Education

3 Strategies To Overcome Rising Search Costs & Boost Enrollment

As higher education marketers face the dual challenge of escalating search marketing costs and the rapid evolution of search technology, finding effective and... Read Article

Enrollment Marketing Reinvented: How To Leverage Lead Generation Campaigns To Stay Ahead In A Rapidly Evolving Market

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Leveraging Unbranded Social Advertising To Engage & Convert Prospective Higher Education Students

In 2020, prospective student inquiries from social media increased 30% compared to the prior year, according to data derived from and stored within Sparkroom®... Read Article

How Push Marketing Can Engage Enrolled & Prospective Higher Education Students

As the higher education industry prepares to bounce back post-pandemic, colleges are looking to identify new ways to engage prospective students to help... Read Article

3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest

To meet the excitement and expectations of prospective students, colleges and universities deploy multichannel recruitment campaigns that connect with students... Read Article

6 Best Practices For Generating High-Intent Higher Education Prospects

Successful enrollment marketing campaigns focus on reaching the right prospective students with the right message at the right place and time to encourage them... Read Article

6 Best Practices To Engage & Enroll High-Intent Prospective Students

The COVID-19 pandemic continues to disrupt plans for some prospective students, but the best practices for enrollment marketers looking to generate interest... Read Article

Third-Party Branded Email Campaigns Efficiently Scale Enrollment Marketing Efforts

Email campaigns managed by schools offer the benefits of personalization, measurement and optimization, often driving increased enrollment volume from... Read Article