DMS Insights: Streaming & TV News

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Streaming & TV News

Streaming and TV advertising news, tips and other important information to help you maximize your streaming and TV advertising efforts

  • 6 At-Home Fitness Brands Find Success With Digital Strategies

    6 At-Home Fitness Brands Find Success With Digital Strategies

    The need to stay home has led to an uptick in the popularity of at-home fitness brands like Nordictrack and Tonal, and digital strategies are helping these brands shine with consumers.

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  • What Is Struum?

    What Is Struum?

    A new streaming service, Struum promises to bundle on the streaming services consumers aren’t yet watching.

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  • What Is Amazon Marketing Cloud?

    What Is Amazon Marketing Cloud?

    Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

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  • Advertisers Reveal Plans For 55th Annual Super Bowl

    Advertisers Reveal Plans For 55th Annual Super Bowl

    Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.

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  • What Is The Clubhouse Audio-Only Social Media Platform?

    What Is The Clubhouse Audio-Only Social Media Platform?

    Clubhouse is a recently launched audio-only social media platform that is popular with celebrities and growing around the world.

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  • Social Media Strategies For 2021

    Social Media Strategies For 2021

    As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

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  • After Adaptation And Innovation In 2020, What’s Next For QSRs?

    After Adaptation And Innovation In 2020, What’s Next For QSRs?

    Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.

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  • 2021 Paid Media Predictions For Digital Advertisers

    2021 Paid Media Predictions For Digital Advertisers

    DMS chief media officer shares his insights into paid media expectations in the new year, spotlighting the influence Instagram, TikTok and OTT will have for digital advertisers.

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  • Why Is TikTok Marketer Of The Year?

    Why Is TikTok Marketer Of The Year?

    TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.

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  • Apple In 2020: Innovative, Yet Focused On Privacy

    Apple In 2020: Innovative, Yet Focused On Privacy

    Apple continued to release new products and evocative commercial spots, while also moving forward with strategies focused on privacy.

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  • Google Ad Market Antitrust Lawsuit: Just The Facts

    Google Ad Market Antitrust Lawsuit: Just The Facts

    Google faces another antitrust lawsuit, this time related to their role in ad market pricing.

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  • Virtual Santa Visits Showcase The Future Of Digital Engagement Strategies

    Virtual Santa Visits Showcase The Future Of Digital Engagement Strategies

    Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.

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  • Choose Actions Over Impressions: Why CPA Advertising Campaigns Work

    Choose Actions Over Impressions: Why CPA Advertising Campaigns Work

    Social media platforms are reporting errors in ad measurement, a mistake less likely to happen when brands choose CPA advertising with payment models that rely on actions taken.

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  • Facebook Antitrust Lawsuit: Just The Facts

    Facebook Antitrust Lawsuit: Just The Facts

    The FTC and 47 states sued Facebook in a case that could lead to Instagram and WhatsApp spinning off on their own.

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  • What Is The Nielsen ID Resolution System?

    What Is The Nielsen ID Resolution System?

    Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

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  • Fitness & Wellness Brands Leverage The Popularity Of Apps

    Fitness & Wellness Brands Leverage The Popularity Of Apps

    Health and fitness advertisers are using apps to scale revenue through subscription services, in-app advertising and strategic partnerships.

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  • Brands And Retailers Offer Holiday Magic With Virtual Holiday Experiences

    Brands And Retailers Offer Holiday Magic With Virtual Holiday Experiences

    Resilient and creative brand activations are moving the magic of the holidays online through virtual stores and events for shoppers.

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  • Snapchat Spotlight: Just The Facts

    Snapchat Spotlight: Just The Facts

    In a bid to compete with TikTok, Snapchat rolls out Spotlight, a new vertical video feed.

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  • YouTube Introduces Audio Ads: Just The Facts

    YouTube Introduces Audio Ads: Just The Facts

    YouTube launches audio ads to help advertisers reach users that are increasingly turning to the popular video platform.

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  • Ecommerce Brands Deploy Digital Advertising Strategies To Offer Consumers The Right Messages At The Right Time

    Ecommerce Brands Deploy Digital Advertising Strategies To Offer Consumers The Right Messages At The Right Time

    As consumer behaviors shifted and changed throughout 2020, brands and retailers rose to the occasion by deploying digital advertising strategies that reached audiences at the right time.

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