What Is...?

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What Is...?

Find helpful and clear information about current and emerging marketing and advertising concepts and technology.

  • Walmart Expands Digital Offering With Fintech Partnership

    Walmart Expands Digital Offering With Fintech Partnership

    Walmart recently announced the launch of a new fintech startup that will offer modern, innovative and affordable financial solutions.

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  • What Is Struum?

    What Is Struum?

    A new streaming service, Struum promises to bundle on the streaming services consumers aren’t yet watching.

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  • What Is Amazon Marketing Cloud?

    What Is Amazon Marketing Cloud?

    Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

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  • What Is The Clubhouse Audio-Only Social Media Platform?

    What Is The Clubhouse Audio-Only Social Media Platform?

    Clubhouse is a recently launched audio-only social media platform that is popular with celebrities and growing around the world.

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  • What Is Walmart Cookshop?

    What Is Walmart Cookshop?

    Walmart Cookshop will feature a shoppable video hub, allowing Walmart to connect with consumers and leverage its ecommerce offerings.

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  • What Is The Nielsen ID Resolution System?

    What Is The Nielsen ID Resolution System?

    Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

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  • What Is Native Advertising?

    What Is Native Advertising?

    Native advertising is an effective digital advertising tactic that is flourishing on mobile and social media platforms.

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  • What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

    What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

    CPRA will introduce stronger data privacy rules, consumer control, businesses requirements and an independent enforcement agency.

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  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

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  • What Is Snapchat Vertical Navigation?

    What Is Snapchat Vertical Navigation?

    Snapchat’s latest feature updates compete with TikTok and create new opportunities for digital advertisers to connect with a growing audience.

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  • What Is Triller?

    What Is Triller?

    Triller, a short-form video app similar to TikTok, may be worth testing for brands looking for a music-first option.

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  • What Is MRC Location Data Accreditation?

    What Is MRC Location Data Accreditation?

    Foursquare recently became the first company to receive MRC location-data accreditation, but what is it?

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  • What Is ROVI?

    What Is ROVI?

    Return on Visual Investment (ROVI) is a new key metric to measure visual commerce campaigns.

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  • What Is Social Listening?

    What Is Social Listening?

    By performing social listening, brands can gather useful data on consumers, industry trends and overall brand perception.

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  • Location-Based Marketing: Geotargeting vs. Geofencing

    Location-Based Marketing: Geotargeting vs. Geofencing

    Location-based marketing is a useful strategy for brands trying to reach geotargeted audience segments, especially as different areas around the country open up.

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  • What Is Usage-Based Insurance?

    What Is Usage-Based Insurance?

    Usage-based insurance is a growing insurance marketing solution, but privacy and a divided marketplace are issues to be aware of.

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  • What Is The Difference Between CPM And CPA Email Marketing?

    What Is The Difference Between CPM And CPA Email Marketing?

    Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.

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  • What Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?

    What Is Affiliate Marketing? And How Can It Help Well-Known Brands Scale?

    Affiliate marketing is an advertising strategy by which a publisher earns a commission by successfully promoting the product or service of an advertiser.

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  • What Is Mobile-First Indexing?

    What Is Mobile-First Indexing?

    Google is officially shifting to mobile-first indexing, changing website ranking on SERP to be determined by mobile browser performance instead of desktop.

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  • What Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?

    What Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?

    Email subscriber acquisition is a powerful performance marketing technique that helps brands grow their databases with targeted, opted-in subscribers.

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