Streaming & TV News

Snapchat recently unveiled a slew of updates including an action bar that should make navigation easier for new users.

In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.

Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.

This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.

Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.

This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.

The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.

Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.

NBC Universal pushes up the launch of their shopping platform “Checkout,” in a bid to help out retailers and possibly reach consumers taking in content while self-isolating.

App use is up while people are in self-isolation, which could impact internet usage moving forward.

“The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.

ESPN, athletes and sports fans are finding ways to stay busy since all professional sporting events were canceled.

In this article, we dive into three strategies for boosting fall 2020 yield and highlight colleges and universities that have found ways to effectively innovate amidst uncertainty.

Despite not being able to enjoy the usual Earth Day festivities, brands, businesses and cultural organizations are celebrating virtually across the globe.

Now that actors and musicians are using their influence to inspire and raise money, is there a role for influencers during the coronavirus pandemic?