Breaking news in digital marketing to help you maximize your marketing and advertising efforts
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Read Article.Org Domain Name Purchase: Just The Facts
Ethos Capital purchased the .org domain name from The Public Interest Registry, raising concern for many nonprofit groups.
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Political News For Digital Marketers
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Read ArticleYouTube COPPA Compliance: Just The Facts
All YouTube creators and advertisers are now required to comply with the Children’s Online Privacy Protection Act (COPPA), although some aspects of the regulation are rolling out in 2020.
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Read Article2019 Holiday eCommerce Sales Break Records
The 2019 holiday season is proving more and more consumers are shopping online.
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Read ArticleWhale By Facebook: Just The Facts
In early November, Facebook launched their experimental app, Whale, which allows users to edit photos to make their own memes.
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Read ArticleGoogle Updates Financial Services Advertising Guidelines: Just The Facts
Google continues to update and evolve their advertising, most recently revising their financial products and services policy.
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Read ArticleAmid Political Advertising Shifts, First Party Data Reaches Audiences
Social media platforms and tech companies amend political ad policies to combat veracity issues.
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Read ArticleFacebook Ad Volume Limits: Just The Facts
Facebook may limit the amount of ads some advertisers can display at once.
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Read ArticlePepsi Ups Their Profile With Apparel And Accessories
Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.
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Read ArticleStarbucks Optimizes Mobile With New “Pickup Store”
Starbucks leverages their popularity with mobile users by opening a “pickup store” in New York City, that offers consumers a quick, frictionless buying option for their morning joe.
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Read ArticleAlaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts
On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.
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Read ArticleBIMI Authentication For Email: Just The Facts
BIMI authentication for email marketing could help build trust with customers targeted in high-volume marketing campaigns.
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Read ArticleHBO Launches Quirky AR Campaign To Promote ‘Watchmen’
HBO launches AR activation to promote “Watchmen” in latest digital out-of-home campaign.
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Read ArticleParents Turn To A Mix Of Options For Their Toy Shopping Needs
Big box stores, independent retailers and direct-to-consumer brands offer parents an array of options when shopping for toys.
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Read ArticleNike Acquires NFL Star Russell Wilson’s Startup, TraceMe
Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.
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Read ArticleFacebook Expands Search Ad Placements: Just The Facts
After close to a year of testing ads in Marketplace and News Feed search results, on October 17, Facebook announced it is rolling out search ad placements to all Facebook advertisers.
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Read ArticleGoogle’s BERT— Just The Facts
The latest Google search update, BERT, is the biggest revolution in the Google search system since RankBrain.
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Read ArticleNostalgia Inspires New Candy Campaigns
Multiple candy brands have launched for the first time in decades as candy makers tap into nostalgia.
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Read ArticleCNN Readies Digital News Service Platform: Just The Facts
In an effort to compete with the tech giants that are making moves in the news business, CNN prepares to launch a digital news service platform.
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Read ArticleGoogle Ads Testing New Lead Form Extensions: Just The Facts
Google Ads is offering a beta test of lead form extensions to some advertisers.
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Read ArticleFacebook Introduces Customizable Holiday Ad Templates: Just The Facts
On October 10, Facebook announced two new features designed to provide additional advertising opportunities to marketers ahead of the busy holiday shopping season.
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