Recently, Instagram launched a new addition to their Stories: donation stickers.
What Is The Instagram Donation Sticker?
Available to support nonprofit organizations, the Instagram donation sticker allows users to post and fundraise on behalf of a selected organization. Donation stickers are a feature that makes sense after Instagram’s recent introduction of their payment processing function.
Why Did Instagram Introduce Donation Stickers?
Director of Project Management for Social Good at Facebook, Inc. (owner of Instagram), Emily Dalton Smith, said that nonprofits asked Instagram to bring donation acceptance to the social media platform, according to Mashable. “I think we're just really eager to see what the Instagram community brings to life and the causes they [Instagram users] support,” said Smith.
How Will Instagram Donation Stickers Affect Marketers?
Donation stickers may aid nonprofit marketers in collecting monetary donations. As marketers use donation stickers in their Instagram stories, they may expand their reach and constituent base through the social media platform. When partnering Instagram donation stickers with existing marketing strategies, nonprofits may see additional donations. Plus, nonprofits can encourage peer-to-peer fundraising by enlisting their supporter to fundraise on their behalf.