Questions With Kathy: Facebook Is Allowing Political Advertising Again

March 24, 2021 Digital Media Solutions

In a recent blog post and email sent to political advertisers, Facebook revealed that it had lifted its ban on political ads. The ban was introduced after the November 6 election, when the country was plunged into a period of political maneuvering, and Facebook was under fire for the false and incendiary ads of some advertisers that appeared on the influential social media platform.

Facebook explained the change, “We put this temporary ban in place after the November 2020 election to avoid confusion or abuse following Election Day. Unlike other platforms, we require authorization and transparency, not just for political and electoral ads, but also for social issue ads, and our systems do not distinguish between these categories. We’ve heard a lot of feedback about this and learned more about political and electoral ads during this election cycle. As a result, we plan to use the coming months to take a closer look at how these ads work on our service to see where further changes may be merited.”

Digital Media Solutions CMO Kathy Bryan chats with CRO Joey Liner to get his thoughts on how campaigns should react to this news.

"Quick Questions With Kathy" is a video series featuring thought-leaders from the digital performance advertising industry sharing their insights on the latest industry news and trends.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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