DMS Insights: Breaking News in Digital Marketing

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Breaking news in digital marketing to help you maximize your marketing and advertising efforts

  • Will TikTok Be Banned In The U.S?: Just The Facts

    Will TikTok Be Banned In The U.S?: Just The Facts

    Recent comments from government officials indicate that TikTok could be banned in the U.S.

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  • The Facebook Advertising Boycott: 5 Questions Answered

    The Facebook Advertising Boycott: 5 Questions Answered

    The advertiser boycott campaign of Facebook includes more than 400 advertisers.

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  • Google Converts Paid Ads To Free Product Listings: Just The Facts

    Google Converts Paid Ads To Free Product Listings: Just The Facts

    In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.

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  • Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Former Google Ad Chief Launches New Search Engine Neeva: Just The Facts

    Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.

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  • Political News For Digital Marketers

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  • FCC Rules P2P Text Platforms Not ATDS

    FCC Rules P2P Text Platforms Not ATDS

    The FCC ruled on manual dialing for brands that use automated text message platforms.

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  • TikTok For Business: Just The Facts

    TikTok For Business: Just The Facts

    As TikTok continues to see growth across its platform, the app has introduced a new way for brands to broaden their reach and incorporate the social platform into future marketing efforts.

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  • Google Keen: Just The Facts

    Google Keen: Just The Facts

    Google launches Keen, an app for friends and family to share their interests, and a possible rival for Pinterest.

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  • YouTube Direct Response Ads: Just The Facts

    YouTube Direct Response Ads: Just The Facts

    In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

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  • Facebook Allows People To Opt Out Of Political Ads: Just The Facts

    Facebook Allows People To Opt Out Of Political Ads: Just The Facts

    Facebook recently announced a major voting information effort that includes the ability to opt out of political ads.

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  • Snapchat Action Bar: Just The Facts

    Snapchat Action Bar: Just The Facts

    Snapchat recently unveiled a slew of updates including an action bar that should make navigation easier for new users.

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  • Google Ditches Clickbait: Just The Facts

    Google Ditches Clickbait: Just The Facts

    In an effort to curb sensationalist or misleading ads, Google has created a clickbait ad policy.

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  • Facebook Knowledge Panels: Just The Facts

    Facebook Knowledge Panels: Just The Facts

    Facebook has introduced knowledge panels that pull content from Wikipedia, which could help with the social platform’s trust issues.

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  • Facebook’s Customized Marketing Emails: Just The Facts

    Facebook’s Customized Marketing Emails: Just The Facts

    Facebook is introducing a CRM-like system to help marketers form connections with their target audience and expand their reach.

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  • LinkedIn Retargeting And Audience Network Updates: Just The Facts

    LinkedIn Retargeting And Audience Network Updates: Just The Facts

    LinkedIn improves their capabilities so advertisers can better target the professional audiences they need to reach.

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  • The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior

    The Year’s NewFronts Will Reflect Recent Changes In Consumer Behavior

    This year’s virtual NewFronts will address changes in consumer behaviors, as many advertisers move away from traditional TV ad buys.

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  • Facebook And Instagram Open Shops: Just The Facts

    Facebook And Instagram Open Shops: Just The Facts

    In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.

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  • Improved Targeting For Facebook Watch: Just The Facts

    Improved Targeting For Facebook Watch: Just The Facts

    Facebook makes upgrades to ad platform targeting, promising advertisers more customized options for Facebook Watch.

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  • Roku OneView Ad Platform: Just The Facts

    Roku OneView Ad Platform: Just The Facts

    Roku introduces OneView Ad Platform, which meets the needs of advertisers optimizing campaigns across OTT.

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  • As Face Mask Sales Skyrocket, Leading Brands Step In To Help

    As Face Mask Sales Skyrocket, Leading Brands Step In To Help

    Major brands like Disney, J. Crew and Etsy have hopped on the face mask production bandwagon in an effort to connect with consumers, increase sales and provide one of the highest in-demand items today

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  • Instagram’s Live Donation Feature: Just The Facts

    Instagram’s Live Donation Feature: Just The Facts

    Just in time for #GivingTuesdayNow, Instagram has introduced a new live feature, providing users with a platform to raise funds for a multitude of nonprofits.

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