On May 3, Verizon announced the sale of AOL and Yahoo to private equity firm Apollo Global Management. Although Verizon retains a 10% stake in Yahoo, the sale of its media business likely ends Verizon’s push to become a dominant stakeholder in the media landscape. Yahoo CEO Guru Gowrappan was upbeat when discussing the potential for continued growth in digital ad markets, noting “The past two quarters of double-digit growth have demonstrated our ability to transform our [the Yahoo] media ecosystem. With Apollo’s sector expertise and strategic insight, Yahoo will be well positioned to capitalize on market opportunities, media and transaction experience and continue to grow our full-stack digital advertising platform.”
In this episode of, “Quick Questions With Kathy,” DMS CMO Kathy Bryan interviews DMS Chief Media Officer Jonathan Katz to get his insights on how the sale of Yahoo could impact the digital media space. During the interview, Katz highlights how advertisers can capitalize on the “rising tide” of ecommerce and growth in digital advertising while diversifying away from Google and Facebook.
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