According to AdExchanger, last month the cost of Facebook advertising was up 30% year over year (YOY) compared to March 2020. Facebook CPMs are expected to continue rising throughout 2021. In this episode of “Quick Questions With Kathy,” Kathy Bryan, CMO of Digital Media Solutions interviews DMS Chief Media Officer Jonathan Katz to discuss the top trends affecting the cost of Facebook ads and the verticals that are experiencing inflation costs in the Facebook ecosystem. Katz also provides advertisers with recommendations for how they should respond to rising Facebook CPMs.
For more digital marketing and advertising news and the latest updates from Facebook, visit Facebook News for Digital Marketers | DMS Insights.