The dramatic decline of mortgage interest rates was the catalyst for a surge in refinance loan volume from Q2 through Q4 2020. Even though mortgage rates have experienced a slight uptick from their historic lows, there are still approximately 11 million homeowners who could benefit from a refinance loan. With mortgage rates fluctuating in 2021, lenders need to adjust their marketing and advertising efforts to increase inbound loan inquiries, especially for refinance loans.
In this episode of, “Quick Questions With Kathy,” DMS CMO Kathy Bryan interviews DMS CRO Joey Liner to get his insights on how lenders can deploy marketing and advertising strategies to increase their pool of prospective refinance borrowers. During the interview, Liner highlights how lenders, by leveraging digital performance marketing, can effectively connect with the segment of homeowners who could be viable refinance loan candidates.
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