As data acquisition changes and evolves, advertisers are looking for ways to authentically connect with consumers using innovative ad tech, creative ecommerce and strategic partnerships.
Read Article
Popular alcohol brands are deploying breezy, summer-focused multichannel campaigns to promote their new alcoholic, frozen treats.
Read Article
Heineken, Hennessy and Anheuser-Busch have launched CSR initiatives to connect with audiences with summer fun on their minds.
Read Article
TikTok Jump will welcome third-party providers to help build upon the content that creators can currently share with users.
Read Article
Several automotive marketing campaigns have recently launched, using creative and innovative multichannel strategies to introduce new vehicles.
Read Article
Many credit card companies that offer travel miles are leveraging the rise in holiday bookings to introduce new promotions, campaigns and benefits.
Read Article
Father’s Day 2021 is expected to break sales records, inspiring brands and retailers to launch festive digital initiatives and campaigns.
Read Article
Major brands are supporting the LGBTQ community through digital campaigns, strategic partnerships and charitable initiatives.
Read Article
Facebook launched a new shoppable video format for brands looking to promote products and connect with audiences on a larger scale.
Read Article
Snapchat announces Creator Marketplace, a chance for businesses to partner with the growing creator community at Snapchat.
Read Article
For specialty meal kit brands, digital advertising strategies help target the right audience at the right time.
Read Article
In an effort to educate, raise awareness and stop the spread of COVID-19, major brands are running digital giveaways and promotions for vaccinated consumers.
Read Article
Big Box retailers Lowes, Walmart, Target and Home Depot are using digital marketing to engage consumers.
Read Article
As consumers start to consider vacations and travel again, airlines leverage promotions, email campaigns and partnerships to increase bookings.
Read Article
As consumers continue to prioritize their mental health and wellbeing, brands have opportunities to connect with audiences through messages and initiatives that resonate.
Read Article
A partnership between Adobe and FedEx expands access to ShopRunner, a free shipping membership service that will now be available to more brands and consumers.
Read Article
Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.
Read Article
Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.
Read Article
Major car brands are gearing up for increased demand after a year of travel restrictions by promoting digital initiatives and campaigns that appeal to today’s consumers.
Read Article
It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.
Read Article
Loading More...
