Strategic Marketing Partnerships

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Strategic marketing partnerships news and other important information to help you maximize your marketing and advertising efforts

  • Frozen 2 Anticipated To Dominate Marketing This Holiday Season

    Frozen 2 Anticipated To Dominate Marketing This Holiday Season

    Frozen 2, the movie with the most-viewed animated trailer of all time, is in theaters on November 22. The marketing tie-ins of this global phenomenon span across all industries this holiday season.

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  • Pepsi Ups Their Profile With Apparel And Accessories

    Pepsi Ups Their Profile With Apparel And Accessories

    Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.

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  • Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts

    Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts

    On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.

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  • Thanksgiving 2019 Gears Up To Be A Standout Event

    Thanksgiving 2019 Gears Up To Be A Standout Event

    With a shorter holiday season this year, marketers are relying on meaningful partnerships and increased digital ad spend to successfully promote their Thanksgiving campaigns.

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  • Reddit Increases Visibility Through New Content Sharing Integration With Snapchat

    Reddit Increases Visibility Through New Content Sharing Integration With Snapchat

    In its first native content sharing integration, Reddit hopes to increase brand awareness and broaden its audience reach through a partnership with Snapchat.

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  • QR Codes Are Back And Benefiting Marketers In Many Different Ways

    QR Codes Are Back And Benefiting Marketers In Many Different Ways

    After a few false starts, QR codes have made a comeback, and marketers are using them across platforms.

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  • Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas and Snapchat teamed up to launch a mobile video game that lets users buy Adidas cleats directly.

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  • TikTok Competitor Firework May Be Acquired By Google: Just The Facts

    TikTok Competitor Firework May Be Acquired By Google: Just The Facts

    The tech world is buzzing about a possible acquisition of Firework – a video platform app similar to TikTok – by Google.

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  • Rappers And Hip-Hop Stars Leverage Authenticity And Humor In Brand Collaborations

    Rappers And Hip-Hop Stars Leverage Authenticity And Humor In Brand Collaborations

    Whether bringing humor, authenticity or reputation, rappers and hip hop artists collaborate with brands across the retail and packaged goods market.

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  • Circular Economies And Digital Technologies Work Together

    Circular Economies And Digital Technologies Work Together

    Circular economies may be the future for many businesses including packaged goods, automotive and tech, with digital technology playing a major role.

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  • Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.

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  • Fritos Gets Back In The Advertising Game And This Time It’s Digital

    Fritos Gets Back In The Advertising Game And This Time It’s Digital

    It’s been 48 years since Fritos last launched a major advertising campaign, and now they’re back with Frito pies and football parties.

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  • Oreo Partners With Alexa For Their Mystery Oreo Promotion

    Oreo Partners With Alexa For Their Mystery Oreo Promotion

    Oreo releases a new limited edition cookie, The Mystery Oreo, with a contest for audiences and Alexa offering hints to solve the mystery.

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  • Progressive Pairs Pro Wrestling With Immersive Advertising As Title Sponsor Of “Friday Night SmackDown”

    Progressive Pairs Pro Wrestling With Immersive Advertising As Title Sponsor Of “Friday Night SmackDown”

    Progressive has partnered with WWE and Fox as the title sponsor of “Friday Night SmackDown” and is getting in the ring with immersive advertising.

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  • TikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers

    TikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers

    A strategic partnership between American Eagle and TikTok hopes to capitalize on a collaboration with Lil Wayne and TikTok’s Gen Z users.

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  • State Farm X Weather Channel: An Integrated Branding Partnership

    State Farm X Weather Channel: An Integrated Branding Partnership

    State Farm was seamlessly integrated into a recent immersive mixed reality segment on The Weather Channel — a first for the network.

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  • This Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape

    This Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape

    The Emmys are coming up and networks are sparing no expense to promote their programming, looking for top-of-mind brand awareness.

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  • NFL X TikTok: A Partnership Designed To Inspire Younger Audiences

    NFL X TikTok: A Partnership Designed To Inspire Younger Audiences

    The NFL partners with TikTok to celebrate the NFL’s 100th season and appeal to younger audiences.

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  • Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup

    Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup

    Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.

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  • Tennis Favorites Court Massive Endorsements

    Tennis Favorites Court Massive Endorsements

    Nike and other sportswear brands partner with future tennis hall of famers dominating the sport and next gen players with exciting on-court personalities.

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