Education

3 Strategies To Overcome Rising Search Costs & Boost Enrollment

As higher education marketers face the dual challenge of escalating search marketing costs and the rapid evolution of search technology, finding effective and... Read Article

Leveraging Unbranded Social Advertising To Engage & Convert Prospective Higher Education Students

In 2020, prospective student inquiries from social media increased 30% compared to the prior year, according to data derived from and stored within Sparkroom®... Read Article

How Push Marketing Can Engage Enrolled & Prospective Higher Education Students

As the higher education industry prepares to bounce back post-pandemic, colleges are looking to identify new ways to engage prospective students to help... Read Article

3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest

To meet the excitement and expectations of prospective students, colleges and universities deploy multichannel recruitment campaigns that connect with students... Read Article

6 Best Practices For Generating High-Intent Higher Education Prospects

Successful enrollment marketing campaigns focus on reaching the right prospective students with the right message at the right place and time to encourage them... Read Article

6 Best Practices To Engage & Enroll High-Intent Prospective Students

The COVID-19 pandemic continues to disrupt plans for some prospective students, but the best practices for enrollment marketers looking to generate interest... Read Article

Third-Party Branded Email Campaigns Efficiently Scale Enrollment Marketing Efforts

Email campaigns managed by schools offer the benefits of personalization, measurement and optimization, often driving increased enrollment volume from... Read Article