Lincoln Technical Institute offers hands-on career training programs in a variety of fields including automotive, health sciences, information technology, skilled trades, spa and cosmetology and culinary. Headquartered in New Jersey, Lincoln offers programs both online and at 23 ground campuses, primarily located on the east coast of the U.S. Lincoln Tech was looking to scale enrollments and optimize efficiency in their marketing efforts for their training programs.
Since 2006, Lincoln has partnered with Digital Media Solutions® (DMS) to manage and generate high-intent prospective student inquiries. Due to the effects of the COVID-19 pandemic across higher education in 2020, the DMS team of enrollment marketing experts needed to work in close partnership with the Lincoln Tech marketing team to help the higher education institution meet their enrollment and growth goals.
The DMS digital performance marketing team leveraged their extensive network breadth, multi-channel expertise and comprehensive optimization efforts to drive high-intent, qualified prospective students into the enhanced Lincoln Tech admissions process.
Due to the consistent efforts of the DMS performance marketing team and the close partnership and streamlined enrollment process with Lincoln Tech, DMS helped Lincoln achieve a 76% increase in enrollments year over year, while decreasing the CPE by 67% and beating Lincoln Tech’s CPE goal by as much as 61.7%, all during a year that has brought about unprecedented challenges in the higher education landscape.
Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.