Pet adoption soared during the early months of the COVID-19 pandemic, with many people seeking a companion while isolated from friends and family. (Some even compared the overwhelming demand for furry friends in 2020 to the Cabbage Patch doll and Tickle Me Elmo buying crazes.) As a result of the uptick in pet ownership, the pet industry experienced strong gains and growth. Everything from grooming and pet care to toys and treats were flying off the shelves as consumers sought to spoil their new family members. As conditions related to COVID-19 improve, and the migration back to in-office work looms, the question arises, “What about the pets?”
In this episode of “Quick Questions With Kathy,” DMS CMO Kathy Bryan interviews DMS CRO Joey Liner to get his insights on major trends and shifts in the pet product market in response to the return to normalcy for many Americans. During the interview, Liner highlights how the pet supply industry may continue to thrive as consumers prioritize purchases of pet toys and treats in response to feeling guilty during their time away from home. Liner describes the major trends pet brand leaders are noting heading into the second half of 2021.