Digital Media Solutions

Digital Media Solutions, Inc. (DMS) drives better business results by connecting high-intent consumers with advertisers across our core verticals; Insurance (auto, home, health), Education and Consumer/Ecommerce. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend. Learn more at https://digitalmediasolutions.com.

Digital Media Solutions CIO Matt Goodman Named 2024 Tampa Titan 100 Honoree

CLEARWATER, Fla., July 25, 2024 - Digital Media Solutions, Inc., (DMS), a leading provider of technology-enabled digital performance advertising solutions... Read Article

Homeowners Insurance: Profiling Millennial And Gen Z Buyers

Understanding homeownership trends among individuals under 35 in the United States is pivotal for insurance providers aiming to effectively engage this... Read Article

Growth Specialist, Client Success

Job Type: Full-time Location: Fully remote Description We are seeking a highly motivated, solution-oriented, sales-minded team member who is dedicated to... Read Article

Effective Communication In Health Insurance: Building Trust With Consumers

In the health insurance industry, the key to sustainable growth is balancing effective communication to attract new clients, while maintaining trust with... Read Article

Navigating The Changing Landscape: Best Practices For AEP/OEP Marketing In 2023

... Read Article

Senior Accounts Manager, Enterprise

Department: Enterprise Accounts Reports To: VP, Health FLSA Status: Exempt Job Type: Full-Time Read Article

Effective Techniques For Engaging Consumers And Generating Home Insurance Leads

In the evolving home insurance market, engaging consumers effectively is more critical than ever, especially as mortgage rates remain high. Tailoring home... Read Article

Top 10 Reasons Nonprofits Must Prioritize Digital Marketing Today

It is essential for nonprofits to maximize their use of digital marketing strategies to ensure they connect with the right audiences and amplify their... Read Article

Data Architect

Description The Data Architect designs and manages data pipelines throughout the enterprise. The central responsibility of a Data Architect will be to ensure... Read Article

Elevating Nonprofit Marketing With Innovative Digital Strategies

The need for innovative and multichannel digital donor acquisition strategies is more important than ever for charities and nonprofits. With consumer... Read Article

DMS Success Story: Efficient Email Strategies Drive Client Growth & Success

Background A leading auto protection company was facing challenges generating high-intent email traffic to their dedicated landing page, seeking a... Read Article

Engaging Consumers In Today’s Health Insurance Market

The health insurance market in the United States is evolving rapidly, reflecting changes in legislation, consumer behavior and technological advancements. In... Read Article

Reaching Your Target Audience With Digital Tools In Home Services

According to recent projections from Verified Market Research, the global home services market is expected to grow 18.91% per year from 2019-2026. As the... Read Article

Digital Media Solutions, Inc. Announces Q1 2024 Financial Results

First-quarter net revenue of $70.7 million First-quarter gross margin of 20.2% and Variable Marketing Margin (VMM) of 23.7% CLEARWATER, Fla., May 15, 2024 —... Read Article

DMS Success Story: Achieving A 33% Increase In Insurance Conversion Rates Through Strategic Partnership

Background A leading national insurance brand sought to increase its policy conversion rates, a crucial key performance indicator (KPI) integral to its growth.... Read Article

Digital Media Solutions, Inc. Announces Fourth Quarter And Full Year 2023 Financial Results

Fourth-quarter net revenue of $86.1 million Full year 2023 revenue of $334.9 million Fourth-quarter gross margin of 27.8% and Variable Marketing Margin (VMM)... Read Article

Inside Sales Representative

Location: Fully Remote, USA Read Article

DMS Ranks #1 On 2024 mThink Top CPA Network Awards

Recognized For The Exceptional And Consistent Performance Of Its Performance Advertising Solutions, DMS Claims mThink’s No. 1 Spot Read Article

Unlocking The Power Of Partnership: Actionable Insights For Explosive Growth At LGW 2024

... Read Article

Digital Media Solutions, Inc. Announces Q3 2023 Financial Results

Third-quarter net revenue of $76.0 million Third-quarter gross margin of 23.1% and Variable Marketing Margin (VMM) of 26.8% Clearwater, Fla. — November 14,... Read Article

Digital Media Solutions Honored With Affy Award For 2023

Clearwater, FL – October 19, 2023 – Digital Media Solutions (DMS), a leading provider of technology-enabled digital performance advertising solutions, has... Read Article

Mike Dukie, SVP Of IT Support

A service-oriented leader, Mike Dukie is widely known across Digital Media Solutions as the go-to problem solver for all things tech support. Stemming from his... Read Article

Beth Lazar, SVP Of Emerging Products

An experienced digital marketer and certified customer acquisition specialist, Beth Lazar has a demonstrated history of contributing to positive company... Read Article

Mike Semira, Vice President, Strategic Initiatives

With more than 15 years of experience in affiliate marketing, Mike Semira, VP, Strategic Initiatives at Digital Media Solutions, Inc., is adept at leaning into... Read Article

Trish Chuipek, Chief Growth Officer

Trish Chuipek is the Chief Growth Officer at Digital Media Solutions, Inc. An accomplished leader with over 35 years of professional experience, Trish has had... Read Article

Jeff Meola, VP of Managed Services

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Marty Wells, EVP Of Media

Marty Wells is the Executive Vice President of Media at Digital Media Solutions, Inc. With over 15 years of experience in media, marketing and lead generation,... Read Article

Nick Iwicki, Director Of Inside Sales, DMS

Nick Iwicki, Director Of Inside Sales at Digital Media Solutions, Inc., has significant experience in sales, business development and account management, which... Read Article

Taryn Lomas, EVP Of Insurance

As a positive and motivated force in the digital marketing industry, Taryn Lomas has a reputation for clearly and effectively executing brand visions.... Read Article

Jodi Murphy, Senior Director, Account Management

With more than 20 years of experience in marketing, digital media and account management, Jodi Murphy, Senior Director, Account Management at Digital Media... Read Article

Janine Scolpino, Strategic Advisor

Janine Scolpino is a Strategic Advisor for Digital Media Solutions, Inc., after six years of tremendous success as a DMS client and nearly 35 years of... Read Article

Trish Dillon, Vice President Of Technical Operations & Support

Trish Dillon is the Vice President of Technical Operations and Support at Digital Media Solutions, Inc., the fastest-growing independent digital performance... Read Article

Amber Paul, EVP Brand Direct Distribution

Combining an entrepreneurial spirit with a well-versed affiliate marketing background, Amber Paul, Executive Vice President, Brand Direct Distribution, Digital... Read Article

Tony Saldana, General Counsel & Executive Vice President of Compliance

Tony Saldana is the general counsel and executive vice president of compliance for Digital Media Solutions, Inc. In this role, Tony leads the company’s global... Read Article

Charlene Sterphone, Director Of Corporate Marketing

A focused and highly motivated creative thinker, Charlene Sterphone develops, executes and reports on strategic marketing programs surrounding lead generation,... Read Article

Fernando Borghese, President & COO

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Sarah Cavill, Content Manager

With more than 20 years of writing, editing and reporting experience, Sarah Cavill brings to Digital Media Solutions, Inc., a fine-tuned and diverse set of... Read Article

Vanessa Guzmán-Clark, Chief Financial Officer

Vanessa Guzmán-Clark, CPA, MSA, MBA, brings over 22 years of finance and accounting experience to Digital Media Solutions, Inc.. Vanessa started her career at... Read Article

Chris Pink, SVP of Sales

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Jason Sommerville, Senior Partner Manager

With over 15 years of professional experience in the field of performance marketing and affiliate management, Jason Sommerville serves as a Senior Partner... Read Article

Scott Vogel, Vice President Of Health Insurance

With more than a decade of experience in business development, ad technology and lead generation across verticals, Scott Vogel knows what it takes to drive... Read Article

Digital Media Solutions, Inc. Announces Q2 2023 Financial Results

Second-quarter net revenue of $82.6 million Second-quarter gross margin of 23.3% and Variable Marketing Margin (VMM) of 27.4% Clearwater, Fla. — August 14,... Read Article

DMS Success Story: Scaling Recurring Donors For The American Cancer Society

To scale monthly recurring donors and control the cost of its marketing efforts, the American Cancer Society (ACS) partnered with Digital Media Solutions (DMS)... Read Article

Digital Media Solutions Announces 1-For-15 Reverse Stock Split And Favorable Amendment Of Credit Agreement

Clearwater, FL – August 18, 2023 – Digital Media Solutions today announced that its Board of Directors approved a reverse stock split of the Company’s Class A... Read Article

Digital Media Solutions, Inc. Announces Second-Quarter Fiscal 2023 Earnings Release Date, Conference Call And Webcast

CLEARWATER, Fla.—(GLOBE NEWSWIRE)— August 3, 2023 - Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance... Read Article

Chelsea Malcolm, VP Of Health Marketplaces

Chelsea Malcolm is the Vice President of Health Marketplaces at Digital Media Solutions, Inc. (NYSE: DMS), a role she has held since April 2018. With 10 years... Read Article

Sam Kirovsky, SVP Of Strategic Initiatives

Sam Kirovsky is the Senior Vice President of Strategic Initiatives at Digital Media Solutions. With nearly two decades of professional experience, Sam joined... Read Article

Enrollment Marketing Reinvented: How To Leverage Lead Generation Campaigns To Stay Ahead In A Rapidly Evolving Market

... Read Article

Carrie Burton, SVP, Education

Carrie Burton, Senior Vice President of Education at Digital Media Solutions, brings over 15 years of expertise in education inquiry generation to her role.... Read Article

DMS Announces Q1 2023 Financial Results

First-quarter net revenue of $90.3 million First-quarter gross margin of 24.7% and Variable Marketing Margin (VMM) of 29.8% Completed organizational... Read Article

Digital Media Solutions, Inc. Announces First-Quarter Fiscal 2023 Earnings Release Date, Conference Call And Webcast

CLEARWATER, Fla.—(BUSINESS WIRE)— Digital Media Solutions, a leading provider of technology-enabled digital performance advertising solutions connecting... Read Article

Digital Media Solutions, Inc. Announces Receipt Of Continued Listing Standard Notice From NYSE

CLEARWATER, Fla. — May 4, 2023 — Digital Media Solutions (the “Company”), a leading provider of technology-enabled digital performance advertising solutions... Read Article

Digital Media Solutions, Inc. Receives Continued Listing Standard Notice From NYSE

CLEARWATER, Fla. — April 5, 2023 — Digital Media Solutions (the “Company”), a leading provider of technology-enabled digital performance advertising solutions... Read Article

ADDING And REPLACING Digital Media Solutions, Inc. Announces Q4 And Full Year 2022 Financial Results And The Completion Of Asset Purchases

Fourth-quarter net revenue of $100.8 million Full year 2022 revenue of $391.1 million, exceeding guidance Fourth-quarter net loss of $25.1 million and Adjusted... Read Article

Digital Media Solutions, Inc. Announces Q4 & Full Year 2022 Financial Results & The Completion Of Asset Purchases From Customer Direct Group

Fourth-quarter net revenue of $100.8 million Full year 2022 revenue of $391.1 million, exceeding guidance Fourth-quarter net loss of $25.1 million and Adjusted... Read Article

Digital Media Solutions, Inc. Announces Fourth Quarter And Full-Year Fiscal 2022 Earnings Release Date, Conference Call And Webcast

CLEARWATER, Fla.—(BUSINESS WIRE)— Digital Media Solutions, a leading provider of technology-enabled digital performance advertising solutions connecting... Read Article

DMS Announces Private Placement of Convertible Preferred Stock

CLEARWATER, FL — March 29, 2023 — Digital Media Solutions (the “Company”), today announced that it has entered into a securities purchase agreement with... Read Article

Mike Wagner, EVP, Business Intelligence

Mike Wagner, EVP, Business Intelligence at Digital Media Solutions, has nearly 20 years of experience in business intelligence and analytics, using data to... Read Article

Luis Ruelas, Co-Founder & EVP

Luis A. Ruelas is the Co-Founder and Executive Vice President of Business Development of Digital Media Solutions, Inc., a leading provider of... Read Article

Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io Home Services Marketplace From Customer Direct Group

Clearwater, FL – March 6, 2023 - Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions connecting... Read Article

DMS Concludes Strategic Review Process

Clearwater, FL – March 6, 2023 – Digital Media Solutions (“DMS” or the “Company”), a leading provider of technology-enabled digital performance advertising... Read Article

DMS Success Story: Scaling Insurance Customer Acquisition With Targeted Campaigns

Digital Media Solutions® (DMS) is an industry leader in delivering customers and near customers to our nation’s largest auto, home, health and life insurers... Read Article

Evan King, Assistant General Counsel & SVP, Compliance

Evan King, Assistant General Counsel & SVP, Compliance at Digital Media Solutions, has nearly 10 years of experience in legal affairs and compliance. As... Read Article

DMS Secures #1 Spot As Top CPA Network for Affiliates & Publishers 2023

Recognized For The Exceptional And Consistent Performance Of Its Brand-Direct Advertising Solutions, DMS Claims No. 1 Spot Clearwater, FL – January 19, 2023 —... Read Article

Consumers Start Holiday Product Searches On Google, Make Sure You Are Easy To Find

Where consumers do their holiday shopping is important, but how consumers search for what they want helps advertisers understand how best to engage consumers... Read Article

5 Reasons Push Notifications Boost Ecommerce Performance

As competition heats up across ecommerce sites, brands and retailers remain focused on sustaining customer loyalty and retention while growing their... Read Article

What Is The Google Ecommerce Suite?

Many ecommerce and online buying experiences kick off with a search. And, with 3.5 billion Google searches happening per day, Google is at the center of the... Read Article

What Is Facebook Brand Safety?

Facebook recently announced the upcoming rollout of brand safety tools that could offer advertisers “safer,” more targeted placement on Facebook’s News Feed.... Read Article

What Are Google Dynamic Exclusion Lists?

On April 15, Google announced the launch of dynamic exclusions lists, a new brand safety feature that will, according to the tech company, “make it easier for... Read Article

What Is Facebook Live Shopping?

In May, Facebook debuted its newest shopping option with the launch of Live Shopping Fridays, a three-month-long, weekly livestream shopping event featuring... Read Article

What Is The Facebook Ad Review Process?

In late May, Facebook published a post on Facebook for Business by Jeff King, VP, Business Integrity at Facebook, explaining its ad review process. The post... Read Article

The 9 Qualities Of An Effective Listicle That Results In Clicks & Sales

The rise of listicles, which don’t take long to read or require much deep thought, is a natural evolution of the scrolling, skimming, social media-dominated... Read Article

What Is Push Marketing, And How Can It Enhance Audience Engagement?

Push marketing is an innovative method of engaging consumers at all phases of the customer journey. Push technology allows site visitors to opt in to receive... Read Article

What Is The Google Page Experience Update?

The page experience signals ranking update that Google hinted at last fall will be rolling out in the coming weeks, with the tech company combining its... Read Article

4 Often Overlooked Ways To Address Email Inboxing Challenges

With nearly 4 billion daily email users, we all know how powerful email marketing can be. But, of course, since an email marketing campaign is only as... Read Article

What Are Virtual Influencers?

We often hear brands and social media advertisers stress the importance of “human connections” with consumers. The path to making those connections, however,... Read Article

What Is The Snapchat Creator Marketplace?

Recently, Snapchat announced a new advertising opportunity: Creator Marketplace. With Snapchat explaining, “The Creator Marketplace integrates Creators... Read Article

3 Ways To Use Audience Segmentation For Website Re-Engagement

Digital advertisers must leverage the right digital media channels to get the right message to the right person at the right time to encourage actions. Read on... Read Article

What Is Google's Certification Program For U.S. Health Insurance Advertisers?

In an effort to increase trust and safety across the healthcare advertising ecosystem, Google Ads requires all health insurance providers to complete their... Read Article

What Is Digital Identity?

The end of many third-party identifiers and cookies, and the rise of more rigorous privacy standards, has created a need for advertisers to evolve how they... Read Article

3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend

Digital advertising success is reliant on smart optimizations that produce optimal results. Frequent testing is essential for advertisers to continue enhancing... Read Article

What Is TikTok Lead Generation?

TikTok recently introduced TikTok Lead Generation, a new advertising option for advertisers looking to seamlessly reach and convert prospective new customers... Read Article

3 Top Lead Generation Best Practices To Scale Your Business

Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference between moderate... Read Article

What Are Pinterest Idea Pins?

Pinterest recently announced the shift of its Story Pins to the new, creator-focused Idea Pins. “Idea Pins are an evolution of Story Pins, with a fresh name to... Read Article

Engaging The Digital Window Shopper

Digital Media Solutions® (DMS) and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.” Rich Smith, CMO of Jornaya, Joey... Read Article

Leveraging Unbranded Social Advertising To Engage & Convert Prospective Higher Education Students

In 2020, prospective student inquiries from social media increased 30% compared to the prior year, according to data derived from and stored within Sparkroom®... Read Article

8 Email Subject Line Strategies That Can Help Drive Up Open Rates

Subject lines represent a make-it or break-it opportunity to get email opened. They are often one of the earliest introductions a consumer will have to your... Read Article

Younger Consumers Drive Uptick In Life Insurance Sales

Younger consumers, motivated by worries about COVID-19 and the uncertainty of the last 12 months, have been increasingly buying life insurance. According to... Read Article

Ecommerce Grocery Marketing Ideas To Engage & Convert Consumers

The pandemic forced the hand of many U.S. consumers, who turned to virtual shopping carts instead of strolling the aisles of their local grocery stores. For... Read Article

What Weight Loss Advertisers Should Do Now That Pinterest Has Banned Weight Loss Ads

Pinterest recently announced that it is banning weight loss ads. “Pinterest is the place people come for inspiration to create [a] life they love. It’s where... Read Article

Can Diversity In Advertising Drive Sales?

While slick influencers and high intensity campaigns will always have a place in advertising, just as action heroes will always be popular in movies, many... Read Article

Appliance Marketing Should Capitalize On Consumer Excitement Around Kitchen Upgrades

According to recent analysis by Zillow of 1.4 million home sales from 2020, “Homes that advertised higher-end kitchen and bathroom amenities sold for more than... Read Article

4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

Have you set yourself up for success with inbound call campaigns? Inbound call campaigns connect advertisers with high-intent, interested consumers the moment... Read Article

How Mortgage Marketers Are Leveraging Digital Strategies To Engage High-Intent Borrowers

The growing number of consumers engaging in online activity has touched every phase of the mortgage process from research and loan inquiry to documentation... Read Article

What Are Say-Through Rates?

The increasing popularity of interactive voice advertising and audio formats from social media platforms has led to the introduction of new metrics called... Read Article

What Is AVOD?

Ad-based video on demand or AVOD is streaming that includes advertising. AVOD has been around since the 1990s, but in recent years was overshadowed by... Read Article

Push Notifications & Audience Segmentation: An Impactful Combination

Many marketers regard audience segmentation as a powerful way to increase campaign effectiveness within first-party channels like email and social media.... Read Article

Push Marketing Helps Brands Promote Outdoor Activities & Home Improvement Projects

As consumers prepare for summer and a return to normalcy, advertisers can capitalize on the start of the summer season by deploying targeted push notifications... Read Article

Home Insurance Marketing Can Engage & Convert Consumers With Humor, Savings & Technology

According to a 2020 survey of 8,000 customers from around the world conducted by Deloitte, insurance shoppers want “products that are easy to understand,... Read Article

How Publishers Can Leverage Push Marketing To Grow, Engage & Monetize Website Traffic

Publishers interested in expanding their audience lists, increasing website traffic and scaling monetization opportunities can better achieve their objectives... Read Article

What Are The Best Times To Post On Social Media?

Throughout 2020 and into 2021, social media has grown significantly, with Statista reporting that, “In 2020, over 3.6 billion people were using social media... Read Article

What Should Advertisers Do Now That Facebook Allows Political Ads Again?

In a recent blog post and email sent to political advertisers, Facebook revealed that it had lifted its ban on political ads. The ban was introduced after the... Read Article

4 Tips To Leverage Returns & Exchanges For More Sales

With holiday shopping comes holiday returns. Due to a combination of more lenient return policies and the growth in ecommerce sales, return rates have climbed... Read Article

What Are Data Signals?

Real-time data allows advertisers to understand their consumers better than ever before. A proper understanding of that real-time data provides data signals... Read Article

What Are Dark Patterns & Why Did The CCPA Ban Them?

New regulations have recently been approved that would expand the California Consumer Privacy Act of 2018 (CCPA), strengthening the privacy protections of the... Read Article

How Publishers Can Scale Monetization Efforts Using Push Marketing

Push marketing has emerged as a powerful way to diversify the monetization efforts of publishers by engaging large audiences with relevant and appealing... Read Article

Short-Form Video Strategies Are Becoming Essential For Advertisers

Facebook has been rolling out and announcing new features over the last several months, embracing the popularity of newsletters, audio formats and upgrades to... Read Article

8 Digital Advertising Campaign Optimization Ideas

Advertisers know that the status quo will never be good enough. Whether or not you’re achieving your objectives, there’s always room for improvement. Below are... Read Article

What Is Social Commerce?

Social commerce, the use of social media platforms to promote and sell products and services, has seen an uptick in popularity as consumer behaviors evolve to... Read Article

What Is Propensity Marketing?

Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action. By targeting... Read Article

Pay-For-Performance Advertising Solves Attribution & ROI Challenges

The name of the game when running any advertising campaigns is testing. What channel worked? What content? What audience responded? Where’s the money being... Read Article

Advertising To Pet Owners: What Are They Buying, Where Are They Shopping & What Do They Want To See?

People love a dog in a sweater. A bow on the cat. A tiny hat for the gerbil. So, not surprisingly, Americans spend a lot on their pets — $1,201 per year for... Read Article

Actions Count More Than Impressions: How CPA Advertising Campaigns De-Risk Media Spend

Cost-per-action (CPA) advertising, a category of digital performance advertising, de-risks media spend because advertisers only pay when a measurable action is... Read Article

4 Creative Ideas For Auto Insurance Advertising Campaigns

Auto insurance brands often face hurdles as they work to rise above the noise to connect and engage with new consumers. Here are four ways auto insurance... Read Article

Valentine's Day Advertising Must Reach Shoppers Ready To Take Action

Valentine’s Day is a significant holiday for ecommerce brands hoping to reach consumers in the mood for love – and shopping. Digital Media Solutions® surveyed... Read Article

3 Strategies To Modernize Lead Generation Campaigns

There’s no shortage of shiny objects to distract consumers along the customer journey, so smart advertisers know they need something special to earn consumer... Read Article

Top 3 Borrower Motivations For Refinancing

2021 is projected to be another incredible year in the mortgage industry, with refinance loans fueling loan application volume and borrower inquiries. Based on... Read Article

Is Push Marketing Right For My Website?

When deciding to adopt new technology, it’s important to weigh the propensity for positive ROI. For brands looking to engage audiences in more ways, push... Read Article

Do Shipping Costs Matter To Shoppers?

With the ongoing preference for online shopping, shipping methods and costs have become an important messaging tool for brands and retailers. And, while free... Read Article

Holiday Alcohol Advertising: Fun Ways To Connect With Target Audiences

The most recent holidays and celebrations led many consumers to seek out ways to celebrate safely, while continuing to support causes and industries that... Read Article

As Auto Insurance Rates Rise, Refined Customer Acquisition Strategies Support Growth

Auto insurance premiums are returning to pre-pandemic rate levels, making it likely consumers will exhibit some concerns about paying more than they have... Read Article

6 Ways To Re-Engage Ecommerce Consumers With Web Push Notifications

Ecommerce platforms seeking additional ways to engage and re-engage consumers with personalized messaging should consider utilizing push marketing as a way to... Read Article

How To Boost Engagement By Using Video In Emails

Email campaigns are an important part of marketing at all stages. But, because consumers are savvier than ever, a generic email campaign is likely to be... Read Article

3 Primary Factors Motivating Young Homeowners To Refinance

According to the Mortgage Bankers Association (MBA), refinance volume currently represents almost two-thirds of all mortgage application volume. As the... Read Article

6 Ways To Create A Successful TikTok Marketing Strategy

Since taking teenagers by storm in 2017, TikTok has become a wildly popular social media platform, with eight new users joining TikTok every second. The video... Read Article

How Push Marketing Can Engage Enrolled & Prospective Higher Education Students

As the higher education industry prepares to bounce back post-pandemic, colleges are looking to identify new ways to engage prospective students to help... Read Article

Using Web Push Notifications & Email To Boost Engagement And Conversions

With the number of ways consumers can engage with brands continuing to rapidly increase, digital advertisers must create comprehensive strategies to reach... Read Article

Wedding Registries Say I Do To Lifetime Customers With The Help Of Web Push Notifications

Wedding season is back in a big way for 2021 and with it the reemergence of wedding registries. While some wedding traditions may be evolving, many couples are... Read Article

Website Re-Engagement Can Boost Conversion Rates

Effective re-engagement tactics, like Aimtells, can bring website visitors back to your site and help nurture consumers to conversion. In fact, it's possible... Read Article

Weight Loss & Wellness Brands Acquire New Customers By Scaling Their Multichannel Advertising

Consumers shopping for wellness and weight loss solutions are seeking authenticity, particularly those interested in a whole-body approach to fitness, dieting... Read Article

What Was The Google New Product Reviews Algorithm Update?

Initially launched on April 8, Google recently announced the completion of a new product reviews algorithm update, created to “reward” more detailed product... Read Article

3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest

To meet the excitement and expectations of prospective students, colleges and universities deploy multichannel recruitment campaigns that connect with students... Read Article

5 Ways To Scale Your Home Improvement Lead Generation Campaigns

As spring approaches, home improvement brands should be looking for ways to maximize and modernize their lead generation strategies. Read Article

3 Ways Nonprofits Can Engage Dispersed Donor Bases & Increase Fundraising Potential

For nonprofits, 2020 was a year when strategies that had long been in place needed to evolve due to effects of the pandemic. According to the 2021 Nonprofit... Read Article

What Is CX?

A recent report from eMarketer, “Customer Experience 2021,” details the importance of prioritizing customer experience (CX) and how consumers are more likely... Read Article

8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications

Advertisers have long relied on automation for scaling personalized or triggered communication efforts, with email often used as the prioritized channel. Push... Read Article

How Advertisers Can Rely On Push Marketing To Lower Cart Abandonment

2020 was a strong year for ecommerce performance. Even as some pre-pandemic behaviors return and vaccines continue to roll out, the ecommerce outlook remains... Read Article

What Is A Publisher?

Do you want to go broader with your advertising efforts? Consider leveraging publishers. Not sure what a publisher is or what they can do for you? Keep... Read Article

Advertising To Encourage Car Sales During The Holidays

Many car dealers find that December is a banner month for gifting cars, especially high-end models. And, as auto manufacturers and car dealerships start to... Read Article

What Is The Difference Between Traditional Digital Advertising & Digital Performance Advertising?

As digital advertising continues to be leveraged by more and more brands, it’s important to understand the difference between traditional digital advertising... Read Article

What Is Real-Time Data?

Quality, real-time data helps understand consumer desires and predict future actions. “Our decisions are based on the inherent traits of the [real-time] data,... Read Article

Getting Started With Push Marketing

Push marketing is an innovative method of engaging and re-engaging consumers at all phases of the customer journey by allowing site visitors to opt in to... Read Article

What Is Contextual Targeting?

The roll out of Apple’s IDFA changes has sent ripples through the advertising world with many brands considering the best strategies to reach targeted... Read Article

3 Tips For Targeting Baby Boomers Online

Once known as die-hard brand loyalists, digital amateurs and social media dabblers, Baby Boomers, roughly aged 55-75, experienced massive change during the... Read Article

5 Tips To Optimize Your Paid Search Campaign Today

Optimized and maximized paid search campaigns can increase your visibility and lead to higher conversion rates. The following five paid search tips can all be... Read Article

How Will Google Analytics Reporting Work Without Cookies?

On May 13, Google announced on its Ads & Commerce blog, new privacy features that will make it easier for brands to gain insights into Google Analytics,... Read Article

Understanding & Overcoming Top Email Inboxing Challenges

For most brands and retailers, robust email marketing campaigns are integral to success. Email strategies offer benefits up and down the funnel, creating brand... Read Article

The Top 5 Social Media Strategies For Lead Generation

Is Your Social Media Campaign Optimized To Generate Leads? Capturing the attention of busy consumers who are spending an average of 1,300 hours a year on... Read Article

New Ways For Kids Book Subscription Marketing To Engage Prospective Subscribers

Subscription services have proven their worth over the past year, offering consumers convenience and reliability at a time when those factors were top of mind... Read Article

5 Ways To Manage Customer Acquisition Challenges

Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Digital performance advertising strategies can help... Read Article

What Is YouTube Product Detection?

In a recently updated blog post on test features and experiments, YouTube indicated it will be introducing an “automated list of products detected in videos.”... Read Article

Digital Media Solutions, Inc. Announces Q3 2022 Financial Results

Third-quarter net revenue of $90.1 million exceeding guidance Third-quarter net loss and Adjusted EBITDA of $10.1 million and $5.1 million, respectively... Read Article

DMS Live: Setting Yourself Up For Success This Holiday Season With CPA Campaigns

... Read Article

DMS Announces Q3 2021 Results

Record quarterly revenue of $107.4 million and also record adjusted revenue of $111.8 million Revenue growth of 30% and organic revenue growth of 11% from the... Read Article

DMS Announces Fourth Quarter And Full-Year Fiscal 2021 Earnings Release Date, Conference Call And Webcast

DIGITAL MEDIA SOLUTIONS, INC. ANNOUNCES FOURTH QUARTER AND FULL-YEAR FISCAL 2021 EARNINGS RELEASE DATE, CONFERENCE CALL AND WEBCAST Read Article

DMS Announces Second-Quarter Fiscal 2022 Earnings Release Date, Conference Call And Webcast

CLEARWATER, Fla.–(BUSINESS WIRE)– Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions... Read Article

Digital Media Solutions Introduces New Webinar Series, DMS Live

Clearwater, FL – February 28, 2022 — Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising... Read Article

Digital Media Solutions to Participate in Upcoming Canaccord Genuity 42nd Annual Growth Conference Next Month

CLEARWATER, Fla. – (BUSINESS WIRE) – Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising... Read Article

DMS Announces Q2 2022 Financial Results

Second-quarter net revenue of $91 million Second-quarter net loss and Adjusted EBITDA of $12 million and $3 million, respectively Second-quarter gross margin... Read Article

DMS Announces Participation In Noble Capital Markets' 18th Annual Investor Conference

DMS TO PARTICIPATE IN THE UPCOMING NOBLE CAPITAL MARKETS' EIGHTEENTH ANNUAL INVESTOR CONFERENCE ON APRIL 20-21, 2022 CLEARWATER, Fla.–(BUSINESS WIRE)–Digital... Read Article

DMS Names Insurance Industry Leader Billy Hubbard SVP Of Strategic Accounts

Demonstrating Company’s Commitment To Growth And Excellence In The Insurance Vertical Clearwater, FL – June 6, 2022 — Digital Media Solutions, Inc. (NYSE:... Read Article

DMS and Seekr Announce New Strategic Partnership

Seekr will leverage the power of the DMS toolset to maximize advertising results and scale its global user reach Clearwater, FL. August 9, 2022 – Seekr, an... Read Article

DMS Announces First-Quarter Fiscal 2022 Earnings Release Date, Conference Call And Webcast

Clearwater, Fla–(BUSINESS WIRE)– Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions... Read Article

DMS Announces First-Quarter Fiscal 2021 Earnings Release Date, Conference Call And Webcast

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital... Read Article

Digital Media Solutions, Inc. Announces Q4 and Full Year 2021 Financial Results

‚ÄãRecord fourth quarter revenue of $119 million, up 17% year over year; Full year 2021 revenue of $428 million, up 29% year over year Record adjusted revenue... Read Article

DMS Announces Q1 2022 Financial Results and Enhances Technology Stack and Data Asset

Record first-quarter revenue of $109 million, up 13% year over year. First-quarter net loss and adjusted EBITDA of $5 million and $10.5 million, respectively.... Read Article

Digital Media Solutions Announces Platinum Sponsorship Of Affiliate Summit West

Key Leaders Of DMS To Discuss Powerful Tactics For Expanding Publisher Monetization & Advertiser Strategies Clearwater, FL – October 27, 2021 — Digital Media... Read Article

DMS Receives Non-Binding ‚ÄúGo Private‚Äù Proposal

Clearwater, FL – September 8, 2022 – Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions... Read Article

DMS Live: Health Insurance Customer Acquisition: Prepping for AEP/OEP

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DMS Events Schedule

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Billy Hubbard, SVP Strategic Accounts

With nearly 20 years of industry experience, Billy Hubbard, Senior Vice President, Strategic Accounts at Digital Media Solutions, has a track record of... Read Article

DMS Announces the Acquisition of Traverse Data, Inc. & Enhancements to Its Data Program & Technology Stack

DMS Data & Technology Are Synchronized To Create Personalized Advertising At Scale Across Digital Media Channels CLEARWATER, Fla. – May 10, 2022 – Digital... Read Article

DMS Success Story: Leveraging Weekend Customer Acquisition Campaigns To Elevate Overall Performance

There are many reasons to keep campaigns running throughout the weekend, including: Read Article

Aimtell Success Story: Re-Engaging Shoppers To Drive Custom Window Treatment Sales

An ecommerce company specializing in custom window treatments was seeking to re-engage audiences to scale sales. Three months after launching an Aimtell... Read Article

Aimtell Success Story: Clothing Retailer Deploys Push Notifications To Re-Engage Consumers & Increase Sales

A popular ecommerce clothing retailer turned to Aimtell to enhance its re-engagement strategy. The brand generated clicks back to its website and increased... Read Article

Aimtell Success Story: Leveraging Push Notifications To Engage Readers & Generate Monthly Clicks

News organizations seeking increased website traffic can leverage web push notifications to engage readers and enhance article view metrics. A recent analysis... Read Article

Lead Generation Campaign Best Practices

Lead generation campaigns can be incredibly beneficial for brands looking to boost customer acquisition and engagement. But, in order to create a successful... Read Article

Best Practices For Generating Tax Preparation Prospects

Each year, millions of Americans need help filing their taxes as the April 15 deadline approaches. As more and more tax filers use tax preparation software or... Read Article

Ensuring Data Compliance In Email Campaigns: Best Practices

According to the recently released 2020 State of Email, Fall Edition report from Litmus, email continues to be an integral marketing channel across virtually... Read Article

Generating High-Intent Auto Insurance Prospects: Leading Practices

Each year, millions of Americans seek auto insurance policies, and continued growth in the auto insurance industry is projected. The global auto insurance... Read Article

Generating Medical Insurance Prospects During Open Enrollment Best Practices

Each year millions of Americans under 65 have the opportunity to make changes to their health insurance policies during the open enrollment period. As the only... Read Article

Best Practices For Generating Home Services Prospects

The best practices highlighted below will help ensure lead generation campaigns geared toward home services prospects are set up for success. Read Article

Best Practices For Engaging Credit Card Debt Settlement Prospects

As more and more Americans find themselves facing credit card debt, the need for credit card debt settlement products and services expands. Read Article

Email Marketing Best Practices

Email marketing should be at the core of your multi-channel performance marketing efforts. A well-managed email campaign can establish relationships with your... Read Article

Best Practices For Acquiring New Meal Kit & Grocery Delivery Customers

The increased demand for meal kit and grocery delivery services offers opportunities for all meal kit providers, including smaller or newer players in the... Read Article

DMS Success Story: Scaling Inbound Call Volume During Medicare Open Enrollment

Digital Media Solutions Was Proven To Provide The Highest-Quality Partner-Generated Calls, Leading To 16x Campaign Growth YOY Read Article

DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects

Background: A Law Firm Seeks Qualified Prospects Meeting Very Specific Criteria A law firm specializing in the needs of the elderly and disabled was looking to... Read Article

DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

Challenge: A Leading Pizza Chain Needed To Engage New Consumers For An Email Campaign A leading national pizza delivery chain wanted to grow their email... Read Article

DMS Success Story: Generating Medical Alert Subscribers With Call Campaigns

Background: A Leading Marketing Company Needed The Performance Advertising Expertise Of DMS To Scale Call Volume Into A New Venture A leading print and digital... Read Article

Daniel Richter, SVP Of Technology Innovation

With a strong understanding of modern technologies and development practices, Daniel Richter has a dynamic skill set that contributed to his continued success... Read Article

Jovel Lacson, SVP Of Product Management

Combining an analytical mind with creativity and innovation, Jovel Lacson has spent two successful decades in the software development and data analytics... Read Article

Cliff Libby, EVP Strategy & Business Development

Cliff Libby, Executive Vice President, Strategy & Business Development for Digital Media Solutions, has more than 20 years of experience dedicated to the... Read Article

Matthew Goodman, Co-Founder & Chief Security Officer

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Dave Davis, SVP Of Call Center Marketing

As a former U.S. Marine, Dave Davis knows how to lead a team to see beyond obstacles and focus on solutions. Dave credits his seamless transition into the... Read Article

Joe Marinucci, Co-Founder & CEO

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Christina Ahn, SVP Of Product Operations & Strategy

A results-oriented and analytical-minded leader, Christina Ahn is an expert in managing end-to-end business processes, consistently improving efficiency and... Read Article

6 Best Practices For Generating High-Intent Higher Education Prospects

Successful enrollment marketing campaigns focus on reaching the right prospective students with the right message at the right place and time to encourage them... Read Article

Deanna Moy, Director of Strategic Partnerships

Deanna Moy, Director of Strategic Partnerships With nearly a decade of experience and a passion for business development, Deanna (Milkie) Moy, has a keen... Read Article

DMS Secures #1 Spot As Top CPA Network For Advertisers & Merchants

DMS Also Recognized As Top CPA Network For Publishers & Top Call Network Clearwater, FL – February 4, 2022 — Digital Media Solutions, Inc. (NYSE: DMS), a... Read Article

DMS Named A Top CPA Network By mThink For Ninth Consecutive Year

Recognized For Its Standout Solutions In Performance Marketing, DMS Claims No. 2 Spot Clearwater, FL – January 26, 2022 — Digital Media Solutions, Inc. (NYSE:... Read Article

DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

A Baby Products Company Needed Help Scaling Newsletter Subscriptions A top baby products company that engages customers with a newsletter containing... Read Article

DMS Success Story: Boosting Conversion Rates with Time- & Trigger-Based Email Nurturing Campaigns

The Challenge: Maximizing An Already Successful Inquiry Generation Campaign To Improve Conversion Rates Despite already having a competitive cost per... Read Article

How DTC Marketing & Sales Strategies Can Help Brands Engage & Convert More Consumers

As the world edges ever closer to a post-pandemic reality, brands that have embraced digital strategies are likely to be more prepared to meet evolved consumer... Read Article

What Is Usage-Based Insurance?

As technology around car manufacturing has gotten more sophisticated and the needs of consumers around car ownership have evolved, so has car insurance.... Read Article

DMS Announces Second Quarter Fiscal 2020 Earnings Release Date, Conference Call And Webcast

NEW YORK – July 28, 2020 – Digital Media Solutions, Inc. (NYSE: DMS) will release its second quarter fiscal 2020 results before the U.S. stock market opens on... Read Article

3 Myths Keeping Mortgage Originators From Closing More Refinance Loans

The growth of refinance pipelines is determined by a mortgage originator’s ability to capture new prospects. Here are three beliefs that could be detrimental... Read Article

Understanding How Americans Perceive Wellness To Create Effective Weight Loss Marketing Campaigns

Keto, Whole30, fasting, running, not-running — diet and exercise are constantly evolving. Even for people who aren’t interested in losing weight, determining... Read Article

Alex Kotlyar, SVP Of Product

A talented storyteller with an eye for design, Alex Kotlyar is a creative, dynamic and accomplished marketing strategist. With nearly two decades of experience... Read Article

DMS Success Story: Quickly Scaling High-Intent Subscribers With Targeted Email Marketing Campaigns

Digital Media Solutions® (DMS) is an industry leader in helping brands acquire new customers at significant scale with digital performance advertising... Read Article

DMS Success Story: Optimizing Media Mix To Generate More High-Quality Inquiries

Challenge: A Rideshare Company Needed To Scale High-Quality Prospective Lead Volume A large on-demand transportation company providing ride-hailing services in... Read Article

DMS Success Story: Highly Engaged Email Subscribers Secured For Travel Deals Newsletter

Challenge: A Popular Travel Website Needed To Refresh Its Email Database A popular travel deal website was struggling with a stale email subscriber list,... Read Article

DMS Success Story: Increasing Inbound Calls From Highly Engaged, In-Market Consumers

The Challenge: Produce High-Quality Inbound Calls At Scale A leader in online healthcare education was diversifying its media mix and was interested in... Read Article

DMS Success Story: Optimizing Third-Party Lead Generation Campaigns To Boost Quality & Conversion Volume

Background: A Regional Higher Education Brand Was Struggling With Disappointing Lead Quality & Conversion Rates A group of regional higher education schools... Read Article

DMS Success Story: Raising Conversion Rates By Geotargeting Campaigns With Sparkroom

The Challenge: Increase Conversion Rates For A Brand With Multiple Locations A brand with 13 locations was using a typical geographic targeting approach based... Read Article

DMS Wins 2021 Comparably Award For Best Company Perks & Benefits

Award Recognizes Standout Companies Providing Employees With Exceptional Services & Opportunities Clearwater, FL – October 22, 2021 — Digital Media Solutions,... Read Article

DMS Announces Preliminary Q3 Results And Updates Full-Year Guidance

DMS expects third-quarter results to be $106.5 - $107.5 million for GAAP revenue; $111 - $112 million for adjusted revenue; $5 - $6 million for net income; and... Read Article

DMS CEO Joins Elite Lineup At 2021 Reuters Strategic Marketing Event

Joe Marinucci Will Share Expert Insight For Digital Advertisers, On Stage During A One-On-One Exclusive Fireside Chat October 12 Clearwater, FL – October 6,... Read Article

DMS Launches Protect Health Insurance Agency

Protect Health Insurance Agency Opens Up New Market Segments For DMS In Health Insurance & Creates Streamlined Process For Consumers Clearwater, FL – October... Read Article

DMS Leaders To Spotlight Effective Re-Engagement Strategies During Upcoming Webinar

DMS Thought Leaders Will Provide Actionable Strategies & Expert Insight For Digital Marketers In “Top 5 Ways To Re-Engage Your Website Visitors” Webinar... Read Article

6 Best Practices To Engage & Enroll High-Intent Prospective Students

The COVID-19 pandemic continues to disrupt plans for some prospective students, but the best practices for enrollment marketers looking to generate interest... Read Article

DMS Expands ZipQuote IGNITE, Helping Top Insurance Agents Scale Their Businesses

ZipQuote IGNITE Offers Personalized Benefits To Support The Growth Of Top Auto & Home Insurance Agents CLEARWATER, FL – August 23, 2021 – Digital Media... Read Article

Digital Media Solutions Announces Review Of Strategic Alternatives

CLEARWATER, Fla. – (BUSINESS WIRE) – Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising... Read Article

Digital Media Solutions, Inc. Announces Record-Breaking Quarter For Q2 2021 Revenue, Gross Profit Margin And Adjusted EBITDA

Record revenue of $105.1 million and adjusted revenue[1] of $109.3 million, up $29.9 million and $32.5 million year over year, respectively. Net income of $4.9... Read Article

Digital Media Solutions To Participate In Upcoming Virtual Investor Conferences

CLEARWATER, Fla.–(BUSINESS WIRE)– Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions... Read Article

DMS Announces Second-Quarter Fiscal 2021 Earnings Release Date, Conference Call And Webcast

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital... Read Article

Bisk Becomes DMS Client, Leveraging Award-Winning Sparkroom Technology

Clearwater, FL – July 16, 2021 — Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions... Read Article

Marketing To Gamers: What To Know About The Ever-Expanding Market

The $165 billion global video game market has been steadily climbing since 2009, but the global pandemic reinvigorated consumer drive to be player one, leading... Read Article

Digital Media Solutions Set To Join Russell 3000¬Æ Index

CLEARWATER, FL – Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions connecting... Read Article

Digital Media Solutions Announces New $275 Million Senior Secured Credit Facility

CLEARWATER, Fla.–(BUSINESS WIRE)– Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions... Read Article

Digital Media Solutions To Participate In Upcoming Virtual Investor Conferences

CLEARWATER, Fla. – (BUSINESS WIRE) – Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising... Read Article

Digital Media Solutions, Inc. Announces Preliminary Q1 2021 Financial Results And Q2 Guidance

Generated revenue of $96.8 million and adjusted revenue of $99.5 million, up 33.1% and 33.5% year over year, respectively. Preliminary net loss of $0.6... Read Article

What Social Audio Features Does Facebook Have?

Facebook recently announced it is joining the growing number of social media platforms adding audio features. The popularity of Clubhouse during the pandemic... Read Article

DMS Completes Asset Purchase From Crisp Results; Announces Preliminary, Unaudited First-Quarter Results; Updates Full-Year Guidance

Expands Opportunities For Revenue Growth & Consumer Engagement Across Advertising Products In Fast-Growing Medicare Insurance & Broader Insurance Sector DMS... Read Article