Strategic Advertising Partnerships


Wonder Woman 1984 Promotions Continue Despite Delayed Opening

July 15, 2020 Sarah Cavill

Most blockbusters have delayed their openings until the fall, but that hasn’t stopped movies like the much anticipated Wonder Woman 1984 from kicking off promotional campaigns and activations to keep fans ready and waiting for the day when it’s safe to go to the movies again. Partnerships and original content can help brands build anticipation for big events, like the return of Diana Prince in Wonder Woman 1984.

SweeTARTS And Wonder Woman Partner On Instagram Promotion

Instagram users can win a limited edition Wonder Woman holster by tagging a friend on Instagram as part of the recently launched Wonder Woman 1984/SweeTARTS Golden Ropes partnership. The new limited edition SweeTARTS candy is reminiscent of Wonder Woman’s lasso, and Wonder Woman herself graces the packaging. 

“This partnership is a great fit because SweeTARTS stands for being more than one thing: sweet and tart, long and short, soft and chewy. Wonder Woman embodies that same idea of duality with her strength and wisdom, power and justice, and courage and truth,” said Ashley Incarnato, Senior Brand Manager for SweeTARTS. “Our ‘Golden Ropes Holder’ is more than just one thing, too! It is a candy dispenser and a collectible for Wonder Woman fans.” Promotional campaigns on Instagram can be effective with Gen Z audiences, particularly with simple calls to action, like tagging a friend

The American Red Cross Encourages Blood Donation And App Downloads With Wonder Woman 1984 Promotional Tie-In

In an effort to encourage more people to donate blood, the American Red Cross is automatically enrolling donors in a contest to win prop replicas of a golden lasso and gauntlets like those in Wonder Woman 1984. The partnership comes at a time when blood donations are down because of coronavirus, and when brands are making increased efforts to undertake social responsibility initiatives that consumers are responsive too. 

Additionally, the American Red Cross is trying to promote app downloads of its Red Cross Blood Donor App. The app makes it easier for donors to expedite the check-in procedures at donation centers. “In times of crisis, new superheroes often emerge, and new alliances are forged. The Red Cross is thrilled to partner with Wonder Woman 1984 to encourage and thank fans and blood donors alike for being superheroes for patients in need by giving blood in July," said Paul Sullivan, Senior Vice President of the American Red Cross Biomedical Services.

DC Plans A Comic For Release In The Fall That Will Tie-In With Wonder Woman 1984

Originally planned for release June 5, and now delayed until October 2, Wonder Woman 1984 will now be coming out more than three years after the first Wonder Woman installment. The team at DC may be aiming to keep fans interested and invested in the next Wonder Woman story with the release this fall of a comic book tie-in that will set up the new movie. The comic is being shepherded by creatives involved with the new film and industry veterans. “Wonder Woman 1984 #1” will be a one-off distributed through Walmart before being made available at comic stores. 

DC FanDome Offers Virtual Convention Experience For Fans

On August 22, DC Comic fans from around the world can experience the perks of a fan convention for free and from the comfort of their living rooms. DC FanDome is a virtual event bringing together cast and creators from the DC universe, including Wonder Woman 1984, with their most ardent fans . Fans will also have the opportunity to show off their DC-inspired artwork and cosplay via several contests being held in conjunction with DC FanDome. 

“There is no fan like a DC fan. For more than 85 years, the world has turned to DC’s inspiring heroes and stories to lift us up and entertain us, and this massive, immersive digital event will give everyone new ways to personalize their journey through the DC Universe without lines, without tickets and without boundaries. With DC FanDome, we’re able to give fans from around the world an exciting and unparalleled way to connect with all their favorite DC characters, as well as the incredible talent who bring them to life on the page and screen,” said Ann Sarnoff, Chair and Chief Executive Officer, Warner Bros.

Enjoying blockbuster movies during the dog days of summer may not be the same for a while, but brands are finding ways to still keep fans excited and engaged. Whether it’s with fun strategic partnerships or creative content, movies can still be a part of people’s lives, inspiring excitement about the future. 

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About the Author

Sarah Cavill

With more than 20 years of writing, editing and reporting experience, Sarah Cavill brings to Digital Media Solutions (DMS) a fine-tuned and diverse set of skills. Her work has been featured in notable publications including The Daily Muse, CBS Local, Techlicious and Glamour magazine. Sarah has a passion for current events and the deep-dive research that goes into the content development and brand identity of DMS Insights. In her role as Associate Content Manager, Sarah contributes to the pitching, researching and writing of multiple stories published each week surrounding digital and performance marketing innovations in pop culture, news, social media, branding and advertising.

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