Streaming & TV News

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Streaming & TV News

Streaming and TV advertising news, tips and other important information to help you maximize your streaming and TV advertising efforts

  • TikTok Implements New User Safety Measures: Just The Facts

    TikTok Implements New User Safety Measures: Just The Facts

    TikTok recently announced that it was introducing new user-safety measures to prevent harmful content from making its way onto the popular short-form video app.

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  • Fast Food And Fast Casual Brands Get Creative To Drive Digital And In-Person Engagement

    Fast Food And Fast Casual Brands Get Creative To Drive Digital And In-Person Engagement

    As data acquisition changes and evolves, advertisers are looking for ways to authentically connect with consumers using innovative ad tech, creative ecommerce and strategic partnerships.

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  • Twitch Expands Official Marketing Partner Program: Just The Facts

    Twitch Expands Official Marketing Partner Program: Just The Facts

    Twitch recently announced the expansion of its official marketing partner program, extending new branding and sponsorship opportunities to /twitchgaming, Twitch’s creator community.

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  • Superheroes & Social Media Platforms Partner With Car Brands For Multichannel Automotive Marketing Campaigns

    Superheroes & Social Media Platforms Partner With Car Brands For Multichannel Automotive Marketing Campaigns

    Several automotive marketing campaigns have recently launched, using creative and innovative multichannel strategies to introduce new vehicles.

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  • Netflix Ecommerce Shop: Just The Facts

    Netflix Ecommerce Shop: Just The Facts

    Netflix recently announced that it is opening an online store, Netflix.shop. The new store allows Netflix to take advantage of the popularity of its offerings and the rise in ecommerce.

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  • What Is Social Commerce?

    What Is Social Commerce?

    Social commerce is an increasingly popular way for brands to drive engagement and encourage seamless on-platform sales.

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  • Pinterest Introduces Idea Pins: Just The Facts

    Pinterest Introduces Idea Pins: Just The Facts

    Pinterest sunsets Story Pins and introduces Idea Pins, a short-from video feature for creators on the popular platform.

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  • Big Box Retailers Fire Up Summer With Grill Advertising

    Big Box Retailers Fire Up Summer With Grill Advertising

    Big Box retailers Lowes, Walmart, Target and Home Depot are using digital marketing to engage consumers.

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  • Google Analytics Without Cookies: Just The Facts

    Google Analytics Without Cookies: Just The Facts

    Google announced new features that make it easier for brands to gain insights with Google Analytics, despite limited third-party cookies and identifiers.

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  • New Certification For Health Insurance Advertisers From Google: Just The Facts

    New Certification For Health Insurance Advertisers From Google: Just The Facts

    Google is establishing stronger trust among consumers and more transparency among health insurance advertisers with its newest certification program.

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  • What Is AVOD?

    What Is AVOD?

    Streaming services continue to evolve, and ad-based video on demand (AVOD) is gaining in popularity.

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  • 3 Brands Promoting Real People And Underrepresented Groups In New Advertising Campaigns

    3 Brands Promoting Real People And Underrepresented Groups In New Advertising Campaigns

    In an effort to appeal to consumers who want more relatable engagement, brands are promoting real people in new advertising campaigns.

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  • Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.

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  • Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.

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  • Social Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays

    Social Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays

    Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.

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  • Reddit Talk: Just The Facts

    Reddit Talk: Just The Facts

    Reddit Talk is the latest social audio feature to launch in 2021.

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  • What Are Say-Through Rates?

    What Are Say-Through Rates?

    As voice ads and audio formats grow in popularity, data from say-through rates may help brands measure engagement and effectiveness.

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  • The Latest News From The Streaming Wars Could Mean New Opportunities For Advertisers

    The Latest News From The Streaming Wars Could Mean New Opportunities For Advertisers

    The streaming wars continue with new platforms finding success and new opportunities for advertisers.

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  • New Moms Find Support From Brands & Retailers

    New Moms Find Support From Brands & Retailers

    It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.

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  • What Is XR?

    What Is XR?

    The popularity of extended reality (XR) has grown, with many brands and technology platforms seeing opportunities across verticals.

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