The global pandemic reignited a surge of consumer interest and value in streaming services. From Disney+ and HBO Max to Hulu and Netflix, streaming use rose during COVID-19, and post-pandemic trends indicate streaming is not going away anytime soon. Data from Kantar noted, “7% of U.S. households took out a new video on demand subscription (SVOD) in the first quarter [of 2021].” Despite concerns the streaming market is oversaturated with too many options, more streaming channels just keep coming, including AVOD and niche options, which are gaining in popularity and could offer advertising opportunities for brands. In 2021, Paramount+ and Discovery+ both debuted, posting impressive results during Q1. Streaming services may be evolving, but they are here to stay.
In this episode of “Quick Questions With Kathy,” DMS CMO Kathy Bryan interviews DMS EVP of Brand Partnerships Matt Frary to get his insights on the future and continued growth of the streaming ecosystem. During the interview, Frary describes top trends affecting and impacting subscription-based and advertiser-based streaming models. Bryan and Frary discuss how streaming brands approach the race to acquire new subscribers and reduce churn.
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