DMS Insights: Streaming & TV News

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Streaming & TV News

Streaming and TV advertising news, tips and other important information to help you maximize your streaming and TV advertising efforts

  • YouTube Direct Response Ads: Just The Facts

    YouTube Direct Response Ads: Just The Facts

    In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

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  • Snapchat Action Bar: Just The Facts

    Snapchat Action Bar: Just The Facts

    Snapchat recently unveiled a slew of updates including an action bar that should make navigation easier for new users.

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  • Google Ditches Clickbait: Just The Facts

    Google Ditches Clickbait: Just The Facts

    In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

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  • Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators

    As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

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  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

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  • Google Discovery Ads: Just The Facts

    Google Discovery Ads: Just The Facts

    Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.

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  • DTC Contacts & Glasses Brands Survive & Thrive Amidst Increased WFH

    DTC Contacts & Glasses Brands Survive & Thrive Amidst Increased WFH

    Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.

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  • The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior

    The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior

    This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.

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  • Dating Apps: The Latest Trends Digital Marketers Should Know

    Dating Apps: The Latest Trends Digital Marketers Should Know

    Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.

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  • Virtual Graduations And Proms Make A Splash With Support From Celebrities And Brands

    Virtual Graduations And Proms Make A Splash With Support From Celebrities And Brands

    This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.

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  • Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry

    The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

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  • Improved Targeting For Facebook Watch: Just The Facts

    Improved Targeting For Facebook Watch: Just The Facts

    Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.

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  • Roku OneView Ad Platform: Just The Facts

    Roku OneView Ad Platform: Just The Facts

    Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.

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  • NBC Universal Checkout Platform: JTF

    NBC Universal Checkout Platform: JTF

    NBC Universal pushes up the launch of their shopping platform “Checkout,” in a bid to help out retailers and possibly reach consumers taking in content while self-isolating.

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  • App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App use is up while people are in self-isolation, which could impact internet usage moving forward.

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  • Doubling Down: P&G’s Marketing Plans During Coronavirus

    Doubling Down: P&G’s Marketing Plans During Coronavirus

    “The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.

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  • ESPN — And Bored Athletes — Try To Stay Busy During Quarantine

    ESPN — And Bored Athletes — Try To Stay Busy During Quarantine

    ESPN, athletes and sports fans are finding ways to stay busy since all professional sporting events were canceled.

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  • 3 Strategies For Higher Education Institutions To Boost Fall 2020 Yield

    3 Strategies For Higher Education Institutions To Boost Fall 2020 Yield

    In this article, we dive into three strategies for boosting fall 2020 yield and highlight colleges and universities that have found ways to effectively innovate amidst uncertainty.

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  • Celebrating ‘Virtual Earth Day’ Can Have A Positive Impact

    Celebrating ‘Virtual Earth Day’ Can Have A Positive Impact

    Despite not being able to enjoy the usual Earth Day festivities, brands, businesses and cultural organizations are celebrating virtually across the globe.

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  • The State Of Influencer Marketing During Coronavirus

    The State Of Influencer Marketing During Coronavirus

    Now that actors and musicians are using their influence to inspire and raise money, is there a role for influencers during the coronavirus pandemic?

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