DMS Insights: Breaking News in Digital Marketing

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Breaking news in digital marketing to help you maximize your marketing and advertising efforts

  • Google News Licensing Program: Just The Facts

    Google News Licensing Program: Just The Facts

    The Google news licensing program was launched to promote high-quality news and could help publishers and advertisers reach new audiences.

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  • What Is MRC Location Data Accreditation?

    What Is MRC Location Data Accreditation?

    Foursquare recently became the first company to receive MRC location-data accreditation, but what is it?

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  • Google Adds ‘Nearby Product’ Features: Just The Facts

    Google Adds ‘Nearby Product’ Features: Just The Facts

    In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

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  • Digital Advertising Spend Predicted To Grow 6% In 2020

    Digital Advertising Spend Predicted To Grow 6% In 2020

    The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

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  • Political News For Digital Marketers

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  • LinkedIn’s New Healthcare Hub: Just The Facts

    LinkedIn’s New Healthcare Hub: Just The Facts

    By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.

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  • Facebook Tests Link Between User Accounts And News Subscriptions: Just The Facts

    Facebook Tests Link Between User Accounts And News Subscriptions: Just The Facts

    Facebook tests linking news subscriptions to Facebook accounts, in the social media platforms’ latest bid to make nice with publishers.

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  • Google Search Terms Report Changes: Just The Facts

    Google Search Terms Report Changes: Just The Facts

    Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.

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  • The Return Of Non-Essential In-Store Shopping

    The Return Of Non-Essential In-Store Shopping

    As consumers begin venturing into physical stores, new shopping patterns have emerged.

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  • LinkedIn Page Updates: Just The Facts

    LinkedIn Page Updates: Just The Facts

    LinkedIn Pages has added several new features that facilitate better connection between colleagues and businesses, and could offer future targeting opportunities for marketers.

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  • Microsoft Audience Network Planner: Just The Facts

    Microsoft Audience Network Planner: Just The Facts

    The Microsoft Audience Network Planner allows advertisers to research audience segments and possible campaign performance without having to run costly test campaigns.

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  • Google’s New Product, Job & Recipe Activity Cards: Just The Facts

    Google’s New Product, Job & Recipe Activity Cards: Just The Facts

    Google’s updated activity cards allow users to retrace previous online shopping, job and recipe-related searches, improving the overall journey for users.

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  • Stop & Shop Ecommerce Platform: Just The Facts

    Stop & Shop Ecommerce Platform: Just The Facts

    Stop & Shop’s new ecommerce platform and loyalty rewards program offer seamless shopping and delivery for consumers.

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  • CVS Media Exchange: Just The Facts

    CVS Media Exchange: Just The Facts

    CVS Pharmacy launched the CVS Media Exchange, using decades of knowledge about consumer habits to serve ads across an array of different channels.

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  • Kroger Ship Expands Delivery Service To Digital Marketplace: Just The Facts

    Kroger Ship Expands Delivery Service To Digital Marketplace: Just The Facts

    The Kroger Co. is expanding its Kroger Ship delivery service with an online interface that will provide consumers more product options.

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  • Walmart Launches Performance Dashboards Within New Ad Platform: Just The Facts

    Walmart Launches Performance Dashboards Within New Ad Platform: Just The Facts

    Performance Dashboards from Walmart will enhance the brand’s growing ad platform, providing advertisers with improved transparency and insight into campaign performance.

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  • Google Expands Audio Advertising Options: Just The Facts

    Google Expands Audio Advertising Options: Just The Facts

    As podcasts become increasingly popular, Google is introducing new audio advertising options for advertisers.

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  • DoorDash Builds Off Strength Of Digital Delivery With Launch Of DashMart

    DoorDash Builds Off Strength Of Digital Delivery With Launch Of DashMart

    DoorDash has seen a huge uptick in business in recent months and is leveraging that consumer attention with the launch of DashMart.

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  • ViacomCBS EyeQ Ad Platform: Just The Facts

    ViacomCBS EyeQ Ad Platform: Just The Facts

    Similar to other media conglomerates, Viacom is streamlining their ad buying across assets with a new ad platform.

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  • Quick-Serve Restaurants Encourage Surge In Digital Ordering

    Quick-Serve Restaurants Encourage Surge In Digital Ordering

    As consumers increasingly rely on delivery and pick-up options for food delivery, QSRs are responding with innovations that meet new habits.

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  • YouTube Lead Forms: Just The Facts

    YouTube Lead Forms: Just The Facts

    Google has added lead forms to YouTube, increasing the ways in which brands can reach consumers across the web.

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