---
title: Using Educational Content To Increase Inbound Call Volume For Final Expense Insurance
description: Discover how strategic educational content can transform inbound call rates for health insurance agencies targeting final expense insurance buyers.
image: https://insights.digitalmediasolutions.com/hubfs/shutterstock_2566432205.jpg
---

[**DMS Insights](https://insights.digitalmediasolutions.com/)/  [Health Insurance](https://insights.digitalmediasolutions.com/tag/health-insurance) /  Using Educational Content To Increase Inbound Call Volume For Final Expense Insurance

# Using Educational Content To Increase Inbound Call Volume For Final Expense Insurance

by [Digital Media Solutions](https://insights.digitalmediasolutions.com/author/digital-media-solutions)

The final expense insurance landscape is shifting away from traditional tactics like cold calling and heavy emailing, which can sometimes lead to low-trust interactions and high CPAs. Modern final expense shoppers start their research online, actively seeking clarity about coverage and costs. To meet their needs, successful agencies should pivot from chasing prospects to attracting them by serving as a trusted educational resource. This strategic use of educational content qualifies leads before they ever call, turning the agency into a service ready to finalize a well-informed decision, ultimately driving higher-quality inbound calls.

## Why Content Drives Trust In Final Expense Shoppers 

Final expense insurance is inherently complex, touching on sensitive emotional and financial concerns related to end of life planning. Consumers are highly resistant to sales pressure when confronting such a significant decision. By delivering consistent, transparent content that addresses topics like policy plans, benefit structures and health qualifications, an agency can instantly decrease the anxiety surrounding the buying decision.

The goal of an agency in the informing stage would be to get shoppers to understand the nuances surrounding burial insurance, and see the agency as a team of [reliable experts who can help.](https://insights.digitalmediasolutions.com/building-a-final-expense-marketing-funnel-that-drives-inbound-calls-best-practices) 

## Segmenting Content Using Buyer Personas

Final expense shoppers generally fall into two personas:

The Primary Applicant: Typically between the ages of 50-85, focused on costs and simple qualifications.

The Caregiver: Typically focused on financial protection, carrier reputation and ease of access.

An agency should be tailoring its educational content to these specific groups. Content targeting the primary applicant should emphasize simplicity, affordability and the minimum medical requirements needed, [while content aimed at the caregiver](https://www.gentreo.com/can-you-buy-funeral-insurance-for-a-parent-or-loved-one#:~:text=There%20are%20many%20good%20reasons%20someone%20might%20want%20to%20purchase%20funeral%20insurance%20for%20a%20parent%20or%20loved%20one%3A) should focus on comprehensive planning, and the administrative ease of the claims process. By speaking directly to the [unique concerns of each group,](https://insights.digitalmediasolutions.com/5-high-converting-audience-personas-to-target-for-final-expense-insurance-marketing) agencies can ensure that the content is relevant, maximizing its ability to drive a high-intent inbound call.

## What Types Of Content Appeal To Insurance Shoppers?

Educational content should be delivered in formats that align with current prospects' consumption habits and preferred channels. Here are a few options: 

- Blog Posts & Guides: Serve as great long-form explanations of policy nuances and underwriting.
- Infographics: Ideal for simplifying complex financial concepts like cost comparisons or policy flowcharts for quick reads and social media posts.
- Short Videos & FAQs: Highly effective for explaining topics like the application process or health qualifications in a visual format.
- Webinars & Q&A Sessions: Position the agency as a consultative leader by providing direct, real-time answers to prospect questions from experts. 
- Eligibility Quizzes: Provide immediate, personalized value to the prospect, offering high-intent engagement points that capture lead data and drive the next conversion step.

By diversifying content across these channels, agencies can maximize engagement, ensuring a qualified and receptive audience is ready for a call.

## Seeking New Ways To Maximize Your Customer Acquisition Efforts?

[Digital Media Solutions](https://www.digitalmediasolutions.com/health-insurance) is a technology-enabled, data-driven performance advertising solutions provider.  Our advanced tools empower insurance agencies to generate high-quality inbound calls, making it easier than ever to promote final expense insurance policies and attract leads. [Contact DMS](https://www.digitalmediasolutions.com/contact-us) to learn how our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend.

## Want To Learn More About Optimizing Your Final Expense Insurance Campaigns?

[Download our recent whitepaper](https://insights.digitalmediasolutions.com/final-expense-whitepaper-download) from Kattie Ness, Senior Director, Business Development, for actionable strategies on how to drive leads and improve results. Interested in more insights from the DMS leadership team? Subscribe to our monthly LinkedIn newsletter, [The DMS Download](https://www.linkedin.com/newsletters/the-dms-download-7338267826538889217/). 

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#### About the author

 Digital Media Solutions

DMS (Digital Media Solutions, LLC) is a performance-driven digital marketing company that connects consumers and brands through data, technology and proprietary media platforms. Our systems power high-volume consumer acquisition across multiple verticals, processing large-scale traffic and real-time decisioning in dynamic market environments, enabling our partners to own their outcome. We connect consumers to solutions that fit and partners to results that matter, so everyone wins. Learn more at digitalmediasolutions.com.

Topics:   [Health Insurance](https://insights.digitalmediasolutions.com/tag/health-insurance)

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[ Using Educational Content To Increase Inbound Call Volume For Final Expense Insurance ](https://insights.digitalmediasolutions.com/using-educational-content-to-increase-inbound-call-volume-for-final-expense-insurance)

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