Breaking news in digital advertising to help you maximize your marketing and advertising efforts
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Read ArticleWalmart Expands Digital Offering With Fintech Partnership
Walmart recently announced the launch of a new fintech startup that will offer modern, innovative and affordable financial solutions.
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Read ArticleWhat Is Struum?
A new streaming service, Struum promises to bundle on the streaming services consumers aren’t yet watching.
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Read ArticleMaryland Digital Ad Tax: Just The Facts
A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.
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Read ArticleGoogle Question Hub: Just The Facts
Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.
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Political News For Digital Marketers
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Read ArticleAdvertisers Reveal Plans For 55th Annual Super Bowl
Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.
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Read ArticleWhat Is The Clubhouse Audio-Only Social Media Platform?
Clubhouse is a recently launched audio-only social media platform that is popular with celebrities and growing around the world.
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Read ArticleEmail Marketing Proved To Be Essential In 2020
Despite a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.
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Read ArticleGoogle Ad Market Antitrust Lawsuit: Just The Facts
Google faces another antitrust lawsuit, this time related to their role in ad market pricing.
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Read ArticleKroger Debuts On List Of Top 10 US Ecommerce Companies
As consumers relied heavily on delivery of everything, including groceries, in 2020, brands like Kroger stepped up their ecommerce strategies and are reaping the benefits.
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Read ArticleApple Nutrition Labels: Just The Facts
After announcing the roll-out of privacy labels (AKA nutrition labels) this summer, Apple is now requiring them for all apps.
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Read ArticleFacebook Antitrust Lawsuit: Just The Facts
The FTC and 47 states sued Facebook in a case that could lead to Instagram and WhatsApp spinning off on their own.
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Read ArticleWhat Is Walmart Cookshop?
Walmart Cookshop will feature a shoppable video hub, allowing Walmart to connect with consumers and leverage its ecommerce offerings.
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Read ArticleWhat Is The Nielsen ID Resolution System?
Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.
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Read ArticleWhatsApp Shopping Button: Just The Facts
WhatsApp introduced a shopping button for consumers to browse advertiser catalogs while chatting.
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Read ArticleSnapchat Spotlight: Just The Facts
In a bid to compete with TikTok, Snapchat rolls out Spotlight, a new vertical video feed.
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Read ArticleYouTube Introduces Audio Ads: Just The Facts
YouTube launches audio ads to help advertisers reach users that are increasingly turning to the popular video platform.
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Read ArticleWhat Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?
CPRA will introduce stronger data privacy rules, consumer control, businesses requirements and an independent enforcement agency.
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Read ArticleDMS 2020 Holiday Shopping Survey Details Trends Across Consumer Segments
A recent DMS survey that asked consumers how they intend to do their holiday shopping this year found an increased reliance on omnichannel retail options.
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Read ArticleTwitter Introduces Carousel Ads: Just The Facts
Twitter recently introduced carousel ads, a highly effective format that brands are likely to find success with.
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Read ArticleWhat Is Snapchat Vertical Navigation?
Snapchat’s latest feature updates compete with TikTok and create new opportunities for digital advertisers to connect with a growing audience.
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