Breaking news in digital marketing to help you maximize your marketing and advertising efforts
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Read ArticleThe Latest Google Changes Include Google Discover And Search Updates
Google has released several search, image and video updates over the last several months.
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Political News For Digital Marketers
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Read ArticleTikTok Competitor Firework May Be Acquired By Google: Just The Facts
The tech world is buzzing about a possible acquisition of Firework – a video platform app similar to TikTok – by Google.
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Read ArticleTravel Dynamic Pricing: Just The Facts
Airlines are beginning to deploy dynamic pricing and brands may be able to further target consumers as dynamic pricing becomes more widely implemented.
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Read ArticleGoogle Shopping Introduces New Features: Just The Facts
On October 3, Google announced several major updates to its Google Shopping tool, including an updated Google Shopping homepage with an option to buy products from local stores.
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Read ArticleFacebook’s New Interactive Ad Options: Just The Facts
In October, Facebook introduced three new types of interactive ads, including video poll ads, augmented reality ads and playable ads.
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Read ArticleFacebook Debuts 'Threads' App For Instagram: Just The Facts
“Threads” from Instagram, the latest creation from Facebook, will increase sharing and help users stay connected.
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Read ArticleLinkedIn Launches Enhanced Targeting Tools: Just The Facts
On October 1, LinkedIn announced the release of new tools to enable marketers to better target and understand results of their paid advertising campaigns.
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Read ArticleRussell Stover Reinvents Itself With First Campaign In Two Decades
After two decades, fan-favorite chocolatier Russell Stover is launching a new, national brand campaign, just in time for the holiday season.
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Read ArticleFritos Gets Back In The Advertising Game And This Time It’s Digital
It’s been 48 years since Fritos last launched a major advertising campaign, and now they’re back with Frito pies and football parties.
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Read ArticleMicrosoft Audience Network Targeting Solutions: Just The Facts
In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.
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Read ArticleDecreasing Interest Rates Spur Refinance Mortgage Inquiries From “Excellent” Credit Consumers
During the first half of 2019, the share of prospective refinance borrowers with excellent credit scores was higher than in 2018, according to the Q2 2019 Refinance Mortgage Report
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Read ArticleThe 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers
Admissions goals were missed, minority recruitment efforts are up… Read on to discover eight highlights for enrollment marketers from IHE’s 2019 Survey of College and University Admissions Officers.
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Read ArticleWhatsApp Introduces Status Ads: Just The Facts
Facebook has confirmed that ads will be coming to WhatsApp in 2020, as part of the app’s Status feature.
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Read ArticleApple App Store Algorithm Tweak: Just The Facts
Apple tries to deflect the heat from an antitrust investigation into their app store practices with an algorithm tweak that could benefit other app developers.
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Read ArticleSpotify Ad Studio Expands Targeting Options: Just The Facts
Last month, Spotify introduced enhancements to its Ad Studio, enabling marketers to more precisely target their ads.
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Read ArticleYouTube Launches Slash Fashion: Just The Facts
YouTube’s newest hub, Slash Fashion, produces original content dedicated solely to fashion and beauty fans.
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Read ArticleGoogle Launches Recommendations Feature For Your Next TV Binge: Just The Facts
Google is offering recommendations for TV shows and movies tailored to user ratings and previous search habits.
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Read ArticleMicrosoft Introduces Responsive Search Ads: Just The Facts
On September 6, Microsoft introduced a responsive search ad open beta for all of their advertisers, enabling advertisers to streamline and scale ad copy testing.
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Read ArticleGM Focused On Seamless, Smart Innovations With Google Partnerships
The recent hire of Deborah Wahl as new Chief Marketing Officer at GM places focus on seamless consumer and product experiences.
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Read ArticleInstagram Did Away With Like Counts — Will Facebook?: Just The Facts
Instagram hid their likes and Facebook is considering doing the same, which may change how brands measure their popularity.
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