Generational Differences in Marketing: What to Know
Learn to identify your consumers and use appropriate marketing methods for the generations in your audience.
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Tiger x Nike: A Partnership That Has Stood The Test Of Time
Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.
Many Brands Offer Eco-Friendly Options To Meet Consumer Demand
As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.
Digital Fundraising: How Obama Mapped A Course For Future Candidates
In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.
Google Maps Ads: Just The Facts
Google Maps is potentially adding ads to its platform to monetize the service.
Google & McClatchy Form A Partnership That May Benefit Digital Marketers
An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.
Disney’s New Streaming Service: Just The Facts
Disney has bid the Vault adieu and is introducing Disney+, the brand’s first streaming service. Disney+ will host more than 500 movies and 7,000 episodes of iconic TV shows.
Snapchat Audience Network: Just The Facts
While Snapchat’s active user count is no longer growing, the social media app is taking on new ways to expand the business.
Pandora Voice-Activated Ads: Just The Facts
Pandora is beginning to test their voice-activated ads that allow for more consumer engagement.
Adobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts
Adobe recently announced a new partnerships with Microsoft, which will pair LinkedIn and Marketo and place Adobe in competition with Salesforce.
Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients
Schwab introduces a subscription-based payment model for its financial planning clients, in a strategic move to meet customer’s evolving expectations.
Absolut Tackles Reddit With Video Ads: Achieving 2.5x More Engagement
Absolut saw 2.5x more engagement with Reddit videos than video ads on similar platforms. As Reddit expands its advertising offerings, more brands may flock to the social news and media site.
DMS Consumer Finance Insights: Unsecured Debt-To-Income Ratios By State
The states with the lowest unsecured debt-to-income ratios are all on the coastlines.
Google Dynamic AMP Emails: Just The Facts
On March 26, Google announced a new, dynamic email format providing “all-new email experiences” intended to bring email out of the 1990s.
Google Search Icons: Just The Facts
Google is testing a new search results navigation menu, complete with icons and branded colors.
Warner Bros. Partners With Snapchat For Voice-Activated AR Lenses Promoting DC Comics Superhero Movie Shazam!
In an effort to promote their newest release Shazam!, Warner Bros. becomes the first movie studio to use voice-activated AR lenses as a promotional tool.
Verizon Stops RoboCalls: Just The Facts
Verizon recently added additional cybersecurity measures to address robocalling and spam calls.
New Segments Of Consumers Research Purchase And Refinance Mortgages In Q4 2018
Several new mortgage consumer profiles entered the top ten segments list in Q4 2018, according to the Q4 2018 Mortgage Consumer Profile Report, published by Best Rate Referrals.
Unlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations
Announced yesterday by the FTC, four companies settled on charges related to violations of the FTC Act and the TSR, including DNC provisions.
Pinterest’s IPO Filing: How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back
Pinterest submitted its IPO filing just last month, after being negatively impacted from Google’s and Facebook’s site changes in 2018.
Bing Ads Import Function: Just The Facts