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Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Digital performance advertising strategies can help advertisers connect with high-intent audiences while de-risking media spend. Here’s a look at five ways to overcome your customer acquisition challenges and drive the results you need.
1. Maintain A Robust Media Mix That Reaches Your Consumers When & Where They Are Shopping, With Messaging That Encourages Action
There is rarely a one-channel solution that works for connecting and acquiring customers at scale. After all, it’s very likely your customers are regularly consuming content and shopping across a long list of channels, including marketplace websites, search, social and more.
When addressing customer acquisition challenges, you need to identify the channels that work for you. But expect that list to always be changing.
A campaign with a robust media mix allows for regular testing and optimizations of both the media channels and the content. Messaging across channels should promote the actions you want consumers to take, with examples including making a purchase, subscribing to a newsletter or signing up for promotions.
2. Leverage Audience Data To Create Campaigns With The Right Offers Sent At The Right Times
Pay-and-spray approaches to customer acquisition are expensive and rarely efficient or effective. With good data, advertisers can target the right offer to the right person at the right place and time. When effective messaging gets through to curated audiences, they are more likely to engage, convert and develop a rapport with the brand, which also helps with retention and re-engagement strategies.
3. Don’t Omit The Brand Building – Strong Brands Benefit Customer Acquisition Strategies
Consumers go with advertisers they trust… so don’t choose brand building OR customer acquisition. You need full-funnel marketing that follows the consumer journey from the awareness stage through consideration and conversion. A full-funnel approach can drive engagement and sales, build loyalty, encourage referrals and lead to repeat business.
4. Build A Great Customer Experience
From advertising that resonates with a browsing consumer because of effective targeting, to a seamless purchasing experience to great customer service, the customer experience should elicit satisfaction every step of the way. Advertisers who make their prospects and customers happy at every point of the consumer journey are less likely to struggle with customer acquisition or retention.
5. Work With A Partner That Can Enhance & Scale Your Customer Acquisition Efforts
Lining up the right partners is how you win at scale. DMS is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.