Breaking News in Digital Marketing

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Breaking news in digital marketing to help you maximize your marketing and advertising efforts

  • YouTube Shorts: Just The Facts

    YouTube Shorts: Just The Facts

    YouTube may be launching “Shorts,” a short-form video-sharing feature on mobile that could be a hiccup for TikTok.

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  • Political News For Digital Marketers

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  • Snapchat Launches App Stories: Just The Facts

    Snapchat Launches App Stories: Just The Facts

    Snapchat launched App Stories which allows users to share their stories to third-party apps, with advertising opportunities for partner brands possible in the near future.

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  • Pinterest Adds "Today" Tab For The Latest Trends: Just The Facts

    Pinterest Adds "Today" Tab For The Latest Trends: Just The Facts

    Pinterest added a new tab called Today, highlighting trending ideas from across the pinning platform.

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  • Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    As consumers move their shopping online due to self-isolation during the coronavirus crisis, ecommerce ad spend doubles.

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  • Instagram Co-Watching: Just The Facts

    Instagram Co-Watching: Just The Facts

    With the goal of connecting users during a time of isolation, Instagram has created a new media sharing feature via in-app video chat.

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  • Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook Connects Brand Loyalty And In-App Activity: Just The Facts

    Facebook has introduced a pilot program that allows users to see rewards and points in their Facebook app.

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  • What Is Mobile-First Indexing?

    What Is Mobile-First Indexing?

    Google is officially shifting to mobile-first indexing, changing website ranking on SERP to be determined by mobile browser performance instead of desktop.

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  • How Are Streaming Services Adapting During Coronavirus?

    How Are Streaming Services Adapting During Coronavirus?

    As coronavirus concerns force more people to isolate at home, streaming services will be in the hot seat.

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  • Reddit Introduces Trending Takeover: Just The Facts

    Reddit Introduces Trending Takeover: Just The Facts

    Reddit’s latest ad unit gives brands the opportunity to drive further engagement and visibility.

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  • Apple Lets Apps Send Ads As Push Notifications: Just The Facts

    Apple Lets Apps Send Ads As Push Notifications: Just The Facts

    Apple has recently changed its guidelines allowing apps to send ads as push notifications, a move that could help digital marketers better engage consumers.

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  • Customers Want More Text-Based Customer Service Support

    Customers Want More Text-Based Customer Service Support

    Consumers increasingly want customer support via text or in-app messaging, according to a new report.

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  • The Latest At LinkedIn: Live Stream And Stories

    The Latest At LinkedIn: Live Stream And Stories

    LinkedIn prepares to add new features to its social media platform including live streaming and stories.

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  • Twitter Fleets: Just The Facts

    Twitter Fleets: Just The Facts

    Twitter tests Fleets, its own version of Stories, similar to Instagram and Snapchat, that disappear after 24 hours.

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  • Walmart+: Just The Facts

    Walmart+: Just The Facts

    Walmart is developing a paid membership program for online shopping called Walmart+ to compete with Amazon Prime.

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  • Unilever Joins Other CPG Brands In Making A Commitment To Stop Marketing To Children

    Unilever Joins Other CPG Brands In Making A Commitment To Stop Marketing To Children

    Unilever has vowed to stop marketing its products to children in order to tackle rising obesity rates.

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  • S’More Dating App Focuses On Conversations, Not Selfies

    S’More Dating App Focuses On Conversations, Not Selfies

    In today’s crowded and competitive dating app industry, S’More enters the space with a unique and meaningful approach to finding your match.

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  • ‘Swipe Up To Call’ Now Available For Snapchat Ads In U.S.: Just The Facts

    ‘Swipe Up To Call’ Now Available For Snapchat Ads In U.S.: Just The Facts

    Snapchat announced it will be expanding Swipe Up To Call ad options in the U.S., after a soft launch overseas.

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  • California Initiative To Pay College Students For Service: Just The Facts

    California Initiative To Pay College Students For Service: Just The Facts

    Eight California universities will participate in a pilot program to pay college students for community service work.

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  • 4 DTC Brands From The IAB ‘Brands To Watch’ That Continue To Disrupt The Status Quo

    4 DTC Brands From The IAB ‘Brands To Watch’ That Continue To Disrupt The Status Quo

    Four brands from the IAB top “250 Brands to Watch” leading the way in the direct-to-consumer (DTC) sector.

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  • The FTC Releases Guidelines For Social Media Influencers: Just The Facts

    The FTC Releases Guidelines For Social Media Influencers: Just The Facts

    A recently released guide from the FTC outlines the responsibilities of influencers, in particular disclosing what their connection is to the brands they endorse.

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