Jordans Available On Fornite Deliver Urban Style For New Game Mode

June 5, 2019 Victoria Pallien

Nike’s latest Jordans aren’t for sale in stores. In fact, they’re only available digitally to Fortnite players.

Digital Jordans For An Urban Game Mode

For the Fortnite partnership, Nike released two Air Force 1s skins, called Grind and Clutch, in the game both of which include default red and black sneakers. The sneakers come with different challenge packs, which can unlock different colored Jordans.

Jordans Encourage In-Game Revenue And Exposure For Nike

These limited-time digital Nikes, available for $13 to $18 per pair, are meant to keep the Fortnite game feeling “fresh” for younger players.

The Fortnite Nikes are available for purchase in the Downtown Drop version of the Fortnite X Jumpman game. This game mode features a race through an urban area and is influenced heavily by both skateboard and basketball style, creating a setting in which Nikes fit well.

Score big when you cop the Hang Time Bundle. Get the Grind outfit, Clutch outfit, and a challenge pack unique to the set. #FortniteXJumpman pic.twitter.com/cC8eqG7kVh
— Fortnite (@FortniteGame) May 22, 2019

By partnering with Fortnite, Nike is gaining more exposure with young consumers and enabling young consumers to customize their avatars’ outfits with familiar sneakers. The Nike-Fortnite partnership, which Evercore ISI Footwear Analyst Omar Saad called “genius,” is just one of many partnerships Fortnite is pursing.

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About the Author

Victoria Pallien is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.
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