Valentine's Day Advertising News

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Valentine's Day Advertising News

Valentine's Day advertising news, tips and other important information to help you maximize your advertising efforts for Valentine's Day-related products and services

  • 1-800-FLOWERS.COM, Inc. Finds Ecommerce Success Through Customer Centricity

    1-800-FLOWERS.COM, Inc. Finds Ecommerce Success Through Customer Centricity

    By leveraging digital strategies and ecommerce solutions across its family of brands, 1-800-FLOWERS.COM, Inc. has connected with consumers and seen record revenue growth.

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  • How 3 Men’s Underwear Brands Used Digital Media To Promote Function, Comfort & Self Expression For Valentine’s Day

    How 3 Men’s Underwear Brands Used Digital Media To Promote Function, Comfort & Self Expression For Valentine’s Day

    Underwear brands like MeUndies, SAXX and Paper Project are deploying online advertising and ecommerce experiences to connect with target audiences in anticipation of Valentine's Day gifting demand.

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  • 5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    In an effort to provide pandemic-friendly dining options this Valentine’s Day, QSRs and fast food restaurants are leveraging their safe and convenient delivery and pick-up options for consumers.

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  • Many Brands Offer Alternative And Healthy Gifts On Valentine’s Day

    Many Brands Offer Alternative And Healthy Gifts On Valentine’s Day

    Although flowers, chocolate and jewelry are popular choices for Valentine’s Day gifts, many people also opt for alternative options.

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  • Chocolate Brands Debut New Products To Fit Consumers’ Valentine’s Day Gifting Needs

    Chocolate Brands Debut New Products To Fit Consumers’ Valentine’s Day Gifting Needs

    Candy brands like Reese’s, Dove, Hershey’s and Ferraro are debuting new products and advertising strategies to get in front of consumers early and often as Valentine’s Day approaches.

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  • How Gift Basket Brands Are Advertising This Valentine’s Day

    How Gift Basket Brands Are Advertising This Valentine’s Day

    Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.

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  • From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

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  • How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    Valentine’s Day ad campaigns in recent years show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

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  • Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

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  • Valentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences

    Valentine’s Day Marketing Campaigns Bring Love & Food To Diverse Audiences

    Four creative marketing campaigns use Valentine’s Day to connect to diverse audience segments and sell more food.

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  • Virtual Try-On Options For Jewelry This Valentine’s Day

    Virtual Try-On Options For Jewelry This Valentine’s Day

    Valentine’s Day is a huge day for gift-giving, especially jewelry, and virtual try-on options offer consumers peace of mind and brands a chance to gain loyalty.

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  • Email + SMS = A Successful Duo To Add To Your Marketing Strategy

    Email + SMS = A Successful Duo To Add To Your Marketing Strategy

    This past Valentine’s Day, brands who saw an increase in revenue used SMS and email marketing, instead of email-only campaigns.

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  • Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    Give Your Lending Site Some Love: 3 Simple SEO And UX Tips For Mortgage Marketers

    This Valentine’s Day, show your lending site some love by giving your content and site organization some attention to boost your SEO rankings and user experience.

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  • Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day

    Fun And Flirty Jewelry Store Marketing Campaigns For Valentine’s Day

    When focused on their Valentine’s Day offerings and sales, jewelry store campaigns often incorporate a mix of whimsical, romantic themes that extend to branding and social media.

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  • Four Reasons To Love Quality Content Marketing

    Four Reasons To Love Quality Content Marketing

    In honor of this week’s loving holiday, Valentine’s Day, we’re pointing out four reasons to love content marketing.

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  • Love Is In The Air…And In Marketing: How Brands Leverage Diverse Romance

    Love Is In The Air…And In Marketing: How Brands Leverage Diverse Romance

    As Valentine’s Day rolls around, brands leverage romance and promote diverse love in their marketing campaigns.

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  • Why Your Keywords & Ad Copy Should Get Married ― And 9 Other Romantic Paid Search Tips

    Why Your Keywords & Ad Copy Should Get Married ― And 9 Other Romantic Paid Search Tips

    In the spirit of Valentine’s Day, we compiled a list of romantic paid search tips. From dating to marriage, we aim to help keep your focus on performance.

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  • The Right Dashboard Can Boost Your Dating Efficiency This Valentine’s Day

    The Right Dashboard Can Boost Your Dating Efficiency This Valentine’s Day

    The right dashboard can boost your dating efficiency. We brainstormed a list of ways a dashboard could assess return on time and financial investment, to boost dating performance as a result.

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