Strategic Marketing Partnerships

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Strategic marketing partnerships news and other important information to help you maximize your marketing and advertising efforts

  • NFL X TikTok: A Partnership Designed To Inspire Younger Audiences

    NFL X TikTok: A Partnership Designed To Inspire Younger Audiences

    The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.

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  • Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup

    Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup

    Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.

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  • Tennis Favorites Court Massive Endorsements

    Tennis Favorites Court Massive Endorsements

    Nike and other sportswear brands partner with future tennis hall of famers dominating the sport and next gen players with exciting on-court personalities.

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  • Automotive Marketers Find New Targets In Pinterest And Snapchat

    Automotive Marketers Find New Targets In Pinterest And Snapchat

    Recent studies indicate automotive marketers may have found two new target audiences in Pinterest and Snapchat users.

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  • P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers

    P&G’s Newest Data-Driven Innovation: Pampers Smart Diapers

    Pampers has partnered with Verily and Logitech to create what it calls “the world’s first all-in-one connected care system” for babies.

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  • Shopper Marketing For Today’s Digital World

    Shopper Marketing For Today’s Digital World

    Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.

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  • Cheez-It X Boxed Wine: A Partnership The Internet Was Begging For

    Cheez-It X Boxed Wine: A Partnership The Internet Was Begging For

    Cheez-It X House Wine have created a partnership perfect for summer snacking, capitalizing on social media excitement and the benefits of both brands.

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  • #Thankunextgen! Ariana Grande Encourages Voter Registration

    #Thankunextgen! Ariana Grande Encourages Voter Registration

    Ariana Grande partners with HeadCount to encourage voter registration, using social media and mobile to spread the word.

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  • P&G Announces Innovative Partnership With Thrive Global To Foster Positive Habits

    P&G Announces Innovative Partnership With Thrive Global To Foster Positive Habits

    P&G announced a partnership with Arianna Huffington’s Thrive Global to create digital and social media campaigns that use “micro-step habit stacking.”

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  • Bud Light Brings Back Genius Campaign, Poking Fun At Digital Careers

    Bud Light Brings Back Genius Campaign, Poking Fun At Digital Careers

    Bud Light has launched a new iteration of their iconic Genius campaign, and this time it pokes fun at the digital age and is airing across multiple digital platforms.

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  • Vans X Harry Potter Partnership Promoted On Instagram Offers Something For Every Fan

    Vans X Harry Potter Partnership Promoted On Instagram Offers Something For Every Fan

    Vans continues their strategic partnerships with a Harry Potter collaboration that taps into the whole Potter universe for a unique fashion line.

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  • Carnival Cruise Line Debuts Mobile Comedy Series With Thrillist

    Carnival Cruise Line Debuts Mobile Comedy Series With Thrillist

    Carnival is partnering with Thrillist to produce a seven-episode content series to find the best comedian for on-ship entertainment.

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  • Broadway Audiences Grow As Options And Activations Increase

    Broadway Audiences Grow As Options And Activations Increase

    Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.

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  • Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond

    Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond

    A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.

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  • Stranger Things X New Coke Targets The Streaming Generation

    Stranger Things X New Coke Targets The Streaming Generation

    New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.

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  • Jordans Available On Fornite Deliver Urban Style For New Game Mode

    Jordans Available On Fornite Deliver Urban Style For New Game Mode

    Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.

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  • Google Food Delivery: Expanding For Brand Visibility

    Google Food Delivery: Expanding For Brand Visibility

    Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.

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  • It’s Gonna Be Maytag

    It’s Gonna Be Maytag

    Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.

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  • Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s reintroduced their classic roast beef sandwich and launched a partnership with nonprofit American Community Gardening Association.

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  • Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.

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