Breaking news in digital marketing to help you maximize your marketing and advertising efforts
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Read ArticleGoogle’s Long Game: No-Click Searches
In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.
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Political News For Digital Marketers
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Read ArticleChic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction
Last month, Etsy joined the ranks of many online storefronts announcing its plan to make free shipping a core part of the Etsy shopper experience.
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Read ArticlePinterest’s New Shopping Features: Just The Facts
In an effort to create a more shoppable and personalized experience for consumers, Pinterest has launched two new shopping features to its platform.
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Read ArticleDigital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises
Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.
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Read ArticleSnapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts
On July 31, Snapchat introduced their new Instant Create tool, designed to simplify and streamline the creation process for certain types of ads on the popular social media platform.
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Read ArticleFacebook Special Ad Audience: Just The Facts
Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.
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Read ArticleFlyers Prefer Price Over Perks As Major Airlines Adapt With New Offerings
With their new unbundled business class, Emirates is the latest airline balancing perks versus price when it comes to customer loyalty.
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Read ArticleCelebrating The Rate Cut: Refinance Volume Heats Up This Summer
When rates stay low and values rise, the market creates the perfect conditions for a refinance storm. And indeed, refinances have been hot and will continue to get hotter this year.
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Read ArticleAmazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts
Amazon recently announced a massive investment in employee training, pledging to spend more than $700 million over the next six years to support its Upskilling 2025 initiative.
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Read ArticleFacebook Ad And Page Post Format Change: Just The Facts
In order to align the mobile news feed with the new Facebook design, Facebook has introduced several changes to ads and page posts.
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Read ArticleFacebook Top Fan Targeting For Pages: Just The Facts
Facebook has slowly rolled out “Top Fan” targeting features this year. The new organic post publishing option is now available to all pages with more than 10K followers in the US.
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Read ArticleAmazon Customer Tracking Exchange: Just The Facts
With Amazon’s latest promotion, users received a $10 gift card when they downloaded the Amazon Assistant comparison shopping tool and allowed Amazon to track their web browsing habits.
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Read ArticleParallel Tracking For Google Display Ads: Just The Facts
Google display ads are the latest ads to require parallel tracking, and July 31st is the cut off for advertisers and providers to make the switch.
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Read ArticleTwitter ArtHouse: Just The Facts
Twitter Arthouse brings together creators, influencers and video editors for a hands-on, optimized approach to Twitter-first marketing.
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Read ArticleFacebook Fan Subscriptions And 30% Revenue Collections: Just The Facts
Facebook’s latest video content updates include a new revenue share opportunity: Fan Subscriptions. Once a page is approved, a content curator can earn revenue from paid follower subscriptions.
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Read ArticleMicrosoft Advertising Introduces Impression Share Metrics: Just The Facts
Microsoft introduces prominence metrics, position-based impression share metrics which offer marketers more accurate campaign performance insights.
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Read ArticleMozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts
Mozilla recently introduced Firefox Ad-Free Internet, an ad-free news subscription service in partnership with Scroll that the tech company hopes will increase their revenues beyond search.
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Read ArticlePinterest Video Suite For Brands: Just The Facts
Pinterest continues to make strides after its IPO, launching a full video suite that offers four new tools for marketers promoting video content.
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Read ArticleLinkedIn Adds New CTA Buttons: Just The Facts
LinkedIn has added several enhancements and additions to LinkedIn Pages, which may offer more targeted analytics and enhanced user preferences.
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Read ArticlePotential Pell Grant Expansion Continues To Gain Momentum But Incites Debate
A new bill introduced June 26 to expand Pell Grant eligibility to short-term programs is gaining traction on both sides of the political aisle, increasing the likelihood of it being passed.
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