DMS Insights: Strategic Marketing Partnerships

Digital Marketing Innovation Inspiration

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Strategic marketing partnerships news and other important information to help you maximize your marketing and advertising efforts

  • Pinterest Features Help Brands Reach Diverse Audiences

    Pinterest Features Help Brands Reach Diverse Audiences

    As Pinterest hit 400 million monthly active users over the summer, the platform’s latest features and enhancements help brands reach diverse consumers through expanded technology.

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  • Purpose-Driven Social Media Campaigns Help Brands Connect With Target Audiences

    Purpose-Driven Social Media Campaigns Help Brands Connect With Target Audiences

    Brands like Hershey’s, Staples and Hellmann’s are furthering their social impact with the launch of their latest social media campaigns featuring charitable contests and non-profit partnerships.

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  • Canned Cocktails And Wine Are Having A Moment Thanks To Creative Digital Strategies

    Canned Cocktails And Wine Are Having A Moment Thanks To Creative Digital Strategies

    Ready to drink cocktails are growing exponentially by focusing digital marketing strategies on convenience and fresh options.

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  • As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    Despite the uncertainty surrounding in-person events during the pandemic, marketers have found unique ways to get their brands in front of consumers through partnerships, creative ad spots and more.

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  • Brands Replace Live Experiential Activations With Virtual Social Engagement

    Brands Replace Live Experiential Activations With Virtual Social Engagement

    Capitalizing on connecting with consumers where they are, brands like Dunkin’ and Stella Artois are trading experiential activations for virtual engagement, leveraging the power of social media.

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  • Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    In a time of uncertainty for many consumers, brands like Chipotle, Subaru and PUMA have stepped up to promote hopeful cause marketing campaigns in hopes of making positive change to the environment.

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  • Luxury Brands Develop Digital & Personalized Experiences To Scale

    Luxury Brands Develop Digital & Personalized Experiences To Scale

    The state of luxury experiences, services and products has seen ebbs and flows as consumers’ shopping – and saving – habits continue to evolve throughout the pandemic.

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  • Many Brands Continue To Show Support For The Racial Justice Movement

    Many Brands Continue To Show Support For The Racial Justice Movement

    It’s been nearly three months since racial justice moved to the national stage for many Americans, and brands continue to show support.

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  • Alcohol Brands Embrace The Next Wave Of Pandemic-Friendly Marketing Campaigns

    Alcohol Brands Embrace The Next Wave Of Pandemic-Friendly Marketing Campaigns

    As the pandemic continues, many major alcohol brands have debuted new marketing initiatives that reflect the current lifestyles consumers are experiencing.

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  • Buzzfeed Ecommerce Platform: Just The Facts

    Buzzfeed Ecommerce Platform: Just The Facts

    BuzzFeed recently launched an ecommerce platform to create a more complete experience for shoppers, increasing revenues for the publisher.

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  • Big Brands Launch Marketing Activations Inspired By The ‘New Normal’

    Big Brands Launch Marketing Activations Inspired By The ‘New Normal’

    As consumers still feel the effects of the pandemic, brands are transitioning from their initial convenience offers to implementing proactive marketing efforts that resonate with consumers long-term.

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  • AMC Theaters And Universal Pictures Partner To Meet Demands Of 2020

    AMC Theaters And Universal Pictures Partner To Meet Demands Of 2020

    After a months long feud, AMC Theaters agreed to a deal that allows movies to move more quickly from theaters to streaming.

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  • Cybersecurity Marketing Evolves To Give Consumers Sophisticated Technology And Peace Of Mind

    Cybersecurity Marketing Evolves To Give Consumers Sophisticated Technology And Peace Of Mind

    Cybersecurity marketing has often targeted the fear and worry many consumers have about the security of their technology and their personal cyber safety.

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  • Car Dealerships Speed Up Adoption Of Digital Marketing & Sales Solutions

    Car Dealerships Speed Up Adoption Of Digital Marketing & Sales Solutions

    As the pandemic continues, auto dealers heavily relied on digital tools and processes to acquire new customers and adapt to evolving consumer habits in order to remain prosperous in the long-term.

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  • DTC Mattress Brands Optimize Marketing Strategies With Eco-Friendly Options And Charitable Partnerships

    DTC Mattress Brands Optimize Marketing Strategies With Eco-Friendly Options And Charitable Partnerships

    Direct-to-consumer mattress brands continue to optimize their marketing strategies to differentiate in a crowded marketplace.

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  • Window Wars: Brands Must Differentiate To Attract Consumers

    Window Wars: Brands Must Differentiate To Attract Consumers

    Window brands must effectively differentiate with fresh marketing campaigns to generate high-intent leads that drive business growth.

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  • Buy One Gift One Marketing Strategies Evolve As Needs Shift

    Buy One Gift One Marketing Strategies Evolve As Needs Shift

    Buy one gift one marketing strategies are popular with consumers and continue to evolve as brands implement new ways to help.

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  • Wonder Woman 1984 Promotions Continue Despite Delayed Opening

    Wonder Woman 1984 Promotions Continue Despite Delayed Opening

    Although now scheduled for a fall release, Wonder Woman 1984 promotional partnerships continue to move forward.

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  • CVB Marketing Accentuates Positives For Travelers

    CVB Marketing Accentuates Positives For Travelers

    The travel industry has been one of the most impacted industries during COVID-19, and now that summer is here, CVBs are amplifying their efforts to make travel safe.

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  • Peak Wedding Season During A Pandemic: How Top Brands Are Getting Innovative In Their Marketing Efforts

    Peak Wedding Season During A Pandemic: How Top Brands Are Getting Innovative In Their Marketing Efforts

    The wedding industry is one of many that has been forced to shift their marketing strategies amidst the pandemic, transitioning to virtual offerings, strategic partnerships and social media campaigns.

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