Auto & Home Insurance

Homeowners Insurance: Profiling Millennial And Gen Z Buyers

Understanding homeownership trends among individuals under 35 in the United States is pivotal for insurance providers aiming to effectively engage this... Read Article

Effective Techniques For Engaging Consumers And Generating Home Insurance Leads

In the evolving home insurance market, engaging consumers effectively is more critical than ever, especially as mortgage rates remain high. Tailoring home... Read Article

Younger Consumers Drive Uptick In Life Insurance Sales

Younger consumers, motivated by worries about COVID-19 and the uncertainty of the last 12 months, have been increasingly buying life insurance. According to... Read Article

Home Insurance Marketing Can Engage & Convert Consumers With Humor, Savings & Technology

According to a 2020 survey of 8,000 customers from around the world conducted by Deloitte, insurance shoppers want “products that are easy to understand,... Read Article

4 Creative Ideas For Auto Insurance Advertising Campaigns

Auto insurance brands often face hurdles as they work to rise above the noise to connect and engage with new consumers. Here are four ways auto insurance... Read Article

As Auto Insurance Rates Rise, Refined Customer Acquisition Strategies Support Growth

Auto insurance premiums are returning to pre-pandemic rate levels, making it likely consumers will exhibit some concerns about paying more than they have... Read Article

What Is Usage-Based Insurance?

As technology around car manufacturing has gotten more sophisticated and the needs of consumers around car ownership have evolved, so has car insurance.... Read Article

Home Warranty Marketing Must Reach Consumers Ready To Buy

“The market size, measured by revenue, of the Home Warranty Providers industry is $2.6bn in 2021,” according to IBISWorld. Many Americans want the peace of... Read Article

Savings & Service Top List Of Priorities For Auto Insurance Shoppers

When it comes to the process of shopping for auto insurance, consumer decisions are heavily influenced by a wide-ranging series of values, demographics and... Read Article

Millennials & Gen Z: A Profile Of Auto Insurance Customers

More than a decade ago, a growing population combined with the housing crisis from 2007 to 2009 caused rentership in the U.S. to climb. Since 2010, the rate of... Read Article

Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers

The auto insurance market has continued to evolve in recent years, shifting from “traditional” advertising strategies to significant investments in digital... Read Article

How Life Insurance Brands Can Make Emotional Connections While Scaling Customer Acquisition

For many families and individuals this year, health and wellness has been a top priority. The pandemic and lockdowns have led many people to consider the... Read Article

4 Auto Insurance Shopping Predictions

Many drivers have shifted the way they think about car insurance in 2020, the result of three dominant 2020 trends: (1) the surge in remote work, (2) increased... Read Article

Engage More Auto Insurance Shoppers With Personalization & Customized Offers

Consumers are savvier than ever, with more and more native tech users entering the workforce and controlling the narrative about what they expect from brands.... Read Article