Quick Questions With Kathy: The Growth Of Social Audio
Social audio formats are a hot trend in 2021. Starting with the popularity of Clubhouse during the pandemic, social audio trends have been acknowledged and adopted by many social platforms. Facebook, Twitter, LinkedIn and Redditt have all launched, or are planning to launch, some form of audio enhancements on their platforms in 2021. Deploying social audio features and formats could provide brands opportunities to reach audiences through longer-form sponsored content, uncluttered ad space and niche communities. As with all new features on social media platforms, advertising opportunities related to audio enhancements are likely to evolve over time. In this episode of, “Quick Questions With Kathy,” DMS CMO Kathy Bryan interviews DMS Chief Media Officer Jonathan Katz to get his insights on the growing social audio trend. During the interview, Katz highlights the importance of perceived relevance among audiences when weighing the impact of social audio.