Streaming & TV News
Streaming and TV advertising news, tips and other important information to help you maximize your streaming and TV advertising efforts
YouTube Direct Response Ads: Just The Facts
In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”
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Snapchat Action Bar: Just The Facts
Snapchat recently unveiled a slew of updates including an action bar that should make navigation easier for new users.
Google Ditches Clickbait: Just The Facts
In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.
Brands Pledge To Amplify Black-Owned Businesses And Black Makers & Creators
As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.
Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers
Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.
Google Discovery Ads: Just The Facts
Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.
DTC Contacts & Glasses Brands Survive & Thrive Amidst Increased WFH
Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.
The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior
This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.
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Dating Apps: The Latest Trends Digital Marketers Should Know
Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.
Virtual Graduations And Proms Make A Splash With Support From Celebrities And Brands
This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.
Surging Skincare Sales And Ecommerce Growth Reshape The Beauty Industry
The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.
Improved Targeting For Facebook Watch: Just The Facts
Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.
Roku OneView Ad Platform: Just The Facts
Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.
NBC Universal Checkout Platform: JTF
NBC Universal pushes up the launch of their shopping platform “Checkout,” in a bid to help out retailers and possibly reach consumers taking in content while self-isolating.
App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate
App use is up while people are in self-isolation, which could impact internet usage moving forward.
Doubling Down: P&G’s Marketing Plans During Coronavirus
“The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.
ESPN — And Bored Athletes — Try To Stay Busy During Quarantine
ESPN, athletes and sports fans are finding ways to stay busy since all professional sporting events were canceled.
3 Strategies For Higher Education Institutions To Boost Fall 2020 Yield
In this article, we dive into three strategies for boosting fall 2020 yield and highlight colleges and universities that have found ways to effectively innovate amidst uncertainty.
Celebrating ‘Virtual Earth Day’ Can Have A Positive Impact
Despite not being able to enjoy the usual Earth Day festivities, brands, businesses and cultural organizations are celebrating virtually across the globe.
The State Of Influencer Marketing During Coronavirus
Now that actors and musicians are using their influence to inspire and raise money, is there a role for influencers during the coronavirus pandemic?