While the global pandemic affected many verticals, the travel and hospitality industries experienced some of the most dramatic declines in business. In Q2 2020, when shutdowns across the country were mandated and work from home became the norm, travel essentially shut down. As conditions related to COVID-19 have improved in 2021, more and more consumers are embracing trips for personal and professional purposes and adjusting their approach to travel decisions. The return of travel has many consumers carefully considering brands they want to travel with based on new safety protocols, refund policies and purchase incentives. After more than a year of limited service, travel brands are focusing on reengaging audiences, rolling out new advertising strategies and campaigns that capture consumer imagination, while also being mindful of lingering concerns.
In this episode of “Quick Questions With Kathy,” DMS CMO Kathy Bryan interviews DMS CRO Joey Liner to get his insights on major trends and shifts in the travel industry. During the interview, Liner describes the trend of “revenge travel” and the immediate reaction some consumers had to the return of normalcy and the opportunity to get away after feeling cooped up for months. Kathy and Joey also discussed how brands will pivot their messaging, services and offers to further elevate consumer confidence and reestablish brand loyalty.