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    What Is...?

    What Is...?

    Performance advertising can be confusing. That's why we're always prowling for terminology, acronyms and tools that could be better defined or explained. Digital Media Solutions is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers. The content that follows is curated to help you understand the world of performance advertising.

    • What Is The Latest News On Apple And Push Notifications?
      10 months ago

      What Is The Latest News On Apple And Push Notifications?

      At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.

      Read Article

    • What Is Happening With The Twitter Purchase?
      11 months ago

      What Is Happening With The Twitter Purchase?

      Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      11 months ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • What Are Data Signals?

      What Are Data Signals?

      Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.

      Read Article

    • What Is Real-Time Data?

      What Is Real-Time Data?

      Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.

      Read Article

    • What Is Propensity Marketing?

      What Is Propensity Marketing?

      Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.

      Read Article

    • Actions Count More Than Impressions: How CPA Advertising Campaigns De-Risk Media Spend
      over 2 years ago

      Actions Count More Than Impressions: How CPA Advertising Campaigns De-Risk Media Spend

      Cost-per-action (CPA) advertising, a category of digital performance advertising, de-risks media spend because advertisers only pay when a measurable action is taken.

      Read Article

    • What Is The Difference Between Traditional Digital Advertising & Digital Performance Advertising?
      over 1 year ago

      What Is The Difference Between Traditional Digital Advertising & Digital Performance Advertising?

      By focusing on ROI and measurability, digital performance advertising offers reliable results that are aligned with marketing objectives.

      Read Article

    • What Is Push Marketing, And How Can It Enhance Audience Engagement?
      over 1 year ago

      What Is Push Marketing, And How Can It Enhance Audience Engagement?

      Learn more about what push marketing is and how it can help bolster existing marketing efforts to better connect with consumers.

      Read Article

    • What Is TikTok Jump?
      almost 2 years ago

      What Is TikTok Jump?

      TikTok Jump will welcome third-party providers to help build upon the content that creators can currently share with users.

      Read Article

    • What Are The Best Times To Post On Social Media?

      What Are The Best Times To Post On Social Media?

      As consumers continue to utilize social media for news, product discovery and connectivity, brands & advertisers must adjust their strategies to increase user engagement and activity across platforms.

      Read Article

    • What Is The Aimtell Offer Network?
      almost 2 years ago

      What Is The Aimtell Offer Network?

      Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.

      Read Article

    • What Is Twitter Blue?
      almost 2 years ago

      What Is Twitter Blue?

      Twitter introduces Twitter Blue, a subscription-based service that offers special features for subscribers.

      Read Article

    • What Are Twitter Fleet Ads?
      almost 2 years ago

      What Are Twitter Fleet Ads?

      Twitter Fleet ads present advertisers with a new format to reach consumers as they continue leveraging social platforms to discover new products and services.

      Read Article

    • What Is Social Commerce?
      almost 2 years ago

      What Is Social Commerce?

      Social commerce is an increasingly popular way for brands to drive engagement and encourage seamless on-platform sales.

      Read Article

    • What Is The Google Cryptocurrency Advertising Policy?
      almost 2 years ago

      What Is The Google Cryptocurrency Advertising Policy?

      Google recently announced that it will initiate an update to the advertisement of cryptocurrency related business and services.

      Read Article

    • What Is The Google Ecommerce Suite?
      almost 2 years ago

      What Is The Google Ecommerce Suite?

      As ecommerce continues to thrive, Google introduces a suite of tools they’re working on to create seamless online shopping experiences.

      Read Article

    • What Is The Facebook Ad Review Process?
      almost 2 years ago

      What Is The Facebook Ad Review Process?

      Facebook recently published an overview of the social media platform’s ad review process.

      Read Article

    • What Are Instagram Drops?
      almost 2 years ago

      What Are Instagram Drops?

      Instagram introduces Drops, another update to its growing shopping platform.

      Read Article

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    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.