What Is The Latest News On Apple And Push Notifications?
At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.
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What Is...?
Performance advertising can be confusing. That's why we're always prowling for terminology, acronyms and tools that could be better defined or explained. Digital Media Solutions is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers. The content that follows is curated to help you understand the world of performance advertising.
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What Is Happening With The Twitter Purchase?
Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.
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What Is A Publisher?
Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.
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It's Okay To Believe Advertising IRL > Metaverse
Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.
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What Are Data Signals?
Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.
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What Is Real-Time Data?
Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.
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What Is Propensity Marketing?
Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.
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Actions Count More Than Impressions: How CPA Advertising Campaigns De-Risk Media Spend
Cost-per-action (CPA) advertising, a category of digital performance advertising, de-risks media spend because advertisers only pay when a measurable action is taken.
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What Is The Difference Between Traditional Digital Advertising & Digital Performance Advertising?
By focusing on ROI and measurability, digital performance advertising offers reliable results that are aligned with marketing objectives.
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What Is Push Marketing, And How Can It Enhance Audience Engagement?
Learn more about what push marketing is and how it can help bolster existing marketing efforts to better connect with consumers.
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What Is TikTok Jump?
TikTok Jump will welcome third-party providers to help build upon the content that creators can currently share with users.
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What Are The Best Times To Post On Social Media?
As consumers continue to utilize social media for news, product discovery and connectivity, brands & advertisers must adjust their strategies to increase user engagement and activity across platforms.
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What Is The Aimtell Offer Network?
Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.
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What Is Twitter Blue?
Twitter introduces Twitter Blue, a subscription-based service that offers special features for subscribers.
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What Are Twitter Fleet Ads?
Twitter Fleet ads present advertisers with a new format to reach consumers as they continue leveraging social platforms to discover new products and services.
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What Is Social Commerce?
Social commerce is an increasingly popular way for brands to drive engagement and encourage seamless on-platform sales.
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What Is The Google Cryptocurrency Advertising Policy?
Google recently announced that it will initiate an update to the advertisement of cryptocurrency related business and services.
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What Is The Google Ecommerce Suite?
As ecommerce continues to thrive, Google introduces a suite of tools they’re working on to create seamless online shopping experiences.
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What Is The Facebook Ad Review Process?
Facebook recently published an overview of the social media platform’s ad review process.
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What Are Instagram Drops?
Instagram introduces Drops, another update to its growing shopping platform.
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