Education

In the competitive world of higher education enrollment, generating a high volume of leads might initially appear to be an effective strategy to boost... Read Article

With rising competition, changing regulations and the drive for results, education marketers today face new challenges and new opportunities when trying to... Read Article

Reaching and enrolling adult learners can be a game-changer for educational institutions, but it requires a unique approach. Understanding the specific needs... Read Article

As higher education marketers face the dual challenge of escalating search marketing costs and the rapid evolution of search technology, finding effective and... Read Article

In 2020, prospective student inquiries from social media increased 30% compared to the prior year, according to data derived from and stored within Sparkroom®... Read Article

To meet the excitement and expectations of prospective students, colleges and universities deploy multichannel recruitment campaigns that connect with students... Read Article