Streaming & TV News

Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

Several brands have launched voice-powered ads, as advertisers look for innovative ways to create seamless engagement with consumers.

As podcasts become increasingly popular, Google is introducing new audio advertising options for advertisers.

Similar to other media conglomerates, Viacom is streamlining their ad buying across assets with a new ad platform.

Shoppable entertainment merges creative content and shopping to create a full integrated shopping experience.

The most popular channel on Twitch right now isn’t about gaming at all, and could offer new outlets for digital marketers.

Twitter is beta testing Branded Likes, which could ignite a little extra spark and joy to hashtag promotions, already effective for social media engagement.

When scaling customer acquisitions, brands often offer freemium deals that can include free items, services or memberships.

Snapchat introduces brand profile pages offering retailers opportunities to reach consumers increasingly reliant on ecommerce options.

Although now scheduled for a fall release, Wonder Woman 1984 promotional partnerships continue to move forward.

Due to shifting consumer behaviors that developed during quarantines, some brands are seeing their popularity soar.

Instagram Reels, a rising competitor to TikTok, has expanded to new markets and added more sharing features.

Podcast use was humming along as a favorite commuter activity, then the pandemic hit and podcast services adapted to the new normal.

In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

Snapchat recently unveiled a slew of updates including an action bar that should make navigation easier for new users.

In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

As brands aim to become better allies, many pledge to sell more products from black-owned businesses, while others are using their content platform to promote creators.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

Google Discovery ads are now available for advertisers globally and serve across all Google products, including YouTube.