Generational Differences in Marketing: What to Know
Learn to identify your consumers and use appropriate marketing methods for the generations in your audience.
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Pinterest’s New Shopping Features: Just The Facts
In an effort to create a more shoppable and personalized experience for consumers, Pinterest has launched two new shopping features to its platform.
Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises
Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.
Snapchat Simplifies Ad Creation With Launch Of Instant Create Tool: Just The Facts
On July 31, Snapchat introduced their new Instant Create tool, designed to simplify and streamline the creation process for certain types of ads on the popular social media platform.
Facebook Special Ad Audience: Just The Facts
Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.
Flyers Prefer Price Over Perks As Major Airlines Adapt With New Offerings
With their new unbundled business class, Emirates is the latest airline balancing perks versus price when it comes to customer loyalty.
Celebrating The Rate Cut: Refinance Volume Heats Up This Summer
When rates stay low and values rise, the market creates the perfect conditions for a refinance storm. And indeed, refinances have been hot and will continue to get hotter this year.
Amazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts
Amazon recently announced a massive investment in employee training, pledging to spend more than $700 million over the next six years to support its Upskilling 2025 initiative.
Facebook Ad And Page Post Format Change: Just The Facts
In order to align the mobile news feed with the new Facebook design, Facebook has introduced several changes to ads and page posts.
Facebook Top Fan Targeting For Pages: Just The Facts
Facebook has slowly rolled out “Top Fan” targeting features this year. The new organic post publishing option is now available to all pages with more than 10K followers in the US.
Amazon Customer Tracking Exchange: Just The Facts
With Amazon’s latest promotion, users received a $10 gift card when they downloaded the Amazon Assistant comparison shopping tool and allowed Amazon to track their web browsing habits.
Parallel Tracking For Google Display Ads: Just The Facts
Google display ads are the latest ads to require parallel tracking, and July 31st is the cut off for advertisers and providers to make the switch.
Twitter ArtHouse: Just The Facts
Twitter Arthouse brings together creators, influencers and video editors for a hands-on, optimized approach to Twitter-first marketing.
Facebook Fan Subscriptions And 30% Revenue Collections: Just The Facts
Facebook’s latest video content updates include a new revenue share opportunity: Fan Subscriptions. Once a page is approved, a content curator can earn revenue from paid follower subscriptions.
Microsoft Advertising Introduces Impression Share Metrics: Just The Facts
Microsoft introduces prominence metrics, position-based impression share metrics which offer marketers more accurate campaign performance insights.
Mozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts
Mozilla recently introduced Firefox Ad-Free Internet, an ad-free news subscription service in partnership with Scroll that the tech company hopes will increase their revenues beyond search.
Pinterest Video Suite For Brands: Just The Facts
Pinterest continues to make strides after its IPO, launching a full video suite that offers four new tools for marketers promoting video content.
LinkedIn Adds New CTA Buttons: Just The Facts
LinkedIn has added several enhancements and additions to LinkedIn Pages, which may offer more targeted analytics and enhanced user preferences.
Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate
A new bill introduced June 26 to expand Pell Grant eligibility to short-term programs is gaining traction on both sides of the political aisle, increasing the likelihood of it being passed.
ICYMI: Denny’s Won Father’s Day Advertising With Viral Father-Son Duo
Denny's won Father's Day marketing with a reverse influencer strategy that took a viral father and son duo from the couch to the diner booth.
Yelp Business Listing Enhancements: Just The Facts