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WhatsApp Ads: Just The Facts

June 3, 2019 Victoria Pallien

Though rumors have been circulating for quite some time, Facebook only just announced its initiative to place ad inserts in WhatsApp, the messaging app, during the Facebook Marketing Summit last month.

What Are WhatsApp Ads?

WhatsApp ads will be visible in the Status feature of the WhatsApp app as soon as 2020. 9to5Google reported, “Like Instagram Stories, [consumers] will be able to swipe up [on an ad] to visit a promotional page or website associated with the brand.” WhatsApp is avoiding banner ads as many consumers find them too intrusive.

Advertising inventory for WhatsApp will be integrated with the Facebook Business Manager.

Why Is WhatsApp Adding Ads?

WhatsApp is searching for more ways to monetize the platform and help brands reach consumers who are using the currently ad-free messaging service.

How Will WhatsApp Ads Benefit Digital Marketers?

Through WhatsApp ads, marketers will be able to reach more than 1.5 billion users from 180 countries, which may include existing customers and new prospects.

Because WhatsApp ads will be sold through the Facebook Business Manager, advertisers who already use Facebook should be familiar with the process for managing and organizing their ads on WhatsApp.

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About the Author

Victoria Pallien

Victoria Pallien is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

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