Strategic marketing partnerships news and other important information to help you maximize your marketing and advertising efforts
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Read Article3 Memorable Lunar New Year Marketing Campaigns Of 2020
Various brands branch out and celebrate the Chinese New Year with memorable marketing campaigns.
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Read Article3 Empowering Senior Enablement Marketing Campaigns
Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.
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Read ArticleWhat Is Microcasting?
Microcasts capitalize on the popularity of podcasts with short “casts” that appeal to targeted audiences.
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Read ArticleWhat Is Retail As A Service?
Retail as a Service (RaaS) providers offer brands the opportunity to reach new markets and forge new paths in the retail space.
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Read ArticleQuibi Promises Marketers The Future Of Video
As the newest mobile video service to hit the scene, Quibi has promised marketers and consumers to deliver a revolutionary video-streaming technology.
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Read ArticleAuto Manufacturers Share Innovations At CES
Car manufacturers shared exciting prototypes and innovations in automotive technology at CES 2020.
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Read Article5 Strategic And Unique Furniture Campaigns
Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.
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Read ArticleSnapchat Launches Snapchat Scan: Just The Facts
Snapchat Scan offers brands the opportunity to create interactive experiences for current users while expanding their audience reach.
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Read ArticleWhat Is The Zigbee Alliance?
The Zigbee Alliance develops universal open standards for the smart products transforming the way we live, work, and play.
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Read ArticleWhat Is An Interactive Voice Ad?
Interactive voice ads are a new advertising format that allows users to have conversations with ad content.
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Read ArticleThe Subscription Industry Hones In On A New Audience: Kids
As the subscription industry continues to experience explosive growth, brands are taking note of the marketing opportunities and profitability of targeting a much younger audience.
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Read ArticleWhat Is A Binge Ad?
As audiences get smarter and more discerning about when and where they want to see advertising, streaming channels get innovative with binge ads.
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Read ArticleFootball Fans Are Engaged And Excited For College Bowl Season
College football and bowl games offer brands opportunities to reach dialed-in fans excited about anything to do with the very lucrative NCAA football season.
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Read ArticleRent The Runway And Marriott International Introduce Closet Concierge: Just The Facts
The partnership between Rent the Runway and Marriott International takes the stress out of packing and capitalizes on the popularity of consumer convenience and a growing subscription fanbase.
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Read ArticleL’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales
L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.
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Read ArticleStar Wars Rise Of The Skywalker Promotions Are Galactic This Holiday Season
The highly anticipated Star Wars: The Rise of Skywalker opening in theaters on December 20 with multiple global promotions.
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Read ArticleFrozen 2 Anticipated To Dominate Marketing This Holiday Season
Frozen 2, the movie with the most-viewed animated trailer of all time, is in theaters on November 22. The marketing tie-ins of this global phenomenon span across all industries this holiday season.
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Read ArticlePepsi Ups Their Profile With Apparel And Accessories
Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.
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Read ArticleAlaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts
On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.
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Read ArticleThanksgiving 2019 Gears Up To Be A Standout Event
With a shorter holiday season this year, marketers are relying on meaningful partnerships and increased digital ad spend to successfully promote their Thanksgiving campaigns.
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