What Is The Latest News On Apple And Push Notifications?
At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.
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At this year’s annual WWDC, Apple announced that beginning in 2023, iOS 16 will support web push notifications.
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Elon Musk is taking over Twitter. Now what? Here’s what you need to know about the sale of Twitter and how you can proceed confidently on the social media platform.
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Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.
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Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.
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Real-time data signals can pinpoint the individual consumers most likely to respond to your advertising when they are ready to take action.
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Quality, real-time data helps understand consumer desires and predict future actions, allowing advertisers to get the right message in front of the right person at the right time to encourage action.
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Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action.
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Cost-per-action (CPA) advertising, a category of digital performance advertising, de-risks media spend because advertisers only pay when a measurable action is taken.
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By focusing on ROI and measurability, digital performance advertising offers reliable results that are aligned with marketing objectives.
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Learn more about what push marketing is and how it can help bolster existing marketing efforts to better connect with consumers.
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TikTok Jump will welcome third-party providers to help build upon the content that creators can currently share with users.
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As consumers continue to utilize social media for news, product discovery and connectivity, brands & advertisers must adjust their strategies to increase user engagement and activity across platforms.
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Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.
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Twitter introduces Twitter Blue, a subscription-based service that offers special features for subscribers.
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Twitter Fleet ads present advertisers with a new format to reach consumers as they continue leveraging social platforms to discover new products and services.
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Social commerce is an increasingly popular way for brands to drive engagement and encourage seamless on-platform sales.
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Google recently announced that it will initiate an update to the advertisement of cryptocurrency related business and services.
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As ecommerce continues to thrive, Google introduces a suite of tools they’re working on to create seamless online shopping experiences.
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Facebook recently published an overview of the social media platform’s ad review process.
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Instagram introduces Drops, another update to its growing shopping platform.
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