celebrate Hilton’s present day employees.
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Read ArticleFrom Fashion To Funko Pop! Captain Marvel Merchandise Offers Something For Every Fan And Collector
As usual, the Marvel Cinematic Universe has partnered with a variety of different outlets to create fun, collectible merchandise aligned with the release of their latest film Captain Marvel.
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Read ArticleStrategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders
With the Boston Marathon just weeks away, Saucony and Dunkin have renewed their partnership and released another Dunkin’ branded running shoe.
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Read ArticleThe Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub
Jordan Peele’s new thriller, Us, took a unique approach to marketing, which included a Spotify takeover, the first of its kind.
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Read Article529 College Savings Plans Partners With Daniel Tiger’s Neighborhood
529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.
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Read ArticleMarketers Celebrate The Anniversaries Of Iconic Brands That Tap Into Generation X Nostalgia
As Generation X ages, marketers capitalize on Xers nostalgia by celebrating the anniversaries of iconic brands and re-introducing retro fashions and products.
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Read ArticleOscar Commercials Celebrate The Efforts Of Creatives, Athletes And Behind-The-Scenes Talent
A well-paced Academy Awards, with a diverse range of winners, rolled out a mix of creative celebrity and brand partnerships and a new inspirational spot from Nike.
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