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It’s A Barbie World — And This Time It’s Digital

March 9, 2021

After years of tinkering with Barbie to make her more up to date and relatable for today’s kids – and the parents doing the buying – Mattel has taken Barbie into the digital age. Barbie is now a gamer, vlogger and bread baking sensation, and the updated classic toy is seeing record revenue numbers.

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