In 2020, behavioral shifts related to the COVID-19 pandemic caused a surge in subscription and streaming service enrollments. Much of this increase was influenced by the need for convenience and safety and the subsequent uptick in online shopping and adoption of digital services. As pandemic-related conditions begin to improve, it is clear many consumers who adopted a love for DTC, subscription services and online shopping are likely to maintain these behaviors in the future.
In this episode of “Quick Questions With Kathy,” DMS CMO Kathy Bryan interviews DMS EVP of Brand Partnerships Matt Frary to get his insights on the future of online shopping and how post-pandemic life might affect the DTC and subscription markets. During the interview, Frary highlights how many consumers are likely to embrace a hybrid shopping experience that combines the efficiency of both in-store and online transactions. Frary describes how offerings like same-day delivery, curbside pick-up and buy online pick up (or return) in store (BOPIS), are services that will remain in high demand among consumers. Bryan and Frary also note the importance of brands prioritizing meeting consumers both on and offline post-pandemic.
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