Streaming & TV News

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Streaming & TV News

Streaming and TV advertising news, tips and other important information to help you maximize your streaming and TV advertising efforts

  • In-Home Fitness Brands See Opportunities To Grow Subscriber Bases During Quarantine

    In-Home Fitness Brands See Opportunities To Grow Subscriber Bases During Quarantine

    The quarantine is bound to make people antsy, and with gyms closed many fitness brands have stepped up and are offering virtual fitness classes.

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  • YouTube Shorts: Just The Facts

    YouTube Shorts: Just The Facts

    YouTube may be launching “Shorts,” a short-form video-sharing feature on mobile that could be a hiccup for TikTok.

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  • Snapchat Launches App Stories: Just The Facts

    Snapchat Launches App Stories: Just The Facts

    Snapchat launched App Stories which allows users to share their stories to third-party apps, with advertising opportunities for partner brands possible in the near future.

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  • Instagram Co-Watching: Just The Facts

    Instagram Co-Watching: Just The Facts

    With the goal of connecting users during a time of isolation, Instagram has created a new media sharing feature via in-app video chat.

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  • Influencers Use Social Media Platforms To Encourage Social Distancing

    Influencers Use Social Media Platforms To Encourage Social Distancing

    Kylie Jenner, NBA players and popular brands remind young people how important it is to self isolate and maintain social distance during the coronavirus crisis.

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  • How Are Streaming Services Adapting During Coronavirus?

    How Are Streaming Services Adapting During Coronavirus?

    As coronavirus concerns force more people to isolate at home, streaming services will be in the hot seat.

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  • Apple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up

    Apple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up

    As the popularity of Netflix slows and major competitors enter the streaming space, the streaming wars get serious.

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  • Movie Subscription Wars: Who’s Winning After The Demise Of MoviePass?

    Movie Subscription Wars: Who’s Winning After The Demise Of MoviePass?

    MoviePass was a great idea that didn’t work, and other movie subscriptions are now battling it out having learned from the past.

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  • Bundled Subscriptions Becoming More Popular With Brands And Consumers

    Bundled Subscriptions Becoming More Popular With Brands And Consumers

    With more and more consumers subscribed to multiple streaming subscriptions and other services, bundling is becoming increasingly popular.

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  • What’s Gen Z Watching, And How Does It Impact The Future Of TV

    What’s Gen Z Watching, And How Does It Impact The Future Of TV

    Roku predicts half of homes will have dropped cable by 2024, which could be strongly influenced by the viewing habits of Gen Z.

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  • Consumers Are Reluctant To Use Smart Speakers For Purchases

    Consumers Are Reluctant To Use Smart Speakers For Purchases

    Although some consumers are comfortable making purchases on smart speakers, the practice is growing at a slower pace than predicted despite the popularity of smart speakers for other tasks.

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  • Facebook Halts Web-Based Ads On Mobile Audience Network: Just The Facts

    Facebook Halts Web-Based Ads On Mobile Audience Network: Just The Facts

    Facebook announces changes to Audience Network, its digital platform for advertisers, including halting mobile web ad placements.

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  • Brands Debut New Advertising Spots During Oscars Broadcast

    Brands Debut New Advertising Spots During Oscars Broadcast

    This year’s Oscars made history, and several brands were there for the excitement with commercials debuting on the star-studded night.

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  • Super Bowl LIV Commercials Include Big Names And Big Laughs

    Super Bowl LIV Commercials Include Big Names And Big Laughs

    Once again, brands big and small created Super Bowl commercials that were funny, sweet and memorable.

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  • Spotify Playlists For Pets – It’s The Cat’s Meow

    Spotify Playlists For Pets – It’s The Cat’s Meow

    Spotify playlists are more than just the personal compilations of fans, they can also be effective for building brand loyalty and partnerships.

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  • Byte Debuts And The 6-Second Video Is Back: Just The Facts

    Byte Debuts And The 6-Second Video Is Back: Just The Facts

    The creator of the shuttered Vine has debuted Byte, an app for making super short-form video, this time with a focus on monetization for creators.

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  • TikTok Considers A Curated Content Feed: Just The Facts

    TikTok Considers A Curated Content Feed: Just The Facts

    TikTok is growing by leaps and bounds and undergoing more intense scrutiny. The app is responding with the possible launch of an advertiser-friendly curated content feed.

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  • What Is Microcasting?

    What Is Microcasting?

    Microcasts capitalize on the popularity of podcasts with short “casts” that appeal to targeted audiences.

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  • Cadbury Creme Egg Streaming Platform: Just The Facts

    Cadbury Creme Egg Streaming Platform: Just The Facts

    Cadbury playfully enters the streaming market with a mix of fun content accessed by the scan of a creme egg.

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  • Quibi Promises Marketers The Future Of Video

    Quibi Promises Marketers The Future Of Video

    As the newest mobile video service to hit the scene, Quibi has promised marketers and consumers to deliver a revolutionary video-streaming technology.

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