loading

Quick Questions With Kathy: Rising Ad Prices On Facebook

April 13, 2021 Digital Media Solutions

According to AdExchanger, last month the cost of Facebook advertising was up 30% year over year (YOY) compared to March 2020. Facebook CPMs are expected to continue rising throughout 2021. In this episode of “Quick Questions With Kathy,” Kathy Bryan, CMO of Digital Media Solutions interviews DMS Chief Media Officer Jonathan Katz to discuss the top trends affecting the cost of Facebook ads and the verticals that are experiencing inflation costs in the Facebook ecosystem. Katz also provides advertisers with recommendations for how they should respond to rising Facebook CPMs. 

For more digital marketing and advertising news and the latest updates from Facebook, visit Facebook News for Digital Marketers | DMS Insights.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions
Previous Video
Quick Questions With Kathy: The Growth Of Social Audio
Quick Questions With Kathy: The Growth Of Social Audio

In this episode of, “Quick Questions With Kathy,” DMS CMO Kathy Bryan interviews DMS Chief Media Officer Jo...

Next Video
Questions With Kathy: Facebook Is Allowing Political Advertising Again
Questions With Kathy: Facebook Is Allowing Political Advertising Again

In a recent blog post and email sent to political advertisers, Facebook revealed that it had lifted its ban...

 
× Streams
loading
×