DMS Insights: Breaking News in Digital Advertising

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Breaking news in digital advertising to help you maximize your marketing and advertising efforts

  • Walmart Expands Digital Offering With Fintech Partnership

    Walmart Expands Digital Offering With Fintech Partnership

    Walmart recently announced the launch of a new fintech startup that will offer modern, innovative and affordable financial solutions.

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  • What Is Struum?

    What Is Struum?

    A new streaming service, Struum promises to bundle on the streaming services consumers aren’t yet watching.

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  • Maryland Digital Ad Tax: Just The Facts

    Maryland Digital Ad Tax: Just The Facts

    A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

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  • Google Question Hub: Just The Facts

    Google Question Hub: Just The Facts

    Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

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  • Political News For Digital Marketers

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  • Advertisers Reveal Plans For 55th Annual Super Bowl

    Advertisers Reveal Plans For 55th Annual Super Bowl

    Super Bowl LV, set to air February 7, is already lining up major advertisers from Turbo Tax to Toyota.

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  • What Is The Clubhouse Audio-Only Social Media Platform?

    What Is The Clubhouse Audio-Only Social Media Platform?

    Clubhouse is a recently launched audio-only social media platform that is popular with celebrities and growing around the world.

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  • Email Marketing Proved To Be Essential In 2020

    Email Marketing Proved To Be Essential In 2020

    Despite a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.

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  • Google Ad Market Antitrust Lawsuit: Just The Facts

    Google Ad Market Antitrust Lawsuit: Just The Facts

    Google faces another antitrust lawsuit, this time related to their role in ad market pricing.

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  • Kroger Debuts On List Of Top 10 US Ecommerce Companies

    Kroger Debuts On List Of Top 10 US Ecommerce Companies

    As consumers relied heavily on delivery of everything, including groceries, in 2020, brands like Kroger stepped up their ecommerce strategies and are reaping the benefits.

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  • Apple Nutrition Labels: Just The Facts

    Apple Nutrition Labels: Just The Facts

    After announcing the roll-out of privacy labels (AKA nutrition labels) this summer, Apple is now requiring them for all apps.

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  • Facebook Antitrust Lawsuit: Just The Facts

    Facebook Antitrust Lawsuit: Just The Facts

    The FTC and 47 states sued Facebook in a case that could lead to Instagram and WhatsApp spinning off on their own.

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  • What Is Walmart Cookshop?

    What Is Walmart Cookshop?

    Walmart Cookshop will feature a shoppable video hub, allowing Walmart to connect with consumers and leverage its ecommerce offerings.

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  • What Is The Nielsen ID Resolution System?

    What Is The Nielsen ID Resolution System?

    Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

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  • WhatsApp Shopping Button: Just The Facts

    WhatsApp Shopping Button: Just The Facts

    WhatsApp introduced a shopping button for consumers to browse advertiser catalogs while chatting.

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  • Snapchat Spotlight: Just The Facts

    Snapchat Spotlight: Just The Facts

    In a bid to compete with TikTok, Snapchat rolls out Spotlight, a new vertical video feed.

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  • YouTube Introduces Audio Ads: Just The Facts

    YouTube Introduces Audio Ads: Just The Facts

    YouTube launches audio ads to help advertisers reach users that are increasingly turning to the popular video platform.

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  • What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

    What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

    CPRA will introduce stronger data privacy rules, consumer control, businesses requirements and an independent enforcement agency.

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  • DMS 2020 Holiday Shopping Survey Details Trends Across Consumer Segments

    DMS 2020 Holiday Shopping Survey Details Trends Across Consumer Segments

    A recent DMS survey that asked consumers how they intend to do their holiday shopping this year found an increased reliance on omnichannel retail options.

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  • Twitter Introduces Carousel Ads: Just The Facts

    Twitter Introduces Carousel Ads: Just The Facts

    Twitter recently introduced carousel ads, a highly effective format that brands are likely to find success with.

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  • What Is Snapchat Vertical Navigation?

    What Is Snapchat Vertical Navigation?

    Snapchat’s latest feature updates compete with TikTok and create new opportunities for digital advertisers to connect with a growing audience.

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