Walmart recently announced the launch of a new fintech startup that will offer modern, innovative and affordable financial solutions.

Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.

Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.

By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

Clubhouse is a recently launched audio-only social media platform that is popular with celebrities and growing around the world.

TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.

2020 demanded action from major brands as consumers sought out impactful CSR initiatives to address the ongoing racial injustice movement, environmental concerns and global health crisis.

Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.

Apple, Colgate and Huggies are among the latest brands to spotlight subscription services that reflect consumers’ evolving pandemic-related lifestyles.

To help advertisers head into 2021 with more than good cheer, four marketing tips from the Grinch are highlighted here.

Health and fitness advertisers are using apps to scale revenue through subscription services, in-app advertising and strategic partnerships.

Nintendo’s monumental success and impactful strategies can provide inspiration to marketers and advertisers. Here are three marketing lessons inspired by Nintendo.

Resilient and creative brand activations are moving the magic of the holidays online through virtual stores and events for shoppers.

Ahead of Giving Tuesday, brands turn to digital strategies to reach donors and increase engagement.

Experiencing accelerated growth as a result of the global pandemic, major video game brands are launching creative efforts to engage audiences and capture market share.