The AEP (Annual Enrollment Period) and OEP (Open Enrollment Period) seasons in 2023 present unique challenges and opportunities for performance marketers in the health insurance industry. With...
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The open enrollment period (OEP) and annual enrollment period (AEP) are essential times for health insurance advertisers looking to create interest, drive sales and sign new policyholders....
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Do you want to go broader with your advertising efforts? Consider leveraging publishers. Not sure what a publisher is or what they can do for you? Keep reading, we’ll answer common questions about...
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Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference between moderate gains and remarkable results. According...
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Have you set yourself up for success with inbound call campaigns? Inbound call campaigns connect advertisers with high-intent, interested consumers the moment they’re ready to engage, resulting in...
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At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications across its mobile operating systems. What Are Web Push Notifications? Web push...
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With nearly 4 billion daily email users, we all know how powerful email marketing can be. But, of course, since an email marketing campaign is only as effective as the people it reaches and the...
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Subject lines represent a make-it or break-it opportunity to get email opened. They are often one of the earliest introductions a consumer will have to your brand, and they offer the chance to...
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Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Digital performance advertising strategies can help advertisers connect with high-intent audiences...
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Is Your Social Media Campaign Optimized To Generate Leads? Capturing the attention of busy consumers who are spending an average of 1,300 hours a year on social media can be a challenge for...
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When April 15 arrives, consumers breathe a sigh of relief knowing their taxes are filed and done for the year, and tax preparation brands can begin thinking about next year’s advertising...
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Since taking teenagers by storm in 2017, TikTok has become a wildly popular social media platform, with eight new users joining TikTok every second. The video format popularized by TikTok was...
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As spring approaches, home improvement brands should be looking for ways to maximize and modernize their lead generation strategies. Although people are enjoying travel and outdoor excursions...
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There’s no shortage of shiny objects to distract consumers along the customer journey, so smart advertisers know they need something special to earn consumer engagement and quality leads. Stale...
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Email campaigns are an important part of marketing at all stages. But, because consumers are savvier than ever, a generic email campaign is likely to be ineffective. Creating engagement with email...
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Tax season isn’t necessarily a time consumers look forward to, however, for certain audiences it means refunds that can help tackle holiday overspending. According to the DMS 2022 Personal Finance...
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Valentine’s Day is a significant holiday for ecommerce brands hoping to reach consumers in the mood for love – and shopping. Digital Media Solutions® surveyed 250 adults in early January and found...
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The holidays are over, and receipts are being tallied. Although the pandemic was still a factor, many consumers were excited to celebrate – and spent accordingly, with 71% of Americans believing...
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Real-time data allows advertisers to understand their consumers better than ever before. A proper understanding of that real-time data provides data signals that can be used to re-activate,...
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Quality, real-time data helps understand consumer desires and predict future actions. “Our decisions are based on the inherent traits of the [real-time] data, information that helps us put the...
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