Breaking news in digital marketing to help you maximize your marketing and advertising efforts
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Read ArticleFacebook Cryptocurrency: Just The Facts
Facebook is introducing Libra, its very own cryptocurrency.
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Political News For Digital Marketers
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Read ArticleAngry Birds Takes On AR
Months before its second movie release, Angry Birds is back with a new augmented reality game to add to the franchise.
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Read ArticleAnti-Trust Investigation Into The Big 4: Just the Facts
The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.
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Read ArticleDigital And Mobile Dominate U.S. Media Consumption
Digital media is the destination for more than half of the media consumption in the U.S., with time spent on mobile devices surpassing time spent watching TV for the first time ever.
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Read ArticleInstagram Branded Content Ads: Just The Facts
Instagram is now offering branded content ads as a way for brands to reach larger audiences and enlist the aid of influencers.
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Read ArticlePolitical Ad Spending To Reach New High In 2020
Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.
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Read ArticleGoogle Domain Diversity Change: Just The Facts
Announced June 6, the Google Domain Diversity Change is restricting brand domains from showing more than twice within top Google search results.
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Read ArticleTikTok Interest-Based Ads: Just The Facts
TikTok is testing interest-based ads, which will allow marketers to better target their ideal audiences.
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Read ArticleStranger Things X New Coke Targets The Streaming Generation
New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.
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Read ArticleImplied Fed Rate Cuts Spur Housing And Mortgage Activity
Mortgage rate lows are driving refinance and purchase market activity. With the possibility of a fed rate cut later this month, the mortgage market is on high alert.
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Read ArticleMajor Brands Sign On To Ibotta’s New Mobile Payment Option
Ibotta becomes the latest mobile payment tool, joining the growing list of cashless transaction providers, and expanding their app to offer a new way for shoppers to earn rewards.
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Read ArticleWhatsApp Ads: Just The Facts
WhatsApp is finally introducing ads in 2020, helping marketers reach more than 1.5 billion consumers.
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Read ArticleDMS Consumer Finance Launches To Connect Lenders With High-Intent Borrowers
Digital Media SolutionsTM (DMS), the fastest-growing independent digital performance marketing company, announced the launch of DMS Consumer Finance.
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Read ArticleUnderstanding The Potential Impact Of The College Scorecard Updates
The College Scorecard was recently updated to include information on non-degree granting institutions, graduation rates for non-first-time and non-full-time students and preliminary loan debt data.
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Read ArticleThe Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs
Criterion and WarnerMedia partnered to create a movie streaming service for niche audiences, capitalizing on the growing popularity of entertainment streaming options.
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Read ArticleInstagram Donation Button: Just The Facts
Instagram launched donation stickers, aiding nonprofits in accepting donations on the social media platform.
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Read ArticlePantene Search Engine S.H.E.: Just the Facts
Pantene launches S.H.E, a Chrome extension designed to combat search engine bias, as the kick-off initiative for their “Power to Transform” marketing campaign.
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Read ArticleTaylor Swift’s Social Brand: Rallying Millions For A Record-Breaking Release
Taylor Swift’s latest single and video have broken numerous records in just 24 hours, becoming the most viewed female and solo debut for any music video on YouTube.
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Read ArticleInternal Website Leads Became Top Health Program Conversion Driver In 2018
Affiliate data leads held the top spot for higher education health program SOC in 2017, but it fell to the number two position in 2018.
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Read ArticleSnapchat Premium 6-Second Ads: Just The Facts
Snapchat is offering six-second, non-skippable premium video ads for marketers looking to hold greater control of their advertising.
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