Foursquare recently became the first company to receive MRC location-data accreditation, but what is it?

In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.

Facebook tests linking news subscriptions to Facebook accounts, in the social media platforms’ latest bid to make nice with publishers.

Pointing to privacy concerns for Google users, Google is updating search terms reports, which may offer less transparency for advertisers.

As consumers begin venturing into physical stores, new shopping patterns have emerged.

LinkedIn Pages has added several new features that facilitate better connection between colleagues and businesses, and could offer future targeting opportunities for marketers.

The Microsoft Audience Network Planner allows advertisers to research audience segments and possible campaign performance without having to run costly test campaigns.

Google’s updated activity cards allow users to retrace previous online shopping, job and recipe-related searches, improving the overall journey for users.

Stop & Shop’s new ecommerce platform and loyalty rewards program offer seamless shopping and delivery for consumers.

CVS Pharmacy launched the CVS Media Exchange, using decades of knowledge about consumer habits to serve ads across an array of different channels.

The Kroger Co. is expanding its Kroger Ship delivery service with an online interface that will provide consumers more product options.

Performance Dashboards from Walmart will enhance the brand’s growing ad platform, providing advertisers with improved transparency and insight into campaign performance.

As podcasts become increasingly popular, Google is introducing new audio advertising options for advertisers.

DoorDash has seen a huge uptick in business in recent months and is leveraging that consumer attention with the launch of DashMart.

Similar to other media conglomerates, Viacom is streamlining their ad buying across assets with a new ad platform.

As consumers increasingly rely on delivery and pick-up options for food delivery, QSRs are responding with innovations that meet new habits.

Google has added lead forms to YouTube, increasing the ways in which brands can reach consumers across the web.