Strategic marketing partnerships news and other important information to help you maximize your marketing and advertising efforts
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Read ArticleFrozen 2 Anticipated To Dominate Marketing This Holiday Season
Frozen 2, the movie with the most-viewed animated trailer of all time, is in theaters on November 22. The marketing tie-ins of this global phenomenon span across all industries this holiday season.
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Read ArticlePepsi Ups Their Profile With Apparel And Accessories
Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.
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Read ArticleAlaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts
On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.
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Read ArticleThanksgiving 2019 Gears Up To Be A Standout Event
With a shorter holiday season this year, marketers are relying on meaningful partnerships and increased digital ad spend to successfully promote their Thanksgiving campaigns.
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Read ArticleReddit Increases Visibility Through New Content Sharing Integration With Snapchat
In its first native content sharing integration, Reddit hopes to increase brand awareness and broaden its audience reach through a partnership with Snapchat.
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Read ArticleQR Codes Are Back And Benefiting Marketers In Many Different Ways
After a few false starts, QR codes have made a comeback, and marketers are using them across platforms.
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Read ArticleAdidas Becomes First Retailer To Sell Directly Through Snapchat Video Game
Adidas and Snapchat teamed up to launch a mobile video game that lets users buy Adidas cleats directly.
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Read ArticleTikTok Competitor Firework May Be Acquired By Google: Just The Facts
The tech world is buzzing about a possible acquisition of Firework – a video platform app similar to TikTok – by Google.
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Read ArticleRappers And Hip-Hop Stars Leverage Authenticity And Humor In Brand Collaborations
Whether bringing humor, authenticity or reputation, rappers and hip hop artists collaborate with brands across the retail and packaged goods market.
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Read ArticleCircular Economies And Digital Technologies Work Together
Circular economies may be the future for many businesses including packaged goods, automotive and tech, with digital technology playing a major role.
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Read ArticleAlexa Voice-Enabled Fundraising Is Now Available For Political Donations
Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.
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Read ArticleFritos Gets Back In The Advertising Game And This Time It’s Digital
It’s been 48 years since Fritos last launched a major advertising campaign, and now they’re back with Frito pies and football parties.
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Read ArticleOreo Partners With Alexa For Their Mystery Oreo Promotion
Oreo releases a new limited edition cookie, The Mystery Oreo, with a contest for audiences and Alexa offering hints to solve the mystery.
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Read ArticleProgressive Pairs Pro Wrestling With Immersive Advertising As Title Sponsor Of “Friday Night SmackDown”
Progressive has partnered with WWE and Fox as the title sponsor of “Friday Night SmackDown” and is getting in the ring with immersive advertising.
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Read ArticleTikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers
A strategic partnership between American Eagle and TikTok hopes to capitalize on a collaboration with Lil Wayne and TikTok’s Gen Z users.
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Read ArticleState Farm X Weather Channel: An Integrated Branding Partnership
State Farm was seamlessly integrated into a recent immersive mixed reality segment on The Weather Channel — a first for the network.
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Read ArticleThis Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape
The Emmys are coming up and networks are sparing no expense to promote their programming, looking for top-of-mind brand awareness.
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Read ArticleNFL X TikTok: A Partnership Designed To Inspire Younger Audiences
The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.
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Read ArticleBuffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup
Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.
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Read ArticleTennis Favorites Court Massive Endorsements
Nike and other sportswear brands partner with future tennis hall of famers dominating the sport and next gen players with exciting on-court personalities.
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