A recent Accenture study found that 50% of consumers spent more time on home improvement projects during the pandemic, and 75% intend to continue, ushering in what some have dubbed “the decade of the home.” Home improvement and home services brands may find that the “decade of the home” is the right time to reach audiences investing in home repairs and renovations. Even as aspects of the pandemic return to normalcy, home services remain a priority among consumers, from pools to patios to pest control, consumers want up-to-date, welcoming and entertaining outdoor and home environments. Home service companies, including lawn and garden products, window brands and home security systems, are deploying digital strategies to reach consumers at every stage of the funnel, from initial browsing to service inquiry and purchase.
In this episode of “Quick Questions With Kathy,” DMS CMO Kathy Bryan interviews DMS CRO Joey Liner for his insights on advertising trends and consumer demand for home services. In the interview, Liner notes how in addition to more time spent at home, the rising prices in the real estate market have caused consumers to refrain from purchasing new properties and instead continue focusing on upgrading their current homes. Liner also offers recommendations for home services brands looking to differentiate themselves while consumer demand is high, emphasizing the importance of leveraging digital marketing and advertising strategies.