Streaming & TV News

Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.

Clubhouse is a recently launched audio-only social media platform that is popular with celebrities and growing around the world.

As consumer behaviors continue to reflect increased reliance on online usage, social media platforms prove invaluable for advertisers.

Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.

DMS chief media officer shares his insights into paid media expectations in the new year, spotlighting the influence Instagram, TikTok and OTT will have for digital advertisers.

TikTok grew up in 2020, becoming indispensable for some advertisers and a valuable platform for young people looking to share their views.

Apple continued to release new products and evocative commercial spots, while also moving forward with strategies focused on privacy.

Google faces another antitrust lawsuit, this time related to their role in ad market pricing.

Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.

Social media platforms are reporting errors in ad measurement, a mistake less likely to happen when brands choose CPA advertising with payment models that rely on actions taken.

The FTC and 47 states sued Facebook in a case that could lead to Instagram and WhatsApp spinning off on their own.

Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

Health and fitness advertisers are using apps to scale revenue through subscription services, in-app advertising and strategic partnerships.

Resilient and creative brand activations are moving the magic of the holidays online through virtual stores and events for shoppers.

In a bid to compete with TikTok, Snapchat rolls out Spotlight, a new vertical video feed.

YouTube launches audio ads to help advertisers reach users that are increasingly turning to the popular video platform.

As consumer behaviors shifted and changed throughout 2020, brands and retailers rose to the occasion by deploying digital advertising strategies that reached audiences at the right time.