Even before the onset of the global pandemic, the gig economy was growing. The societal and economic shifts resulting from COVID-19 accelerated that growth. More and more consumers embraced the convenience and benefits offered by utilizing platforms like Instacart, DoorDash, Uber and GrubHub for daily tasks like grocery shopping, food delivery or transportation. In fact, consumer demand has surged so quickly that many major gig economy employers are investing their time in aggressive hiring campaigns to bring more workers to the market.
In this episode of, “Quick Questions With Kathy,” DMS CMO Kathy Bryan interviews DMS EVP of Brand Partnerships Matt Frary to get his insights on the growth of the gig economy. During the interview, Frary highlights how gig economy brands can leverage digital marketing and advertising strategies to connect with the right audiences as they strive to increase their labor force.
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