Education

AEO 101: How To Make Sure Your School Shows Up In AI-Driven Student Searches

Artificial intelligence is transforming how prospective students search for and choose colleges. With AI-powered tools delivering fast, relevant information,... Read Article

Using AI To Drive Enrollment Growth: 7 Proven Strategies That Work

In today’s highly competitive education market, simply relying on traditional recruitment methods is no longer enough to attract and retain students.... Read Article

How To Attract High-Intent Students To Your Trade Programs Without Wasting Budget

In the 2025 job market, demand for skilled trades is on the rise. From electricians and HVAC techs to welders and medical assistants, there’s no shortage of... Read Article

What Institutions Need To Know About Marketing Short Courses In 2025

In today’s rapidly evolving job market, the traditional four-year degree is no longer the only ticket to career advancement. A growing number of learners are... Read Article

How Educational Institutions Can Build Branded Campaigns That Attract The Right Audience

Attracting the right students requires more than traditional outreach. It demands strategic, data-driven marketing that reflects your institution’s unique... Read Article

Attracting Learners Through High-Impact AI And Skilled Trades Programs

As regulations across the education landscape continue to shift, higher education institutions have a unique opportunity to align their programs with evolving... Read Article

Stop Chasing Leads: Why Higher Ed Marketers Should Focus On Quality Over Quantity

In the competitive world of higher education enrollment, generating a high volume of leads might initially appear to be an effective strategy to boost... Read Article

Blueprint For Targeted Enrollment Success: How DMS Is Meeting The Evolving Needs Of The Education Market

With rising competition, changing regulations and the drive for results, education marketers today face new challenges and new opportunities when trying to... Read Article

Welcome Back To The Classroom: Attracting Adult Learners In 2025

Reaching and enrolling adult learners can be a game-changer for educational institutions, but it requires a unique approach. Understanding the specific needs... Read Article

3 Strategies To Overcome Rising Search Costs & Boost Enrollment

As higher education marketers face the dual challenge of escalating search marketing costs and the rapid evolution of search technology, finding effective and... Read Article

Leveraging Unbranded Social Advertising To Engage & Convert Prospective Higher Education Students

In 2020, prospective student inquiries from social media increased 30% compared to the prior year, according to data derived from and stored within Sparkroom®... Read Article

How Push Marketing Can Engage Enrolled & Prospective Higher Education Students

As the higher education industry prepares to bounce back post-pandemic, colleges are looking to identify new ways to engage prospective students to help... Read Article

3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest

To meet the excitement and expectations of prospective students, colleges and universities deploy multichannel recruitment campaigns that connect with students... Read Article

6 Best Practices For Generating High-Intent Higher Education Prospects

Successful enrollment marketing campaigns focus on reaching the right prospective students with the right message at the right place and time to encourage them... Read Article

6 Best Practices To Engage & Enroll High-Intent Prospective Students

The COVID-19 pandemic continues to disrupt plans for some prospective students, but the best practices for enrollment marketers looking to generate interest... Read Article

Third-Party Branded Email Campaigns Efficiently Scale Enrollment Marketing Efforts

Email campaigns managed by schools offer the benefits of personalization, measurement and optimization, often driving increased enrollment volume from... Read Article