Strategic marketing partnerships news and other important information to help you maximize your marketing and advertising efforts
-
Read ArticleP&G Announces Innovative Partnership With Thrive Global To Foster Positive Habits
P&G announced a partnership with Arianna Huffington’s Thrive Global to create digital and social media campaigns that use “micro-step habit stacking.”
-
Read ArticleBud Light Brings Back Genius Campaign, Poking Fun At Digital Careers
Bud Light has launched a new iteration of their iconic Genius campaign, and this time it pokes fun at the digital age and is airing across multiple digital platforms.
-
Read ArticleVans X Harry Potter Partnership Promoted On Instagram Offers Something For Every Fan
Vans continues their strategic partnerships with a Harry Potter collaboration that taps into the whole Potter universe for a unique fashion line.
-
Read ArticleCarnival Cruise Line Debuts Mobile Comedy Series With Thrillist
Carnival is partnering with Thrillist to produce a seven-episode content series to find the best comedian for on-ship entertainment.
-
Read ArticleBroadway Audiences Grow As Options And Activations Increase
Broadway had a record breaking year for ticket sales, which can be attributed to several break-out hits, diversity among the offerings and creating brand awareness among eager audiences.
-
Read ArticleCourvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond
A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.
-
Read ArticleStranger Things X New Coke Targets The Streaming Generation
New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.
-
Read ArticleJordans Available On Fornite Deliver Urban Style For New Game Mode
Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.
-
Read ArticleGoogle Food Delivery: Expanding For Brand Visibility
Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.
-
Read ArticleIt’s Gonna Be Maytag
Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.
-
Read ArticleHardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”
Hardee’s reintroduced their classic roast beef sandwich and launched a partnership with nonprofit American Community Gardening Association.
-
Read ArticleWalmart Continues To Expand Their Market Reach By Partnering With Kidbox
Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.
-
Read ArticleAudi x Avengers: A Lasting Relationship In Effective Content Marketing
Audi’s newest commercial with Captain Marvel in anticipation of Avengers: Endgame and the new electric Audi e-tron is the latest foray in the two brands’ successful and creative partnership.
-
Read ArticleDisney X Star Wars And How The Play Disney Parks App Engages Fans
With new interactive Star Wars experiences, Disney is strategically targeting their intergalactic consumers across a variety of channels, including the new Play Disney Parks app.
-
Read ArticleUniversal Orlando Grows Harry Potter Partnership With New Roller Coaster
Universal Orlando continues to innovate and expand their Harry Potter world, capitalizing on a lucrative and creative partnership with the launch of their latest roller coaster.
-
Read ArticleTiger x Nike: A Partnership That Has Stood The Test Of Time
Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.
-
Read ArticleMany Brands Offer Eco-Friendly Options To Meet Consumer Demand
As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.
-
Read ArticleMarketing Partnerships: 5 Tips To Achieve Balance And Success
Almost all successful marketing partnerships are built to achieve balanced objectives for both sides of the equation.
-
Read ArticleThe Arby’s And King’s Hawaiian Partnership: $6 To Fly To Hawaii
Arby’s partnered with King’s Hawaiian to create three new Hawaiian-themed menu options. The strategic partnership offers consumers the opportunity for a trip to Honolulu, Hawaii.
-
Read ArticleBoise State Subscription: A Lesson In Innovation And Positioning
Boise State launched a subscription-payment service for tuition, offering an example of innovative positioning other institutions can model.
-
Loading More...
