Streaming & TV News

Although plans for the fall are still being decided, many higher education institutions are using digital strategies to promote summer programs and courses.

Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.

YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.

Brands that want to reach ad-averse consumers are partnering with the NBA to create fun gaming activations.

Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.

Beer brands are launching hard seltzer varieties with digital campaigns as the weather gets warmer.

Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.

A new bipartisan bill, called the Journalism Competition and Preservation Act, will give news organizations more bargaining power with Google and Facebook if passed.

These women-owned businesses offer inclusive, digital-forward advertising strategies that drive engagement and sales.

Pinterest has expanded its new augmented reality (AR) ecommerce feature to entice consumers craving in-store experiences.

YouTube receives accreditation from MRC, making it more desirable to advertisers, as digital platforms continue to prioritize being brand safety.

Grooming brands that target men, including Dr. Squatch, Bevel and Huron, deploy the gamut of digital advertising strategies to reach online shoppers.

Many Black-owned businesses have pivoted to create meaningful content and digital solutions – and share their expertise – during unprecedented circumstances.

Pizza brands, including Pizza Hut, Little Caesars and Domino’s ramp up digital solutions and activations, including effective use of first-party data.

Mattel finds success with multichannel, digital strategy that centers diversity, engagement and fun for kids and their parents.

In an effort to create relevant and fun content, several brands are bashing 2020 in new digital advertising campaigns.

The need to stay home has led to an uptick in the popularity of at-home fitness brands like Nordictrack and Tonal, and digital strategies are helping these brands shine with consumers.