DMS Insights: Streaming & TV News

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Streaming & TV News

Streaming and TV advertising news, tips and other important information to help you maximize your streaming and TV advertising efforts

  • Digital Advertising Spend Predicted To Grow 6% In 2020

    Digital Advertising Spend Predicted To Grow 6% In 2020

    The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

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  • Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

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  • Voice-Powered Digital Marketing Strategies Becoming Another Important  Part Of Multichannel Strategies

    Voice-Powered Digital Marketing Strategies Becoming Another Important Part Of Multichannel Strategies

    Several brands have launched voice-powered ads, as advertisers look for innovative ways to create seamless engagement with consumers.

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  • Google Expands Audio Advertising Options: Just The Facts

    Google Expands Audio Advertising Options: Just The Facts

    As podcasts become increasingly popular, Google is introducing new audio advertising options for advertisers.

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  • ViacomCBS EyeQ Ad Platform: Just The Facts

    ViacomCBS EyeQ Ad Platform: Just The Facts

    Similar to other media conglomerates, Viacom is streamlining their ad buying across assets with a new ad platform.

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  • Shoppable Entertainment Is The Latest Evolution Of Ecommerce

    Shoppable Entertainment Is The Latest Evolution Of Ecommerce

    Shoppable entertainment merges creative content and shopping to create a full integrated shopping experience.

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  • As Twitch Users Move Beyond Just Gamers, Digital Marketers May Find Opportunities

    As Twitch Users Move Beyond Just Gamers, Digital Marketers May Find Opportunities

    The most popular channel on Twitch right now isn’t about gaming at all, and could offer new outlets for digital marketers.

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  • Twitter Branded Likes: Just The Facts

    Twitter Branded Likes: Just The Facts

    Twitter is beta testing Branded Likes, which could ignite a little extra spark and joy to hashtag promotions, already effective for social media engagement.

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  • Brands Are Using Freemiums To Engage Consumers And Boost Customer Acquisition

    Brands Are Using Freemiums To Engage Consumers And Boost Customer Acquisition

    When scaling customer acquisitions, brands often offer freemium deals that can include free items, services or memberships.

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  • Snapchat Brand Profile Pages: Just The Facts

    Snapchat Brand Profile Pages: Just The Facts

    Snapchat introduces brand profile pages offering retailers opportunities to reach consumers increasingly reliant on ecommerce options.

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  • Wonder Woman 1984 Promotions Continue Despite Delayed Opening

    Wonder Woman 1984 Promotions Continue Despite Delayed Opening

    Although now scheduled for a fall release, Wonder Woman 1984 promotional partnerships continue to move forward.

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  • A Roundup Of Brands Making Consumers Happy During A Time Of Uncertainty

    A Roundup Of Brands Making Consumers Happy During A Time Of Uncertainty

    Due to shifting consumer behaviors that developed during quarantines, some brands are seeing their popularity soar.

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  • Instagram Reels Expands To More Global Markets: Just The Facts

    Instagram Reels Expands To More Global Markets: Just The Facts

    Instagram Reels, a rising competitor to TikTok, has expanded to new markets and added more sharing features.

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  • The Stalling Podcast Industry Deploys New Subscription And Brand Growth Strategies

    The Stalling Podcast Industry Deploys New Subscription And Brand Growth Strategies

    Podcast use was humming along as a favorite commuter activity, then the pandemic hit and podcast services adapted to the new normal.

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  • YouTube Direct Response Ads: Just The Facts

    YouTube Direct Response Ads: Just The Facts

    In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

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  • Snapchat Action Bar: Just The Facts

    Snapchat Action Bar: Just The Facts

    Snapchat recently unveiled a slew of updates including an action bar that should make navigation easier for new users.

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  • Google Ditches Clickbait: Just The Facts

    Google Ditches Clickbait: Just The Facts

    In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

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  • Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

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  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

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  • Google Discovery Ads: Just The Facts

    Google Discovery Ads: Just The Facts

    Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.

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