What Is...?

loading

What Is...?

Find helpful and clear information about current and emerging marketing and advertising concepts and technology.

  • What Is AVOD?

    What Is AVOD?

    Streaming services continue to evolve, and ad-based video on demand (AVOD) is gaining in popularity.

    Read Article
  • What Is Contextual Targeting?

    What Is Contextual Targeting?

    As cookies go away and Apple’s IDFA and other privacy changes go into effect, brands are increasingly looking to contextual marketing to targeted audiences.

    Read Article
  • What Are Say-Through Rates?

    What Are Say-Through Rates?

    As voice ads and audio formats grow in popularity, data from say-through rates may help brands measure engagement and effectiveness.

    Read Article
  • What Is CX?

    What Is CX?

    It’s important for brands to prioritize customer experiences (CX) in order to create positive brand reputations and drive sales.

    Read Article
  • What Is XR?

    What Is XR?

    The popularity of extended reality (XR) has grown, with many brands and technology platforms seeing opportunities across verticals.

    Read Article
  • What Is Tubi?

    What Is Tubi?

    Tubi offers advertisers opportunities to reach cord-cutters with its ad-supported streaming service.

    Read Article
  • What Is The AAM Digital Publisher Audit?

    What Is The AAM Digital Publisher Audit?

    The Alliance for Audited Media (AAM) has introduced a third-party audit program for digital publishers with hopes to protect advertisers from tracking fraud.

    Read Article
  • What Is The Advertising Flywheel?

    What Is The Advertising Flywheel?

    The advertising flywheel is a series of consumer-centered actions that build momentum, generating customer acquisition, sales and revenue.

    Read Article
  • What Is Revue? (And Why Did Twitter Buy It?)

    What Is Revue? (And Why Did Twitter Buy It?)

    Twitter recently announced plans to acquire Revue, a newsletter platform, with the intention of offering better monetization opportunities for creators.

    Read Article
  • Walmart Expands Digital Offering With Fintech Partnership

    Walmart Expands Digital Offering With Fintech Partnership

    Walmart recently announced the launch of a new fintech startup that will offer modern, innovative and affordable financial solutions.

    Read Article
  • What Is Struum?

    What Is Struum?

    A new streaming service, Struum promises to bundle on the streaming services consumers aren’t yet watching.

    Read Article
  • What Is Amazon Marketing Cloud?

    What Is Amazon Marketing Cloud?

    Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

    Read Article
  • What Is The Clubhouse Audio-Only Social Media Platform?

    What Is The Clubhouse Audio-Only Social Media Platform?

    Clubhouse is a recently launched audio-only social media platform that is popular with celebrities and growing around the world.

    Read Article
  • What Is Walmart Cookshop?

    What Is Walmart Cookshop?

    Walmart Cookshop will feature a shoppable video hub, allowing Walmart to connect with consumers and leverage its ecommerce offerings.

    Read Article
  • What Is The Nielsen ID Resolution System?

    What Is The Nielsen ID Resolution System?

    Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

    Read Article
  • What Is Native Advertising?

    What Is Native Advertising?

    Native advertising is an effective digital advertising tactic that is flourishing on mobile and social media platforms.

    Read Article
  • What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

    What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

    CPRA will introduce stronger data privacy rules, consumer control, businesses requirements and an independent enforcement agency.

    Read Article
  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

    Read Article
  • What Is Snapchat Vertical Navigation?

    What Is Snapchat Vertical Navigation?

    Snapchat’s latest feature updates compete with TikTok and create new opportunities for digital advertisers to connect with a growing audience.

    Read Article
  • What Is Triller?

    What Is Triller?

    Triller, a short-form video app similar to TikTok, may be worth testing for brands looking for a music-first option.

    Read Article
  • loading
    Loading More...
 
× Streams
loading
×