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Quick Questions With Kathy: Short-Form Video Is Hot

Short-form videos have become increasingly popular for advertisers and are enjoyed by social media users. TikTok led to an explosion in popularity of mobile-friendly, short-form videos and many social media platforms are following in TikTok’s footsteps, including Facebook, YouTube, Snapchat, Instagram and Pinterest. These tech leaders are investing in creators for the most engaging content, and incorporating ecommerce strategies and advertising enhancements throughout their short-form video features. For example, Facebook is looking at ways to capitalize on the popularity of short-form video in the Facebook News Feed and Instagram is adding an advertising upgrade to its short-form video feature, Reels. Additionally, a number of social media platforms have recently started to roll out ways to monetize the rise of short-form videos. 

In this episode of “Quick Questions With Kathy,” DMS CMO Kathy Bryan interviews DMS Chief Media Officer Jonathan Katz to get his insight on why short-form videos are so good at attracting and engaging audiences. During the interview, Katz highlights how advertisers and brands successfully use short-form videos to create authentic connections with their target consumers. Katz also encourages brands to build a short-form video strategy that leverages the impact that can come from a combination of user-generated content, behind-the-scenes content and informative content. 

To read more about short-form video content on social check out: https://insights.digitalmediasolutions.com/articles/short-form-video-strategies

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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