Breaking News in Digital Marketing

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Breaking news in digital marketing to help you maximize your marketing and advertising efforts

  • .Org Domain Name Purchase: Just The Facts

    .Org Domain Name Purchase: Just The Facts

    Ethos Capital purchased the .org domain name from The Public Interest Registry, raising concern for many nonprofit groups.

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  • Political News For Digital Marketers

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  • YouTube COPPA Compliance: Just The Facts

    YouTube COPPA Compliance: Just The Facts

    All YouTube creators and advertisers are now required to comply with the Children’s Online Privacy Protection Act (COPPA), although some aspects of the regulation are rolling out in 2020.

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  • 2019 Holiday eCommerce Sales Break Records

    2019 Holiday eCommerce Sales Break Records

    The 2019 holiday season is proving more and more consumers are shopping online.

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  • Whale By Facebook: Just The Facts

    Whale By Facebook: Just The Facts

    In early November, Facebook launched their experimental app, Whale, which allows users to edit photos to make their own memes.

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  • Google Updates Financial Services Advertising Guidelines: Just The Facts

    Google Updates Financial Services Advertising Guidelines: Just The Facts

    Google continues to update and evolve their advertising, most recently revising their financial products and services policy.

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  • Amid Political Advertising Shifts, First Party Data Reaches Audiences

    Amid Political Advertising Shifts, First Party Data Reaches Audiences

    Social media platforms and tech companies amend political ad policies to combat veracity issues.

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  • Facebook Ad Volume Limits: Just The Facts

    Facebook Ad Volume Limits: Just The Facts

    Facebook may limit the amount of ads some advertisers can display at once.

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  • Pepsi Ups Their Profile With Apparel And Accessories

    Pepsi Ups Their Profile With Apparel And Accessories

    Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.

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  • Starbucks Optimizes Mobile With New “Pickup Store”

    Starbucks Optimizes Mobile With New “Pickup Store”

    Starbucks leverages their popularity with mobile users by opening a “pickup store” in New York City, that offers consumers a quick, frictionless buying option for their morning joe.

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  • Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts

    Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts

    On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.

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  • BIMI Authentication For Email: Just The Facts

    BIMI Authentication For Email: Just The Facts

    BIMI authentication for email marketing could help build trust with customers targeted in high-volume marketing campaigns.

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  • HBO Launches Quirky AR Campaign To Promote ‘Watchmen’

    HBO Launches Quirky AR Campaign To Promote ‘Watchmen’

    HBO launches AR activation to promote “Watchmen” in latest digital out-of-home campaign.

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  • Parents Turn To A Mix Of Options For Their Toy Shopping Needs

    Parents Turn To A Mix Of Options For Their Toy Shopping Needs

    Big box stores, independent retailers and direct-to-consumer brands offer parents an array of options when shopping for toys.

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  • Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe

    Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe

    Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.

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  • Facebook Expands Search Ad Placements: Just The Facts

    Facebook Expands Search Ad Placements: Just The Facts

    After close to a year of testing ads in Marketplace and News Feed search results, on October 17, Facebook announced it is rolling out search ad placements to all Facebook advertisers.

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  • Google’s BERT— Just The Facts

    Google’s BERT— Just The Facts

    The latest Google search update, BERT, is the biggest revolution in the Google search system since RankBrain.

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  • Nostalgia Inspires New Candy Campaigns

    Nostalgia Inspires New Candy Campaigns

    Multiple candy brands have launched for the first time in decades as candy makers tap into nostalgia.

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  • CNN Readies Digital News Service Platform: Just The Facts

    CNN Readies Digital News Service Platform: Just The Facts

    In an effort to compete with the tech giants that are making moves in the news business, CNN prepares to launch a digital news service platform.

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  • Google Ads Testing New Lead Form Extensions: Just The Facts

    Google Ads Testing New Lead Form Extensions: Just The Facts

    Google Ads is offering a beta test of lead form extensions to some advertisers.

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  • Facebook Introduces Customizable Holiday Ad Templates: Just The Facts

    Facebook Introduces Customizable Holiday Ad Templates: Just The Facts

    On October 10, Facebook announced two new features designed to provide additional advertising opportunities to marketers ahead of the busy holiday shopping season.

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