Strategic Marketing Partnerships

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Strategic marketing partnerships news and other important information to help you maximize your marketing and advertising efforts

  • Renovation And Design Brands Can Reach Consumers With Influencer Partnerships And Social Media Campaigns

    Renovation And Design Brands Can Reach Consumers With Influencer Partnerships And Social Media Campaigns

    Tech-enabled solutions help consumers navigate through complicated home renovations, and brands are deploying multi-platform strategies to reach consumers.

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  • 5 Tax Preparation Brands Emphasize The Importance Of Tax Refunds

    5 Tax Preparation Brands Emphasize The Importance Of Tax Refunds

    Tax preparation brands highlight the pleasure of receiving tax refunds through fun and interesting marketing campaigns.

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  • Brands’ Social Responsibility Campaigns Focus On Water Quality And Conservation

    Brands’ Social Responsibility Campaigns Focus On Water Quality And Conservation

    Several brands have launched social responsibility campaigns committed to improving water quality and supply, while creating goodwill with like-minded consumers.

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  • Cereal Wars: General Mills And Kellogg’s Use Marketing Innovations To Stay Competitive

    Cereal Wars: General Mills And Kellogg’s Use Marketing Innovations To Stay Competitive

    General Mills and Kellogg’s compete for the top spot in the cereal industry using strategic marketing strategies.

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  • The Food Delivery Wars: Will Brands Differentiate Themselves In This Commodity-Based Market?

    The Food Delivery Wars: Will Brands Differentiate Themselves In This Commodity-Based Market?

    More and more people are ordering their carry-out meals from food delivery services, but the industry is undergoing changes that will require brand differentiation or consolidation.

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  • Grocery Delivery Wars: Amazon And Walmart Face Off

    Grocery Delivery Wars: Amazon And Walmart Face Off

    Amazon continues to tweak its grocery delivery service, but Walmart answers with an unlimited grocery delivery membership.

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  • Procter & Gamble Lets The Fans Decide In Super Bowl Ad

    Procter & Gamble Lets The Fans Decide In Super Bowl Ad

    Procter & Gamble will have a variety of ads in the Super Bowl including one that lets fans decide the outcome.

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  • Go Red For Women: 4 Marketing Campaigns That Spread Awareness

    Go Red For Women: 4 Marketing Campaigns That Spread Awareness

    Nonprofit organizations and brands celebrate and promote the “Go Red For Women” movement in an effort to raise awareness about women’s heart health.

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  • Veganuary: Inspiring People To Try Vegan Options Through Fresh Marketing Campaigns

    Veganuary: Inspiring People To Try Vegan Options Through Fresh Marketing Campaigns

    Vegan brands capitalize on Veganuary and promote the practice of abstaining from eating animal-derived ingredients through different marketing campaigns.

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  • 3 Memorable Lunar New Year Marketing Campaigns Of 2020

    3 Memorable Lunar New Year Marketing Campaigns Of 2020

    Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns.

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  • 3 Empowering Senior Enablement Marketing Campaigns

    3 Empowering Senior Enablement Marketing Campaigns

    Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.

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  • What Is Microcasting?

    What Is Microcasting?

    Microcasts capitalize on the popularity of podcasts with short “casts” that appeal to targeted audiences.

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  • What Is Retail As A Service?

    What Is Retail As A Service?

    Retail as a Service (RaaS) providers offer brands the opportunity to reach new markets and forge new paths in the retail space.

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  • Quibi Promises Marketers The Future Of Video

    Quibi Promises Marketers The Future Of Video

    As the newest mobile video service to hit the scene, Quibi has promised marketers and consumers to deliver a revolutionary video-streaming technology.

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  • Auto Manufacturers Share Innovations At CES

    Auto Manufacturers Share Innovations At CES

    Car manufacturers shared exciting prototypes and innovations in automotive technology at CES 2020.

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  • 5 Strategic And Unique Furniture Campaigns

    5 Strategic And Unique Furniture Campaigns

    Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.

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  • Snapchat Launches Snapchat Scan: Just The Facts

    Snapchat Launches Snapchat Scan: Just The Facts

    Snapchat Scan offers brands the opportunity to create interactive experiences for current users while expanding their audience reach.

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  • What Is The Zigbee Alliance?

    What Is The Zigbee Alliance?

    The Zigbee Alliance develops universal open standards for the smart products transforming the way we live, work, and play.

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  • What Is An Interactive Voice Ad?

    What Is An Interactive Voice Ad?

    Interactive voice ads are a new advertising format that allows users to have conversations with ad content.

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  • The Subscription Industry Hones In On A New Audience: Kids

    The Subscription Industry Hones In On A New Audience: Kids

    As the subscription industry continues to experience explosive growth, brands are taking note of the marketing opportunities and profitability of targeting a much younger audience.

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