Strategic Advertising Partnerships


Oscar Commercials Celebrate The Efforts Of Creatives, Athletes And Behind-The-Scenes Talent

February 26, 2019 Sarah Cavill

Another year, another exciting night of Academy Award surprises, disappointments and “I knew that would happen” moments. Many agree the year’s most watched awards show moved swiftly, embraced its newfound diversity and, with a few notable exceptions, steered clear of enraging the Twitterverse. The commercials that aired during this year’s Oscar telecast also celebrated artistry, celebrity and triumph, while exploring interesting brand partnerships.

oscar winning directors rolex campaign

Oscar-Winning Directors Partnered With Rolex For An Inspiring Campaign

At its best, the Oscars are about creators, inspiring future generations to take a chance on their craft and talent. Rolex capitalized on this aspirational message with a series of ads featuring Oscar-winning directors Kathryn Bigelow, Martin Scorcese, Alejandro González Iñárritu and James Cameron. The spots show each director writing letters to future filmmakers, urging them on with advice about success and creation. Some of the commercials featured all of the directors, and in some the directors were alone. It was a successful mix of brand, celebrity and alignment with the occasion.

ABC Launched Their New Action Series With A Faux Commercial Campaign

ABC’s new series Whiskey Cavalier premiered after the Oscars, before it’s official launch on February 27th, and ABC wasn’t going to let you forget to stick around. The network created spoof commercials, dubbed “Spyvertising,” for the comedy drama. The commercial series included an ad for L’Espionnage Jewelers and Romantic Detonations and featured the series’ stars in a slightly skewed version of jewelry and travel commercials. Several of the spots aired prior to the Oscars and repeated heavily during the telecast.

Oscars Sponsor Walmart Went Behind The Scenes With Top Hollywood Stylists

As an official sponsor of the Oscars again this year, Walmart wanted to create another buzzy campaign. This time the mega retailer highlighted their brand’s fashion lines while celebrating the work of the movie industry. The commercials featured top stylists for stars like Julia Roberts and Bradley Cooper styling behind-the-scenes crew members, including a wardrobe assistant, stunt coordinator and key grip. The spots included some of the unseen talent that make movies happen while promoting Walmart’s fashion brand as attainable and aspirational. All the outfits featured in the spots are highlighted for purchase on Walmart’s website.

oscars walmart

Nike Dropped Another “Crazy” Spot Celebrating Female Athletes

nike oscars

Few brands tug heartstrings like Nike does, and their new “Dream Crazier” commercial is no exception. The spot was narrated by Serena Williams, one of the greatest athletes of all time, who also presented at the Oscars, and featured female athletes weeping in defeat, joyful in victory, fiercely competitive and visibly angry. In the end, “Dream Crazier” left many viewers teary eyed and inspired.

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About the Author

Sarah Cavill

With more than 20 years of writing, editing and reporting experience, Sarah Cavill brings to Digital Media Solutions (DMS) a fine-tuned and diverse set of skills. Her work has been featured in notable publications including The Daily Muse, CBS Local, Techlicious and Glamour magazine. Sarah has a passion for current events and the deep-dive research that goes into the content development and brand identity of DMS Insights. In her role as Associate Content Manager, Sarah contributes to the pitching, researching and writing of multiple stories published each week surrounding digital and performance marketing innovations in pop culture, news, social media, branding and advertising.

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