Streaming & TV News

loading

Streaming & TV News

Streaming and TV advertising news, tips and other important information to help you maximize your streaming and TV advertising efforts

  • Facebook Social Audio Tools: Just The Facts

    Facebook Social Audio Tools: Just The Facts

    Facebook jumps into the audio feature fray with a variety of new formats that capitalize on audio trends growing among social media platforms.

    Read Article
  • 3 Examples Of Colleges Strategically Engaging Prospective Students For Summer Programs

    3 Examples Of Colleges Strategically Engaging Prospective Students For Summer Programs

    Although plans for the fall are still being decided, many higher education institutions are using digital strategies to promote summer programs and courses.

    Read Article
  • Brands Know Moms Matter, On Mother’s Day And All Year Long

    Brands Know Moms Matter, On Mother’s Day And All Year Long

    Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.

    Read Article
  • YouTube Product Detection: Just The Facts

    YouTube Product Detection: Just The Facts

    YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.

    Read Article
  • Brands Partner With NBA To Create Innovative Gaming Activations

    Brands Partner With NBA To Create Innovative Gaming Activations

    Brands that want to reach ad-averse consumers are partnering with the NBA to create fun gaming activations.

    Read Article
  • CONTACT US
  • Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.

    Read Article
  • What Is Tubi?

    What Is Tubi?

    Tubi offers advertisers opportunities to reach cord-cutters with its ad-supported streaming service.

    Read Article
  • Hard Seltzer Brands Get Creative With Digital Product Launch Promotions

    Hard Seltzer Brands Get Creative With Digital Product Launch Promotions

    Beer brands are launching hard seltzer varieties with digital campaigns as the weather gets warmer.

    Read Article
  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

    Read Article
  • WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.

    Read Article
  • Journalism Competition And Preservation Act Of 2021: Just The Facts

    Journalism Competition And Preservation Act Of 2021: Just The Facts

    A new bipartisan bill, called the Journalism Competition and Preservation Act, will give news organizations more bargaining power with Google and Facebook if passed.

    Read Article
  • WHM Feature: Women-Owned Brands That Deploy Modern, Digital Advertising Strategies

    WHM Feature: Women-Owned Brands That Deploy Modern, Digital Advertising Strategies

    These women-owned businesses offer inclusive, digital-forward advertising strategies that drive engagement and sales.

    Read Article
  • Pinterest Expands ‘Try On’ AR Features

    Pinterest Expands ‘Try On’ AR Features

    Pinterest has expanded its new augmented reality (AR) ecommerce feature to entice consumers craving in-store experiences.

    Read Article
  • YouTube Receives Brand Safety Accreditation: Just The Facts

    YouTube Receives Brand Safety Accreditation: Just The Facts

    YouTube receives accreditation from MRC, making it more desirable to advertisers, as digital platforms continue to prioritize being brand safety.

    Read Article
  • Men’s Grooming Brands Go Online To Grow

    Men’s Grooming Brands Go Online To Grow

    Grooming brands that target men, including Dr. Squatch, Bevel and Huron, deploy the gamut of digital advertising strategies to reach online shoppers.

    Read Article
  • Black-Owned Businesses Stay Strong During Challenging Times

    Black-Owned Businesses Stay Strong During Challenging Times

    Many Black-owned businesses have pivoted to create meaningful content and digital solutions – and share their expertise – during unprecedented circumstances.

    Read Article
  • Pizza Wars 2021: Brands Effectively Leverage Digital Tactics

    Pizza Wars 2021: Brands Effectively Leverage Digital Tactics

    Pizza brands, including Pizza Hut, Little Caesars and Domino’s ramp up digital solutions and activations, including effective use of first-party data.

    Read Article
  • It’s A Barbie World —  And This Time It’s Digital

    It’s A Barbie World — And This Time It’s Digital

    Mattel finds success with multichannel, digital strategy that centers diversity, engagement and fun for kids and their parents.

    Read Article
  • Major Brands Poke Fun At 2020 In Social Media Campaigns

    Major Brands Poke Fun At 2020 In Social Media Campaigns

    In an effort to create relevant and fun content, several brands are bashing 2020 in new digital advertising campaigns.

    Read Article
  • 6 At-Home Fitness Brands Find Success With Digital Strategies

    6 At-Home Fitness Brands Find Success With Digital Strategies

    The need to stay home has led to an uptick in the popularity of at-home fitness brands like Nordictrack and Tonal, and digital strategies are helping these brands shine with consumers.

    Read Article
  • loading
    Loading More...
 
× Streams
loading
×