Generational Differences in Marketing: What to Know
Learn to identify your consumers and use appropriate marketing methods for the generations in your audience.
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Zillow Direct Buying Program: Just The Facts
Zillow is expanding their direct buying services to cities in Texas as home values increase in certain markets.
Amazon Launches Home Shopping Channel, Amazon Live: Just The Facts
Amazon has launched Amazon Live, the latest addition to their brand.
Amazon Begins Data-Based CPG Sampling: Just The Facts
Amazon introduces a data-backed, product sampling program which could increase the profile of participating CPG brands while scaling subscribers for Amazon. But brands should proceed cautiously.
Reddit Introduces Cost-Per-Click Ads: Just The Facts
Reddit launched their cost-per-click advertising options last month, expanding their suite of marketing options available for advertisers.
The Final Shutdown: Google+ Bids Users Adieu
Google+ admitted defeat last year, but they’re back in the news. After a bug left user data exposed, Google+ has advanced their shutdown date.
Google 15-Second Non-Skippable Video Ads: Just The Facts
Google is introducing 15-second non-skippable ads, available to advertisers and marketers on YouTube and Google video platforms.
Facebook And Instagram Cross-Posting: The Facts & Important Considerations
Facebook has been implementing cross-posting options for users to share posts to and from Instagram. Cross-posting will encourage more content on both sites with more potential for engagement.
TikTok Testing Ads: Just The Facts
TikTok, the latest video app, is testing video ads, a monetization effort many marketers have been waiting for as the app has grown exponentially in popularity in its six short months of existence.
Facebook’s Brand Safety Certification: Just The Facts
Facebook released their brand safety certification in the Facebook Marketing Partners program to give marketers more control over where their ads populate on the platform.
Amazon New-To-Brand Metrics: Just The Facts
Amazon introduced new-to-brand metrics, a new measurement option for marketers looking to study their conversion and retention rates.
Facebook Merges Messenger, WhatsApp And Instagram: Just The Facts
Facebook has plans to merge Messenger, WhatsApp and Instagram to form a massive communication infrastructure while allowing each site to continue as a standalone platform.
Sparkroom’s Latest Update Enables Marketers To Track Custom Milestones: Just The Facts
Sparkroom’s latest update enables marketers to track custom milestones, allowing for fully customized campaign reporting.
Google Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out
Last week, an unspecified number of Google advertisers received emails from Google announcing a new pilot program in which Google Ads Experts alter the fine-tuned details of Google Ads campaigns.
LinkedIn Interest Targeting: Just The Facts
LinkedIn, striving to offer marketers more in-depth solutions, recently released their Interest Targeting, which allows marketers to target users by their professional interests.
Google Chrome Ad Blocking Expansion: Just the Facts
Google Chrome’s ad blocking will soon expand past North America and Europe, making global consumers privy to a higher quality user experience when surfing the web.
Facebook Moments Shutdown: Just The Facts
Facebook is shutting down their Moments app. Users will have just a few months to export their photos and videos.
Oath Is Now Verizon Media: Just The Facts
Oath has been renamed to Verizon Media and is maintaining similar core objectives as it transitions and sets the stages for massive growth.
Mortgage Fast Facts: How The Government Shutdown Is Impacting Mortgage Processing And What Mortgage Marketers Can Do
The shutdown is slowing down approvals, but mortgage marketers can reassure consumers by getting ahead of the news.
TikTok’s Rapid Popularity: Just the Facts
TikTok, a video app that allows for music overlays and visual filters, is rapidly becoming one of the hottest apps in the United States.
Facebook Beta Testing Ads in Search Results Pages: What to Know