Digital Media Solutions

Digital Media Solutions, LLC (DMS) drives better business results by connecting high-intent consumers with advertisers across our core verticals: Insurance (auto, home, health) and Education. Our innovative solutions help consumers shop and save, while helping our advertisers achieve above average return on ad spend. Learn more at https://digitalmediasolutions.com.

Building A Final Expense Marketing Funnel That Drives Inbound Calls: Best Practices

Like many types of life insurance, final expense insurance is often marketed directly to seniors or their adult children who may not be actively searching, but... Read Article

Q&A With Scott Vogel, VP Of Health Insurance

Scott Vogel oversees all aspects of the U65 health insurance business at Digital Media Solutions, including sales, search and social marketing and operations.... Read Article

Omar Rivera, Account Manager

Omar Rivera is an Account Manager at Digital Media Solutions (DMS) with 6 years of experience in digital marketing. He joined DMS in 2019 through the... Read Article

How To Drive Targeted Traffic To Your Home Insurance Website: Best Practices

In today's digital-first marketplace, a well-optimized website is a critical tool for attracting prospects ready to convert. For home insurance agencies,... Read Article

Top 10 Tips For Nurturing Home Services Leads

Whether you're a local HVAC company, a flooring business or a full-service home improvement brand, having a solid lead nurturing strategy is essential for... Read Article

Inside Sales Representative

Job Type: Full-time Location: Fully Remote Read Article

Digital Media Solutions Welcomes Rick Fox And Jen Robinson To Leadership Team

Clearwater, FL – Digital Media Solutions, LLC (DMS), a leading provider of technology-enabled digital performance advertising solutions, announced the... Read Article

Jen Robinson, Chief Technology Officer

Jen Robinson, Chief Technology Officer of Digital Media Solutions, is a proven technology leader with a respected track record of scaling platforms, driving... Read Article

Kattie Ness, Senior Director of Business Development

Kattie Ness is the Senior Director of Business Development at Digital Media Solutions, LLC (DMS), a role she has held since 2024. She joined DMS in 2021... Read Article

How Health Insurance Agencies Can Boost U65 Enrollment This Open Enrollment Period

For health insurance agencies, the younger consumer market continues to represent one of the most competitive and rewarding opportunities during the Open... Read Article

Rick Fox, Chief Growth Officer

Rick Fox, Chief Growth Officer of Digital Media Solutions, brings more than 20 years of experience in sales, business development, revenue strategy and... Read Article

Strategic Account Analyst

Job Type: Full-time Location: Denver, CO (Hybrid: In office 3 days per week) Summary At Digital Media Solutions, data powers everything we do. We’re looking... Read Article

4 Ways To Become The Go-To Insurance Agent In Your Area: Best Practices

Establishing yourself as the go-to insurance agent in your area requires more than just selling policies. It’s about building a reputation for reliability and... Read Article

Doug Freiss, Operations Manager, EDU

Doug Freiss is an Operations Manager at Digital Media Solutions (DMS), a position he has held since 2016. With 15 years of experience, Doug specializes in... Read Article

Mason McConathy, Senior Compliance Manager

Mason McConathy is a Senior Compliance Manager at Digital Media Solutions (DMS) and has been with the company since 2021. He brings 14 years of overall... Read Article

Allison Droke Erickson, Operations Manager

Allison Droke Erickson is an Operations Manager at Digital Media Solutions (DMS) with seven years of experience in digital marketing operations. Allison has... Read Article

Lindsay Monack, Vice President, Client Services

With over a decade of experience in client services and enrollment marketing, Lindsay Monack has earned her place as an expert in driving growth and fostering... Read Article

Milena Hakobyan, Senior Paid Search Marketing Manager

Milena Hakobyan is a Senior Paid Search Marketing Manager at Digital Media Solutions (DMS) with 9 years of experience in performance marketing. Milena has been... Read Article

Marybeth Fry, Sr. Account Manager, EDU

Marybeth Fry is a Senior Account Manager on the Education (EDU) team at Digital Media Solutions (DMS), and has been with DMS since 2020. She brings 20 years of... Read Article

Christianna Lee, Account Executive, EDU

Christianna Lee is an Account Manager for the Education (EDU) team at Digital Media Solutions (DMS), and has been with DMS since 2018. With 10 years of... Read Article

Melissa Johnson, Senior Media Planner, EDU

Melissa Johnson is a Senior Media Planner at Digital Media Solutions (DMS) in the Education vertical, with 18 years of experience in the industry. She joined... Read Article

Kat Giardina, Senior Compliance Director

Kat Giardina is the Senior Compliance Director at Digital Media Solutions (DMS), where she has been since 2017. She brings 8 years of compliance experience and... Read Article

Chris Marshall, Data & Business Analyst, EDU

Chris Marshall is a Data & Business Analyst at Digital Media Solutions (DMS), specializing in the education vertical. With decades of experience in technology... Read Article

How To Improve Seasonal Home Services Marketing ROI With Predictive AI Trends

For home services businesses, seasonal demand isn’t just a trend, it’s a recurring opportunity that can significantly impact annual revenue. Whether it’s air... Read Article

What Institutions Need To Know About Marketing Short Courses In 2025

In today’s rapidly evolving job market, the traditional four-year degree is no longer the only ticket to career advancement. A growing number of learners are... Read Article

Top Auto Insurance Trends To Attract Higher-Quality Leads

The auto insurance industry is changing fast, and agencies that stay ahead of emerging trends will be better positioned to attract and convert higher-quality... Read Article

Consumer Conscious Call Strategies To Boost Senior Health Insurance Conversions In 2025

As the over-65 health insurance market continues to expand, agencies face growing pressure to adapt their communication strategies to a more informed and... Read Article

Principal Software Architect

Job Type: Full-time Location: Fully Remote, USA ONLY Reports To: SVP of Software Development Summary By taking ownership of technical architecture, accuracy... Read Article

Turning Web Traffic Into Under-65 Healthcare Insurance Leads With Optimized Landing Pages

With many consumers seeking affordable, accessible under-65 health coverage options, an agency's landing pages serve as critical touchpoints in the decision... Read Article

How Educational Institutions Can Build Branded Campaigns That Attract The Right Audience

Attracting the right students requires more than traditional outreach. It demands strategic, data-driven marketing that reflects your institution’s unique... Read Article

5 Lead Gen Channels Every New Home Insurance Agent Should Be Testing

Building a new home insurance agency is exciting, but attracting quality leads can be one of the toughest parts of the journey. With so many options available,... Read Article

Q&A With Tim Robinson, CEO Of Digital Media Solutions

With a track record of scaling companies and leading with vision, Tim Robinson joins DMS as CEO during a pivotal time of focus and growth. With deep experience... Read Article

Data Engineer

Job Type: Fully Remote, USA Read Article

5 High-Converting Audience Personas To Target For Final Expense Insurance Marketing

Final expense insurance is one of the most practical insurance products on the market. Marketing it effectively requires one critical ingredient: knowing your... Read Article

Personalized Experiences Through AI: Exceeding Policyholders Expectations

Insurance customers in 2025 expect personalized, relevant selling points when shopping for coverage, and agencies that can deliver are far more likely to stand... Read Article

Strategic Account Manager

Job Type: Full-time Location: Fully Remote, USA ONLY Reports To: Director & SVP, DMSI Position Overview The Strategic Account Manager’s primary responsibility... Read Article

Senior Director, Paid Search Marketing

Job Type: Full-time Title: Senior Director, Paid Search Marketing Location: 100% Remote; Southern California or Denver, CO Preferred Read Article

Improving Under 65 Health Insurance Customer Acquisition With Retargeting Campaigns: Best Practices

Getting under-65 health insurance shoppers to enroll takes more than just grabbing their attention. It takes consistent, personalized follow-ups to keep them... Read Article

How To Retain And Attract Prospects As Tariffs Impact Auto Insurance Costs

Rising tariffs are reshaping the auto insurance landscape in real time. While these increased costs present challenges, they also create meaningful... Read Article

Security Analyst

Job Type: Full-Time, Hybrid Location: Remote, USA Only Read Article

Attracting Learners Through High-Impact AI And Skilled Trades Programs

As regulations across the education landscape continue to shift, higher education institutions have a unique opportunity to align their programs with evolving... Read Article

DMS Success Story: Scalable Call Volume & Smarter Risk-Taking Drive 200% Revenue Growth

Background A leading health insurance marketplace specializing in Medicare plans sought to improve the quality and scale of their inbound call acquisition... Read Article

What To Know Before Pivoting Your Auto Insurance Marketing Toward A New Audience

As consumer behaviors shift and competition increases, auto insurance providers are rethinking their marketing strategies and testing different audiences to... Read Article

How To Combine Content Marketing And PPC For A Balanced Home Insurance Lead Strategy

Generating high-quality leads isn’t just about who can spend the most on ads — it’s about who can create the most trust, relevance and visibility at the right... Read Article

Digital Media Solutions Announces Planned Leadership Transition

Founding Executives To Transition From Daily Operations; Tim Robinson Appointed CEO Clearwater, FL – Digital Media Solutions, LLC (DMS), a leading provider of... Read Article

5 Ways To Communicate The Value Of Final Expense Insurance And Drive More Inbound Calls

Final expense insurance can be a tough topic, but it’s a crucial lifeline for families facing rising end of life costs — and for agents, it presents a... Read Article

Senior Sales Development Representative

Title: Senior Sales Development Representative Location: Fully Remote (USA ONLY) Read Article

How To Attract Medicare Leads Between Enrollment Periods: Best Practices

Attracting Medicare leads during the Open Enrollment Period is the industry standard, but what about the rest of the year? The best Medicare agents understand... Read Article

Senior Affiliate Manager

Job Type: Full-time Title: Senior Affiliate Manager Location: 100% Remote (USA Only) Read Article

Performance Marketing Analyst

Job Type: Full-time Title: Performance Marketing Analyst Location: 100% Remote (USA only); Southern California a plus Read Article

Top 5 Effective Strategies To Attract Auto Insurance Shoppers Looking To Switch Providers

In the 2025 auto insurance industry, attracting customers who are ready to switch providers requires a well thought out approach that resonates with the needs... Read Article

Marketing Bundled Insurance Packages To Insurance Shoppers: Best Practices

Bundled insurance packages are a powerful tool for both consumers and insurers, offering a range of benefits that make them a great option for many insurance... Read Article

Best Practices For Attracting Over-65 Health Insurance Shoppers

With the Medicare and Medicaid Special Enrollment Period (SEP) just around the corner, healthcare marketing agencies have a great opportunity to connect with... Read Article

How Can P&C Agencies Improve Their Insurance Marketing With Referrals And Reviews?

In today’s highly competitive P&C insurance market, standing out and gaining the trust of potential clients can be challenging. With more people turning to... Read Article

Account Executive - Aimtell

Job Type: Full-time Location: Fully Remote Read Article

Stop Chasing Leads: Why Higher Ed Marketers Should Focus On Quality Over Quantity

In the competitive world of higher education enrollment, generating a high volume of leads might initially appear to be an effective strategy to boost... Read Article

Digital Media Solutions, Inc. Completes Sale To Leading Investor Group

Moves Forward With A Strengthened Financial Foundation, Well-Positioned To Capitalize On Significant Growth Opportunities CLEARWATER, Fla., February 28, 2025 –... Read Article

DMS Success Story: Scaling Higher Ed Program Enrollments For A Leading Vocational School

Background A leading vocational school in the Northeast offering programs both online and at ground campuses was looking to scale enrollments and optimize... Read Article

Understanding & Overcoming Top Email Marketing Challenges

For most brands and retailers, robust email marketing campaigns are integral to success. Email strategies offer benefits up and down the funnel, creating brand... Read Article

Best Practices For Lead Generation In The Era Of AI

Harnessing the power of artificial intelligence (AI) for lead generation can revolutionize customer acquisition strategies. This article explores the best... Read Article

How To Make Your Health Insurance Plan The Go-To For Millennials And Gen Z

To successfully captivate Millennial and Gen Z buyers, health insurance providers need to move beyond traditional marketing and create offerings that resonate... Read Article

The Role Of Telehealth In Modern Healthcare Plans

Telehealth has become a powerful tool in health insurance marketing, especially for insurance companies looking to boost enrollments and engage with consumers... Read Article

Welcome Back To The Classroom: Attracting Adult Learners In 2025

Reaching and enrolling adult learners can be a game-changer for educational institutions, but it requires a unique approach. Understanding the specific needs... Read Article

Unlocking High-Intent Home Insurance Leads: Your FAQs Answered

Attracting high-intent home insurance leads in a volatile market is essential for agents looking to grow their business and scale revenue. High-intent leads... Read Article

New Year, Renewed Coverage: Early Year Campaigns to Boost Policy Retention

Insurance providers have a unique opportunity to reconnect with existing policyholders and gain new clients in 2025. Time sensitive campaigns can be powered by... Read Article

Digital Media Solutions, Inc. Receives Court Approval for Asset Sales

CLEARWATER, Fla., November 4, 2024 – Digital Media Solutions, Inc., (DMS” or the “Company”), a leading provider of technology-enabled digital performance... Read Article

Data-Driven Insights For Health Insurance Marketing

Health insurance marketing increasingly relies on strategic approaches informed by advanced data networks to engage consumers. The rise of digital tools and... Read Article

Why “Google It” Is Missing The Mark For Brands And Consumers

Remember when Google wasn’t a noun and a verb? Probably not. Declared the most useful word in 2002 and added to Webster’s in 2006, “Google it” is probably... Read Article

How To Convert Consumer Interest Into Sales In The Home Services Market

As housing markets expand and homeowners increasingly invest in property improvements, demand in the home services market continues to grow. This industry... Read Article

Digital Media Solutions, Inc. Reaches Agreement to Transition Ownership to Existing Lenders, Positioning Business for Continued Innovation and Growth

Enters Asset Purchase Agreement with Existing Lenders Commences Voluntary Chapter 11 Cases to Facilitate Efficient Sale; Expects to Complete Process in the... Read Article

Digital Media Solutions CIO Matt Goodman Named 2024 Tampa Titan 100 Honoree

CLEARWATER, Fla., July 25, 2024 - Digital Media Solutions, Inc., (DMS), a leading provider of technology-enabled digital performance advertising solutions... Read Article

Homeowners Insurance: Profiling Millennial And Gen Z Buyers

Understanding homeownership trends among individuals under 35 in the United States is pivotal for insurance providers aiming to effectively engage this... Read Article

Effective Communication In Health Insurance: Building Trust With Consumers

In the health insurance industry, the key to sustainable growth is balancing effective communication to attract new clients, while maintaining trust with... Read Article

Effective Techniques For Engaging Consumers And Generating Home Insurance Leads

In the evolving home insurance market, engaging consumers effectively is more critical than ever, especially as mortgage rates remain high. Tailoring home... Read Article

DMS Success Story: Efficient Email Strategies Drive Client Growth & Success

Background A leading auto protection company was facing challenges generating high-intent email traffic to their dedicated landing page, seeking a... Read Article

Engaging Consumers In Today’s Health Insurance Market

The health insurance market in the United States is evolving rapidly, reflecting changes in legislation, consumer behavior and technological advancements. In... Read Article

Reaching Your Target Audience With Digital Tools In Home Services

According to Technavio, the global home services market is estimated to grow by USD 1.03 trillion from 2025 to 2029, with a projected compound annual growth... Read Article

Digital Media Solutions, Inc. Announces Q1 2024 Financial Results

First-quarter net revenue of $70.7 million First-quarter gross margin of 20.2% and Variable Marketing Margin (VMM) of 23.7% CLEARWATER, Fla., May 15, 2024 —... Read Article

DMS Success Story: Achieving A 33% Increase In Insurance Conversion Rates Through Strategic Partnership

Background A leading national insurance brand sought to increase its policy conversion rates, a crucial key performance indicator (KPI) integral to its growth.... Read Article

Digital Media Solutions, Inc. Announces Fourth Quarter And Full Year 2023 Financial Results

Fourth-quarter net revenue of $86.1 million Full year 2023 revenue of $334.9 million Fourth-quarter gross margin of 27.8% and Variable Marketing Margin (VMM)... Read Article

DMS Ranks #1 On 2024 mThink Top CPA Network Awards

Recognized For The Exceptional And Consistent Performance Of Its Performance Advertising Solutions, DMS Claims mThink’s No. 1 Spot Read Article

Digital Media Solutions, Inc. Announces Q3 2023 Financial Results

Third-quarter net revenue of $76.0 million Third-quarter gross margin of 23.1% and Variable Marketing Margin (VMM) of 26.8% Clearwater, Fla. — November 14,... Read Article

Digital Media Solutions Honored With Affy Award For 2023

Clearwater, FL – October 19, 2023 – Digital Media Solutions (DMS), a leading provider of technology-enabled digital performance advertising solutions, has... Read Article

Beth Lazar, SVP Of Emerging Products

An experienced digital marketer and certified customer acquisition specialist, Beth Lazar has a demonstrated history of contributing to positive company... Read Article

Taryn Lomas, EVP Of Insurance

As a positive and motivated force in the digital marketing industry, Taryn Lomas has a reputation for clearly and effectively executing brand visions.... Read Article

Trish Dillon, Vice President Of Technical Operations & Support

Trish Dillon is the Vice President of Technical Operations and Support at Digital Media Solutions, LLC (DMS), the fastest-growing independent digital... Read Article

Tony Saldana, General Counsel & Executive Vice President of Compliance

Tony Saldana is the general counsel and executive vice president of compliance for Digital Media Solutions, LLC (DMS). In this role, Tony leads the company’s... Read Article

Charlene Sterphone, Senior Director Of Corporate Marketing

A focused and highly motivated creative thinker, Charlene Sterphone develops, executes and reports on strategic marketing programs surrounding lead generation,... Read Article

Fernando Borghese, Strategic Advisor

Fernando Borghese is a Digital Media Solutions Co-Founder, and served as President and Chief Operating Officer from the company’s inception in 2012 to 2025. Read Article

Sarah Cavill, Senior Manager Of Content & Events

With more than 20 years of writing, editing and reporting experience, Sarah Cavill brings to Digital Media Solutions, LLC (DMS), a fine-tuned and diverse set... Read Article

Chris Pink, SVP of Sales

Read Article

Jason Sommerville, Senior Partner Manager

With over 15 years of professional experience in the field of performance marketing and affiliate management, Jason Sommerville serves as a Senior Partner... Read Article

Scott Vogel, Vice President Of Health Insurance

With more than a decade of experience in business development, ad technology and lead generation across verticals, Scott Vogel knows what it takes to drive... Read Article

Digital Media Solutions, Inc. Announces Q2 2023 Financial Results

Second-quarter net revenue of $82.6 million Second-quarter gross margin of 23.3% and Variable Marketing Margin (VMM) of 27.4% Clearwater, Fla. — August 14,... Read Article

Digital Media Solutions Announces 1-For-15 Reverse Stock Split And Favorable Amendment Of Credit Agreement

Clearwater, FL – August 18, 2023 – Digital Media Solutions today announced that its Board of Directors approved a reverse stock split of the Company’s Class A... Read Article

Digital Media Solutions, Inc. Announces Second-Quarter Fiscal 2023 Earnings Release Date, Conference Call And Webcast

CLEARWATER, Fla.—(GLOBE NEWSWIRE)— August 3, 2023 - Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance... Read Article

Chelsea Malcolm, VP Of Health Marketplaces

Chelsea Malcolm is the Vice President of Health Marketplaces at Digital Media Solutions, LLC (DMS), a role she has held since April 2018. With 10 years of... Read Article

Carrie Burton, SVP, Education

Carrie Burton, Senior Vice President of Education at Digital Media Solutions, LLC (DMS), brings over 15 years of expertise in education inquiry generation to... Read Article

DMS Announces Q1 2023 Financial Results

First-quarter net revenue of $90.3 million First-quarter gross margin of 24.7% and Variable Marketing Margin (VMM) of 29.8% Completed organizational... Read Article

Digital Media Solutions, Inc. Announces First-Quarter Fiscal 2023 Earnings Release Date, Conference Call And Webcast

CLEARWATER, Fla.—(BUSINESS WIRE)— Digital Media Solutions, a leading provider of technology-enabled digital performance advertising solutions connecting... Read Article

Digital Media Solutions, Inc. Announces Receipt Of Continued Listing Standard Notice From NYSE

CLEARWATER, Fla. — May 4, 2023 — Digital Media Solutions (the “Company”), a leading provider of technology-enabled digital performance advertising solutions... Read Article

Digital Media Solutions, Inc. Receives Continued Listing Standard Notice From NYSE

CLEARWATER, Fla. — April 5, 2023 — Digital Media Solutions (the “Company”), a leading provider of technology-enabled digital performance advertising solutions... Read Article

ADDING And REPLACING Digital Media Solutions, Inc. Announces Q4 And Full Year 2022 Financial Results And The Completion Of Asset Purchases

Fourth-quarter net revenue of $100.8 million Full year 2022 revenue of $391.1 million, exceeding guidance Fourth-quarter net loss of $25.1 million and Adjusted... Read Article

Digital Media Solutions, Inc. Announces Q4 & Full Year 2022 Financial Results & The Completion Of Asset Purchases From Customer Direct Group

Fourth-quarter net revenue of $100.8 million Full year 2022 revenue of $391.1 million, exceeding guidance Fourth-quarter net loss of $25.1 million and Adjusted... Read Article

Digital Media Solutions, Inc. Announces Fourth Quarter And Full-Year Fiscal 2022 Earnings Release Date, Conference Call And Webcast

CLEARWATER, Fla.—(BUSINESS WIRE)— Digital Media Solutions, a leading provider of technology-enabled digital performance advertising solutions connecting... Read Article

DMS Announces Private Placement of Convertible Preferred Stock

CLEARWATER, FL — March 29, 2023 — Digital Media Solutions (the “Company”), today announced that it has entered into a securities purchase agreement with... Read Article

Mike Wagner, EVP, Business Intelligence

Mike Wagner, EVP, Business Intelligence at Digital Media Solutions, LLC (DMS), has nearly 20 years of experience in business intelligence and analytics, using... Read Article

Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io Home Services Marketplace From Customer Direct Group

Clearwater, FL – March 6, 2023 - Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions connecting... Read Article

DMS Concludes Strategic Review Process

Clearwater, FL – March 6, 2023 – Digital Media Solutions (“DMS” or the “Company”), a leading provider of technology-enabled digital performance advertising... Read Article

DMS Success Story: Scaling Insurance Customer Acquisition With Targeted Campaigns

Digital Media Solutions® (DMS) is an industry leader in delivering customers and near customers to our nation’s largest auto, home, health and life insurers... Read Article

Evan King, Assistant General Counsel & SVP, Compliance

Evan King, Assistant General Counsel & SVP, Compliance at Digital Media Solutions, LLC (DMS), has nearly 10 years of experience in legal affairs and... Read Article

DMS Secures #1 Spot As Top CPA Network for Affiliates & Publishers 2023

Recognized For The Exceptional And Consistent Performance Of Its Brand-Direct Advertising Solutions, DMS Claims No. 1 Spot Clearwater, FL – January 19, 2023 —... Read Article

5 Reasons Push Notifications Boost Ecommerce Performance

As competition heats up across ecommerce sites, brands and retailers remain focused on sustaining customer loyalty and retention while growing their... Read Article

What Is Facebook Brand Safety?

Facebook recently announced the upcoming rollout of brand safety tools that could offer advertisers “safer,” more targeted placement on Facebook’s News Feed.... Read Article

What Are Google Dynamic Exclusion Lists?

On April 15, Google announced the launch of dynamic exclusions lists, a new brand safety feature that will, according to the tech company, “make it easier for... Read Article

What Is The Facebook Ad Review Process?

In late May, Facebook published a post on Facebook for Business by Jeff King, VP, Business Integrity at Facebook, explaining its ad review process. The post... Read Article

The 9 Qualities Of An Effective Listicle That Results In Clicks & Sales

The rise of listicles, which don’t take long to read or require much deep thought, is a natural evolution of the scrolling, skimming, social media-dominated... Read Article

What Is Push Marketing, And How Can It Enhance Audience Engagement?

Push marketing is an innovative method of engaging consumers at all phases of the customer journey. Push technology allows site visitors to opt in to receive... Read Article

What Is The Google Page Experience Update?

The page experience signals ranking update that Google hinted at last fall will be rolling out in the coming weeks, with the tech company combining its... Read Article

4 Often Overlooked Ways To Address Email Inboxing Challenges

With nearly 4 billion daily email users, we all know how powerful email marketing can be. But, of course, since an email marketing campaign is only as... Read Article

What Are Virtual Influencers?

We often hear brands and social media advertisers stress the importance of “human connections” with consumers. The path to making those connections, however,... Read Article

What Is The Snapchat Creator Marketplace?

Recently, Snapchat announced a new advertising opportunity: Creator Marketplace. With Snapchat explaining, “The Creator Marketplace integrates Creators... Read Article

3 Ways To Use Audience Segmentation For Website Re-Engagement

Digital advertisers must leverage the right digital media channels to get the right message to the right person at the right time to encourage actions. Read on... Read Article

What Is Google's Certification Program For U.S. Health Insurance Advertisers?

In an effort to increase trust and safety across the healthcare advertising ecosystem, Google Ads requires all health insurance providers to complete their... Read Article

What Is Digital Identity?

The end of many third-party identifiers and cookies, and the rise of more rigorous privacy standards, has created a need for advertisers to evolve how they... Read Article

3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend

Digital advertising success is reliant on smart optimizations that produce optimal results. Frequent testing is essential for advertisers to continue enhancing... Read Article

What Is TikTok Lead Generation?

TikTok recently introduced TikTok Lead Generation, a new advertising option for advertisers looking to seamlessly reach and convert prospective new customers... Read Article

3 Top Lead Generation Best Practices To Scale Your Business

Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference between moderate... Read Article

What Are Pinterest Idea Pins?

Pinterest recently announced the shift of its Story Pins to the new, creator-focused Idea Pins. “Idea Pins are an evolution of Story Pins, with a fresh name to... Read Article

Leveraging Unbranded Social Advertising To Engage & Convert Prospective Higher Education Students

In 2020, prospective student inquiries from social media increased 30% compared to the prior year, according to data derived from and stored within Sparkroom®... Read Article

8 Email Subject Line Strategies That Can Help Drive Up Open Rates

Subject lines represent a make-it or break-it opportunity to get email opened. They are often one of the earliest introductions a consumer will have to your... Read Article

Younger Consumers Drive Uptick In Life Insurance Sales

Younger consumers, motivated by worries about COVID-19 and the uncertainty of the last 12 months, have been increasingly buying life insurance. According to... Read Article

Can Diversity In Advertising Drive Sales?

While slick influencers and high intensity campaigns will always have a place in advertising, just as action heroes will always be popular in movies, many... Read Article

Appliance Marketing Should Capitalize On Consumer Excitement Around Kitchen Upgrades

According to recent analysis by Zillow of 1.4 million home sales from 2020, “Homes that advertised higher-end kitchen and bathroom amenities sold for more than... Read Article

4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

Have you set yourself up for success with inbound call campaigns? Inbound call campaigns connect advertisers with high-intent, interested consumers the moment... Read Article

How Mortgage Marketers Are Leveraging Digital Strategies To Engage High-Intent Borrowers

The growing number of consumers engaging in online activity has touched every phase of the mortgage process from research and loan inquiry to documentation... Read Article

What Are Say-Through Rates?

The increasing popularity of interactive voice advertising and audio formats from social media platforms has led to the introduction of new metrics called... Read Article

What Is AVOD?

Ad-based video on demand or AVOD is streaming that includes advertising. AVOD has been around since the 1990s, but in recent years was overshadowed by... Read Article

Push Notifications & Audience Segmentation: An Impactful Combination

Many marketers regard audience segmentation as a powerful way to increase campaign effectiveness within first-party channels like email and social media.... Read Article

Push Marketing Helps Brands Promote Outdoor Activities & Home Improvement Projects

As consumers prepare for summer and a return to normalcy, advertisers can capitalize on the start of the summer season by deploying targeted push notifications... Read Article

Home Insurance Marketing Can Engage & Convert Consumers With Humor, Savings & Technology

According to a 2020 survey of 8,000 customers from around the world conducted by Deloitte, insurance shoppers want “products that are easy to understand,... Read Article

How Publishers Can Leverage Push Marketing To Grow, Engage & Monetize Website Traffic

Publishers interested in expanding their audience lists, increasing website traffic and scaling monetization opportunities can better achieve their objectives... Read Article

What Are The Best Times To Post On Social Media?

Throughout 2020 and into 2021, social media has grown significantly, with Statista reporting that, “In 2020, over 3.6 billion people were using social media... Read Article

What Should Advertisers Do Now That Facebook Allows Political Ads Again?

In a recent blog post and email sent to political advertisers, Facebook revealed that it had lifted its ban on political ads. The ban was introduced after the... Read Article

What Are Data Signals?

Real-time data allows advertisers to understand their consumers better than ever before. A proper understanding of that real-time data provides data signals... Read Article

What Are Dark Patterns & Why Did The CCPA Ban Them?

New regulations have recently been approved that would expand the California Consumer Privacy Act of 2018 (CCPA), strengthening the privacy protections of the... Read Article

How Publishers Can Scale Monetization Efforts Using Push Marketing

Push marketing has emerged as a powerful way to diversify the monetization efforts of publishers by engaging large audiences with relevant and appealing... Read Article

Short-Form Video Strategies Are Becoming Essential For Advertisers

Facebook has been rolling out and announcing new features over the last several months, embracing the popularity of newsletters, audio formats and upgrades to... Read Article

8 Digital Advertising Campaign Optimization Ideas

Advertisers know that the status quo will never be good enough. Whether or not you’re achieving your objectives, there’s always room for improvement. Below are... Read Article

What Is Social Commerce?

Social commerce, the use of social media platforms to promote and sell products and services, has seen an uptick in popularity as consumer behaviors evolve to... Read Article

What Is Propensity Marketing?

Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action. By targeting... Read Article

Pay-For-Performance Advertising Solves Attribution & ROI Challenges

The name of the game when running any advertising campaigns is testing. What channel worked? What content? What audience responded? Where’s the money being... Read Article

Actions Count More Than Impressions: How CPA Advertising Campaigns De-Risk Media Spend

Cost-per-action (CPA) advertising, a category of digital performance advertising, de-risks media spend because advertisers only pay when a measurable action is... Read Article

4 Creative Ideas For Auto Insurance Advertising Campaigns

Auto insurance brands often face hurdles as they work to rise above the noise to connect and engage with new consumers. Here are four ways auto insurance... Read Article

Valentine's Day Advertising Must Reach Shoppers Ready To Take Action

Valentine’s Day is a significant holiday for ecommerce brands hoping to reach consumers in the mood for love – and shopping. Digital Media Solutions® surveyed... Read Article

3 Strategies To Modernize Lead Generation Campaigns

There’s no shortage of shiny objects to distract consumers along the customer journey, so smart advertisers know they need something special to earn consumer... Read Article

Top 3 Borrower Motivations For Refinancing

2021 is projected to be another incredible year in the mortgage industry, with refinance loans fueling loan application volume and borrower inquiries. Based on... Read Article

Is Push Marketing Right For My Website?

When deciding to adopt new technology, it’s important to weigh the propensity for positive ROI. For brands looking to engage audiences in more ways, push... Read Article

Holiday Alcohol Advertising: Fun Ways To Connect With Target Audiences

The most recent holidays and celebrations led many consumers to seek out ways to celebrate safely, while continuing to support causes and industries that... Read Article

As Auto Insurance Rates Rise, Refined Customer Acquisition Strategies Support Growth

Auto insurance premiums are returning to pre-pandemic rate levels, making it likely consumers will exhibit some concerns about paying more than they have... Read Article

How To Boost Engagement By Using Video In Emails

Email campaigns are an important part of marketing at all stages. But, because consumers are savvier than ever, a generic email campaign is likely to be... Read Article

3 Primary Factors Motivating Young Homeowners To Refinance

According to the Mortgage Bankers Association (MBA), refinance volume currently represents almost two-thirds of all mortgage application volume. As the... Read Article

6 Ways To Create A Successful TikTok Marketing Strategy

Since taking teenagers by storm in 2017, TikTok has become a wildly popular social media platform, with eight new users joining TikTok every second. The video... Read Article

How Push Marketing Can Engage Enrolled & Prospective Higher Education Students

As the higher education industry prepares to bounce back post-pandemic, colleges are looking to identify new ways to engage prospective students to help... Read Article

Using Web Push Notifications & Email To Boost Engagement And Conversions

With the number of ways consumers can engage with brands continuing to rapidly increase, digital advertisers must create comprehensive strategies to reach... Read Article

Wedding Registries Say I Do To Lifetime Customers With The Help Of Web Push Notifications

Wedding season is back in a big way for 2021 and with it the reemergence of wedding registries. While some wedding traditions may be evolving, many couples are... Read Article

Website Re-Engagement Can Boost Conversion Rates

Effective re-engagement tactics, like Aimtells, can bring website visitors back to your site and help nurture consumers to conversion. In fact, it's possible... Read Article

What Was The Google New Product Reviews Algorithm Update?

Initially launched on April 8, Google recently announced the completion of a new product reviews algorithm update, created to “reward” more detailed product... Read Article

3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest

To meet the excitement and expectations of prospective students, colleges and universities deploy multichannel recruitment campaigns that connect with students... Read Article

5 Ways To Scale Your Home Improvement Lead Generation Campaigns

As spring approaches, home improvement brands should be looking for ways to maximize and modernize their lead generation strategies. Read Article

What Is CX?

A recent report from eMarketer, “Customer Experience 2021,” details the importance of prioritizing customer experience (CX) and how consumers are more likely... Read Article

8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications

Advertisers have long relied on automation for scaling personalized or triggered communication efforts, with email often used as the prioritized channel. Push... Read Article

What Is A Publisher?

Do you want to go broader with your advertising efforts? Consider leveraging publishers. Not sure what a publisher is or what they can do for you? Keep... Read Article

What Is The Difference Between Traditional Digital Advertising & Digital Performance Advertising?

As digital advertising continues to be leveraged by more and more brands, it’s important to understand the difference between traditional digital advertising... Read Article

What Is Real-Time Data?

Quality, real-time data helps understand consumer desires and predict future actions. “Our decisions are based on the inherent traits of the [real-time] data,... Read Article

Getting Started With Push Marketing

Push marketing is an innovative method of engaging and re-engaging consumers at all phases of the customer journey by allowing site visitors to opt in to... Read Article

What Is Contextual Targeting?

The roll out of Apple’s IDFA changes has sent ripples through the advertising world with many brands considering the best strategies to reach targeted... Read Article

3 Tips For Targeting Baby Boomers Online

Once known as die-hard brand loyalists, digital amateurs and social media dabblers, Baby Boomers, roughly aged 55-75, experienced massive change during the... Read Article

5 Tips To Optimize Your Paid Search Campaign Today

Optimized and maximized paid search campaigns can increase your visibility and lead to higher conversion rates. The following five paid search tips can all be... Read Article

How Will Google Analytics Reporting Work Without Cookies?

On May 13, Google announced on its Ads & Commerce blog, new privacy features that will make it easier for brands to gain insights into Google Analytics,... Read Article

The Top 5 Social Media Strategies For Lead Generation

Is Your Social Media Campaign Optimized To Generate Leads? Capturing the attention of busy consumers who are spending an average of 1,300 hours a year on... Read Article

5 Ways To Manage Customer Acquisition Challenges

Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Digital performance advertising strategies can help... Read Article

What Is YouTube Product Detection?

In a recently updated blog post on test features and experiments, YouTube indicated it will be introducing an “automated list of products detected in videos.”... Read Article

Digital Media Solutions, Inc. Announces Q3 2022 Financial Results

Third-quarter net revenue of $90.1 million exceeding guidance Third-quarter net loss and Adjusted EBITDA of $10.1 million and $5.1 million, respectively... Read Article

DMS Announces Q3 2021 Results

Record quarterly revenue of $107.4 million and also record adjusted revenue of $111.8 million Revenue growth of 30% and organic revenue growth of 11% from the... Read Article

DMS Announces Fourth Quarter And Full-Year Fiscal 2021 Earnings Release Date, Conference Call And Webcast

DIGITAL MEDIA SOLUTIONS, INC. ANNOUNCES FOURTH QUARTER AND FULL-YEAR FISCAL 2021 EARNINGS RELEASE DATE, CONFERENCE CALL AND WEBCAST Read Article

DMS Announces Second-Quarter Fiscal 2022 Earnings Release Date, Conference Call And Webcast

CLEARWATER, Fla.–(BUSINESS WIRE)– Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions... Read Article

Digital Media Solutions Introduces New Webinar Series, DMS Live

Clearwater, FL – February 28, 2022 — Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions... Read Article

Digital Media Solutions to Participate in Upcoming Canaccord Genuity 42nd Annual Growth Conference Next Month

CLEARWATER, Fla. – (BUSINESS WIRE) – Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising... Read Article

DMS Announces Q2 2022 Financial Results

Second-quarter net revenue of $91 million Second-quarter net loss and Adjusted EBITDA of $12 million and $3 million, respectively Second-quarter gross margin... Read Article

DMS Announces Participation In Noble Capital Markets' 18th Annual Investor Conference

DMS TO PARTICIPATE IN THE UPCOMING NOBLE CAPITAL MARKETS' EIGHTEENTH ANNUAL INVESTOR CONFERENCE ON APRIL 20-21, 2022 CLEARWATER, Fla.–(BUSINESS WIRE)–Digital... Read Article

DMS Names Insurance Industry Leader Billy Hubbard SVP Of Strategic Accounts

Demonstrating Company’s Commitment To Growth And Excellence In The Insurance Vertical Clearwater, FL – June 6, 2022 — Digital Media Solutions, Inc. (NYSE:... Read Article

DMS and Seekr Announce New Strategic Partnership

Seekr will leverage the power of the DMS toolset to maximize advertising results and scale its global user reach Clearwater, FL. August 9, 2022 – Seekr, an... Read Article

DMS Announces First-Quarter Fiscal 2022 Earnings Release Date, Conference Call And Webcast

Clearwater, Fla–(BUSINESS WIRE)– Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising solutions... Read Article

DMS Announces First-Quarter Fiscal 2021 Earnings Release Date, Conference Call And Webcast

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital... Read Article

Digital Media Solutions, Inc. Announces Q4 and Full Year 2021 Financial Results

‚ÄãRecord fourth quarter revenue of $119 million, up 17% year over year; Full year 2021 revenue of $428 million, up 29% year over year Record adjusted revenue... Read Article

DMS Announces Q1 2022 Financial Results and Enhances Technology Stack and Data Asset

Record first-quarter revenue of $109 million, up 13% year over year. First-quarter net loss and adjusted EBITDA of $5 million and $10.5 million, respectively.... Read Article

Digital Media Solutions Announces Platinum Sponsorship Of Affiliate Summit West

Key Leaders Of DMS To Discuss Powerful Tactics For Expanding Publisher Monetization & Advertiser Strategies Clearwater, FL – October 27, 2021 — Digital Media... Read Article

DMS Receives Non-Binding ‚ÄúGo Private‚Äù Proposal

Clearwater, FL – September 8, 2022 – Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions... Read Article

DMS Events Schedule

Upcoming DMS Events Read Article

Billy Hubbard, SVP Strategic Accounts

With nearly 20 years of industry experience, Billy Hubbard, Senior Vice President, Strategic Accounts at Digital Media Solutions, LLC (DMS), has a track record... Read Article

DMS Announces the Acquisition of Traverse Data, Inc. & Enhancements to Its Data Program & Technology Stack

DMS Data & Technology Are Synchronized To Create Personalized Advertising At Scale Across Digital Media Channels CLEARWATER, Fla. – May 10, 2022 – Digital... Read Article

DMS Success Story: Leveraging Weekend Customer Acquisition Campaigns To Elevate Overall Performance

There are many reasons to keep campaigns running throughout the weekend, including: Read Article

Aimtell Success Story: Re-Engaging Shoppers To Drive Custom Window Treatment Sales

An ecommerce company specializing in custom window treatments was seeking to re-engage audiences to scale sales. Three months after launching an Aimtell... Read Article

Aimtell Success Story: Clothing Retailer Deploys Push Notifications To Re-Engage Consumers & Increase Sales

A popular ecommerce clothing retailer turned to Aimtell to enhance its re-engagement strategy. The brand generated clicks back to its website and increased... Read Article

Aimtell Success Story: Leveraging Push Notifications To Engage Readers & Generate Monthly Clicks

News organizations seeking increased website traffic can leverage web push notifications to engage readers and enhance article view metrics. A recent analysis... Read Article

Lead Generation Campaign Best Practices

Lead generation campaigns can be incredibly beneficial for brands looking to boost customer acquisition and engagement. But, in order to create a successful... Read Article

Best Practices For Generating Tax Preparation Prospects

Each year, millions of Americans need help filing their taxes as the April 15 deadline approaches. As more and more tax filers use tax preparation software or... Read Article

Ensuring Data Compliance In Email Campaigns: Best Practices

According to the recently released 2020 State of Email, Fall Edition report from Litmus, email continues to be an integral marketing channel across virtually... Read Article

Generating High-Intent Auto Insurance Prospects: Leading Practices

Each year, millions of Americans seek auto insurance policies, and continued growth in the auto insurance industry is projected. The global auto insurance... Read Article

Generating Medical Insurance Prospects During Open Enrollment Best Practices

Each year millions of Americans under 65 have the opportunity to make changes to their health insurance policies during the open enrollment period. As the only... Read Article

Best Practices For Generating Home Services Prospects

The best practices highlighted below will help ensure lead generation campaigns geared toward home services prospects are set up for success. Read Article

Best Practices For Engaging Credit Card Debt Settlement Prospects

As more and more Americans find themselves facing credit card debt, the need for credit card debt settlement products and services expands. Read Article

Email Marketing Best Practices

Email marketing should be at the core of your multi-channel performance marketing efforts. A well-managed email campaign can establish relationships with your... Read Article

DMS Success Story: Scaling Inbound Call Volume During Medicare Open Enrollment

Digital Media Solutions Was Proven To Provide The Highest-Quality Partner-Generated Calls, Leading To 16x Campaign Growth YOY Read Article

DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects

Background: A Law Firm Seeks Qualified Prospects Meeting Very Specific Criteria A law firm specializing in the needs of the elderly and disabled was looking to... Read Article

Daniel Richter, SVP Of Technology Innovation

With a strong understanding of modern technologies and development practices, Daniel Richter has a dynamic skill set that contributed to his continued success... Read Article

Jovel Lacson, SVP Of Internal Platforms

Combining an analytical mind with creativity and innovation, Jovel Lacson has spent two successful decades in the software development and data analytics... Read Article

Cliff Libby, EVP Strategy & Business Development

Cliff Libby, Executive Vice President, Strategy & Business Development for Digital Media Solutions, LLC (DMS), has more than 20 years of experience dedicated... Read Article

Matthew Goodman, Strategic Advisor

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Dave Davis, SVP Of Call Center Marketing

As a former U.S. Marine, Dave Davis knows how to lead a team to see beyond obstacles and focus on solutions. Dave credits his seamless transition into the... Read Article

Joe Marinucci, Strategic Advisor

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6 Best Practices For Generating High-Intent Higher Education Prospects

Successful enrollment marketing campaigns focus on reaching the right prospective students with the right message at the right place and time to encourage them... Read Article

DMS Secures #1 Spot As Top CPA Network For Advertisers & Merchants

DMS Also Recognized As Top CPA Network For Publishers & Top Call Network Clearwater, FL – February 4, 2022 — Digital Media Solutions, Inc. (NYSE: DMS), a... Read Article

DMS Named A Top CPA Network By mThink For Ninth Consecutive Year

Recognized For Its Standout Solutions In Performance Marketing, DMS Claims No. 2 Spot Clearwater, FL – January 26, 2022 — Digital Media Solutions, Inc. (NYSE:... Read Article

DMS Success Story: Boosting Conversion Rates with Time- & Trigger-Based Email Nurturing Campaigns

The Challenge: Maximizing An Already Successful Inquiry Generation Campaign To Improve Conversion Rates Despite already having a competitive cost per... Read Article

What Is Usage-Based Insurance?

As technology around car manufacturing has gotten more sophisticated and the needs of consumers around car ownership have evolved, so has car insurance.... Read Article

DMS Announces Second Quarter Fiscal 2020 Earnings Release Date, Conference Call And Webcast

NEW YORK – July 28, 2020 – Digital Media Solutions, Inc. (NYSE: DMS) will release its second quarter fiscal 2020 results before the U.S. stock market opens on... Read Article

3 Myths Keeping Mortgage Originators From Closing More Refinance Loans

The growth of refinance pipelines is determined by a mortgage originator’s ability to capture new prospects. Here are three beliefs that could be detrimental... Read Article

DMS Success Story: Increasing Inbound Calls From Highly Engaged, In-Market Consumers

The Challenge: Produce High-Quality Inbound Calls At Scale A leader in online healthcare education was diversifying its media mix and was interested in... Read Article

DMS Success Story: Optimizing Third-Party Lead Generation Campaigns To Boost Quality & Conversion Volume

Background: A Regional Higher Education Brand Was Struggling With Disappointing Lead Quality & Conversion Rates A group of regional higher education schools... Read Article

DMS Success Story: Raising Conversion Rates By Geotargeting Campaigns With Sparkroom

The Challenge: Increase Conversion Rates For A Brand With Multiple Locations A brand with 13 locations was using a typical geographic targeting approach based... Read Article

DMS Wins 2021 Comparably Award For Best Company Perks & Benefits

Award Recognizes Standout Companies Providing Employees With Exceptional Services & Opportunities Clearwater, FL – October 22, 2021 — Digital Media Solutions,... Read Article

DMS Announces Preliminary Q3 Results And Updates Full-Year Guidance

DMS expects third-quarter results to be $106.5 - $107.5 million for GAAP revenue; $111 - $112 million for adjusted revenue; $5 - $6 million for net income; and... Read Article

DMS CEO Joins Elite Lineup At 2021 Reuters Strategic Marketing Event

Joe Marinucci Will Share Expert Insight For Digital Advertisers, On Stage During A One-On-One Exclusive Fireside Chat October 12 Clearwater, FL – October 6,... Read Article

DMS Launches Protect Health Insurance Agency

Protect Health Insurance Agency Opens Up New Market Segments For DMS In Health Insurance & Creates Streamlined Process For Consumers Clearwater, FL – October... Read Article

DMS Leaders To Spotlight Effective Re-Engagement Strategies During Upcoming Webinar

DMS Thought Leaders Will Provide Actionable Strategies & Expert Insight For Digital Marketers In “Top 5 Ways To Re-Engage Your Website Visitors” Webinar... Read Article

6 Best Practices To Engage & Enroll High-Intent Prospective Students

The COVID-19 pandemic continues to disrupt plans for some prospective students, but the best practices for enrollment marketers looking to generate interest... Read Article

DMS Expands ZipQuote IGNITE, Helping Top Insurance Agents Scale Their Businesses

ZipQuote IGNITE Offers Personalized Benefits To Support The Growth Of Top Auto & Home Insurance Agents CLEARWATER, FL – August 23, 2021 – Digital Media... Read Article

Digital Media Solutions Announces Review Of Strategic Alternatives

CLEARWATER, Fla. – (BUSINESS WIRE) – Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of technology-enabled digital performance advertising... Read Article

Digital Media Solutions, Inc. Announces Record-Breaking Quarter For Q2 2021 Revenue, Gross Profit Margin And Adjusted EBITDA

Record revenue of $105.1 million and adjusted revenue[1] of $109.3 million, up $29.9 million and $32.5 million year over year, respectively. Net income of $4.9... Read Article

DMS Completes Asset Purchase From Crisp Results; Announces Preliminary, Unaudited First-Quarter Results; Updates Full-Year Guidance

Expands Opportunities For Revenue Growth & Consumer Engagement Across Advertising Products In Fast-Growing Medicare Insurance & Broader Insurance Sector DMS... Read Article