Customer Acquisition

Why “Google It” Is Missing The Mark For Brands And Consumers

Remember when Google wasn’t a noun and a verb? Probably not. Declared the most useful word in 2002 and added to Webster’s in 2006, “Google it” is probably... Read Article

5 Reasons Push Notifications Boost Ecommerce Performance

As competition heats up across ecommerce sites, brands and retailers remain focused on sustaining customer loyalty and retention while growing their... Read Article

What Is Facebook Brand Safety?

Facebook recently announced the upcoming rollout of brand safety tools that could offer advertisers “safer,” more targeted placement on Facebook’s News Feed.... Read Article

What Are Google Dynamic Exclusion Lists?

On April 15, Google announced the launch of dynamic exclusions lists, a new brand safety feature that will, according to the tech company, “make it easier for... Read Article

What Is The Facebook Ad Review Process?

In late May, Facebook published a post on Facebook for Business by Jeff King, VP, Business Integrity at Facebook, explaining its ad review process. The post... Read Article

The 9 Qualities Of An Effective Listicle That Results In Clicks & Sales

The rise of listicles, which don’t take long to read or require much deep thought, is a natural evolution of the scrolling, skimming, social media-dominated... Read Article

What Is The Google Page Experience Update?

The page experience signals ranking update that Google hinted at last fall will be rolling out in the coming weeks, with the tech company combining its... Read Article

4 Often Overlooked Ways To Address Email Inboxing Challenges

With nearly 4 billion daily email users, we all know how powerful email marketing can be. But, of course, since an email marketing campaign is only as... Read Article

What Are Virtual Influencers?

We often hear brands and social media advertisers stress the importance of “human connections” with consumers. The path to making those connections, however,... Read Article

What Is The Snapchat Creator Marketplace?

Recently, Snapchat announced a new advertising opportunity: Creator Marketplace. With Snapchat explaining, “The Creator Marketplace integrates Creators... Read Article

3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend

Digital advertising success is reliant on smart optimizations that produce optimal results. Frequent testing is essential for advertisers to continue enhancing... Read Article

What Is TikTok Lead Generation?

TikTok recently introduced TikTok Lead Generation, a new advertising option for advertisers looking to seamlessly reach and convert prospective new customers... Read Article

What Are Pinterest Idea Pins?

Pinterest recently announced the shift of its Story Pins to the new, creator-focused Idea Pins. “Idea Pins are an evolution of Story Pins, with a fresh name to... Read Article

8 Email Subject Line Strategies That Can Help Drive Up Open Rates

Subject lines represent a make-it or break-it opportunity to get email opened. They are often one of the earliest introductions a consumer will have to your... Read Article

Can Diversity In Advertising Drive Sales?

While slick influencers and high intensity campaigns will always have a place in advertising, just as action heroes will always be popular in movies, many... Read Article

4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

Have you set yourself up for success with inbound call campaigns? Inbound call campaigns connect advertisers with high-intent, interested consumers the moment... Read Article

What Are Say-Through Rates?

The increasing popularity of interactive voice advertising and audio formats from social media platforms has led to the introduction of new metrics called... Read Article

What Is AVOD?

Ad-based video on demand or AVOD is streaming that includes advertising. AVOD has been around since the 1990s, but in recent years was overshadowed by... Read Article

What Are The Best Times To Post On Social Media?

Throughout 2020 and into 2021, social media has grown significantly, with Statista reporting that, “In 2020, over 3.6 billion people were using social media... Read Article

What Should Advertisers Do Now That Facebook Allows Political Ads Again?

In a recent blog post and email sent to political advertisers, Facebook revealed that it had lifted its ban on political ads. The ban was introduced after the... Read Article

What Are Dark Patterns & Why Did The CCPA Ban Them?

New regulations have recently been approved that would expand the California Consumer Privacy Act of 2018 (CCPA), strengthening the privacy protections of the... Read Article

Short-Form Video Strategies Are Becoming Essential For Advertisers

Facebook has been rolling out and announcing new features over the last several months, embracing the popularity of newsletters, audio formats and upgrades to... Read Article

8 Digital Advertising Campaign Optimization Ideas

Advertisers know that the status quo will never be good enough. Whether or not you’re achieving your objectives, there’s always room for improvement. Below are... Read Article

What Is Social Commerce?

Social commerce, the use of social media platforms to promote and sell products and services, has seen an uptick in popularity as consumer behaviors evolve to... Read Article

What Is Propensity Marketing?

Propensity marketing is an approach to marketing that focuses on engaging consumers with the greatest propensity to take a desired action. By targeting... Read Article

Pay-For-Performance Advertising Solves Attribution & ROI Challenges

The name of the game when running any advertising campaigns is testing. What channel worked? What content? What audience responded? Where’s the money being... Read Article

Actions Count More Than Impressions: How CPA Advertising Campaigns De-Risk Media Spend

Cost-per-action (CPA) advertising, a category of digital performance advertising, de-risks media spend because advertisers only pay when a measurable action is... Read Article

Valentine's Day Advertising Must Reach Shoppers Ready To Take Action

Valentine’s Day is a significant holiday for ecommerce brands hoping to reach consumers in the mood for love – and shopping. Digital Media Solutions® surveyed... Read Article

3 Strategies To Modernize Lead Generation Campaigns

There’s no shortage of shiny objects to distract consumers along the customer journey, so smart advertisers know they need something special to earn consumer... Read Article

Holiday Alcohol Advertising: Fun Ways To Connect With Target Audiences

The most recent holidays and celebrations led many consumers to seek out ways to celebrate safely, while continuing to support causes and industries that... Read Article

How To Boost Engagement By Using Video In Emails

Email campaigns are an important part of marketing at all stages. But, because consumers are savvier than ever, a generic email campaign is likely to be... Read Article

6 Ways To Create A Successful TikTok Marketing Strategy

Since taking teenagers by storm in 2017, TikTok has become a wildly popular social media platform, with eight new users joining TikTok every second. The video... Read Article

Website Re-Engagement Can Boost Conversion Rates

Effective re-engagement tactics, like Aimtells, can bring website visitors back to your site and help nurture consumers to conversion. In fact, it's possible... Read Article

What Was The Google New Product Reviews Algorithm Update?

Initially launched on April 8, Google recently announced the completion of a new product reviews algorithm update, created to “reward” more detailed product... Read Article

What Is CX?

A recent report from eMarketer, “Customer Experience 2021,” details the importance of prioritizing customer experience (CX) and how consumers are more likely... Read Article

8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications

Advertisers have long relied on automation for scaling personalized or triggered communication efforts, with email often used as the prioritized channel. Push... Read Article

Getting Started With Push Marketing

Push marketing is an innovative method of engaging and re-engaging consumers at all phases of the customer journey by allowing site visitors to opt in to... Read Article

What Is Contextual Targeting?

The roll out of Apple’s IDFA changes has sent ripples through the advertising world with many brands considering the best strategies to reach targeted... Read Article

3 Tips For Targeting Baby Boomers Online

Once known as die-hard brand loyalists, digital amateurs and social media dabblers, Baby Boomers, roughly aged 55-75, experienced massive change during the... Read Article

5 Tips To Optimize Your Paid Search Campaign Today

Optimized and maximized paid search campaigns can increase your visibility and lead to higher conversion rates. The following five paid search tips can all be... Read Article

How Will Google Analytics Reporting Work Without Cookies?

On May 13, Google announced on its Ads & Commerce blog, new privacy features that will make it easier for brands to gain insights into Google Analytics,... Read Article

The Top 5 Social Media Strategies For Lead Generation

Is Your Social Media Campaign Optimized To Generate Leads? Capturing the attention of busy consumers who are spending an average of 1,300 hours a year on... Read Article

5 Ways To Manage Customer Acquisition Challenges

Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Digital performance advertising strategies can help... Read Article

What Is YouTube Product Detection?

In a recently updated blog post on test features and experiments, YouTube indicated it will be introducing an “automated list of products detected in videos.”... Read Article

Ensuring Data Compliance In Email Campaigns: Best Practices

According to the recently released 2020 State of Email, Fall Edition report from Litmus, email continues to be an integral marketing channel across virtually... Read Article

Email Marketing Best Practices

Email marketing should be at the core of your multi-channel performance marketing efforts. A well-managed email campaign can establish relationships with your... Read Article

What Social Audio Features Does Facebook Have?

Facebook recently announced it is joining the growing number of social media platforms adding audio features. The popularity of Clubhouse during the pandemic... Read Article

How Marketing Can Show Support For The AAPI Community

Since the start of the pandemic, nearly 3,000 hate incidents towards The Asian American and Pacific Islander (AAPI) community have been recorded. In response,... Read Article

What Are The Lead Form Extensions In Google?

Google recently announced the release of new lead form extensions that had been in beta since the fall of 2019, as reported by DMS Insights. After users click... Read Article

5 Ways SMS Marketing Helps Reach & Engage Consumers

SMS strategies are increasingly popular as brands and businesses optimize for mobile and seek out innovative ways to engage consumers throughout the purchase... Read Article

Memes In Advertising Deliver Fun & Results

Recently, because he chose to wear comfy mittens and a big coat to the inauguration, Senator Bernie Sanders was memed across the internet. And, as swiftly as... Read Article

4 Ways To Personalize Email Campaigns

Email proved to be fundamentally important to brands and retailers in 2020. And, in 2021, brands across the board plan to continue investing in email,... Read Article

What Is The Facebook IDFA Pop Up?

In June, Apple kicked a hornet’s nest when it announced that significant privacy changes would be coming with the release of the iOS 14 operating system. The... Read Article

What Is The Advertising Flywheel?

The advertising flywheel is a series of consumer-centered actions that build momentum, generating customer acquisition, sales and revenue. Read Article

How Marketers Can Stay Committed To Amplifying Black-Owned Businesses

Many brands and retailers have continued their commitment to amplifying Black businesses, creators and makers since the racial justice protests over the... Read Article

How To Create Inclusive Advertising That Is Effective At Engaging & Converting Diverse Audiences

A recent article in eMarketer highlighted the importance of marketing to people with disabilities. Rarely adequately represented across advertising campaigns,... Read Article

7 Social Media Facts That Can Help Advertisers

Hootsuite, a social media management platform, recently released their fifth annual report on the latest global trends in social media, “Social Trends 2021.”... Read Article

What Is Native Advertising?

Native advertising is a type of paid media that looks, feels and functions like the form of media in which it has been placed. For instance, a sponsored... Read Article

What Is Snapchat Spotlight?

In mid-November, Snapchat announced a new feature called Spotlight. Similar to TikTok’s “For You” page, Snapchat Spotlight will feature vertical videos of... Read Article

What Are YouTube Audio Ads?

YouTube, the most popular video sharing platform in the world with more than 2 billion users, recently announced the launch of audio ads. The new YouTube audio... Read Article

Third-Party Branded Email Campaigns Efficiently Scale Enrollment Marketing Efforts

Email campaigns managed by schools offer the benefits of personalization, measurement and optimization, often driving increased enrollment volume from... Read Article

What Is California Privacy Rights Act (CPRA) & Why Should Businesses Care?

California voters recently passed the California Privacy Rights Act (CPRA), expanding upon the already established California Consumer Privacy Act (CCPA),... Read Article

What Are Click Campaigns?

Click campaigns are digital advertising campaigns that literally encourage consumers to click on an ad, typically driving traffic to a website or landing page.... Read Article

Landing Page Optimization Drives Incremental Conversions

While there’s no question that having a robust and informative website is a fundamental part of brand building and engagement, effectively optimized landing... Read Article

Engaging Consumers & Encouraging Trials By Marketing Environmental Sustainability

The environment matters to consumers. A Nielsen report, Unpacking The Sustainability Landscape, found that 73% of consumers were willing to adopt consumption... Read Article

What Is Google Display & Video 360?

In the spring, overall consumption of digital media grew as people turned to their screens for entertainment. With most pandemic lockdown orders lifted,... Read Article

Email Marketing Proves To Be Essential

Litmus, an email optimization company, recently released its 2020 State of Email, Fall Edition report, which takes a deep dive into how marketers use and... Read Article

What Will An Apple Search Engine Look Like?

Google commands 95% of mobile search engine share in the U.S., with Bing and Yahoo! grabbing up most of the other 5%. Google’s role as the default search... Read Article

What Are Microsoft Asset Performance Ratings For Bing Search Marketing?

Microsoft recently announced the release of asset performance ratings for responsive search ads (RSA), designed to help advertisers gain a better understanding... Read Article

What Are Google Custom Audiences?

Google announced last year that they would be combining custom affinity and custom intent audiences into one streamlined solution called Google custom... Read Article

What Is The Google Nearby Product Feature?

The surge in ecommerce, and shoppers wanting maximum convenience without crowds during the pandemic, has led to a dramatic increase in buy online pick up in... Read Article

How Can Brands Show Support For The Racial Justice Movement?

In late May, when racial justice uprisings sprang up around the country, many brands joined in the outcry for racial equality, including more diverse... Read Article

Understanding Who Works In The Growing Gig Economy

The gig economy is not a homogeneous group. Income and generational differences may impact how workers perceive and implement the gig economy and the career... Read Article