The wedding industry is one of many that has been forced to shift their marketing strategies amidst the pandemic, transitioning to virtual offerings, strategic partnerships and social media campaigns.

COVID-19 has ignited shifts in nearly every industry. Here are five newly adopted consumer behaviors that will continue to shape shopping decisions, values and habits throughout the remainder of 2020.

As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

Legacy brands representing common pantry staples are experiencing heightened popularity and relevance turning a time of turmoil into opportunity to acquire new customers and build brand loyalty.

To keep up with the growing competition, mayonnaise brands are innovating to capture the changing taste preferences of consumers.

The re-launch of Nintendo’s Animal Crossing: New Horizons was a solution for brands looking for new marketing platforms amidst COVID-19.

Brands across a multitude of industries have created impactful initiatives in an effort to support the Black community and give back to organizations fighting against racial inequality.

With increased viewership in recent years, strategic brand partnerships and rising popularity among younger consumers, the game of professional lacrosse has reached new heights.

Social distancing catapulted the $165 billion video gaming industry into record growth in 2020. Brands are taking note of growing gamer audiences and marketing opportunities via in-game advertising.

Many ice cream brands have launched fun campaigns to get kids — and adults — in the mood for everyone’s favorite summer treat.

The pandemic has created some strange trends, the latest of which may be necessary as people avoid public restrooms.

With Fourth of July celebrations potentially looking a bit different this year, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers.

Content marketing, subscriptions and partnerships are the marketing strategies black-owned businesses are using to thrive and survive.

Nonprofits that promote diversity and inclusivity can create innovative marketing strategies that amplify their messaging.

Pride celebrations across the country were canceled this year, but many brands have carried on with campaigns that highlight LGBTQ causes.

Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.

This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.

Consumers celebrate mom this Mother’s Day with flowers from innovative and forward-thinking flower delivery businesses.

Like most things, the traditional hiring process has been impacted by social distancing. We dive into innovative ways companies have evolved their hiring practices in the wake of the pandemic.