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LinkedIn Interest Targeting: Just The Facts

January 31, 2019 Victoria Pallien

LinkedIn Marketing Solutions strives to help businesses grow by engaging their custom target audiences. Most recently, the professional networking site introduced their Interest Targeting option.

linkedin interest targeting marketing

What Is LinkedIn Interest Targeting?

LinkedIn Interest Targeting allows marketers to reach users with ads that are relevant to their professional interests. Marketers can now fine tune their campaigns with more than 200 professional interest categories, which include artificial intelligence, global economy and customer experience, to name a few.

How Will LinkedIn Interest Targeting Benefit Marketers?

LinkedIn users are spending more time on their LinkedIn feeds than ever before, joining discussions on topics they’re passionate about. With interest-specific targeting, marketers on LinkedIn can specifically target and engage consumers on topics related to a brand’s products or services. When marketers target users based on their interests, they can associate their brand with what users care about.

Now, LinkedIn marketers will be able to focus their campaigns on users who have already expressed interest in their brand or expressed interest in topics relevant to their brand, which increases brand awareness and potential for conversion.

linkedin ad targeting marketing solutions campaign

MarTech Today reported that interest-targeted campaigns in beta, saw a 25% increase in click-through rates.

LinkedIn’s effort to provide marketers with a cohesive and focused dashboard makes for intuitive campaign building. Marketers can reach users through a comfortable channel and join passionate discussions with LinkedIn Interest Targeting.

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About the Author

Victoria Pallien

Victoria Pallien is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

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