Breaking news in digital marketing to help you maximize your marketing and advertising efforts
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Read ArticleBBC Promotes New ‘Doctor Who’ Season With AR Activation
The new season of BBC’s Doctor Who kicked off with a fun AR activation using QR codes.
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Political News For Digital Marketers
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Read ArticleDigital Advertising Spending Will Reach New Heights In 2020
In 2020, predictions suggest that digital advertising will account for more than half of the U.S. and global ad spend.
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Read ArticleGhostery Midnight For Desktop: Just The Facts
Ghostery has launched an ad and tracker blocker for desktop.
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Read ArticleSpotify Suspends Political Ads: Just The Facts
Spotify hits the brakes on political ads, citing their lack of a review process robust enough to effectively validate the spots.
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Read ArticleSnapchat’s New Trailer Reaction Lens: Just The Facts
In December, Snapchat introduced a new augmented reality movie preview ad format called a “trailer reaction lens” in collaboration with Paramount Pictures for their upcoming film Top Gun: Maverick.
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Read ArticleQuora Lead Gen Forms: Just The Facts
Quora is introducing lead generation forms to help marketers diversify their customer acquisition efforts.
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Read ArticlePennsylvania Expands The Telemarketer Registration Act: Just The Facts
Pennsylvania has amended the state’s Telemarketing Registration Act (TRA), with several new requirements that went into effect on December 3.
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Read ArticleDepartment Store Holiday Commercials Go All Out To Steal Hearts
Holiday commercials from department stores differentiate themselves from competitors’ spots by promoting their distinctive brand characteristics and touching hearts in unique ways.
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Read ArticleFacebook Machine Learning Offers Tailored Ads: Just The Facts
Facebook has introduced new advertising features that use machine learning to dynamically tailor ads for Facebook users.
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Read Article.Org Domain Name Purchase: Just The Facts
Ethos Capital purchased the .org domain name from The Public Interest Registry, raising concern for many nonprofit groups.
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Read ArticleYouTube COPPA Compliance: Just The Facts
All YouTube creators and advertisers are now required to comply with the Children’s Online Privacy Protection Act (COPPA), although some aspects of the regulation are rolling out in 2020.
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Read Article2019 Holiday eCommerce Sales Break Records
The 2019 holiday season is proving more and more consumers are shopping online.
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Read ArticleWhale By Facebook: Just The Facts
In early November, Facebook launched their experimental app, Whale, which allows users to edit photos to make their own memes.
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Read ArticleGoogle Updates Financial Services Advertising Guidelines: Just The Facts
Google continues to update and evolve their advertising, most recently revising their financial products and services policy.
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Read ArticleAmid Political Advertising Shifts, First Party Data Reaches Audiences
Social media platforms and tech companies amend political ad policies to combat veracity issues.
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Read ArticleFacebook Ad Volume Limits: Just The Facts
Facebook may limit the amount of ads some advertisers can display at once.
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Read ArticlePepsi Ups Their Profile With Apparel And Accessories
Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.
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Read ArticleStarbucks Optimizes Mobile With New “Pickup Store”
Starbucks leverages their popularity with mobile users by opening a “pickup store” in New York City, that offers consumers a quick, frictionless buying option for their morning joe.
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Read ArticleAlaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts
On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.
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Read ArticleBIMI Authentication For Email: Just The Facts
BIMI authentication for email marketing could help build trust with customers targeted in high-volume marketing campaigns.
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